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TOPIC A Study on the effective promotional strategy influencing customer for the products of Big Bazaar and D-Mart

(This Questionnaire is for the academic research purpose only, the data collected will be kept confidential)

PERSONAL DETAILS

1) NAME: _________________________________________________________________

2) GENDER: Male Female

3) Age. a) 18-20 c) 26-30 b) 21-26 d) 30 and above

4) OCCUPATION: a) Student b) Employed c) Self employed d) Others________________ 5) How many members are in your family? a) 0-2 c) 4-6 b) 2-4 d) More than 6

QUESTIONS

1) Which store first comes to your mind when you think of purchasing a product? a) Big Bazaar c) Both* b) D-mart d) None

*Kindly tick out/rank both columns from question 5 to 9. 2) How frequently do you visit a store?

2 a) Daily c) Monthly b) Weekly d) Yearly

3) Which stores advertisement is more powerful? a) Big Bazaar b) D-mart

4) How much do you spend as monthly expense while shopping? a) Below 1000 c) 2000-5000 b) 1000-2000 d) More than 5000 {Please give rank} D-Mart [ [ [ ] ] ] a) Buy-1 get-1 free b) Gift voucher c) Future card(5% Discount) [ [ [ ] ] ]

5) Which offer do you like the most? Big Bazaar a) Buy-1 get-1 free b) Gift voucher c) Future card(5% Discount)

d) Other_____________________________

d) Other_____________________________

6) To purchase, what kind of services you go to the store? Big Bazaar a) Food b) Clothe c) Accessories d) Stationary [ [ [ [ ] ] ] ] D-Mart a) Food b) Clothe

{Please give rank}

[ [ [ [

] ] ] ]

c) Accessories d) Stationary

e) Other_____________________

e) Other_____________________

7) Rank the factor that attracted Please choose from below the factor which attracted you most while purchasing. {give rank} Big Bazaar a) Offer b) Service c) Quality d) Availability of products e) Other_____________________ [ [ [ [ ] ] ] ] D-Mart a) Offer b) Service c) Quality d) Availability of products e) Other_____________________ [ [ [ [ ] ] ] ]

3 8) From which source did you come to know about outlet? Big Bazaar a) T. V. b) Hoardings c) Bus paintings d) News paper [ [ [ [ ] ] ] ] D-Mart a) T. V. b) Hoardings c) Bus paintings d) News paper [ [ [ [ ] ] ] ] {Please tick out}

e) Other_____________________

e) Other_____________________

9) How would you choose the product from the store? Big Bazaar a) Advertisement b) Reference c) Experience d) Quality e) Quantity f) Service [ [ [ [ [ [ ] ] ] ] ] ] D-Mart

{Please give rank}

a) Advertisement b) Reference c) Experience d) Quality e) Quantity f) Service

[ [ [ [ [ [

] ] ] ] ] ]

10) Main reason for coming to the store? a) Value for money b) Discount c) Saving of time d) Wide product range available e) Brand consciousness f) Other_______________________ 11) The advertisement effect your shopping behaviour? a) Yes b) No

{Give only first 3 rank}

12) Are you agree with the tagline of big bazaar Isse Sasta Aur Acha Kahin Nahin? a) Yes b) No 13) Are you agree with the tagline of D-Mart Daily Discounts, Daily Savings!? a) Yes 14) Why big bazaar called big bazaar? a) Widest range of products b) Varieties of different brand c) Other_______________________ b) No

4 15) Which section of the D-Mart store do you like the most? a) Food Mart c) Kids b) Household d) Jewel mart

16) How much distance do you have the store? a) 0-5 km c) 10-15 km b) 5-10 km c) More than 15 km

17) Are you aware of promotional activities conducted by store? a) Yes b) No

18) Are you happy with the location of store? a) Yes b) No

19) Do your purchase pattern changes, looking at the promotions? a) Yes b) No 20) Would you like to make your purchase under unexpected offers? a) Yes b) No if yes, _______________

21) Are you satisfied with service provided by store? a) Yes b) No

22) Are you happy with the parking facility provided? a) Yes 23) Any valuable suggestion? .... b) No