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  • Books: There's Something There

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    Alrifai Ziad Ahmed
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    Books have played an important role in history and culture. They have been agents of social and cultural change as repositories of history, heritage, and personal development. While books face competition from mass media, they still sustain diverse voices and foster special relationships between authors and audiences. Various types of books exist for different purposes. The publishing process involves developing ideas, editing, and marketing books to sell. New technologies now allow for e-books and print on demand, converging publishing with digital formats.

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    Books

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    Books have played an important role in history and culture. They have been agents of social and cultural change as repositories of history, heritage, and personal development. While books face competition from mass media, they still sustain diverse voices and foster special relationships between authors and audiences. Various types of books exist for different purposes. The publishing process involves developing ideas, editing, and marketing books to sell. New technologies now allow for e-books and print on demand, converging publishing with digital formats.

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    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
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    603 views8 pages

    Books: There's Something There

    Uploaded by

    Alrifai Ziad Ahmed
    Books have played an important role in history and culture. They have been agents of social and cultural change as repositories of history, heritage, and personal development. While books face competition from mass media, they still sustain diverse voices and foster special relationships between authors and audiences. Various types of books exist for different purposes. The publishing process involves developing ideas, editing, and marketing books to sell. New technologies now allow for e-books and print on demand, converging publishing with digital formats.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
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    of 8

    BOOKS

    There’s something there.


    History
    • 1456 First Gutenberg Bible
    • 1638 First printing press in the
    Colonies
    • 1644 The Whole Book of Psalms
    First book printed in the
    Colonies
    • 1732 Poor Richard’s Almanac
    Cultural Value
    • Do not depend on mass media
    advertising
    • Special relationship b/n audience &
    books
    • Target audience is small
    • Sold in individual units
    • Sustains more voices in the cultural
    forum
    Cultural Value
    • Books are agents of social & Cultural
    Change
    • Books are an important Cultural
    Repository.
    • Books are safe keepers of history &
    heritage
    • Source of personal development
    • Personal activity
    • Reflect Culture
    Censorship
    • Cultural influence
    • Different levels of censorship
    – Sexual
    – Religious
    – Offensive language
    – Racist
    • Book Banning
    Kinds of books
    • Book Clubs
    • El-Hi textbooks
    • Higher Education Textbooks
    • Mail-order books (specialized series,
    advertised)
    • Mass Market paperbacks (broad
    readership)
    • Professional Books
    Process
    • Idea
    • Acquisition Editor (responsible for book
    idea acceptability by publisher)
    • Manuscript
    • Editing
    • Reviewers
    • Publishing
    • Copy for sales/catalogues to assist
    selling
    • Tours & signing
    Convergence
    • E-publishing
    • D-book
    • e-books (digital books)
    • POD (print on demand)
    • Cheaper to publish
    • Provide access to hand held devices

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