“STUDY OF OPPORTUNITIES OF CREAM

BELL IN INDIAN ICE-CREAM SECTOR”

PROJECT REPORT
2009

Submitted for the partial fulfillment of the requirement for the award
OF
POST GRADUATE DIPLOMA IN MANAGEMENT

SUBMITTED BY
PRAVIN KUMAR TRIPATHI
ROLL NO. 8102

UNDER THE SUPERVISION OF

EXTERNAL GUIDE: Bhupendra Choudhary
INTERNAL GUIDE: Taruna Gautam

Department Of Management
INSTITUTE OF MANAGEMENT EDUCATION, SAHIBABAD
 CERTIFICATE

Certified that this SUMMER TRAINING PROJECT titled “STUDY OF

OPPORTUNITY FOR CREAM BELL IN INDIAN ICE-CREAM SECTOR.” has

been prepared under the support and guidance of Mr. Bhupendra Choudhary(external

guide) and internal guide Dr. Taruna Gautam. . This project was given to me by

department of DEVYANI FOOD INDUSTRIES PVT. LTD., GURGAON.

Dated : (Signature)

Mr. Bhupendra Chaudhary

(ASM, Devyani Food Industries)

 ACKNOWLEDGEMENT

I am desperately searching for words to thank the almighty god for providing me an

instrument to write and prepare this project. This Project Report is the fruit of my intense

hard work and dedication during my project work.

I am thankful to Mr. Bhupendra Choudhary, my external guide for providing me

support and encourage to make and present this project.

I must also thank to my co-trainees Shalini Chakresh, for working with me and

supporting me in many places as well as giving good ideas.

Finally, I wish very very thanks to Dr. Taruna Gautam without her moral support this

project could not have been a great success for me.

SIGNATURE
(PRAVIN TRIPATHI)
 DECLARATION

It is hereby declare that the project report entitled “Study of opportunities for cream bell
ice-cream in Indian ice-cream sector with its Competitors (In Central Delhi & NCR)”
submitted for the Post Graduation Diploma in Management is my original work and the
Project Report has not formed the basis for the award of any degree, diploma, associate
ship or other similar titles.

Date:

Place: Signature
 abstract

The Summer project “study of opportunity for Cream Bell ice-

cream in Indian ice-cream sector” is prepared under the guidelines of Mr. Bhupendra
Choudhary(external guide) and Dr. Taruna Gautam (internal guide). This project report
provides a bunch of knowledge about demand of different ice-cream products of cream
bell and other companies as well it also provides a detail knowledge about the consumer
preference towards different ice-cream products and companies..

. There is a plenty of data analysis and conclusions are given in the research paper
regarding the study..

On the basis of feedback through questionnaire and observation method, I find

out that the consumers has changed their strategy towards the ice-cream products and
starts to purchase them on the basis of their quality. As the result, there is close
competition between the companies. As each of them are increasing their products,
qualities, looks and providing better services everyday.

Our analysis is based on sample results. It was a difficult task to gather the
information from respondents by meeting them personally in order to get questionnaire
filled. There was a lot of time pressure and sometimes unwillingness of respondents to
respond.

PRAVIN TRIPATHI MR. BHUPENDRA CHOUDHARY

CONTENTS
1. INTRODUCTION

2. ORGANISATIONAL INFORMATION

2. LITERATURE REVIEW

3. RESEARCH METHODOLOGY

4. DATA ANALYSIS

5. CONCLUSION & SUGGESIONS

6. REFERENCES

6. APPENDIX
 CHAPTER :-1

INTRODUCTION

INTRODUCTION:-
 Basically the ice-cream business comes under FMCG sector. It refers to the
Fast Moving Consumer Goods which are non-durable and daily use products.It is also
called as consumer packed goods industry. It deals in five segments, Personal care,
Household care, Food & Beverage, Stationary and Oral care. FMCG sector is an
evergreen sector and there is no chance of downfall or huge recession in this sector. Vast
rural market, consumer’s increasing spending power, increasing of population and
entrance of MNC’s in FMCG sector are indicate the upcoming great opportunity in this
sector.

In India, the condition of FMCG sector is very well and challenging. India is
an important market for FMCG players. The Indian FMCG sector is the fourth largest
sector in the economy with a total market size of around US$ 18.1 bn. Penetration level
as well as per capita consumption in most product categories like jams, toothpaste, skin
care, hair wash etc in India is low indicating the untapped market potential. Burgeoning
Indian population, particularly the middle class and the rural segments, presents an
opportunity to makers of branded products to convert consumers to branded products.
Growth is also likely to come from consumer 'upgrading' in the matured product
categories. With 200 million people expected to shift to processed and packaged food by
2010, India needs around US$ 28 billion of investment in the food-processing industry.
Around 70 per cent of the total households in India (188 million) reside in the rural areas.
The total number of rural households is expected to rise from 135 million in 2001-02 to
153 million in 2009-10.

Ice-Cream segment of FMCG:-

Ice-cream is one of the most important part of FMCG sector. It comes under
Food and Beverage segment. The total market value of Ice-cream trade in India is more
than Rs.20000 crore. It is increasing day per day. During the year of 2002-02, there was
very little demand of Ice-cream in India but as the time passed away, the demand of Ice-
cream is also increasing in India. Now a days, there are six national level companies
engaged in dealing with Ice-cream including two MNCs. The demand of Ice-cream is
also increases in India.

As the demand of Ice-cream is increasing in India but the market of Ice-cream

is not as much as it’s share in US and some other foreign countries. According to the
survey of Motilal Oshwal, In the present time, the per capita consumption of Ice-cream in
india is US $0.2 which is US $49 in USA and US $33 in Germany. We can see it in the
following table:-

TABLE 1:- PER CAPITA CONSUMPTION OF ICE-CREAM( IN US $):-

 As given in the above table, the per capita consumption of Ice-cream in
India is only US $0.2 which is much smaller than the same in USA, But the main thing is
the increasing opportunities for Ice-cream trade.

MAJOR FACTORS:-

1. The broad market of semi urban market.

2. Least no. of competition.
3. Increase in consumption level of people.
4. Favorable climate for ice-cream in India.
5. GDP growth and growth in per capita income.

We can get all the datas regarding the per capita incoma of india from the
following table:-

TABLE 2:- PER CAPITA INCOME OF INDIA SINCE 2000

 As given in the table, the GDP of India is increasing in the last 5 years.
It has brought a remarkable change in the spending habits of consumers, It has move the
consumers preferences from economic to premium products. In those days, people
unhasitantly wants to spend money on good and quality products. It has been a gain for
food and beverage industry. As the result the ice cream industry is also improving and it
develops at an increasing rate.

MAJOR PLAYERS OF ICE-CREAM IN INDIA:-

At the present time, there are six major companies are working in this
trade at the national level, including two MNC . Except of it there are many other local
companies are engaged in dealing with ice-cream in different states of India. The details
of these companies are given as follows:-

1. Hindustan Unilever Ltd. (Kwality Walls)

CEO- Nitin Pranjape
Major brand- Kwality.
.Net Turnover (march 2009)- Rs.-(250) lac.

2. Amul.
CEO- Partho Bhatoli.
Major Brand- Stamina.
Net Turnover-Rs.78 cr.

3. Mother Dairy.
Major Brand- Mother Dairy.
Net Turnover (march 2009)-105 cr.

4. Devyani Foods Pvt. Ltd.

 CEO- Kapil Agarwal
Major Brand- Cream Bell.
Net Turnover ( 2008)-80 cr.

5. Others.-There are some other companies in this trade which are

Vadilal, Appu, Big once etc.

NEED OF THE STUDY:-

The ice-cream is a product which comes under super non-durable

goods. It takes much care and precaution in delivery from the center of manufacturing to
the home of the consumers. Before some years ago, the trend of ice-cream is only limited
to consumer of some special society and ages and parties. But as the time pass away,
there is a good revaluation took place in this sector. Now days, each and every person
wants to take a ice-cream. Improved quality, diversity, taste and entry of big companies in
this trade make this business a challenging business and creat a good and bright
opportunity in it.

The need of my study can be given as follows:-

1.To know about the increasing demand of ice-cream among people.

2.For determining the future position of Cream Bell in India.
3. To know about the current market capitalization of Cream Bell in
India.
4. To determine about the consumers perception about the products of
Cream Bell.

5. To know about the consumer’s behavior upon Cream Bell.

DEFINITION OF THE PROBLEM:-

 Opportunities of Cream Bell in Indian ice-cream sector refers to the
current demand and future growing possibilities of Cream Bell ice-cream in India. Like
other countries e.g.- USA, UK, France etc. in India, the demand of ice-cream is also
increasing day per day. So, for this purpose, many national and international companies
has been started their business in this sector (ex- Amul, Mother Dairy, HUL etc.).

Cream Bell is a ice-cream brand of Devyani food industries India. Ltd. It

is a one of the major brand in the field of the ice-cream business. Present time, it occupies
4th position in market with a market share of more than 15%. Day per day, it’s progress is
increasing and it is on the way to capture a good position in the market.

In my study, I have captured all major surveys, data collection, tests,

requirements and demands of both consumers and vendors, and at last I have came to a
position to give my report on the future opportunities of cream bell in India.

SCOPE OF THE STUDY:-

 With a population of 1 bn people, India is a big market for FMCG
companies and now a day’s specially, the ice-cream industry is very wide and challenging
there is a lot of opportunities in this sector for any company.

This study captures all the information’s and data’s regarding the present market
scenario of ice-cream industry of India as well as the condition of Cream Bell in this
scenario. This report provides the major suggestions regarding the improvement and
growth of the company. The major scopes of this study can be given as follows:-

1. Vast semi –urban market :- Semi urban area is a new and most
important market for ice-cream trade.

2. Increasing trend of ice-cream in India:- In India, the trend of ice-

cream is increasing day per day. Every people likes to prefer ice-cream as a breakfast,
food after lunch and as a mean for changing of teaste.

3. Good Market :- In india, there is a good market for ice-cream

which is benefit for any growing company.

4. Competition :- There are very few competitors in this segment

which is good for entrance of new and unknown company in the market.

OBJECTIVES OF STUDY :

1. To know the actual market position of Cream Bell ice-cream.

2. To know awareness of people towards Cream Bell.
3. To know in which segment ice-creams are mostly like/preferred.

4. To know which advertisement tool is mostly preferred by people.

5. To know the preference of Cream Bell ice-cream with comparison to

Other competitive brands.

6. To know the factors which affects consumer’s buying behaviour

to purchase ice-cream.

INFORMATION REQUIRED :-
• First, I had to know about all the competitors present in the ice-cream
segment (Reputed and well established brands as well as Local brands).

• Before going for the survey I had to know the comparative packs and
prices of all the competitors existing in the market.

• Since ice-cream is a product that attracts children and youngsters hence I had to
trace the market and segment it, which mainly deals with people of various age
groups.

• As ice-cream is in different varities, the main information needed is the various

types of ice-cream available in the market, their calorific value and various other
facts. They can be termed as :

• As Cream Bell ice-cream’s advertisements are mainly done through hoardings but
on television the advertisement is being telecasted timely and on the proper time
or not.
CHAPTER :2
DEVYANI FOOD INDUSTRIES PVT. LTD.:-
Devyani Food Industry is comes under RK Jaipuria group. It is generally
known as RJ corporation. RJ Corp (India) started its dairy business in the year 2002 with
pasteurized milk & ice cream under the headship of CEO, Mr Madhu Sudan Parikh. .
Being a well-diversified organization, RJ Corp is primarily engaged in breweries, real
estate, hospitality, healthcare, education, dairy, food services and retail and in the
production of Dairy Milk Products like Ultra Heat Treated Milk, soft beverages with
annual turnover of about 15 billion.

The company has huge operations of Pepsi, Costa Coffee, Pizza Hut, Beer,
Ice Cream, Dairy and others in various countries across the globe. With the emergence of
economic liberalization, Pepsi came to India in the year 1991 and with this Pepsi came to
be partnered by various companies in their beverage business. Mr .Ravi Kant Jaipuria,
Pepsi king is a promoter of group and a well-known Pepsi King. Being a professionally
managed enterprise possess the largest distribution networks in Nepal and India of
FMCG products. They also have various plants in countries like Africa and Asia.

Moreover, RJ Corp (India) is a jointure venture organization which is

working in conjunction with “Sameer Agriculture & Livestock Ltd”. Sameer Group is a
leading economic force in East Africa, with major investments and successful operating
companies in all key business.

Vision
It have a vision to be the significant player in the global dairy industry. The
company focuses on Asian & African Markets and looks forward to expansion these
countries.

Markets:-
ASIA: Creambell Ice Cream have Plants located in North & West of India,
Creambell network Present in Jammu & Kashmir, Himachal Pradesh, Punjab,
Uttaranchal, Uttrakhand, Uttar Pradesh, Rajasthan, Gujarat, Madhya Pradesh,
Maharashtra, Bihar, Jharkhand, Andhra Pradesh, Karnataka, Goa, Delhi,

AFRICA: Creambell Dairy have Plants located in Kampala (Uganda) and

Nairobi (Kenya), Selling networks are present in Sri Lanka, Ethiopia, Uganda, Kenya,
Central African Republic, Rwanda, Congo, Burundi, Tanzania, Angola, Zambia, Nigeria,
Egypt, Sudan, Yemen, Oman, Saudi Arabia, Israel, Lebanon, Mauritius Countries.
Largest Selling Fresh & UHT milk in Uganda & Significant share of the Yoghurt
Business. Whole Milk Powder & Skimmed Moreover, RJ Corp (India) is a jointure
venture organization which is working in conjunction with “Sameer Agriculture &
Livestock Ltd”. We entered in to an agreement with the Government of Uganda that came
into effect from 1 August 2006 so as to lease the assets of Dairy Corporation, Kampala.
Sameer Group is a leading economic force in East Africa, with major investments and
successful operating companies in all key business.
PRODUCTS INFORMATION :-

The above are the latest products of company. Among them excluding
ball top all the other products are running in the market with a good potentiality.

There are some other products which can be given as follows:-

 CREAM BELL
(LIST OF THE PRODUCTS)
PARTY PACKS (357 +357 Grams)
S. QUANTI RETAIL
N PARTICULARS TY PRICE MRP
1 Vanilla+Vanilla 2 82.65 95
2 Strawberry + Strawberry 2 87 100
3 P/Pista + P/Pista 2 87 100
4 Chocolate ripple 2 94.6 110
5 Saffron ripple 2 94.6 110
6 Strawberry ripple 2 94.6 110
7 Chocolate +Chocolate 2 102 120
8 T/Fruity + T/Fruity 2 102 120
9 Three in one +Three in one 2 102 120
10 Fruit Bonanza (1+1) 2 110.5 130
11 B/Scotch + B/Scotch 2 110.5 130
12 Kesar Badam +Kesar badam 2 110.5 130
Vanilla chocochip + Vanilla
13 chocochip 2 110.5 130

BULCK PACKS (4 LITER)

1 Vanilla 1 228 275
2 Strawberry 1 228 275
3 Chocolate 1 333 400
4 Chocolate ripple 1 333 400
5 Vanilla chocolate chip 1 333 400
6 Tutti fruity 1 333 400
7 Milky chocolate 1 333 400
8 Fresh pineapple 1 333 400
9 Black Currant 1 333 400
10 Orange Tang 1 333 400
11 Rum N Raisin 1 333 400
12 Kaju Kishmish 1 333 400
13 Crunchy Butter Scoatch 1 333 400
14 Coffee 1 428 525
15 Chocolate choco chip 1 428 525
16 Rich Dark chocolate 1 428 525
17 Choco delic 1 428 525
18 Chocolate coffee almond fudge 1 428 525
19 Figs and honey 1 428 525
20 Lychee caramel 1 428 525
21 Farm Strawberry 1 428 525
22 King Alphonso 1 428 525
23 Zafrani pista 1 428 525
24 Butter fudge 1 428 525
BULCK PACKS (5 LITERS)
1 Vanilla 1 185 250
2 Streawberry 1 185 250
3 Plain pista 1 185 250
4 Butter Scatch 1 295 350
 CHAPTER :- 3
LITERATURE REVIEW
LITERATURE REVIEW:-

Today Consumers have higher expectations than ever before. They want
products to match these expectations. They also want accurate, up-to-date and useful
information about what they buy and above all they need Quality

According to the report of Sumit Kukreja, a management trainee from

Amity University, food and beverages are the one of the largest growing trade in FMCG
sector and ice-cream is the pathfinder of this trade. The continues grow in the demand of
ice-cream in India is showing the great opportunity in future.

Motilal Oshwal, a marketing research company has been reported that the
growth rate of ice-cream in India is steady but it increasing in the future.

Survey by A. C. Nielsen shows about 71 per cent of Indian take notice of

pack-aged goods' labels containing nutritional, information compared to two years ago
which was only 59 per cent.

India is the largest milk producer in the world, yet only around 15 per cent
of the milk is processed. The organized liquid milk business is in its infancy and also has
large long-term growth potential. Even investment opportunities exist in value-added
products like desserts, puddings etc

According to CMIE Data, Aggregate sale of this industry is expected to

increase by 19.2 per cent during the December 2009 quarter.
 CHAPTER: 4

RESEARCH METHODOLOGY
RESEARCH METHODOLOGY

SAMPLE DESIGN

SAMPLE UNIT: - All working people are included both the genders i.e.
males and females irrespective of their education level.

SAMPLE SIZE: - 250

SAMPLE REGION: - Central Delhi

DATA COLLECTION METHOD

PRIMARY DATA:

Primary data was collected through a self administrated questionnaire. This

questionnaire aims to gather information related to various Branded
Electronic Home Appliances.

SECONDARY DATA:

Secondary data was collected through magazines, research papers, internet

etc.

RESEARCH INTRUMENTS

QUESTIONNAIRE DESIGN:

As the questionnaire is self administrated one, the survey is kept simple and
user friendly. Words used in questionnaire are readily understandable to all
respondent. Also technical jargons are avoided to ensure that there is no
confusion for respondents.
 Choice of research design – alternatives & choice

Despite the difficulty of establishing an entirely satisfactory classification system, it is

helpful to classify marketing research on the basis of the fundamental objectives of the
research. Consideration of the different types, their applicability, their strengths, and their
weakness will help the student to select the type best suited to a specific problem.

The two general types of research are:

EXPLORATORY RESEARCH

Exploratory research seeks to discover new relationship, emphasis on discovery of ideas.

Marketing researches devote a significant portion of their work on exploratory studies

when very little is known about the problem being examined.

CONCLUSIVE RESEARCH

Conclusive studies attempts to determine the frequency with which something occurs or
the relationship between two phenomenons. Usually conclusive studies assume certain
under underlying characteristics of the market or have some precise statement of research
questions/hypothesis.
 RESEARCH INSTRUMENT USED - DETAILS & WHY?

If one wants to know what type of dentifrice people use, what they think of, television
commercials, or why they buy particular brands of cars, the natural procedure is to ask
them. Thus, the questionnaire method has come to be the more widely used of the two
data collection method. Many consumers are now familiar with the telephone caller who
greets them with “We are making a survey”, and then proceeds to ask a series of
questions. Some interviews are conducted in person, others by telephone, and others by
mail. Each of these has its special advantages and disadvantages and limitations. The
questionnaire method in general, however, has a number of pervasive advantages and
disadvantages. Discussion of particular variations will be more meaningful if these
characteristics of the general methods are brought out first.

A questionnaire consists of list of questions to be asked from the respondents and the
space provided to record the answer / responses. Questionnaire can be used for the
personal interviews, focus groups, mails and telephonic interviews. The choice among
these alternatives is largely determined by the type of information to be obtained and by
the type of respondents from whom it is to be obtained.

The common factor in all varieties of the questionnaire method is this reliance on verbal
responses to question, written or oral.

Questionnaire in the project consists of:

 Multiple choice questions

 Dicthomus
MULTIPLE CHOICE QUESTIONS:

Questions of this type offer the respondents an alternative to choose the right answer

among others. It is faster, time saving and less biased. It also simplifies the tabulating

process.

OPEN END QUESTIONS:

In this type respondents are free to answer in their own words and express the ideas they
think are relevant, such questions are good as first questions or opening questions. They
introduce the subject and obtain general reaction.

DICTHOMUS:

These are the questions which are Boolean in nature. These answers are straightforward
and respondents have to answer them in a straight way. That means the answer can only
be either ‘Yes” or ‘No’.

SAMPLING TECHNIQUE USED & SAMPLE SIZE - WHY?

Sample design is a definite plan of obtaining some items from the whole population. The
sample design used in this project is two state sampling i.e. Cluster and convenience. In
the probability sampling methods, each items in the sample is chosen one at a time from a
complete list of universe elements. In marketing research practice, it will sometimes be
more expedient to select clusters or groups of universe elements, rather than to choose
sample items individually.

Sampling methods in which universe elements are chosen in groups ---- rather than
individually -- are called cluster-sampling methods. They are widely used in the sampling
of human populations. When no complete universe listing exists, a type of sampling is
called area sampling may be the only practically feasible form of probability sampling.
NONDISGUISED, STRUCTURED TECHNIQUES

The non structured techniques for attitude measurement are primarily of value in
exploratory studies, where the researcher is looking for the salient attributes of given
products and the important factors surrounding purchase decisions as seen by the
consumer. Structured techniques can provide a more objective measurement system, one
which is more comparable to a scale or a yardstick. The term scaling has been applied to
the efforts to measure attitudes objectively, and a number of useful scales have been
developed.

SAMPLING METHODS

Sample design is a definite plan of obtaining some items from the whole population. The
sample design used in this project is two state sampling i.e. cluster sampling and
convenience sampling. The whole city was divided into some geographical areas and I
have chosen Old Delhi, Daryagunj, Caunnaught Place, South Delhi, East Delhi and all
the areas of Central Delhi.

CLUSTER SAMPLING

Here the whole area is divided into some geographical area and a definite number of
consumers were to be surveyed.

CONVINIENCE SAMPLING

This type of sampling is chosen purely on the basis of convenience and according to
convenience.I visited Garden, Parks, Temple, Superstores, Theatres and Gymnasium.
 CHAPTER : 5

DATA ANALYSIS
 DATA ANALYSIS
As per the performance of Cream Bell ice-cream in last few years, it is a
good and growing company. It is growing with a faster rate of 20 to 25%. At the present
time, it’s total production is 1.5 lakh tones which was only 20000 tonnes in the year 2003.
It’s total market share is 16.34% and occupies 4th place after Kwality walls, Mother Dairy
and Amul.

The year wise production of Cream Bell ice –cream is given in above
table.

TABLE-1:- YEAR WISE PRODUCTION OF CREAM BELL ICE-CREAM

INTERPRETATION :-

As per given in the above table, the production of Cream Bell ice-cream is
growing year per year. It is a good response towards company as well as this trade. The
total production in the year 2003 was 20000 tonnes which has been increased to 45000 in
the year 2004, the production is increasing year per year. Last year, it was 125000 tonnes
and right now it is approxly 140000 tonnes.
COMPARISON WITH COMPITITORS:-

There are a good competition in this trade. From the last 5 or 6 years,
there are many companies has been entered in this trade. These companies include some
local and some MNCs. HUL, Baskin Robbins are some MNCs which are doing a good
job in this trade and continuously on the way to capture the maximum share of the
market.Some domestic and big companies like Mother Dairy, Amul etc are also at the
peak position of the market. We can compare Cream Bell with these companies through
following different tables :-

TABLE 2:- PERFORMANCE OF TOP COMPANISE OF ICE-CREAM IN INDIA

INTERPRETATION :-

As per given in the above table, the market share of HUL has more
than 35% share of total ice-cream industry which is followed by mother dairy, Amul and
Cream bell. More than 70% people knows about HUL’s product Kwality walls, approxly
same thing with Mother dairy and Amul. 40% people are aware about Cream Bell in
India.
In the last quarter, the total increase in the profit of HUL’s ice-cream
sector is 22% followed by Amul and Mother dairy with 19% and 17%. The net profit
growth of Cram Bell is more than all the major companies with 36%. The selling and
revenue is also growing for all the companies. HUL’s Kwality wall’s selling is increased
by 31% at the same time, the growth of Mother Dairy is 22.4% , Amul 20% and Cream
bell is 19.6%.

TABLE 3:- COMPARISION REGARDING TO MARKETING.

CMPANIES HUL MOTHER AMUL CERAM OTHERS
DAIRY BELL
ADVERTISEMENT ***** ** *** ** *
SUPPLY CHAIN **** *** **** ** *
PRODUCT LINE **** *** *** **** **
PRICE VARIATION **** ***** *** *** ***

NOTE:- *****- OUTSTANDING, ****- VERY GOOD, ***- GOOD, **- AVERAGE, *- POOR.

INTERPRETATION :-

In the following above chart table, the comparison of major companies of

ice-cream trade has been given as per their performance in different areas. As per this
table the interpretation of these companies can be given as follows :-

HUL (KWALITY) :- The performance of Kwality Walls is remarkable in

each area. Consumers have a good awareness and trust about HUL’s Kwality Walls due to
its brand name, outstanding publicity , advertisement and experience. Company has
maintained a good supply chain network which is most important , a diversified product
line, and a well maintained price variation.
 MOTHER DAIY :- Mother Dairy is also a good player in the trade of
ice-cream. It has been maintained a good price variation, supply chain and product line of
Mother Dairy is good but not as per HUL. The advertisement is only point where
company is not as per mark.

Amul:- Amul is very old and good company in the field of dairy
products. After Kwality walls it is second largest company in the field of ice-cream trade.
It has a number of economic and as well as premium products. It’s supply chain is also
outstanding and consumer has a good trust on it due to its brand image.

Cream Bell :- Now its time to Cream Bell. It has not too much
experience in the market. It has been introduced in 2003. But in the last 9 years, it has
been shown an outstanding growth. Company has a good product line and a good varity
of goods. Price variation is also as per the mark. The company is lacking in only supply
chain and advertisement. The publicity and advertisement of Cream Bell is not as per the
mark as against the other repudiated companies. The supply chain is also one of the major
problem. In the retail sector, the most important thing is a good and well gorged supply
chain network. But the company is lacking in this field. Many areas of Delhi, the
company’s delivery system and supply chain network is too much poor. So, the company
has too work on it.

Others:- There are some other companies in this trade including some
local companies. But the demand of these companies are not too much and their product
line is also not as per diversified.
TABLE 4:- MARKET SHARE OF DIFFERENT COMPANIES(RETAIL) :-

INTERPRETATION :-

As per given in the following above table, Amul is the leading company
in the trade of ice-cream in retail. It has occupies 30% of the market share. Company’s
major sale is comes from vending, in the retail, it is also performing well. Mother dairy is
occupies second position in the market share of ice-cream in Delhi. It has been occupies
25% market share. Kwality walls, such a good brand is also performing a good role in
the market. It has been occupies 21% share in the ice-cream trade. Now it’s time to
Cream Bell. As earlier it is said that it not too much old company, but in spite of it, it has
been occupies a good position in the market. Present time it is at 4th position with 15% of
market share.
The last 9% market share has been occupies by some other companies.
TABLE 5:- MARKET SHARE OF DIFFERENT COMPANIES(VENDING)

INTERPETATION:-

As in the retail, Amul tops the market, but in the vending, it is other story.
In the vending, Kwality walls tops the market with 31% of market share. Mother Dairy is
followed it by 28% market share. Cream Bell is occupies the third position with 20% of
market share. Amul is not proper good in vending. It’s total market share is 6% . 10%
market share is occupies by some other companies.
TABLE 6:- DATA REGARDING DIFFERENT CONSUMERS CHOICE

CONSUMPTIONOFICE-CREAM
TEENAGER CHILD ADULT OLDPERSON
I
N
T
E
R
41%
P
R
ET
A
TI
O
23%
21% N
:-
15%

TEENAGER CHILD ADULT OLDPERSON

The above table is showing the demand of ice-cream among the different age level of
consumers. As per above data chart, the consumption of ice-cream is more among the
teenagers. Due to the season, trend, advertisement, and some other requirements, they
prefer ice-cream much more. At the present time, the 41% of total consumption of ice-
cream is done by teenagers. Children are second most demandable consumer for ice-
cream. In the other sense we can say that the children are the way to turn a person’s
mindset for purchasing of goods. Present time, there are 23% of total consumption of ice-
cream is done by children. From the last few years, the demand of ice-cream is increased
among the service persons, college students, sports persons etc. the 21% of total
consumption of ice-cream is made by adult persons. There are some flavors of ice-cream
like strawberry, chocolate etc are most preferred by old peoples. 15% of total
consumption is done by old persons .

TABLE 7:-DIFFERENT CONSUMER’S CRITERIA FOR CHOOSING ICE-CREAM

INTERPRETATION :-

The above table is showing the criteria of purchasing an ice-cream by

different type of consumers and their standard of living. A brief description of them and
their criteria can be given as follows:-

FOREIGNERS: - Foreigners are the premium type of consumers. They

are just looking for a good taste and quality. Price is not a big matter for them. As they
are new in a country, so they also not prefer too much publicity and advertisement of
anything. If once they are satisfy with the quality of a product then they always prefer
that product every time. Such a metro city in India where a thousand of foreigner comes
everyday from many countries of the world, they are the good opportunity for ice-cream
trade and a good quality is a market winner for ice-cream from a foreigner.

TOP CLASS PEOPLE:- Here top class people refers to the those
people who have a designation of a repudiated post(manager, GM, CEO,etc) or whose
income level is higher. They are also a quality conscious peoples. Generally they prefers
a good brand and a better quality. They provide more than 40% weighted to quality for
any product and specially in the food products. So, quality is also market winner for the
top class peoples.

MIDDLE CLASS PEOPLE:- They are the average peoples and the
population of them is more in India. The consumption level of these people is very high.
But there criteria of purchasing is different from other above two level of people. They
prefers quality, but at the same time they are much conscious about price of the product.
Because they believe the policy of “cheap and best”. They provide 36% of weight to
quality, 25% to the price and 22% to the brand name.
 OTHER GENERAL PEOPLE:- They are the strivers of the economy.
Very few times they go for an ice-cream of good brand or company. They look for a
cheap product. More than 65% of weighted provide by them is to the price. Price is a
order winner for them.

SCORE MODEL:-
FOREIG TOP CLASS MIDDLE CLASS OTHER
DIFFERENT PEOPLE NER PEOPLE PEOPLE PEOPLE
S S
STANDA WEIG COR WEIGH SCOR SCOR WEIG COR
CRITERIA RD HT E T E WEIGHT E HT E
PRICE 25 0.02 0.5 0.02 0.5 0.25 6.25 0.6 15
QUALITY 20 0.52 10.4 0.41 8.2 0.36 7.2 0.1 2
BRAND
NAME 30 0.2 6 0.35 10.5 0.22 6.6 0.08 2.4
TEASTE 15 0.23 3.45 0.14 2.1 0.1 1.5 0.12 1.8
PUBLICITY 10 0.03 0.3 0.08 0.8 0.07 0.7 0.1 1
20.6
TOTAL 100 1 5 1 22.1 1 22.25 1 22.2

As per given in the above table, the people of middle class are the
most weighted and regular, they are the market gainer of the ice-cream.
TABLE 8:- FACTORS FOR A COMMON PEOPLE

INTERPRETATION :-

It is the choosing criteria for a common average person for ice-

cream. It is an universal criteria. A common person’s expenditure’s 33% share goes to
price, 28% goes to brand name 19% quality 16% taste and last 4% goes to other factors.
TABLE 9:- MOST PREFERED ICE-CREAM FLAVOUR

INTERPRETATION :-

The above data shows the different ice-cream flavor which is most
preferred by consumers. As per my survey, Vanilla flavor is the most preferred ice-cream
flavor by consumers with 43% of market shares. It is preferred by almost all type of
peoples. Strawberry is the second most demandable flavor by the customers. Almost 24%
of all the ice-cream consumption is comes from strawberry. It is followed by chocolate
with 19% and14% of other flavors.
TABLE 10:-AREA WISE SELLING OF ICE-CREAM

INTERPRETATION :-

In the above data, the area wise selling of ice-cream is given. As per the
above data, the sale of ice-cream is more in the metro cities and related urban areas. But
the sale of ice cream in small cities and semi urban areas are also growing and it is a
future opportunity for this trade.
According to the above data, the 42% selling of ice-cream is comes from
metro cities. Most premium and costly ice-cream brands are sale in the metro cities.
Because the peoples of these area are quality and brand conscious. Second position is
occupied by small cities with 21% share. It is followed by semi urban areas where the
selling percentage is 19%. Last 18% sale of the ice-cream is comes from some other
areas.
TABLE 11:- DIFFERENT MEANS OF SELLING OF ICE-CREAM

INTERPRETATION :-

The above table is showing the different means of selling of the

ice-cream. Generally an ice-cream is sale by two ways, 1st is retail which is most common
and general and another is Vending .

Vending is the one of the specialand most popular way to sale an

ice-cream. In this kind of sale, ice-cream is sale by a vendor on any place by a push chart.
In the push chart, there is a defreezer attached which takes a time of 8 to 10 hrs. to fully
charged. After being fully charged, a push chart can work full day. Push chart is the most
important mean of selling of an ice-cream. Because it is like a moving shop and it
reached at any place. Push chart is good in other sense that ice-cream is not a daily need
thing of a consumer for which a consumer has to make a plan to purchased it from a retail
store during their daily shopping. Need of an ice-cream can be arise at any place and at
anywhere may be during a long drive, playing, visiting, going to shopping etc at any
place. So, push chart is only one way which can fulfill the requirement of the consumer.

At the present time, approx 82% of the total sales revenue of

ice-cream is comes from vending and other 18% sales revenue comes from retail outlet.
Vending is like a life blood for ice-cram trade.
TABLE 12:- PRODUCT WISE SALE IN RETAIL STORES.

INTERPRETATION :-

The above table is showing the different product wise sale of ice-
cream in a retail store. The sale of different type of products can be given as follows:-

Bricks:- bricks are the largest selling ice-cream product sale by a

retail store. 32% of total sale revenue of a retail store is comes from bricks.

Gallons :- Gallons are the second most largest selling product

from a retail store engaged in selling of ice-cream. 26% of total selling of ice-cream in a
retail store is comes from gallons.

REASONS FOR LARGEST SELLING OF BRICK AND GALLONS FROM A RETAIL

STORE:-

There are following main reasons for increase in selling of bricka

and gallons from a retail store:-
1) Demand of bricks for taking after lunch or dinner from
consumers.
 2) Demands of gallons for party orders ( marriage, birthday party,
anniversary, celebration of a special day etc.).

3) A pack for whole family in cheaper rate than any individual

ice-cream.

4) Easy avaibility of different type of flavor in bulk.

Cones:- Cones are the good ice-cream product in both segement
retail as well as vending. At the present time, approx 18% of total selling of ice-cream
from retail is comes from cones.

13 % of total selling of ice-cream from a retail outlet is comes

from cups and 11% from ice-sticks.
TABLE 13:- PRODUCT WISE SALE IN VENDING

INTERPRETATION :-

In the vending, there is a different story from retails. As in

retail stores, the largest selling products are bricks and gallons. But in the vending, these
two products are occupies least no. of shares with 6% and 2%.

In the retail, sticks and cones of ice-cream captures a good

position in the selling. Approxly 39% of total selling of ice-cream from a push chart is
comes from ice-sticks. At the same time, 34% of total sale of a vendor is comes from
cones. 19% comes from cups.
TABLE 14 :- FREEQUENCY OF ICE-CREAM

INTERPRETATION :-

Above pie table is showing the average people’s buying habbit of

an ice-cream. The frequency of ice-cream differ a lot where 15% respondents buy it daily,
20% weekly, 21% fortnightly, and there is a Hugh chunk of people who buy ice-cream
occasionally.

There are more than 44% of peoples are buying an ice-cream

occasionally. They may be purchases it during the way of going somewhere, during any
party or during any other occasion. the main thing is that there is a good response has
been found in the weekly and fortnightly consumers.
REPORT OF CREAM BELL’S TARGET MARKET:-

The above all the data collection was related to all the ice-cream
industry. Now these collection are for the Cream Bell. This can be delivered as follows;-

Have you ever tasted Cream Bell Ice-cream?

Yes 90 %
No 10 %
TABLE 15:- AWARENESS IN CONSUMERS.

Ever Tasted

10%

Yes

No

90%

INTERPRETATION :-

As per given in the above table, there are approx 90% people are aware
about Cream Bell. But still 10% people are available in the market who does not know
about Cream Bell. So, the company has to take steps to captures these 10% peoples.
TABLE 16:-DIFFERENT CRITERIA FOR SCALING OF CREAM BELL ICE-CREAM

ATTRIBUTE POOR AVERAGE GOOD EXCELLEN

T

PRICE 07% 30% 43% 20%

SWEETNESS 20% 14% 20% 46%

PACKAGING 20% 21% 29% 30%

TEASTE 12% 16% 23% 49%

SCHEMES 05% 20% 45% 30%

AVAILABILIY 12% 28% 42% 18%

INTERPRETATION :-

The above table is showing the overall performance and criteria of

scaling for an ice-cream by a consumer. The consumer are more satisfy with the price,
taste, and different schemes of cream bell. There is little bit problem arise with the
availability of the products at the time.

PROBLEMS OF CREAM BELL:-

1. POOR DELIVERY SYSTEM :-It is a biggest problem of our company in
the concern area. More of the storekeepers are unsatisfy with the delivery
system of our distributor in the area . Many retailers complain is that they
pay the distributor all amount in advance but in spite of it he is not provide
them products within time.As the result, many time they have face major
problems. So, they are coppailed to give the product of other company.
2. AMUL’S 2 LITER PACK:- Amul’s 2 liter pack is a price winner for the
company. It is a more popular in both sense, either party pack or personal
use.
3. LIMITED NO. OF COMPANIES BANNERS AND HOARDINGS:-
Our company’s publicity is also limited. Our letest products like Sach
much aam,micky stick etc. have a good market demand but due to
unawareness in the consumers, their selling is not increasing. The stores of
old Delhi, are in very conjusted areas, so there is a need of good publicity
in the areas.Almost all the retailers demanded for the banners and
hoardings of letest products.
4. LESS VARITY IN CONE :-Our company has very limited varity in the
cone sagment. Minimum cost of cone of our company in Rs. 18 but at the
same time our competitor provide, a cone at a price of Rs. 10 which is an
advantage for them.
5. BEHAVIOUR OF OUR DISTRIBUTOR:- Most of the retailers of Old
delhi is not satisfy with the behaviour of our dostributor.
6. LESS NUMBER OF SALES/DELIVERY PERSONS WITH
DISTRIBUTOR:- Our distributor has very less number of delivery
persons which is a turning point. Due to this, they are unable to fulfill the
total demand of the retailers at the time.
7. OTHER PROBLEMS:- There are some other problems with our
company like- unavilability of cola flavor, taste of tripples, less number of
nuts in the butter scoatch, Less promotion of new products including tubs
and cakes.

AVERAGE SALE OF CREAM BELL AT A REGULAR STORE AT OLD DELHI:-

The average sale of cream bell at a regular store in old Delhi is Rs. 1000/day.
COMPERATIVE ALLOCATION OF VENDORS OF CREAM BELL WITH THE
VENDORS OF OTHER COMPANIES:-

PARTICULARS KW MD AMUL CB OTHERS

***** *** ** ** **
1. BANNERS AND
POSTERS
2.BRANDING ***** *** *** *** *

***** *** ** *** *

3. CANOPY
**** ** ** ** *
4. REPAIR AND
MAINTENANCE
**** *** * ** *
5.PUNTUALITY AT
CONCERN PLACES

TABLE 3; COMPARETIVE ANALYSIS OF OUR COMPANY WITH OTHERS.

NOTE:-( *****- Outstanding, ****- very good, ***- good, **- average, *- bad)

So as per given in the above table, it clears all the story. In all the points,
Kwality Walls is far ahed from other companies. That’s a reason to grow faster of them .
Their banner and poster is more than us, their branding is very good where as our
branding is not much good to them, their canopy’s condition is far better than us, their
vendor reaches their place of selling far early than us. At C.P Mainer times, I have
observed that the pushcart of KW is available at 10 ‘o’ clock early morning but at the
same time our pushcarts start to reaching their places after 12 A.M that is a major
different between and them.
FACTOR ANALYSIS:-

There are a sample of 30 respondents has been interviewed and

were asked to indicate their degree of agreement with the following segment using a
seven point scale (1= strongly disagree, 7=strongly agree).

X1= Cream bell ice-cream is very cheaper.

X2= The taste of all varieties of cream bell is outstanding.
X3= Quality of cream-bell is best.
X4= It is most important to buy a ice-cream that is made from
pure milk.
X5= I prefer ice-cream that is not melt easily.
X6= An ice-cream should available at any place.

RESPONDENT X1 X2 X3 X4 X5 X6
NUMBER
1 7.00 3.00 6.00 4.00 2.00 4.00
2 4.00 5.00 7.00 7.00 3.00 4.00
3 5.00 3.00 5.00 6.00 7.00 3.00
4 3.00 4.00 5.00 6.00 6.00 5.00
5 6.00 4.00 5.00 7.00 7.00 2.00
6 4.00 5.00 5.00 6.00 6.00 4.00
7 7.00 5.00 5.00 5.00 5.00 3.00
8 3.00 6.00 5.00 4.00 5.00 6.00
9 3.00 5.00 5.00 6.00 6.00 3.00
10 5.00 2.00 5.00 4.00 6.00 4.00
11 7.00 3.00 5.00 4.00 4.00 3.00
12 4.00 3.00 4.00 4.00 5.00 6.00
13 3.00 5.00 4.00 4.00 4.00 4.00
14 5.00 3.00 6.00 4.00 6.00 4.00
15 5.00 4.00 6.00 4.00 5.00 4.00
16 5.00 5.00 5.00 4.00 2.00 4.00
17 7.00 5.00 7.00 4.00 3.00 3.00
18 4.00 2.00 5.00 4.00 4.00 6.00
19 3.00 7.00 4.00 4.00 4.00 3.00
20 2.00 6.00 7.00 4.00 3.00 4.00
21 5.00 4.00 7.00 5.00 5.00 4.00
22 4.00 2.00 6.00 5.00 4.00 7.00
23 7.00 3.00 6.00 6.00 5.00 4.00
24 3.00 7.00 5.00 2.00 6.00 7.00
25 4.00 5.00 5.00 2.00 7.00 5.00
26 5.00 6.00 4.00 5.00 4.00 3.00
27 4.00 4.00 3.00 3.00 4.00 7.00
28 7.00 4.00 5.00 4.00 6.00 2.00
29 6.00 6.00 4.00 4.00 5.00 7.00
30 4.00 5.00 5.00 6.00 3.00 2.00

The above table is showing the responses of different respondents on

the basis of six different criteria’s. As per this above factor analysis, the major responses
are goes to the factor X1, X3 and X6. These are the crucial factors for the company and
it’s stretegies.

`
 CHAPTER :-6

SUGGESTION AND CONCLUSION

 LIMITATIONS

 Limited time available for interviewing the respondents. As a result of this it was
not possible to gather full information about the respondents.

 When I interviewed children and teenagers, sometimes they use to give answers
under the influence of their parents or elders.

 As summer training is going under summer season so sometime people are less
interested in filling up questionnaire.

 Sometimes the problem which I face is language problem for which I have to
make them understand.

 Non-cooperative approach and rude behavior of the respondents.

 If the respondents answer does not falls between amongst the options given then it
will turn up to be a biased answer.
 MY FINDINGS
 During the survey it was found that still there are 10% people who have not
tasted Cream Bell ice-cream.

 Lake of Awareness in consumers. Many people are not know about Cream Bell
Ice-cream specially children and teenagers.

 When I interviewed people then many of the people can not recall Cream Bell
Ice-Cream’s advertisement. It shows Lake of Advertisement or advertisement
is not timely given or advertisement is not given on right time.

 In its advertisement is not using any brand ambassador which attracts all age
group people like Kwality walls.

 There is lake of Sales Promotional Activities i.e. free tattoo, extra weight, toys,
quiz contest etc.
 SUGGESTIONS
1. INTRODUCTION OF SOME ATTRACTIVE SCHEMES;- It is a very
popular policy to improve the sale. Here the attractive scheme refer to the
schemes which are emotionally attract the consumers towards the products
like, buy a Cassata chop and get a steel spoon free, buy a fantasia cone and get
a mango stick free etc. The period of such type of schemes are very less(1 or
two months), but they are very attractive and able to gain the interest of
consumer.
2. INTRODUCTION OF Rs.10 CONE:-It is more important for us to introdus
a cone of Rs. 10. Besause everyone giver preference to cones in the place of
sticks. We have good varities in cones, but less number of varity in the
segment of lower price. So we have to introduce it.
3. “JUST ONE CALL”- It is a major initiative. We must be provide our
consumers and retailers a hot number on which they can call any time and
give their demand. Our delivery person will provide them free delivery at their
home but order should be more than Rs. 100.
4. PUBLICITY AT BUS STANDS AND BUSY MATRO STATIONS:- The
boards and banners should be placed at major bus stands and vital matro
stations of Delhi.
5. PROVIDING FULL INFORMATION AT WEBSITE:- The full
informations about the company and it’s all products should be provided at the
website of our company.

6. Company should use brand ambassador which attracts each age segment i.e.
Saniya Mirza, Shaktimaan, Amitabh Bacchan, Superman, Krrish, Jadoo etc.

7. Company should launch chocolate in new attractive packing to change image

of Cream Bell ice-cream in consumers mind.

8. Company should introduce sales promotion schemes like free weight, pranky,
tattoo, contest, free gifts etc.

9. Advertisement can be done with the help of animations that attracts children
and teenagers because ice-cream are consumed largely in this segment.
 CONCLUSION

As we know that Devyani Foods Industry is very big organization and

market leader in food products. It has maximum market share in ice-cream, which are its
main/core products. With the help of research, company can find out its week points in
ice-cream product and can increase its market share through rectify mistakes. People
have believed in Cream Bell’s product and they will accept its ice-cream also if
effective actions were taken.

The survey resulted into following conclusions :

 Cream Bell must come up with new promotional activities such that people
become aware about Cream Bell’s Preamium like Ice-cream Cake, Tub,
Premium brick etc..

 Quality is the dominating aspect which influences consumer to purchase Cream

Bell product, but prompt availability of other chocolate brands and aggressive
promotional activities by others influences the consumer towards them and also
leads to increase sales.

 In comparison to Cream Bell ice-cream, the other players such as Amul, Mother
Dairy, and Kwality Walls provide a better availability and give competition to
the hilt.

 People are mostly satisfied with the overall quality of Cream Bell ice-cream, but
for the existence in the local market Cream Bell must use aggressive selling
techniques.
 BIBLIOGRAPHY

1. www.yahoo.com

2. www.scribd.com
3. www.google.com

4. www.marketresearch.com

5. www.dairy.com
6. Research Methodology. ( Harper W.Boyd, C. R. Kothari
)
7. www.fmcgmarketers.blogspot.com
 APPENDIX

QUESTIONNAIRE:-

NAME OF THE STORE:-

NAME OF THE OWNER:-
ADDRESS:-
CONTRACT NO.:-

1. DO YOU KEEP THE ICE-CREAM OF CREAM BELL?

A) YES__ B) NO__

C) CONFUSED__ D) NEVER__

E) FIRST TIME__.

2. WHICH IS YOUR LARGEST SELLING ICE-CREAM BRAND ?

A) CREAM BELL__ B)KWALITY WALLS__

C)MOTHER DAIRY__ D)AMUL__.

3. WHICH CATEGORY OF ICE-CREAM PREFERS BY CONSUMERS?

A) PREMIUM __ B) CONE__

C) CUP__ D) STICK__

E) OTHERS__.

4. WHICH COMPANY’S DEFREEZER YOU HAVE TAKEN?

A) CREAM BELL__ B) AMUL__

C) K.W__ D) M.D__

E) OTHERS__
5.WHAT IS YOUR DAILY SALE OF ICE-CREAM?

A)BELOW Rs.1000 __ B)Rs1000 TO 3000__

C)Rs.3000 TO Rs.5000__ D)Rs.5000 TO Rs.10000__

E) ABOVE Rs.10000__.

6. WHAT IS YOUR DAILY SALE OF CREAM BELL ?

A)BELOW Rs.1000 __ B)Rs1000 TO 3000__

C)Rs.3000 TO Rs.5000__ D)Rs.5000 TO Rs.10000__

E) ABOVE Rs.10000__.

7. DO YOU AWARE ABOUT CREAM BELL’S LETEST PRODUCTS?

A) YES__ B)LITTLE BIT__

C) NOT MUCH__ D)NO__

E)NEVER__

8. WHAT IS THE RESPONSE OF CONSUMER’S TOWARDS CB’S LETEST

PRODUCTS?

A)OUTSTANDING__ B)VERY GOOD__

C)GOOD__ D)AVERAGE__

E)BAD__

9.WHAT IS CONSUMER SATISFACTION FROM CREAM BELL ?

A)STRONGLY SATISFY__ B)SATISFY__

C)AVG. SATISFY__ D)LOWER SATISFY__

E) UNSATISFY__
10. ARE YOU SATSFY WITH THE DELIVERY SYSTEM OF DISTRIBUTOR ?

A)STRONGLY SATISFY__ B)SATISFY__

C)AVG. SATISFY__ D)LOWER SATISFY__

E) UNSATISFY__

11. ARE YOU SATISFY WITH COMPANY’S POLICY ?

A)STRONGLY SATISFY__ B)SATISFY__

C)AVG. SATISFY__ D)LOWER SATISFY__

E) UNSATISFY__

12. How do you scale your ice-cream?

ATTRIBUT POOR AVERAG GOOD EXCELLEN

E E T

PRICE

SWEETNESS

PACKAGING

SOFTNESS

SCHEMES

AVAILABILIT
Y

13. SUGGESSIONS…………………………..