Business Plan Fashion & Textile Industry

Tutorial group: 002 / Group Ling Wing Yan (12051905d) Lee Yan Yee (12053335d) Ku Ka Yu (12092304d) Yuen Fung Yee (12089134d) Wong Cho Yee (12052727d) Cheung Ka Yin (12052092d)

23,April,2013

Product
Natural scarves 100% natural fibers - Plants - Animals 100% natural dyed materials Plants Animals Minerals

Mission Statement
To develop the potential of nature dyeing To establish contact between nature and human To experience never tried care

Target market
All ages Female and male

Position Map
High Quality

Low Price

High Price

Low Quality

Natural dyeing

low supply
high quality & price

Natural fiber

high value

The companys operations

1.Manufacture 2.Retail

1.Manufacture
Spinning factory
(purchase pure nature fibres such as cotton,wool,silk,cashmare and spin it)

Dyeing factory
(dyeing color to make some special yarn such as fancy yarn)

Textile factory
(Use the yarn from yarn factory to weave and knit

Contact factories
(make products)

Finishing factory
(pretreatment,coloration,aftertreatment)

Printing factory
(print different pattren in fabric)

Garment factory
Make patterns ,cut the shape off and sew it to be scarf

Packing Factory
(The end product will sterilized at high temperatures and have fine packing)

2.Retail
Prepare open store

Find a empty shop space

Prepare promotions

Running the business

Promotion Strategy
1.Customer promotion 2.Advertising

3.Special campaign

1.Consumer promotion
Offer discount -20% off on the 2nd designated product Membership -monthly benefits -collect points to redeem special gifts

2.Advertising
Create Facebook page Promotion program on TV -Production process Sponsor micro-film on YouTube Sponsor bloggers & artists

3.Special campaign
Self-dyeing workshop At store Once a season Provide : -a piece of nude cloth -natural dyes Any customers who buy 2 or more products on the campaign day can participate in this workshop

Core competencies

Core competencies :

Dyeing technology
Methods of extracting colorants Supercritical fluid Extraction (SFE) Enzyme assisted extraction (EAE) Ultrasound assisted Extraction (UAE)

Core competencies :

Natural Dye Extracts

- Plants
Indigo - Main source of blue - The best fastness properties - The trademark color for durability Madder - Main source of red dye - Easily cultivated

- Animals
Laccifer Lacca Kerr (Lac) - Insect - Source of red and violet dye Cochineal - Insect - Source of red

- Minerals
Chrome Yellow - Extracted from Crocoite - Range from pale yellow to deep orange

Ochre - Derived from clay - Yellow, brown and red

Core competencies :

Eco-friendly mordantsHerbal Mordant

Mordant -a substance which is used to set dyes on fabrics Herbal Mordant -a combination of two plants: 1.Terminalia Chebula (Myrobalan) 2.Punica Granatum (Pomegranate) -Use the fruit of the Terminalia tree and the rind of the fruit of Pomegranate -Replace metal mordant

Core Competencies : Dyeing technology

cost in long term
- Do not need to depend on technology from other factories - Find an effective way to reduce cost of dyeing and producing scarf

 Competitors cannot imitate our idea or technology easily

- Have our own special technology

Core Competencies : Dyeing technology

- the risk of selling the same products

Core Competencies : Dyeing technology

Identify the markets needs and the trend easily
- Always do research and development understand customers needs - Develop new technology to fulfill their needs

Why it will be success and lead to develop the business?

Because of:
1. The Market Trend 2. The Advantages of Natural Dye

1. The Market Trend

Tendency of using natural product
=>Higher living condition, people willing pay more to get what is benefit to them

Soap

Cosmetic

2. The Advantages of Natural Dye

2.1 More eco-friendly 2.2 Possible health benefits 2.3 Unique

2.1 More eco-friendly

Unsophisticated and harmonized with nature Derived from natural and renewable sources No disposal problem of natural waste Harda , Indigo etc. The waste in the process becomes an ideal fertilizer for use in agricultural fields

2.2 Possible health Benefits

Free from carcinogenic components Antioxidants Anti-allergens prove safe for skin contact and are mostly nonhazardous to human health Usually moth proof and can replace synthetic dyes in kids garments

2.3 Unique
Inconsistencies in color could be marketed as unique or one of a kind Mature with age exposed to sunlight & normal use, developing a patina as colours mellow

How the core competencies to enhance the development of business ?

Invent more color

-search more natural materials which
can be dyes -rearrange the proportion of the mixing color

=> specialized of colouration

 More design/colour of our scarf

 Cooperate with factory or apparel producer for dyeing -High-end evening gown

-Kids wear

-Socks

-Gloves

Future development
1. Develop accessory business=>natural socks , gloves 2. Branch

3. Charity =>provide keep warm product to charity organziation for sending to poor children in mainland => 5% profit to Green power

References
http://www.pburch.net/dyeing/dyeblog/C417788512/index.html http://cdn.intechopen.com/pdfs/23051/InTechDyeing_of_textiles_with_natural_dyes.pdf http://hk.news.yahoo.com/%E5%B0%88%E9%A1%8C%E7%B6%A0%E8%89%B2%E6%99%82%E5%B0%9A%E6%B8%9B%E5%82%B7%E5%AE%B3%E5%9C%B0%E7%90%83225427679.html http://www.douban.com/group/topic/17669136/