MARIA DELLAFEMINA

871 Rose Avenue Pleasanton, CA 94566 508 439 2644 Email: mariadellafemina@yahoo.com
SUMMARY: Experienced written and verbal communicator, researcher, and editor with organizational and creative problem solving skills seeking opportunity of employment in the area of communication, digital media and marketing. UNIVERSITY OF MASSACHUSETTS AMHERST Bachelor of Arts, cum laude, May 2012 GPA 3.5 Major: Communication Minor: English

EDUCATION:

PROFESSIONAL EXPERIENCE: Jan 13 Aug 13

REACHLOCAL, Plano, TX Web Presence Professional Developed organic SEO strategy for clients business goals and objectives Managed an account load of 80+ SMBs Optimized organic Web presence through content, local directories, social media marketing, and reputation management to build brand awareness and get leads Analyzed and reported SEO trends, consulted with clients about tactics and results generated by campaign Claimed and optimized social presence on Twitter, Facebook, YouTube and Google+ Posted share-worthy content, created and monitored engagement across social platforms ANCHOR&STAR MARKETING, DESIGN AND PRINT, Millis, MA Marketing and Design Intern Managed and edited blog and social media posts via Facebook, Twitter and WordPress; gained 40% increase in followers Participated in networking events to assist in promoting marketing strategies to potential customers Provided administrative support for new business development BOYS & GIRLS CLUBS OF WEST ALABAMA, Tuscaloosa, AL Assistant Public Relations & Social Media Coordinator Managed and improved B&GC of West Alabama website and generated traffic for social pages Designed B&GC media collateral for donors Designed and distributed promotional flyers to recruit student volunteers at UA and fulfilled volunteer quota within 3 month period Conducted market research of local and national Clubs to enhance productivity and gain positive community feedback SOUTHWEST SOLUTIONS GROUP, Addison, TX Project Manager Supervised 10-person team for document management system implementation Completed project 30% under budget by improving labor efficiencies and reducing time on client site Coordinated technology requirements for project reporting Provided on site client communication through project meetings and daily status inquiries

June 12 Aug 12

Sept 10 Dec 10

May 10 Jul 10

LEADERSHIP EXPERIENCE: Dates May 12 - Present May 11 Dec 11

NATIONAL ORDER OF OMEGA Greek Leadership Honors Society, representing top 3% of Greek community on campus. ALPHA CHI OMEGA ALUMNAE ADVISOR Advises Public Relations and Communications Committee of 5-10 women in promoting chapters philanthropic and recruitment activities. ALPHA CHI OMEGA PRESIDENT Managed an organization of 60 women. Yielded 55% increase in chapter membership while under state of reform and transition. Oversaw coordination of philanthropy and social events and effectively delegated to the strengths of each member. Microsoft Office, Google AdWords, Google Analytics, Google Webmaster Tools, Chrome, Safari, Microsoft Explorer, Mac OS X, Windows 7, Adobe Illustrator, Pixlr, Hootsuite, Google+, Twitter, Facebook, LinkedIn, Pinterest, WordPress, BlogSpot

COMPUTER SKILLS: