Post Graduate Diploma Course in Marketing Management (PGDMM) from MIT Pune

Introduction

Marketing management is a business discipline focused on the practical application of marketing techniques and the
management of a firm's marketing resources and activities. Marketing managers are often responsible for influencing
the level, timing, and composition of customer demand in a manner that will achieve the company's objectives.

Marketing management therefore encompasses a wide variety of functions and activities, although the marketing
department itself may be responsible for only a subset of these. Effective marketing strategies play the keyrole in the
success and growth of any organisation.

Potential Careers

Industry has a great demand of Marketing Managers in today's competitive world. This course will help opening doors
of opportunities in a wide range of industries like Banking, Co-operative Credit Organisations, Insurance & Investment
Companies, Manufacturing industries, Automotives, Information Technology firms, Pharmaceutical Companies,
Telecommunications Companies, Oil, Gas and Petrochemical Companies, all Government and Semi-Government
organizations, etc.

Semester I Semester II

109 Marketing Management 115 International Marketing

1 116 Advertising and Sales Promotion

02 Leadership and Organisational Behavior 117 Product and Brand Management

103 Communication 118 Industrial Marketing

113 Management Information Systems 119 Financial Services Marketing

111 Entrepreneurship

Fee Structure –
For Indian Resident: Total Fees Rs. 17000/- (Inclusive of Prospectus Fee, Registration Fee and
Course Fee)
For NRI / Foreign Resident: USD 1700/- (Inclusive of Prospectus Fee, Registration Fee and Course
Fee)

Exam Fee Per Attempt:

Exam fees per subject per attempt Rs. 200 / US $ 50 has to be paid by D.D at the time of Examination. For
Subsequent attempts the exam fees will be Rs. 200 per subject / US $ 50 Payable at the time of examination. Total
Fees to be paid in full at the time of admission in the form of Demand Draft drawn in favour of "MIT School
of Distance Education" Payable at Pune.

Duration: One Year.

Validity of Registration: Two Years.
Eligibility: Any Graduate or Diploma holder with three years of experience.
Contact for Admission – Shiv

Mobile No - 09049002620