Lead Optimization Analysis

Lead Average Revenue Lead Cost/

Share of total Cost per lead conversion per HH $1000
Vendor name Percent Dollars Percent Dollars Revenue
Loss
Cheap Leads 7.1 6.4 1.3 2,607 193

Killer Leads 9.2 7.8 2.5 2,793 112

Niche Leads 0.6 8.0 2.6 2,858 109

Quote Monkeys 17.4 7.1 2.3 2,887 107

Leads 101 0.2 6.9 ÷ 2.6 ÷ 2,540 105

Spam Masters 13.6 7.5 3.0 2,997 84

Grease Man 24.1 8.3 3.5 2,957 80

Hot Mama 4.0 7.8 4.6 3,085 55

DistroMan 20.0 7.1 4.5 3,196 50

Premium Masters 3.8 7.0 4.5 3,173 49

Profit
Quote you 0 6.0 4.7 4,454 29

7.5 3.2 3,015 Breakeven

($103)

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