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  • Matriz Boston Consulting Group

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    Edwan Rojas
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    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
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    38 views6 pages

    Matriz Boston Consulting Group

    Uploaded by

    Edwan Rojas

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 6

    MATRIZ BOSTON CONSULTING GROUP

    GENERALIDADES

    MATRIZ BOSTON CONSULTING GROUP


    ANLISIS CUANTITATIVO Proporcin cartera

    Producto de cartera * 100 % Total de ventas de nuestra cartera

    MATRIZ BOSTON CONSULTING GROUP


    ANLISIS CUANTITATIVO Tasa de crecimiento del mercado

    (Ventas del ao actual-Ventas ao anterior)*100% Ventas del ao anterior

    MATRIZ BOSTON CONSULTING GROUP


    ANLISIS CUANTITATIVO Cuota relativa del mercado
    Participacin en el mercado Participacin relativa en el mercado

    Participacin en el Ventas producto de cartera * 100% mercado de la empresa Ventas de la empresa + Ventas Ventasde denuestra empresa Participacin en el Ventas de la competencia la competencia mercado de la comp.

    MATRIZ BOSTON CONSULTING GROUP


    ANLISIS CUALITATIVO
    Estrategias
    (X Y) Dispersin - Burbujas

    MATRIZ BOSTON CONSULTING GROUP


    ANLISIS CUALITATIVO
    Ciclo de vida del producto

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