Strategic Analysis of Nepal Karesabari and Research Center Pvt.

Ltd

Presentation By:

Anju Koirala
Arjun Thapa Magar Bikash Neupane Kanchan Giri Ram Prasad Neupane

Nepal Karesabari and Research Center Pvt. Ltd.

First

vegetables retail chain in Nepal

started since 7th Baishak, 2069 office is situated at Bhaktapur URL http://karesabari.com/

Business

Company Company 17

Employees in 10 outlets

Owners

2 MBAs started the business own their own

Chairman: Ram Raj Acharya CEO: Sushil Aryal

Added 3 new partners

Purna Bdr. Palpali Khadka Kishor Acharya Sunita Nemaphoki

Mission
Our mission is to become leading vegetable
retail chain in Nepal through the use of advance technology by utilizing resources optimally and taking care of customers satisfaction with the help of motivated and dynamic employees while operating in ecologically sound environment.

Vision

Fresh vegetables to all

Corporate Social Responsibility

Economic

responsibility Legal responsibility Ethical Responsibility Philanthropic Responsibility

External Assessment

Porters Five force model

PESTEL
Political

Environment
Environment

Economic Socio-

Cultural Environment Environment

Technological Ecological

Environment

Legal

Environment

External Factor Evaluation

Strategic Group Mapping

Internal Assessment

Value Chain Analysis

Resource Based View

Internal Factor Evaluation Matrix

SWOT analysis

SWOT analysis Diagram

Strategic Analysis and Choice

Porters Generic Strategy

Grand Strategy Cluster Matrix

Internal External Matrix

Quantitative Strategic Planning Matrix

Strategic Implementation and Control

Organizational Structure

Matching Culture with Strategy

Matching Leadership with Strategy

Short Term Objectives

Increase
Increase

the number of outlets from 10 to 20

the number of customers from 100 to

200
Increase

the number of trained employees

from 17 to 29
Make

website active within 3 months

Functional Tactics
Tie

up with Jyoti Group pamphlets and social network will be used will be made user friendly

Flyer,

Website

For

retention and attracting new customers

Provide membership card to customers Additional incentives who buys beyond the limit of Rs.500

Conclusion

Thank You