Professional Documents
Culture Documents
Motives
Motives are the factors and forces which insist an individual to do a
certain type of an activity to fulfill its need which is controlled by certain
goal directed behaviour.
Example:
Anything we do has a motive behind. Want, desire, hunger, revenge
are everyday words which refer to our motives. A girl wants to be a doctor.
A man strives for political power. A person in great pain longs for relief.
Another person is awfully hungry and thinks of nothing but food. A woman
works hard to achieve a feeling of success. These are few of the motives that
play a large part in human behavior.
1
Types of motives:
There are two kinds of motives:
Primary or unlearned motives or biogenic motives
Secondary or learned motives or sociogenic motives
Hunger drive:
Example
Eating stops when sensory stimulation from the sight, taste, and smell
or food tells us that we have had enough. Deprivation of food leads to
serious consequences and we can’t live without food for a long time.
Thirst drive:
2
Sex drive:
Pain drive:
Pain is, in fact, avoiding pain motive when we touch a hot iron, we
immediately draw back our hand. This response is known as withdrawal
reflex. Here pain is serving as a drive. Pain has biological significance in
that most harmful situations produce pain as well as injury. In seeking to
avoid pain we also tend to avoid being injured. The avoid pain we also tend
to avoid being injured.the drive to avoid pain has been an important
motivating force in the history of mankind.
Air hunger:
3
In sleepness, our nerve and brain centers are perhaps directly
stimulated by chemical conditions in the body. The need for the sleep is
largely the result of cultural factors.
Many studies show that people who are high in achievement need
generally do better on tasks than those who are low.
Research suggests that achievement motivation grows out of
independence training’ in childhood. Independence training consists
of up for their rights, know their way around town, go out to play, and
do things for themselves.
Independence training itself is a kind of achievement training.
Through advice rewards, and probably a little punishment, some
parents teach their children to approach challenging tasks with idea of
mastering them. Success in little things brings confidence and
enhances the tendency to do ones best.
4
The outcomes of a high need for achievement are generally positive,
in a success-oriented society such as our own.
People motivated by a high need for achievement are more likely
attend college then their low-achievement counter parts, and once in
college they are related to their future careers.
Competence motivation:
Power motive:
The power motive is a strong social need. People with strong power
needs may try to control others and this is perhaps the most obvious way in
which these needs are expressed. Power motivation is expressed in four
general ways:
By identifying with powerful people
By gaining control over one’s body
5
Seeking to have personal influence over others
Influencing others through one’s organization
Self-actualization:
6
Theories of Motivation
Maslow’s hierarchy of needs theory:
Physiological needs:
A person needs food, drink, shelter, sexual satisfaction and other
physical needs.
Safety needs:
A persons needs for security and protection from physical and
emotional harm.
Social needs:
A person needs for affection, belongingness, acceptance and
friendship.
Esteem needs:
A person needs for interval factors such as self respect autonomy and
achievement and external factors such as status, reorganization and
attention.
Maslow separated the five needs into higher and lower levels.
Physiological and safety needs were described as higher order
needs; social, esteem and self-actualization were described as
higher- order needs.
The difference between the two levels is satisfied internally
while lower-order needs are predominately satisfied externally.
Maslow argued that each level in the hierarchy must be
substantially satisfied before the next is activated that once a
7
needed is substantially satisfied is no longer motivates
behaviour.
Motivation-hygiene theory:
Three-need theory:
8
Need for affiliation:
The desire for friendly and close interpersonal relationships.
High achievers are not gamblers; they dislike succeeding by chance.
All three motives typically are measured using a projective test in which
respondents react to set of pictures. Each picture is shown to a subject who
them writes a story based on the picture.
Motivational cycle:
9
Driving state
Instrumental behavior
Attainment of goal
Reduction of driving state
Motives have a cyclic nature. They are aroused. They trigger behaviour
which leads to a goal, and finally after the goal is achieved they shut off.
Driving state is regarded as impelling a person to action. A person who lacks
sleep is said to need it, and this need causes a drive to sleep.
10