Penang Final Report v9 23nov13

Sustainable Penang
Toward a New Mobility Agenda: 2013 2015

A collaborative brainstor ing docu ent su ari!ing a nu ber o" t#e outstanding $oints t#at ca e u$ during t#e course o" t#ree wee%s o" wor% in Penang wit# nu erous $ublic eetings& "ocus grou$s& se inars and ot#er associated events& t#e ob'ective being to wor% toget#er to identi"y a certain nu ber o" ($attern brea%ing) easures and $ro'ects t#at to be considered "or i $le entation in Penang over t#e co ing year*
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P r o $ o s e d +o r % P r o g r a "or 201,
eric britton eco$lan international
A Public Enquiry by Think i ty ! EcoPlan "nternational
22-Nov-13
Final report of 23/Nov/13
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S u s t a i n a b l e Pe n a n g : To w a r d a N e w M o b i l i t y A g e n d a
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TA$%E
&F
&NTENT'
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A )N&*%E+,E-ENT'
- a very grate"ul to #ave t#is c#ance to e.$ress y sincere t#an%s to t#e any Penangites and grou$s w#o #el$ed e in t#is $ro'ect since t#e $lanning e""ort got underway in /une* T#ere are "ar too any to na e #ere& so - s#all #ave to be satis"ied wit# t#ese "ew words o" a$$reciation* +#at - can #o$e "or is t#at so et#ing use"ul will co e out o" all t#is #ard wor% t#at will a%e a contribution to t#eir beauti"ul city and state* +#at better way to say t#an% you* T#e $erson ost directly res$onsible "or t#is ission was 0ato1 Pro"essor Anwar 2a!al in #is role as 3#air o" T#in% 3ity& 4aureate o" t#e 5ig#t 4iveli#ood Award& and leading "igure in t#e 3ivil Society ove ent in Asia* 6e guided e "ro t#e beginning in any ways& a%ing sure t#at - understood t#e long o" $ast e""orts to deal wit# t#ese c#allenges in Penang over two "ull decades* 7$on re"lection - believe t#at #is ost creative advice was to caution e to avoid being unnecessarily critical& but at t#e sa e ti e #onest in y a$$reciation o" t#e wea%er $oints o" t#e $resent situation* -t is i $ortant& #e said& (but 8ric don1t want you to lose trac% o" t#e "act t#at it is t#e positive recommendations t#at are going to ensure t#ere will be "ollow-u$ and continuity to all t#e wor% t#at is being done w#ile you are #ere*) - a trying #ard to "ollow #is wise counsel* - was cordially received on a nu ber o" occasions by o""icials and t#eir sta""s bot# at t#e level o" t#e State o" Penang and t#e two Munici$al councils w#ic# are leading t#e way w#en it co es to i $le entation o" any o" t#e ideas t#at are outlined #ere* An i $ortant $art o" y education was su$$lied by eetings wit# e bers o" t#e Penang Trans$ort 3ouncil& and in $articular t#eir director Mr* T#ean-#eng 4i w#o was es$ecially generous wit# #is ti e and %nowledge "ro t#e initial stages o" t#e $lanning e""orts* T#e sta"" o" T#in% 3ity were also e.tre ely generous wit# t#eir ti e and su$$ort& es$ecially 0aniel 4i & 0uncan 3ave and 9artina Mo#a ed* T#ey $ut a lot o" wor% and brains into t#e $ro'ect day a"ter day& and were to a good e.tent t#e turntable o" t#e entire ission& wit#out w#ose su$$ort it would never #ave ta%en $lace* :" $articular i $ortance was t#e active $artici$ation o" all t#ose w#o agree to get involved in t#e 2ocus ;rou$ sessions t#at continued on an al ost daily basis t#roug# t#e entire t#ree wee%s in Penang* T#ese resources o" education "or t#e aut#or and great o$$ortunities to gat#er "ro t#e t#eir views on $roble s& $riorities and t#eir $ro$osals "or actions and re edial easures any o" w#ic# a$$ear in 3#a$ter 3 o" t#is re$ort* +ell ore t#an #al" o" t#e $eo$le ta%ing t#eir ti e to su$$ort t#e $ro'ect were wo en& wit# considerable e.$ertise in a wide variety o" critical areas &
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strong views and de onstrated leaders#i$ s%ills* T#eir continued involve ent and leaders#i$ is going to be critical to t#e c#allenges o" a Sustainable Penang and t#e a'or trans$ortation re"or $rogra t#at now needs to be engaged* 2inally& let e in e.$ress y war est t#an%s to Mr* 6* T* 9#or w#o was y guide and instructor "ro start to "inis#* - could not #ave as%ed "or a better and ore generous wor%ing $artner* T#an% you 9#or& t#an% you all* 8ric <ritton& 4yon& 23 Nove ber 2013
P r o $ o s e d +o r % P r o g r a
"or 201,
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8=837T->8 S7MMA5?
T#is re$ort and t#e ont#s o" $lanning and $re$aration be#ind it is intended as a collaborative brainstor ing e.ercise* At a ti e w#en $ublic $olicy in t#e trans$ort sector needs new ideas and new a$$roac#es& we #ave atte $ted to scan interesting $ractices worldwide in order to draw t#e to attention to all o" t#ose concerned wit# t#ese issues in Penang* T#e re$ort is t#us not a #ow to-do anual but an encourage ent and sti ulus "or no less t#an Rethinking Penang* And t#at is uc# needed* T#e underlying reality on t#e streets and $ublic s$aces in 2013 is t#is: Penang@s trans$ort& obility and $ublic s$ace arrange ents in 2015 leave a great deal to be desired* +it# so e but "ew e.ce$tions& t#ey are ediocre at best and "or t#e ost $art entirely unsatis"actory& un"airly and under$er"or ing* And t#ere is no good reason t#at it #as to be li%e t#at** T#e grinding situation is one o" every day: ore cars& ore tra""ic& ore congestion& ore $ollution& ore lost ti e& ore anger& ore noise& ore isolation& ore accidents& and "ewer good a""ordable o$tions "or getting around "or t#e vast a'ority o" t#e $o$ulation* T#e syste is ine""icient& and worse it is un'ust* <ut t#ere is worse yet: year a"ter year t#ey are continuing to deteriorate steadily& al ost visibly* T#e citi!ens and ta.$ayers o" Penang deserve better* :ne bit o" good news is t#at t#ere is virtually not#ing t#at is $articularly original about t#e circu stances o" inattention& inconsistency and decayA t#ese are t#e sa e be#aviors& $atterns and conditions encountered in t#e vast a'ority o" all larger cities across t#e develo$ing world* Per#a$s sur$risingly t#is can be seen as good news* <ecause we t#us %now w#at t#e $roble s are and we %now #ow to resolve t#e * T#ere are very "ew un%nowns* Many ot#er cities and regions #ave "aced t#ese c#allenges in t#e $ast and #ave "igured out #ow to a%e t#is transition* So t#ere is no reason w#y t#e sa e cannot be done in Penang* And one day it will* T#e only Buestion is w#enC T#ere are long list o" reasons w#y Penang needs to turn t#e situation around and wit#out undue delay* -n t#e 21 st century cities compete and any city w#ic# does not o""er a $leasant and e""icient $lace to live and wor% is going to lose out in t#e international co $etitions* T#e best and brig#test young $eo$le will leave suc# a $lace and it cannot e.$ect to co $ete "or new invest ents& 'obs and t#e creativity o" t#e brig#test and best in t#e international arena* Duality o" li"e countsE So "or all t#ese reasons it is ti e "or t#ose driving trans$ort $olicy and $ractice in Penang to start to loo% #ard at w#at can be done to a%e it not only
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a great $lace to live and wor% but also a vigorous co $etitor "or t#e best* 2ortunately Penang #as a nu ber o" real advantages& $otential and eventual tools and easures t#at can now be $ut to wor% "or t#is reconversion e""ort* T#e good news is t#at t#e State #as in #and virtually everyt#ing needed in order to $re$are& initiate and advance a a'or sustainable trans$ortation re"or * T#e oney& t#e tec#nical ca$acities& t#e institutional "ra ewor%& t#e autono y& and t#e ideas and e.a $les needed to a%e a'or i $rove ents& any at very low cost and well wit#in t#e 2015 ti e #ori!on o" t#e Trans$ort Master Plan* T#e Master Plan already sets out a nu ber o" institutional and tec#nical re"or s needed to i $rove t#e $er"or ance o" all as$ects o" trans$ort in t#e state e""iciency& environ ent& econo y& resources& energy& and Buality o" li"e "or all* -t $rovides a solid $oint o" de$arture* ?ou #ave in $lace a solid institutional structure& led by t#e State& su$$orted by t#e Penang Trans$ort 3ouncil& wit# at t#e core t#e dyna ic Munici$al 3ouncils on t#e island FMPPPG and t#e ainland FMPSPG* All o" w#ic# su$$orted by one o" t#e ost well develo$ed networ%s o" civil society and $ublic interest grou$s in all o" Asia* T#ese are #uge assets "or your trans"or ational $rogra * -t@s not a atter o" oney* ?ou #ave su""icient "unds under your control to a%e a virtually all o" t#e i $rove ents w#ic# are necessary over t#e course o" t#e ne.t two years& i" you concentrate above all on t#e management of the transportation assets you already #ave -- as o$$osed to as in t#e $ast s$ending #eavily on new construction $ro'ects to solve your $roble s* T#e $riority is not to "urt#er e.$and su$$ly o" ine""iciently used in"rastructure& but rat#er to anage and use it better* T#e Trans$ort Master Plan $rovides a nu ber o" use"ul guidelines "or #ow to do t#is* +it# t#e collaboration o" y colleagues at T#in% 3ity and all t#ose w#o #ave so generously given o" t#eir ti e and ideas over t#ese last wee%s& and $articularly all t#ose $artici$ating in t#e 2ocus ;rou$s& we #ave co e u$ wit# an initial brainstor ing list o" so e "orty s$eci"ic $ro'ect initiatives w#ic# can be done Buic%ly& and w#ic# are entirely under t#e control o" state and local govern ents* As aut#or - very uc# #o$e you will loo% at t#e & and in ti e t#roug# your suggestions and reco endations #el$ us to e.$and and i $rove t#is o$en resource inventory* -" we t#in% o" t#e world cities as being roug#ly divided into (leading) and (lagging)& t#e trut# is t#at Penang today solidly i $lanted in t#e latter category* <ut so too& and not all t#at any years ago& were any o" t#e leading cities t#at today are s#owing t#e way* Most o" t#e not all t#at any years ago were also victi s o" inconsistent& unt#oug#t-out& uni aginative& sel"is#& unde ocratic and ine""icient trans$ortation $olicies t#e selves* T#e lesson is t#at you do not wa%e u$ in t#e orning and "ind yoursel" suddenly #aving beco e a (leading city (in
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"or 201,
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t#is res$ect* ?ou #ave to roll u$ your sleeves and get to wor% wit# an entirely di""erent set o" values and goals* <ut "or t#at to occur t#ere needed to be a vision& a strategy& $lans and actions o" w#ic# individually and collectively started to c#ange t#e s#a$e o" t#e city and t#e Buality o" everyday li"e "or t#e $eo$le w#o live and wor% t#ere but also "or visitors w#o co e because t#ey are eager to see and be in a situation in w#ic# an agreeable and sustainable city environ ent #as been ac#ieved T#e %ey to t#e success o" t#is $ro'ect will be in t#e "ollow-u$ in t#e year a#ead* +#at you see #ere is but a "irst cut o" ideas and $ro'ects* <ut it will be in t#e "ollow-u$& t#e ado$tion o" t#ese ideas by local grou$s and agencies w#o can turn t#e into reality t#at will a%e t#e di""erence* -n closing - can tell you one t#ing "or sure* And t#at is t#at Penang will one day a%e all t#e necessary re"or s t#at today are so badly needed* ?ou will get to it& sooner or later& because t#at is w#at t#e world trend is* T#at@s w#at success"ul cities do* So it is really a Buestion o" ti e* -" you #ave t#e vision& t#e strategy& t#e energy and t#e leaders#i$ you can advance t#e agenda by a decade in 'ust t#e ne.t year or two o" care"ul a$$lied wor%* T#at will be your c#oice -- no one can do it but you* 8ric <ritton& 4yon* 23 Nove ber 2013
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2"'3A% E2"+EN E
T#e $#otogra$#s t#a a$$ear in t#ese $ages #ave been ta%en "ro any sources& ostly t#e local edia& are intended to give t#e reader w#o is not directly "a iliar wit# t#e streets o" Penang a "irst "eeling "or t#e day to day reality o" t#e scene* A s all window on t#e streets and $eo$le o" Penang* As you will see w#en you go t#ere t#e reality #as any "acets and t#e #and"ul o" i ages t#at a$$ear #ere are only "rag entary evidence*
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15 "NT6&+3 T"&N7 T86EE $6A"N'T&6-"N, 93E'T"&N' 0o we #ave a $roble C
1*1
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1*2 -" so w#y are we not solving itC
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1*3
+#at do we do need to do to wor%C
a%e it
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S ust ai nab le Pe na ng : Tow a rd a N ew M ob il it y Ag end a
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25 T:+A50 A N8+ M:<-4-T? A;8N0A 2:5 P8NAN;

2ortunately Penang does not #ave to start "ro t#e beginning and all by itsel" reinvent its $resently troubled trans$ortation arrange ents to create a beauti"ul and sustainable city* T#ere are any cities in di""erent $arts o" t#e world w#o #ave addressed t#ese sa e c#allenges& $atiently& consistently and wit# continuity and e.cellent results* And it is t#ese cities and t#ese $ro'ects t#at $rovide e.a $les "or Penang* All o" t#ese e.a $les ta%en toget#er constitute w#at we call t#e New Mobility Agenda* 4et us #ave a loo% as been learned over t#e last t#ree decades in t#ese (ret#in%ing cities)*
251 T68 N8+ M:<-4-T? A;8N0A -N <5-82

T#e New Mobility Agenda builds on a well-de"ined $lat"or w#en it co es to trans$ort $olicy& $lanning and invest ent& t#e result o" long e.$erience o" wor%ing wit# and observing t#e sector in its daily o$eration in cities around t#e world* -t would not be true to clai t#at t#ese views are uniBue to usA indeed t#ey #ave been distilled over t#e years as result o" contacts and wor% in collaboration wit# "arsig#ted colleagues and $olicy a%ers in any $laces* T#ey are s#ared& at least in good $art and wit# variations& by 'ust about all o" our ost distinguis#ed colleagues* T#e ain re"erence $oint "or all t#at you will read in t#ese $ages is a longter $rogra & t#e New Mobility Agenda& an international collaborative e""ort "ocusing entirely on trans$ortation in and around cities* -t #as been in o$eration
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since 1HII wit# continuous interactive $resence on t#e internet as one o" t#e $illars o" t#e collaborative %nowledge-building $rocess t#at is be#ind it* And t#is is w#at we #ave concluded:
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58A0? 2:5 36AN;8
>irtually all o" t#e necessary $reconditions are now in $lace in Penang "or ac#ieving "ar-reac#ing& ra$id& low-cost i $rove ents in t#e ways t#at $eo$le get around not only in t#e cities but in t#e State as a w#ole* T#e needs are t#ere& t#ey are increasingly understood J and we now %now w#at to do and #ow to get t#e 'ob done* T#e c#allenge is to "ind t#e vision& $olitical will& and leaders#i$ to get t#e 'ob done& ste$ by deliberate ste$* <ut to get t#ere we #ave to #ave an e.$licit& co#erent& et#ical& c#ec%able& overarc#ing strategy to get t#e 'ob done* +it#out it we are destined to continue $lay at t#e edges o" t#e $roble s& and w#ile we ay be able to announce a success or i $rove ent #ere or t#ere& t#e overall i $act t#at our cities need to brea% t#e old $atterns will not be t#ere* +e really ust #ave t#at clear& consistent& cross-cutting& syste ic strategy* T#e Agenda $rovides a "ree $ublic $lat"or "or new t#in%ing and o$en collaborative grou$ $roble solving& bringing toget#er ore t#an a t#ousand leading t#in%ers and actors in t#e "ield "ro ore t#an seventy counties worldwide& s#aring in"or ation and considering toget#er t#e "ull range o" $roble s and eventual solution $at#s t#at constitute t#e global c#allenge o" sustainable trans$ort in cities*
253
SA? ;::0-<?8 T: :40 M:<-4-T?
(:ld Mobility) K wit# its dru beat stress on steadily increasing su$$ly& ore ve#icles& #ig#er s$eeds& longer distances and ore in"rastructure as t#e auto-$ilot& une.a ined answer to our city obility $roble s J #as been t#e "avored $at# "or decision- a%ing and invest ent in t#e sector over t#e last L0 years* -t is well-%nown and easy to see w#ere it is leading* Aggressing t#e $lanet& costing us a bundle& draining t#e world@s $etroleu reserves& and delivering $oor service "or t#e trans$ort a'ority* -t@s ti e to learn "ro t#e best o" t#e rest& t#e several #undred cities& any o" t#e in 8uro$e& t#at are s#owing t#e way "or t#e rest*
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25( T68 5:48 :2 T68 3A5 -N T68 3-T?

(Dont worry, its not about to go away)
2act: Penang #as its "ull s#are o" obility related $roble s* And t#ey are getting worse every year* T#e good news is t#at t#ere is not one t#ing in t#e $resent trans$ortation ess t#at is uniBue to Penang* +#ic# $uts Penang in t#e situation o" so eone w#o is sic%& but wit# a well c#arted disease and in a world in w#ic# t#ere are any well-%nown re edies "or t#e $roble s* <ut you #ave to be ready to go to t#e doctor and e.$lain e.actly w#at your $roble is* 2act: :ur cities today #ave $lenty o" cars and very very large nu bers o" $eo$le and institutions w#o de$end on t#e * T#ey are not going to disa$$ear "ro t#e street overnig#t& and we ust never lose sig#t o" t#eir #ig# i $ortance to bot# t#e individuals concerned and t#e econo ic& and yes& t#e trans$ort viability o" our cities* Precondition: T#us t#e c#allenge be"ore $olicy a%ers and trans$ortation $ro"essionals now at a ti e w#en c#ange is so badly needed is t#at o" rede"ining t#e role o" t#e car so t#at it #as a ore a$$ro$riate "it wit# t#e overall te.ture and $riorities o" our 21st century cities* T#e indis$utable "act is t#at i" our cities are to be sustainable& one o" t#e necessary conditions o" t#eir sustainability will be t#at t#ey are #o e to any "ewer cars* 6ow to anage t#e transition w#en our de$endence on $rivate cars is still so very strongC +e can be sure t#at it will not be t#e result o" brutal con"rontation* T#at would be a battle lost& at least in t#e s#ort-ter w#ic# is t#e "ield on w#ic# t#ese issues now need to be engaged* <otto line: ?es& we need to reduce signi"icantly t#e nu ber o" cars in and oving around in and t#roug# our cities* ?es& in order to ac#ieve t#is we are going to #ave to $rovide a broad range o" attractive obility alternatives w#ic# are seen by t#ose w#o use t#e as better t#an t#e old arrange ents* And "inally yes& we are going to #ave to $rovide a (so"t $at#) "or car ownerMdrivers to ove over to t#ese alternative trans$ortation arrange ents* T#e so"t $at# in a $luralistic de ocracy reBuires t#at t#e decisions are ade by individuals in w#at t#ey consider to be t#eir own interest* As $art o" t#is we also #ave to build into our strategy in understanding t#at a certain a ount o" ti e is reBuired "or us #u an beings& c#ange-averse as we are& to alter our daily obility c#oices* F<ut t#is ti e& de$ending on t#e individual case& is a atter in ost cases o" ont#s or at ost a cou$le o" years& not decades as o"ten is said to be t#e case*G
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T#at is t#e underlying strategy o" t#e New Mobility Agenda& now let us go on to loo% at t#e broader strategic "ra e*
25. MANA;-N; T68 T5ANS-T-:N

<asic $rinci$les and strategies t#at a%e u$ t#e New Mobility Agenda
And it ust be understood t#at t#e s#i"t "ro old to new obility is not one t#at turns its bac% on t#e i $ortance o" #ig# Buality obility "or t#e econo y and "or Buality o" li"e* To t#e contraryE -t@s 'ust t#at wit# t#e $roven organi!ational odels and tec#nologies t#at we now #ave at our "ingerti$s& and in t#e labs& it is $ossible "or us to redraw our trans$ortation syste s so t#at t#ere is less ine""icient ove ent Ft#e idea o" one $erson sitting in tra""ic in a big car wit# t#e engine idling is one e.a $le& an e $ty bus anot#erG and ore #ig#-e""iciency& #ig#-Buality& low-carbon trans$ortation t#at o""ers any ore obility c#oices t#an in t#e $ast& including t#e one t#at environ entalists and any ot#ers "ind ost a$$ealing: na ely& getting w#at you want wit#out #aving to venture out into tra""ic at all* Now t#at@s an interesting new obility strategy& too*
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6ere you #ave t#e #ig# $oints o" t#e basic strategic $olicy "ra e as we see it: $rinci$les t#at we and our colleagues around t#e world #ave diligently $ieced toget#er over t#e years o" wor%& observation and close contact wit# $ro'ects and $rogra s in leading cities on all continents under t#e New Mobility Agenda* F-" you clic% here you can see in a s#ort video F"our- inute dra"tG a syno$sis o" t#e basic "ive-$oint core strategy t#at t#e city o" Paris #as announced and ad#ered to over t#e last seven years* +it# signi"icant results*G
"or 201,
Strategy 1* 5educe tra""ic radically*

T#e critical& incontrovertible $olicy core o" t#e Agenda K is to "ind a way to engineer a'or $ercentage cuts in ve#icle iles traveled and in $articular in #ig# density areas* -" we don@t ac#ieve t#is& we will #ave a situation in w#ic# all t#e %ey indicators will continue to ove in t#e wrong direction* <ut we can cut tra""ic and at t#e sa e ti e i $rove obility* And t#e econo y* T#at@s our New Mobility strategy*1
Strategy 2* 8.$and non-car all:
obility services available to
8.tend t#e range& Buality and degree o" integration o" non-car obility services available to all* A w#ole range o" e.citing and $ractical new service odes is needed i" we are to %ee$ our cities viable* T#e list o" t#ese alternative service ty$es is Buite long& and in addition wit#in eac# o" t#ese are a considerable variety o" di""erent ways o" delivering t#ese services* A ong t#e ost widely %nown are s all co unity buses& elderly and #andica$$ed services& cars#aring and car clubs& rides#aring and car$ools& non otori!ed trans$ort including cycling and wal%ing& ta.is Fbot# legal and illegal since t#e latter e.istsG& 05T or de and res$onsive transit& various "or s o" #itc##i%ing and slogging& and t#e long list goes on* And t#ey need to 3:M<-N8 to o""er better& "aster and c#ea$er obility t#an t#e old car-intensive arrange ents or de"icit-"inanced& #eavy& oldtec#nology& traditional $ublic transit* +e need to o$en u$ our inds on t#is last score and understand t#at rat#er t#an being stuc% in t#e $ast wit# a 1Ht# century version o" #ow (co on $eo$le) best get about& it is i $ortant to ove over to a new $aradig o" a great variety o" ways o" $roviding s#ared trans$ort ediated in good $art by 21st-century in"or ation co unications tec#nologies*
1 +e as%ed t#e reader to be $atient wit# t#ese very s#ort descri$tions& eac# o" w#ic# needs to be introduced and develo$ed in considerable detail* <ut t#at is not t#e ob'ective o" t#e $resent e.ercise* -n eac# case& and let us ta%e t#is one "or e.a $le& it is easy enoug# to say t#at an i $ortant strategy is Nto reduce tra""ic radically as Buote* <ut t#en t#ere is a atter o" #ow t#is is ac#ieved* <ut t#e i $ortant t#ing is t#at once t#at t#is is e.$ected as a underlying general $rinci$le "or $olicy& t#en it is ti e to $ut t#e tec#nical e.$erts on t#e c#allenge o" #ow to ac#ieve it* T#is is a sort o" t#ings t#at will #a$$en in subseBuent stages o" t#is $ro'ect it is to continue in t#e "uture*
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Strategy 3* Tig#ten ti e "ra e "or action

Select and gear all actions to ac#ieve visible results wit#in a two to "iveyear ti e "ra e* S$end at least 50O& $re"erably ore& o" all your trans$ortation budget on easures and $ro'ects t#at are going to yield visible results wit#in t#is ti e "ra e* Set "ir targets "or all to see and 'udge t#e results* No-e.cuse results-oriented trans$ort $olicy*
Strategy ,* 0esign and 0eliver "or t#e Trans$ortation Ma'ority

T#e (trans$ortation a'ority) is not w#at ost $eo$le t#in%& trans$ortation $lanners and $olicy a%ers a ong t#e * T#e trans$ortation a'ority are all t#ose o" us w#o increasingly are $oorly served by t#e ainline& no-c#oice& car-based& truncated service arrange ents t#at eat u$ ost o" our ta.$ayer oney and ta%e away our c#oices* And eac# year& as our $o$ulations age t#is a'ority grows in nu bers* F2or details see section #ere on T#e Trans$ortation Ma'ority at http://wp.me/p3GVVk-1zG
Strategy 5* Ta%e advantage o" "rugal econo ics:

+e are not going to need anot#er round o" #ig# cost& low i $act invest ents to a%e it wor%* +e si $ly ta%e over 50O o" t#e trans$ort related budgets and use it to address $ro'ects and re"or s t#at are going to a%e t#ose big di""erences in t#e ne.t several years*
Strategy P* <uild on w#at we #ave:

2or any trans$ortation $lanners and e.$erts sc#ooled in t#e old obility college& t#is will be one o" t#e least evident o" t#e strategic building bloc%s be#ind t#e New Mobility Agenda* -n t#e "irst $lace& because any o" t#ese syste s or services turn out to be al ost invisible to $olicy a%ers wor%ing in t#e trans$ort sector* T#ese can range "ro various %inds o" ta.is and co unity or s$eciali!ed trans$ort services& all t#e way to t#e %ind o" c#aotic& streets-clogging or al ost invisible odes& o"ten dangerous Fdangerous& because t#at is t#e way we treat t#e G services suc# as s all $rivate buses& s#ared ta.is& $edicabs& in"or al cars#aring& in"or al ride s#aring& and a range o" illegal or arrange ents w#ic# - can or not t#ey to wor% "or lots o" $eo$le in any $laces& but w#ic# in ost cases and des$ite t#eir $resent drawbac%s $robably need not to be su$$ressed but rat#er to be better understood& negotiated& i $roved in consort
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wit# t#e su$$liers& and integrated into t#e ultilevel range o" trans$ortation o$tions t#at are really w#at is best suited "or cities in all $arts o" t#e world*
"or 201,
Strategy L* 0o not build yoursel" into a corner

Many cities w#ic# today en'oy i ensely i $roved trans$ortation syste s and services were not always so wise in t#e $ast* As a result a'or bits o" trans$ortation in"rastructure w#ic# were i $ro$erly $lanned and built ti e #ad to be re oved* T#is is a costal and $ain"ul $rocess* T#e lesson we can learn "ro t#at $articularly at ti es li%e t#e $resent w#ere it ost $arts o" t#e world oney is scarce& is not to build ourselves into a corner t#at later we would li%e to get out o"* T#ere"ore all a'or construction $ro'ects w#ic# involve t#e e.$ansion o" road in"rastructure need to be e.a ined critically at t#e $resent ti e to deter ine t#e "ull cycle o" events t#ey are li%ely to set o""& and wit# a care"ul analysis o" deter ining i" t#ere are ot#er& $ossibly better and c#ea$er ways o" getting t#e 'ob done*
Strategy I* 0esign and de$loy packages o"
easures
As distinguis#ed "ro t#e old ways o" $lanning and a%ing invest ents w#at is reBuired in ost $laces today are care"ully interlin%ed ($ac%ages) o" nu erous s all as well as larger $ro'ects and initiatives* -nvolving any ore actors and $artici$ants* :ne o" t#e c#allenges o" an e""ective new obility $olicy will be to "ind ways to see t#ese various easures as interactive synergistic and utually su$$orting $ro'ects wit#in a uni"ied greater w#ole* A signi"icant c#allenge to our $lanners at all levels
Strategy H* -ntegrate t#e car into t#e new
obility $attern
State-o"-t#e-art tec#nology can be $ut to wor% #and in #and wit# t#e c#anging role o" t#e $rivate car in t#e city in order to create situations in w#ic# even car use can be integrated wit# a "ar so"ter edge into t#e overall obility strategy* T#ese advantages need to be widely broadcast so as to increase acce$tance o" t#e new $attern o" urban obility* T#e new obility environ ent ust also be able to acco odate $eo$le in cars& since t#at is an incontrovertible reality w#ic# will not go away si $ly because it would see li%e an ideal solution* +e are going to #ave $lenty o" s all and ediu -si!ed "ourw#eel& rubber-tired& driver-o$erated ve#icles running around on t#e streets o" our cities and t#e surrounding regions& so t#e c#allenge o" $lanners and $olicy a%ers is to ensure t#at t#is occurs in a way w#ic# is increasingly #ar onious to t#e broader social& econo ic and environ ental ob'ectives set out #ere*
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Strategy 10* 2ull s$eed a#ead wit# new tec#nology

New obility is at its core #eavily driven by t#e aggressive a$$lication o" state o" t#e art logistics& co unications and in"or ation tec#nology across t#e "ull s$ectru o" service ty$es* T#e trans$ort syste o" t#e "uture is above all an interactive in"or ation syste & wit# t#e w#eels and t#e "eet at t#e end o" t#is c#ain* T#ese are t#e seven-league boots o" new obility*
Strategy 11* Tec#nology agnosticsMPer"or ance advocates

Please note: +e do not care& nor s#ould we care& w#at is t#e tec#nology to be used or "avored at any $oint in t#e syste * -t is not t#e role o" inevitably under-in"or ed& naive& and ever-#o$e"ul $olicy a%ers to a%e deter inations about w#ic# tec#nology is going to be t#e best to build into t#e syste * T#is is way $ast t#eir level o" co $etence& and is not in any event even necessary in order to create t#e $reconditions o" a better trans$ortation syste * <ut w#at our $olicy a%ers can do& and w#at t#ey s#ould do& is to s$eci"y not tec#nology but $er"or ance* T#ere any ways in w#ic# t#is can be done& two o" w#ic# include two $er"or ance standards and e issions standards* <ut t#ere are ore*
Strategy 12* Play t#e (in"rastructure 'o%er)

T#e trans$ort in"rastructures o" our cities #ave been vastly overbuilt* And t#ey are unable to deliver t#e goods* T#at@s 'ust great& since it eans t#at we can now ta%e over substantial $ortions o" t#e street networ% "or "ar ore e""icient odes*
Strategy 13* 0esign "or wo en

:ur old obility syste was designed by& and ulti ately "or& a certain ty$e o" $erson Ft#in% about itEG* And so too s#ould t#e new obility syste : but t#is ti e around it s#ould be designed to acco odate s$eci"ically wo en& o" all ages and conditions* 0o t#at and we will serve everybody "ar betterC And "or t#at to #a$$en we need to #ave a a'or leaders#i$ s#i"t toward wo en and& as $art o" t#at& to ove toward "ull gender $arity in all bodies involved in t#e decision $rocess* -t@s t#at si $le*
Strategy 1,* :utreac# and Partners#i$s

T#is a$$roac#& because it is new and un"a iliar to ost $eo$le& is unli%e to be understood t#e "irst "ew ti es around* 6ence a a'or education& consultation and outreac# e""ort is needed in eac# $lace to a%e it wor%* :ld obility was t#e terrain in w#ic# decisions were ade by trans$ort e.$erts wor%ing wit#in t#eir assigned !ones o" co $etence* New obility is based on wide-based collaborative $roble solving& outreac# and #arnessing t#e great
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strengt#s o" t#e in"or ed and educated $o$ulations o" our cities* PublicM$rivateMciti!en $artners#i$s*
"or 201,
Strategy 15* 8nviron entM3li ate 8 ergency leading t#e way

Planetary issues suc# as cli ate c#ange and assive resource de$letion& does not #ave a a'or voice in ost local trans$ortation $lans and invest ent decisions* * T#e on-going e ergency sets t#e global ti etable "or action in our sector* ;etting t#e carbon& and wit# it "ossil "uels& out o" t#e sector is an i $ortant goal in any event* <ut low-carbon strategies $er se are not really a strategic tool $er se* At t#e sa e ti e ;6; reduction wor%s as a strong surrogate "or 'ust about everyt#ing else to w#ic# we need to be giving $riority attention in our cities& c#ie" a ong t#e t#e need to cut tra""ic* 2ewer ve#icles on t#e road eans reduced energy consu $tion& less $ollution in all "or s& "ewer accidents& reduced bills "or in"rastructure construction and aintenance& Buieter and sa"er cities& and t#e long list goes on* +#at is so $articularly interesting about t#e obility sector is t#at t#ere is really a great deal we can do in a relatively little ti e* And at relatively low cost* <eyond t#is& t#ere is an i $ortant 'o%er w#ic# also needs to be broug#t into t#e $icture "ro t#e very beginning& and t#at is t#at t#ese reductions can be ac#ieved not only wit#out #ar ing t#e econo y or Buality o" li"e "or t#e vast a'ority o" all $eo$le* To t#e contrary sustainable trans$ort re"or can be $art o" a 21st century econo ic revival w#ic# $laces increased e $#asis on services and not $roducts*
Strategy 1P* 4ead by 8.a $le:

-" you are ayor or ot#er elected o""icial* -" you are engaged as a $ro"essional in $ublic $olicy areas t#at relate to t#e sustainability agenda * * * you don@t #ave a c#oice really& you ust lead by $ersonal e.a $le* T#is eans getting to wor% by bi%e& wal%ing& $ublic trans$ort or so e "or o" cars#aringMrides#aring at least two days a wee%* 8very wee%* <y doing t#is& you will #ave #ands-on %nowledge o" w#at wor%s and w#at does not in your city* ?ou beco e 8yes on t#e Street* ?ou will be aut#entic and credible* ?ou will be t#e %ind o" leader we need to identi"y and guide t#e re"or s& $olicies and $ro'ects t#at ust now be $ut in $lace* And i" you do not do t#is& i" you stay in t#e bac% seat o" your li o& you won@t get y vote*
Strategy 1L* Set 6ig# Targets

(-" you cannot easure it you can@t anage it) or so t#e e.$ression goes* T#at is true w#en it co es to trans$ortation re"or as anyw#ere else* So in order to rein"orce t#e ove toward sustainable trans$ortation w#at s#ould be t#e t#ing we decide to co it "or easureC Too any #ig# targets and we are lost* So w#at about $ic%ing O ! to be s$onsored and i $le ented t#e #ig#est levels o" state govern ent and a%ing t#at a a'or $rogra su$$orted by a vigorous $ublic in"or ation $rogra and o$en data "or citi!en ins$ection and con"ir ation*
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S u s t a i n a b l e Pe n a n g : To w a r d a N e w M o b i l i t y A g e n d a +#at s#ould t#at one target beC
Strategy 1I* * * * And Ma%e T#e Media Progra G
9nown FNew Mobility
8veryone involved& and certainly including t#e general $ublic& need to be ade continuously aware o" t#e "act t#at so et#ing di""erent& so et#ing serious is going on* -" $eo$le selling cars and gasoline #a er t#roug# t#e edia every day to $ass t#eir essage& we need to ta%e a $age out o" t#eir boo% to do t#e sa e* And not 'ust "eeble one-ti e wellintentioned s#ots& but an aggressive continuing strategic ca $aign wit# t#e resources be#ind it to a%e it stic%*
Strategy 1H* <ut above all * * * $ic% winnersE

T#ere is no reason "or $olicy a%ers to ta%e unnecessary c#ances* New a$$roac#es de and success* +#en it co es to trans$ort innovation in t#e second decade o" t#e 21st century t#ere is no argin o" error* Moreover& t#e trac% record o" t#e %inds o" a$$roac#es t#at are needed to create a new syste is ric# and well docu ented* Meaning t#at we can c#oose $olicies and services wit# trac% records o" success and build on all t#is accu ulated e.$erience* FAnd t#ere are $lenty o" t#e out t#ere i" you are $re$ared to loo% and learn*G
QQQ
Now let us #ave a loo% at #ow we can a$$ly t#ese strategies to t#e "irst ste$s o" t#e trans$ortation re"or $rogra Penang& starting in 201,*
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N8+ M:<-4-T? T5ANS-T-:N P5:/83TS - 201,
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+e strongly reco end t#at t#e co ing year o" 201, be given over to t#e creation and anage ent o" a "irst set o" w#at we call (New Mobility Transition Pro'ects)& w#ic# are intended to de onstrate in concrete ter s t#at t#ere are indeed viable o$tions to old obility@s de onstrably destructive (<uild and 2ill) $olicy t#at was so $o$ular during t#e last century and w#ic# $ersists in any $ublic institutions and inds in Penang to today* To get t#is new $olicy o"" t#e $age and on t#e street we #ave selected easures wit# very s$eci"ic c#aracteristics: t#at are relatively odest in sco$e& "or t#e ost $art low cost initiatives w#ic# can be i $le ented and $roduce visible results to advance t#e sustainability agenda "or Penang notably and in a very s#ort $eriod o" ti e Fi*e*& over t#e year a#eadG* -t is i $ortant to bear in ind t#at one o" t#e outstanding strategic Bualities o" t#e $ro$osed easures introduced #ere is t#at t#ey are all uni"or ly consistent wit# t#e New Mobility $#iloso$#y w#ic# in our view is t#e rig#t one "or Penang Fand indeed cities around t#e worldG* "onsistency o" $olicy is so et#ing t#at c#aracteri!es t#e cities t#at are leading e.a $les o" t#ese new a$$roac#es* -n addition to being relatively low cost and able to be reali!ed Buic%ly& all t#e initiatives introduced #ere #ave one t#ing in co on w#ic# is e.tre ely i $ortant and t#e lac% o" w#ic# #as in t#e $ast led to big and costly errors -- and t#at is t#at virtually all o" t#e are easily reversible* +#en your answer to a $erceived $roble o" congestion is to build yet anot#er series o" lanes "or #ig#s$eed tra""ic& w#ic# is a $olicy w#ic# is di""icult& costly and ti e-consu ing to reverse* <ut i" on t#e ot#er #and your basic strategy o$ens u$ ways to a%e better use o" t#e e.isting builds in"rastructure& t#e cost o" undoing or reversing suc# $ro'ects is low and in general Buic%ly done* +#en in t#e old days trans$ortation $olicy centered on #ig# cost invest ent $ro'ects "or roads& bridges and ot#er trans$ort in"rastructure& t#e e""ort o" analysis and tec#nical $lanning #ad to ta%e $lace be"ore t#e bulldo!ers started to roll and t#e concrete started to be $oured* T#e easures introduced in t#ese $ages are w#at are called (learning $ro'ects)* -n a learning ode you initiate a $ro'ect and "ro t#e beginning care"ully onitor its uses and i $acts& relying on good "eedbac% in order to start to a%e t#e any s all ad'ust ents t#at are inevitably needed to ensure success* T#is is a di""erent way o" organi!ing our wor% in our inds& but it is one t#at a%es $er"ect sense in a century in w#ic# logistics and "eedbac% are a ong t#e a'or tools at our dis$osal* 4i%ewise t#e $articular easures introduced brie"ly #ere #ave been selected on t#e grounds t#at t#ey constitute (easy wins)& by w#ic# we ean t#ese $ro'ects are care"ully selected because t#ey are not li%ely to encounter #eavy resistance in various $arts o" t#e co unity& suc# as would be t#e case i" we were to $ro$ose at t#is early $oint any divisive Fi" ulti ately necessaryG
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$rogra s suc# as aggressive $ar%ing and en"orce ent $rogra s or any initiatives w#ic# are going to be aggressively contested by t#e business co unity& car drivers& t#e $olice or ot#ers w#o ay "eel t#at t#eir interest be $ut in danger by suc# initiatives*
"or 201,
ay
T#ese $ro'ects are individually and collectively as w#at we call ($attern brea%ers)& de onstrating not only new ways o" doing t#ings but also new ways o" t#in%ing about t#e * T#at is i $ortant because at t#e end o" t#e day t#e core o" t#e c#allenge is a atter o" culture and co unications* And a nu ber o" t#e old $atterns si $ly #ave to go* T#ere is anot#er c#aracteristic o" t#ese $ro'ects w#ic# also needs to be noted& and t#at is t#at t#ey are $art o" t#e $lanning a$$roac# w#ic# does not try to ac#ieve one s$eci"ic ob'ective at a ti e but rat#er t#in% o" a coordinated strategy bringing toget#er $ac%ages o" easures w#ic# rein"orce and sti ulate eac# ot#er* FSee section on Pac%ages o" Measures in 3#* 2*G 2inally it #as to be entioned t#at ore t#an #al" o" t#ese ideas #ave already been $ro$osed in $revious $lanning docu ents and e.$ert issions* -ndeed one o" t#e ain contributions o" t#e $resent $ro'ect is t#at it $rovides an o$$ortunity to re ind all concerned about interesting ideas and $ro$osals t#at #ave been ade in t#e $ast in w#ic#& "or various reasons& not yet seen t#e lig#t o" day* T#e aut#ors #o$e is t#at t#e $resent docu ent and $ro'ect ay serve as a "riendly %nowledge o" t#ese great ideas in t#e rig#t direction*
351
<7-40-N; :N A 2-5M <AS8
2ortunately as suc# initiatives are not altoget#er un"a iliar in Penang* :ver t#e last several years various agencies and grou$s #ave started to t#in% about trans$ortation and environ ent in di""erent ways& and not only in t#e abstract* 6ere is an inco $lete s#ortlist o" t#e so e o" t#e ore innovative new obility $attern-brea%ing $ro'ects already going on and starting to a%e a visible di""erence on t#e streets o" Penang* 1 2 3 , 5 P 7N8S3: +orld 6eritage Site 3ar 2ree 0ays 5a$id Penang Penang <ridge 8.$ress S#uttle Transit F<8STG 2irst Par%-And-5ide $rogra s Penang <icycle 5oute Master Plan& enabling streets "or bicycle users to ove sa"ely
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L I H 3ycle $at#s 3AT s#uttle bus service Place a%ing in Penang Fre$ortG
10 :ne-way streets in Pulau Ti%us2 11 Sy $osiu on State and Sustainability o" t#e 8nviron ent in Penang
12 Penang Strategic Trans$ort Master Plan3 T#ese are very di""erent initiatives& di""erence in si!e& visibility and cost& but w#at t#ey #ave in co on is t#at t#ey are s#owing t#at t#ere are alternatives to bringing New Mobility to Penang* T#e $ro$osed 201, $rogra would atte $t to build on and e.$and t#ese leaders#i$ e.a $les t#at you #ave already begun to advance and get e.$erience wit#* -" we consider t#is in t#e conte.t o" t#e (5eco ended Trans$ort Master Plan Strategy) w#ic# loo%s out "or t#e year 2030& we see t#ese $ro'ects as a co $li ent to t#e s#ort-ter concern o" t#e strategy w#ic# goes out to 2015* , -n t#e "irst $lace t#ey build on initiatives w#ic# #ave already gotten underway andMor $roviding visible results in t#e rig#t direction over t#e last two years or so& and #ave #is or #er goal to de onstrate bot# individually and as a grou$ t#at new obility initiatives are $ossible and t#at t#e old bad $atterns can be bro%en once and "or all* So w#at is our strategy in a%ing u$ t#is list o" actions in t#is annerC +e #ave several ob'ectives& o" w#ic# t#e "irst is to start wit# winners* :r as Anwar 2a!al #as so elegantly $ut it& we want to start wit# t#e (low #anging "ruit)* T#e "ollowing s#ort descri$tions are intended to invite $rovide "irst introductions and bac%ground "or consideration and discussion about ideas and
2 A #otly contested $ro'ect w#ic# needs brea% $atterns ore wor% but already s#ows a willingness to
3 +e #ave c#osen to list #ere 'ust o" so e o" t#e ost visible recent $ro'ects& but t#ere are ore* 6owever t#is "irst grou$ city and out to de onstrate t#e $rinci$le t#at new t#in%ing about t#ese issues is going on in Penang* , <y way o" co $le entary aterials we strongly reco end t#at t#e reader give attention to t#e section o" re$ort entitled N5*3 T#e 0etailed -n"or ation Progra K Now to 2015N& $ages P, to PL* T#e strategic a$$roac# o" re$orts toget#er wit# reco endations s$eci"ically involving near-ter i $rove ents in $ublic trans$ort& uc# tig#ter lin%ages wit# land use $lanning& t#ere is $ro'ects to i $rove $ublic in"or ation "or travelers& and overall to recti"y t#e current unacce$table i balance o" $ublic cars in t#e overall odal s#are are closely related to t#e goals and strategy o" t#e Sustainable Penang New Mobility $rogra introduced #ere*
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$ractical a$$roac#es w#ic# are wor%ing in ot#er cities* T#in% o" t#e in t#eir $resent "or as initial brainstor ing e.a $les in w#ic# t#e aut#or tries to draw your attention a certain nu ber o" s$eci"ic actions t#at toget#er can lead to a ore sustainable city* T#e ideas you will "ind #ere are by no eans original and untested* -n all cases t#ere are a large nu ber o" e.a $les t#at can be called "ro t#e e.$erience o" leading cities around t#e world* And a "air nu ber o" t#e #ave already been suggested by $ast studies in Penang& ost o" w#ic# un"ortunately #ave not been $ursued and i $le ented until t#e $resent ti e* <ut it also needs to be said t#at t#e listing t#at "ollows #ere is by no eans co $lete* <ut t#e ost $art it does not o""er (solutions) but rat#er o""ers "ood "or t#oug#t and a nu ber o" Buestions w#ic# need to be ta%en into consideration in order to create an overall "ra ewor% "or a sustainable city and a sustainable cities trans$ortation arrange ents* T#ere is no reason t#at t#ese $olicies and easures cannot wor% well in Penang& and diligent $ro"essionals will "ind online all t#e su$$ort t#ey need "or at least a "irst s%etc# $lanning e.ercise*
"or 201,
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: : ; 'T6ATE," $3"%+"N, $%& )'

352 7N8S3: +:540 685-TA;8 S-T8
-t is by no eans an e.aggeration to say t#at t#e #a$$y accidents o" t#e 7N8S3: world #eritage site #as served as a a'or "orce in "avor o" a ore sustainable and ore 'ust city and all its di ensions* Moreover& t#e "act t#at it is strongly su$$orted by govern ent at all levels& including $olitical $arties wit# ot#erwise signi"icant di""erences& and civil society and all its varieties ensures t#at sustainability is now #iring t#e agenda "or Penang* As will be seen "ro t#e "ollowing& trans$ortation and obility issues& es$ecially t#ose concerning wal%ability and sa"e and convenient cycling& as well as $rotection o" t#e area "ro #ig#-s$eed and e.cessive otor ve#icle tra""ic are in any ways t#at t#e core o" t#e $rogra w#ic# now needs to be "as#ioned in order to ensure t#at t#e #eritage site is wort#y o" t#e con"idence s#own to Penang by 7N8S3:* T#at said& it is i $ortant to bear in ind t#at because o" its odest di ensions and t#e "act t#at it is generally viewed as so et#ing uniBue in itsel"&
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t#e site is seen as $art o" a leading city and an e.a $le "or ot#er $arts o" Penang and not 'ust a Buaint useu $iece close in itsel"*
353 P8NAN; 3A5 2588 0A?S

Penang is doing an e.cellent 'ob over t#e last several years in a%ing creative use o" t#e 3ar 2ree 0ay $rinci$le o" closing o"" $arts o" t#e city to otor ve#icle tra""ic so t#at $eo$le can celebrate t#eir streets in any o" a nu ber o" ways* And since t#e "irst 3ar 2ree 0ay in 20 11 t#e conce$t #as steadily e.$anded& bot# in ter s o" t#e nu ber and si!e o" t#e areas served but also in ter s o" t#eir "reBuency* As o" t#is su er t#ere are now "our areas in t#e city w#ic# are car "ree on Sundays& a a'or ste$ a#ead wit# t#is o"ten underrated sustainable trans$ortation tool* +e strongly reco end t#at t#is $rogra o" e.tensions and re"ine ents be given care"ul attention bot# at t#e level o" t#e concerns govern ent agencies and also civil society and t#e edia ore generally* T#e second "unction o" a 3ar 2ree 0ay $rogra "ro t#e beginning o" t#e $rogra in 1HH, is to encourage $artici$ating cities to c#oose one day o" t#e year "or t#e $rinci$le celebration and at t#at ti e bot# to set out a nu ber o" $ro$osals "or s$eci"ic obility and li"e Buality i $rove ents to be ac#ieved in t#e year a#ead* And t#en& one year later& to $resent t#e results o" t#e $ro$osed $ro'ects and to discuss t#eir ac#ieve ents and eventual s#ortco ings and barriers #olding t#e bac%* +e strongly reco end t#at a $rocedure be develo$ed to #el$ t#e organi!ers $re$are and $resent t#eir action $lan o" sustainability easures "or t#e year a#ead& and t#e re$orting $rocedures t#at need to be establis#ed to ensure co $liance 5
5 Penang continues to #onor t#eir annual State-wide 3ar 2ree 0ay celebration in t#e conte.t o" +orld 3ar 2ree 0ays w#ic# are traditionally #eld t#e last days o" Se$te ber* T#is could $rovide a very good "oru "or so e "or o" coo$eration and creative interaction wit# t#e $ro$osed annual Sy $osiu :n State and Sustainability o" t#e 8nviron ent in Penang
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35( T5A22-3 SA28T? 3AMPA-;N F+-T6 T88T6G

(-" you can@t easure it you can@t anage it) or so t#e e.$ression goes* T#at is true w#en it co es to trans$ortation re"or as anyw#ere else* So in order to rein"orce t#e ove toward sustainable trans$ortation w#at s#ould be t#e t#ing we decide to co it "or easureC And since we all #ave so any t#ings on our inds& we need to be sure not to con"use ourselves* Too any too a bitious targets and we are lost* So w#at about $ic%ing one to be i $le ented t#e #ig#est levels o" state govern ent and a%ing t#at a a'or $rogra su$$orted by a vigorous $ublic in"or ation $rogra and o$en data "or citi!en ins$ection and con"ir ation** +#at s#ould t#at one target beC +ell& since we #ave so any $roble s in t#e sector let@s see i" we can "ind one t#at will bring wit# it signi"icant advances in ot#er $riority areas* So et#ing "or e.a $le will #ave an i $act on "uel consu $tion& t#e econo y& #ealt# and sa"ety* So et#ing t#at visibly advances t#e cause o" de ocracy and social solidarity* So et#ing t#at ins$ires %ey $layers to stand u$ and ta%e t#eir "ull $art* So et#ing t#at will give $ublic con"idence in t#e "act t#at t#eir interests are being $rotected and t#at govern ent really cares* So et#ing t#at you can autally target and t#en do* 6ere is t#e $ro$osed TA5;8T: cut otor ve#icle accidents by 10O annually over t#e co ing decade& starting in 200,* T#ere is certainly $lenty o" roo "or i $rove ent* T#e +6: "igures s#ow t#at Malaysia as a w#ole wit# on t#e order o" I&000 tra""ic deat#s annually is "ar too #ig# u$ on t#e list o" dangerous $laces to drive& and i" you loo% at t#e +6: listing you will see t#at t#e co $any is not great* 6 Suc# an announced target cold be et* -t or so et#ing very uc# li%e it #as already been ac#ieved in countries t#at care& and t#at in"or ation is readily available to you* ?ou will #ave strong national and international su$$ort "or a serious $rogra and govern ent co it ent& and t#is can be ac#ieved at least in $art at t#e state level Falbeit surely wit# so e need "or negotiationG*
P See note at #tt$:MMw$* eM$3;>>%-50
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35.
4:3A4 3:NS74TAN3? AN0 A0>-S:5? 3APA<-4-T?
T#e transition "ro old to new obility reBuires tec#nical virtuosity and it is y observation t#at w#ile t#ere are individuals and grou$s w#o $ossess i $ortant ele ents o" t#ese s%ill sets& - can only see t#e advantages o" #aving a $rogra w#ic# consistently tries wit# eac# $ro'ect to i $rove t#e %nowledge base o" grou$s wit#in t#e co unity* - would include it is not only $ublic agencies and t#e $rivate sector but also universities and civil society ore generally* T#us w#en a new $ro'ect is being considered and contracts being $re$ared& a strong e""ort s#ould be ade by t#ose in c#arge not only to bring in t#e ost co $etent international aut#orities in t#e various areas but also to $artner t#e wit# locals so t#at t#e e.$ertise& once $ain"ully gained& re ains wit#in t#e co unity* +ill notice t#is i" you travel to leading cities in t#e sector anyw#ere in t#e world& and t#at is t#at t#ere are tec#nical credentials wit#in t#e local co unity are at a very #ig# level* T#at s#ould be a serious $rogra target "or Penang*
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35/ <A55-85 2588 ;8:5;8 T:+N

+or% wit# concerned grou$s& agencies to a%e a <arrier 2ree ;eorge Town to welco e your growing nu ber o" visitors in cruise s#i$s co ing to visit ;eorge Town and t#e 6eritage Site* T#e idea is t#at anybody w#o gets o"" t#e boat and #as to visit wal%ing on crutc#es or in a w#eelc#air will be able to en'oy t#e #eritage site co "ortably and wit# dignity* T#e advantage o" suc# a $ro'ect is t#at it s#ould be $ossible to get su$$ort including $ossibly "inancial su$$ort "ro t#e various touris grou$s and tourist boats t#at are co ing increasingly o"ten to visit* Also since suc# a $ro'ect is so readily a$$arent to all& it would see as i" t#e success o" t#is a$$roac# would be ad ired and re$licated in ot#er $arts o" t#e state*
357 P4A38MA9-N; -N P8NAN;

9#a!ana# Nasional and T#in% 3ity organi!ed a $ro'ect toget#er wit# t#e noted grou$ Pro'ect "or Public S$aces t#e goal o" w#ic# was to identi"y a certain nu ber o" relatively s all $ro'ects involving better use o" $ublic lands in a strategy entitled (4ig#ter& Duic%er& 3#ea$er) w#ic# deserves a second loo% and would well "ind its $lace in t#e Sustainable Penang $rogra over t#e course o" t#e year a#ead*
350 S7STA-NA<48 P8NAN;: 3::P85AT->8 7N->85S-T? P5:;5AM

Penang is "ortunate to #ave a a'or university $rogra at t#e 7niversity o" Science-Malaysia F7niversiti Sains MalaysiaG w#ic# is dedicated to $re$are graduate students to wor% in t#e "ield o" sustainability& t#e 3entre "or ;lobal Sustainability Studies F3;SSG* +e see t#is as being a a'or o$$ortunity "or bot# t#e students and Penang ore generally i" we can "ind ways to lin% to t#eir learning $rocess and contributions to s$eci"ic as$ects o" t#e Sustainable Penang $ro'ect w#ic# is now getting underway* /ust to cite an e.a $le at #and& virtually any o" t#e $ro'ects or $rogra s w#ic# are indicated in t#ese $ages could be t#e to$ic "or t#e use"ul analysis on t#e $art o" a graduate student eit#er in t#e "or o" a ter $a$er or t#esis*
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Suc# coo$eration would not only be a great o$$ortunity "or t#e students& but also could $rovide so e additional $ers$ective and insig#ts as result o" t#eir analysis and "inal conclusions and reco endations* L
351 T68 PS?36:PAT6:4:;? :2 T68 :+N85M05->85

:ne o" t#e %ey actors on t#e trans$ortation scene in Penang is o" course t#e car ownerMdriver* -t is e.tre ely i $ortant t#at we understand t#e entality o" t#is $ower"ul inority& at all t#e ore so since t#ey are bot# $art o" t#e $roble and an absolutely critical $art o" t#e solution* +#en it co es to owners#i$& it is i $ortant to understand t#eir indset at eac# stage in t#e $rocess o" t#in%ing about& drea ing about saving "or and wit# so e luc% "inally $aying "or and owning t#eir own car* T#is is not an innocent $rocess and is s#a$ed by any e.ternal $layers& including o" course t#e auto obile industry w#ic# #as its $roducts to sell* And not all o" t#ese in"luences& #abits and c#oices are necessarily t#e best ones "or all involved& t#e car owners and t#eir "a ilies but also t#e co unity as a w#ole* Penangites& drivers and non-drivers ali%e& regaled e wit# stories o" driver isbe#avior in ter s o" s$eeds& lac% o" res$ect o" ot#ers on t#e road& res$ect o" $ar%ing restrictions& and a general level o" aggressive and #e and lac% o" social conscience w#ic#& we are told& set t#e a$art "ro t#e rest* -t is said t#at t#ey own t#e cars and t#ey own t#e road and since it is so clearly t#eir $ro$erty is "or t#e to use as t#ey t#in% best* T#is is 'ust not true* 3ar owners and drivers in Penang are be#aving in ter s o" t#e $attern w#ic# is well-establis#ed and can be seen in any $arts o" t#e world* -n earlier ti es w#en t#e s#eer nu ber o" cars being $oured into our cities was uc# less& t#is isbe#avior is "ar less o" a $roble t#at it is today* T#ere is a $rocess o" aturation& and t#e $ublic sector t#roug# %nowledge and ability to co unicate well and at t#e rig#t ti e is t#e critical lin% in t#e $rocess o" civili!ing t#e car* T#ere is e.tensive bac%ground in t#is area researc#ed and written by not only trans$ortation s$ecialist but also& ost a$$ro$riately& sociologists& be#avioral $syc#ologists& neurologists& $syc#iatrist and $syc#oanalyst* 4i%ewise t#ere are signi"icant contributions t#at been ade by t#e story and& $olitical scientists& environ entalists and& i" - ay& even econo ists* -t would be i $ortant and a signi"icant tool or $ublic $olicy a%ing in Penang can develo$ so e centers o" e.$ertise in t#is area*
L T#e director o" t#is $rogra
is Pro"essor 0r* 9a arula!i!i -bra#i
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3514 <4:; :2 <4:;S

:ne o" t#e i $ortant t#ings t#at we are seeing in leading cities around t#e world is t#at citi!en $artici$ation t#roug# blogs and newsletters is very i $ortant in s#a$ing t#e awareness o" t#e $ublic and $olicy a%ers* A certain nu ber o" t#ese blogs already e.ist in Penang& #owever t#eir contents are dis$ersed and t#ere"ore di""icult to get at* -n addition nu ber o" t#e blogs cover atters ot#er t#an t#ose t#at relate to obility and t#e use o" $ublic s$ace* T#ere is an e.cellent odel "or suc# a digital turntable t#at got started about a decade ago in New ?or% 3ity in w#ic# you can see today at #tt$:MMwww*streetsblog*orgM* T#e basic odel #as been ade available to ot#er cities and i" you c#ec% out t#e site you will see t#at t#ere are $resently #al" a do!en ot#er cities using t#is odel "or t#eir wor% in "ollowing trans$ortation develo$ ents and $roble s in t#eir cities*
: : ; N&N-&T&6"<E+ T6AN'P&6T
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3511 +A49A<48 3-T? P5:/83TS

-" t#e city is not wal%able& by w#ic# we ean a $lace t#at o""ers a $leasant& sa"e and e""icient way to get around by "oot& t#en it cannot $ro $retend to be a great city* Penang today cannot by any stretc# o" t#e i agination be called wal%able city* <ut on t#e ot#er #and it o""ers o$$ortunities to beco e "ar ore wal%able at low cost and wit#in a relatively s#ort $eriod o" ti e& once t#ose in $ositions o" aut#ority e.ce$t t#at t#is is an i $ortant target o" t#e city* T#ere is already so e wor% going on in ter s o" t#e (2ive 2oot +ays)& and t#ese $ro'ects s#ould not only be su$$orted but also integrated into an overall area $lan so t#at t#ey can be $art o" an agreeable wal%ing environ ent* -ncidentally as #as been seen in very any cases around t#e world& good wal%ing environ ents are also very "avorable to local co erce& one ore reason "or $utting t#ese $ro'ects at t#e to$ o" t#e list "or 201,* :" course we are tal%ing #ere about not 'ust t#e $ro'ect but a $rogra w#ic# is going to ta%e at least several years in order to be visible and e""ective in t#e broader sense t#at is necessary "or cities to co $ete "or t#e best* :n t#e ot#er #and t#ere are a nu ber o" $ossibilities o" s$eci"ic $ro'ects w#ic# can #el$ $rovide visible signs o" t#e "act t#at t#e city is a%ing $rogress in t#is i $ortant direction*
Final report #raft of 23/Nov/13 Page (1 of 72
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3512 +A49 T: S36::4

T#e conce$t o" $roviding "or sa"e wal%ing Fand bi%ingG $rovision "or c#ildren to go to sc#ool is so et#ing t#at #as received a lot o" attention over t#e last 15 years* A great deal o" in"or ation is available on t#is to$ic "ro t#e international wal% to sc#ool $rogra "or w#ic# t#e 754 is iwal%tosc#ool*org* T#e ost interesting $ro'ects& w#ic# we e.a ined to so e e.tent in t#e various sessions& involve t#e sc#ool wor%ing wit# local govern ent& t#e i ediate neig#bor#oods and $arents and teac#ers grou$s in order to create a $eri eter area around t#e sc#ool in w#ic# neit#er $rivate cars nor sc#ool buses can $enetrate* T#e %ey to t#is is t#e creation o" a certain nu ber o" designated rende!vous $oints& $ossibly in t#e "or o" star& w#ic# wor% as insects and gat#ering areas "or students and "ro w#ic# t#ey a%e t#eir way toget#er to t#e sc#ool* T#e roads "ro t#e rende!vous $oints are care"ully onitored by $arents o" $eo$le in t#e co unity to ensure t#e sa"ety o" t#e c#ildren in transit* T#ese $ro'ects wor% and are good e.a $les o" t#e available "or your study and ada$tation* -t wal% to and "ro sc#ool eac# day o" so et#ing on t#e order o" a %ilo eter is i $ortant not only "or reasons o" t#e c#ildren@s #ealt# but also $rovides an additional social s$ace "or t#eir develo$ ent& encu bered by a ini u o" adult oversig#t*
3513 <-9-N; P8NAN;

T#ere are already a certain nu ber o" cycling initiatives going on in Penang& but ost o" t#e attention until now #as been given to recreational cycling as o$$osed to trans$ortation cycling& i*e* #o$e"ully a #ealt#y and co "ortable way to get around t#e city* T#is so ew#at di""erent a$$roac# to cycling is t#us "ar not too well re$resented or understood in Penang& w#ere t#e cycling grou$s are rarely recreational cyclists or racers* <ut it is 2013& and cities around t#e world& leading cities& are increasingly giving attention to #ow to a%e cycling sa"er and ore convenient "or $eo$le o" all ages in and around t#e city* And t#ere is no reason t#at Penang s#ould not be a ong t#e * -t is 'ust a atter o" vision and t#en strategy and acts* T#ere any t#ings t#at can be done under suc# a $rogra & so e o" w#ic# a$$ear elsew#ere in t#is re$ort and also in t#e Penang Trans$ortation Strategy& but one relatively si $le t#ing t#at could be #andled on t#e basis o" a s all de onstration $ro'ect would be to go and eet wit# a range o" e $loyers in bot# t#e $ublic and $rivate sector and to discuss wit# t#e t#e $ossibility o"
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$roviding "acilities "or cyclists or using t#e to co e to wor%* T#ese ig#t include sa"e $ar%ing& s#owers& c#anging roo s& loc%ers "or clot#es& etc* :ne o" t#e reasons w#y a co $any ig#t wis# to coo$erate wit# suc# $rogra s K as t#ey do in any ot#er cities t#at are oving in t#e rig#t direction on all t#is K is t#at it is good "or t#eir e $loyees #ealt# and o"ten can #el$ t#e to save oney* 8.$erience also s#ows t#at t#e edia is eager to write u$ and $resent e.a $les o" suc# $rogra s*
Comment from the Netherlands8
351( 3:NT5A24:+ 3?34-N; 4AN8S

T#is is a great and so ew#at sur$rising tec#niBue o" tra""ic organi!ation w#ic# #as ade ra$id $rogress in leading cities in 8uro$e and elsew#ere over t#e last "ive years* +e discussed t#ese $ro'ects and a$$roac#es at so e lengt# #rom $aap Ri%nsburger, "ycling &ab 'iven the phase of reporting you are in ( have one consideration to share (n my thinking on transitions towards sustainable mobility) *here are different transition paths per transport mode) (n for the transition path for cycling ( distinguish a se+uence of development stages each of them with its own pulse of gaining momentum, acceleration and stabilisation) "ycling for transport development in Penang is in the first stage, taking off at ,ero which after the hurdling will stabilise at a critical mass of about -. mobility share (Paris) ) ) ) after which a new and different momentum needs to be created for the ne/t scale %ump toward 0120-. ('erman cities)) 3 *he then following scale %umps are towards 4-251. (Dutch cities) and ultimately -1. (climate performance), but in my opinion these offer no practical orientations for (stakeholders in) cities in the first scale stage) #or gaining critical mass for cycling in the stage Penang is in it will be important to merge is interests and %oin forces pedestrians) 6 cycling share of 74. will I /aa$ 5i'nsburger a social entre$reneur andwith environ ent R develo$ ent consultant* never lead to serious investments in cycle infra) Pedestrians are at much larger MSc arc#itect $lanner& #e wor%ed in 9enya and co-created $rogra s on sustainable numbers and a fundamental consideration for using bicycles for transport is waste anage ent in A"rica& Asia and 4A3 F1HI3-2003G* President o" 0utc# 3yclists having in sidewalks to escape to (safety)"or and practicable crossings, bridges and 7nion F1HI5-1HH5G 1HHP establis#ed --38 -nter"ace 3ycling 8.$ertise and global tunnels (access) even when having to push your bike) $artners#i$s $rogra s 4:3:M:T->8S F2003-200PG and <PP F200L-2010G* -n 2003 started
3ycling 4ab "or 5R0 on cycling-inclusive develo$ ent and cli ate-neutral obility& and &ots of success with this very interesting pro%ect8 t#e 3AN 3ycling Acade ic Networ%* +or%ing on P#0 on transitions towards cycling at a cli ate-$er"or ant scale F50O odal s#areG*
Raaigras 04, 491: %aap<antenna)nl
" 'ouda T#e Net#erlands email;
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in t#e course o" t#e various Se$te ber eetings in Penang* T#ere is an abundant literature w#ic# is available over t#e -nternet to #el$ $lanners and $olicy a%ers a%e wise decisions about #ow to go about t#is* <y way o" Buic% "irst introduction& #ere are so e o" t#e aterials w#ic# a$$ears on t#is to$ic in t#e +i%i$edia Flig#tly edited "or readabilityG: 3ontra"low is a co on $art o" decent cycling in"rastructure and is o"ten seen on one-way streets* A standard e.a $le is t#at car and ot#er ve#icular tra""ic ig#t #ave only one lane w#ile on bot# sides t#ere are bi%e lanesA one going in t#e sa e direction as t#e ve#icular tra""ic& t#e ot#er Ft#e contra"low bi%e laneG allows cyclists to sa"ely go in t#e o$$osite direction to t#e cars* T#is is allowed as t#e road ay not be wide enoug# "or two lanes o" car tra""ic but t#ere is enoug# roo to allow "or t#e additional bicycle laneA and wit#out it cyclists ay be "orced to ta%e a long& and $er#a$s unsa"e& detour* Alternatively t#ere is only one bi%e lane& t#e contra"low lane& w#ereas bicycles travelling in t#e sa e direction as t#e cars s#are t#e cars1 lane* T#is solution would be ore suited to very narrow roads or ones wit# lig#t tra""ic* 3ontra"low cycling is o"ten assu ed to be associated wit# #ig#er accidents ris%s& but w#ere it #as been $ro$erly evaluated& contra"low actually see s to reduce t#e accidents ris%*
"or 201,
351. T68 68ATC

-s t#e #eat& and t#e #u idity& a barrier to ore e.tensive use o" non otori!ed trans$ort in PenangC T#e "act is t#at it is very o"ten cited as t#e reason w#y wal%ing and cycling not #ave uc# o" a c#ance o" beco ing $o$ular obility o$tions* -s t#at trueC -" so "or w#o& w#en& and w#at circu stancesC <ased on w#at - #eard and saw in Penang t#ere was a lot o" loose t#in%ing about t#ese i $ortant issues K i $ortant because non otori!ed trans$ort is a critical as$ect o" not only sustainability but also an agreeable and co $etitive city K w#ic# #as a tendency to wor% against t#ese i $ortant obility o$tions* T#is situation deserves attention and needs to be recti"ied*
351/ P808ST5-AN AN0 3?34-N; 35:SS-N;S: 08M:35AT-3
P5A3T-38S
-" you are wal%ing or cycling in a leading edge city in any $art o" t#e world& you are not going to see very any e.a $les o" over#ead $edestrian bridges or
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c#annels in w#ic# $riority is obviously given to otori!ed tra""ic at t#e cost o" convenience and o"ten sa"ety and #ealt# o" t#ose were not in cars* T#ere #ave been enoug# atte $ts to a%e t#is wor%& and enoug# e.$erience wit# dealing wit# t#e i $acts o" t#ese decisions& t#at t#ere is now u$ t#ere consensus at t#e leading edge "or co "ort and convenience "or non otori!ed trans$ortation* T#ere are in Penang in addition to considerably too any o" t#ose old"as#ioned $edestrian bridges& a certain nu ber o" crossings w#ic# are s#owing t#e way to a new $attern o" integrating t#e various co $eting odes wit#in t#e sa e li ited $ublic s$ace* All o" t#e tec#nical tools are available in order to carry out t#ese i $ortant i $rove ents "or sustainable trans$ortation "or all& and t#ese can now be $ut to use Buic%ly and well on t#e streets o" Penang* +e $ro$ose t#at at least "ive& $ossibly ten intersections be c#osen "or study and analysis early in 201, so t#at "ull-scale $ro'ects can be launc#ed on t#e streets in ti e to see t#e results by t#e end o" t#e year*
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: : : ; P3$%"
T6AN'P&6T
3517 <5T
ST5AT8;-8S
<us 5a$id Transit or P5T is one o" t#e "astest-growing trans$ortation odes in t#e world today* A recent study #as identi"ied a wide variety o" $ro'ects already in service in ore t#an 1P0 cities worldwide* T#ere is no reason t#at Penang s#ould not be on t#at list* T#e ongoing <8ST $ro'ect $rovides a good learning ground "or <5T in Penang& but we can be sure t#at t#ere are at least 10 and $ossibly Buite a "ew ore roots in w#ic# <5T* As #as been indicated it anage o" t#is %ind o" a$$roac# is t#at it does not de$end on anyone being "orced out o" t#eir car or to use anot#er ode& but rat#er si $ly $rovides an alternative way o" getting to wor% or to so e central location w#ic# is better& "aster and c#ea$er* +#o could argue wit# t#atC
3510 A338SS-<48 P7<4-3 T5ANSP:5T
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-n 2010 a well-res$ected 8nglis# e.$ert on $ublic trans$ortation and accessibility $re$ared an in-de$t# re$ort on (-nstitutional <arriers to Accessible Public Trans$ortN $resents a nu ber o" re edial $ro'ects w#ic# erit close attention and selection "or i $le entation* T#is re$ort is locally available*
3511 3AT S67TT48 <7S S85>-38 -MP5:>8M8NTS

T#e 3AT S#uttle <uses are $roving success"ul and it would not ta%e very uc# to turn t#e into a signi"icant obility ode "or t#e city* :bviously once reserved lanes are created& t#ey are going to be uc# ore e""icient and #ence ore widely used* 4i%ewise better en"orce ent o" illegally $ar%ed cars and ot#er ve#icles and ob'ects w#ic# render it i $ossible "or t#e buses to a%e t#eir way to t#e waiting areas& will i $rove bot# sa"ety and riders#i$ on t#ese i $ortant "ree services*
3524 T:75 <7S 58ST5-3T-:NS -N 685-TA;8 S-T8

T#is is an idea w#ic# was $ut "orward by t#e T#in% 3ity tea w#ic# stri%es t#is aut#or as so et#ing w#ic# is easy to do and once again $rovides not only were co "ortable conditions "or wal%ing and cycling in t#e #eritage area& but also greater sa"ety* Since t#e area is not very large& t#is s#ould i $ose no $articular #andica$s "or t#e visiting tourists* As wit# all o" t#ese $ro'ects& t#ere are tec#nical as$ects w#ic# need to be ta%en into consideration and dealt wit#* And as usual and inclusive a$$roac# w#ic# brings in to t#e $lanning and decision $rocess all o" t#ose concerned& including in t#e $rivate sector& various o$erators and t#ose $eo$le and grou$s living in or close to t#e #eritage site*
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3521 :N-<:A50 <7S ANN:7N38M8NTS :2 N8=T ST:P

+e discussed wit# several o" t#e "ocus grou$s t#e $ossibility o" "ollowing t#e lead o" leading cities around t#e world in ensuring t#at all o" t#e new buses are eBui$$ed wit# a sound syste t#at announces t#e ne.t sto$ clearly at least one inute in advance so t#at all will be able to get to t#e door and $re$are to e.it* T#ere was substantial su$$ort "or t#is $ro'ect*
T#e i ediate reason "or doing t#is is to $rovide convenience service "or t#e blind and ot#ers su""ering "ro visual i $air ents w#o cannot or #ave di""iculty in recogni!ing sto$s& $articularly w#en t#ey use lines w#ic# t#ey@re not already "a iliar wit#* T#ese announce ents will not only be use"ul "or t#e visually #andica$$ed but also "or Buite a wide range o" ot#er traveling Penangites and visitors*
T#e great advantage o" t#is a$$roac# is t#at it is low cost and i ediately visible as assigned by t#e "act t#at new ideas are being tried and i $roved service "or all is being targeted by t#e govern ent and all t#ose res$onsible*
3522 S8375-T? A70-TS

+#en we tal% about trans$ortation obility issues one o" t#e words ost o"ten entioned is t#at o" (sa"ety)* Sa"ety is indeed a $roble on t#e roads and streets& but by and large t#e word re"ers to being sa"e "ro eventual #ar "ro ve#icles* -n Penang as in any ot#er cities around t#e world t#ere is also t#e atter o" security& w#ic# in t#is conte.t re"ers to sa"ety "ro $eo$le rat#er t#an ve#icles* T#e victi s o" lac% o" security in trans$ortation syste s are $redo inantly "e ales and c#ildren* T#is is a real $roble and t#ere is very little in"or ation around or re$orting $rocedures w#ic# $rove e""ective in guaranteeing security "or not only t#ese two i $ortant grou$s but "or everyone trying to get about in t#eir day-to-day lives* To t#is end we would li%e to $ro$ose t#at attention being given to creating a security audit $rocedure w#ic# is well-de"ined and easy to a$$ly* -t is to be
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#o$ed t#at over t#e course o" 201, so e attention will be given to develo$ing a basic "or at "or collecting in"or ation& analy!ing it and "inding ways in w#ic# t#ese $roble s can be discussed and #o$e"ully resolved*
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: : ; NE* -&$"%"T= "N"T"AT"2E'

An i $ortant subset o" new obility is non otori!ed trans$ort as well as strategic ada$tation o" traditional $ublic trans$ort* <eyond t#is and ot#er i $ortant co $le ent o" a sustainable trans$ort strategy is to "ind ways to i $rove t#e use o" $rivate cars in sustainable ways* -n t#e "ollowing section& we s%etc# so e o" t#e $otential new obility initiatives t#at were discussed during t#e course o" t#e 2ocus ;rou$ eetings*
351 M:58 M:<-4-T? 2:5 575A4 A58AS

5ural obility -- t#at is "air& e""icient and a""ordable obility c#oices "or $eo$le living in rural or less densely settled $arts o" t#e State -- is in ost $laces around t#e world a $oor ste$c#ild o" ainstrea trans$ortation $olicy and $ractice* T#ere is a well-establis#ed $attern on t#e $art o" ost $ublic aut#orities in t#ese atters& conditioned by t#e "act t#at de and is uc# o" t#e ti e too $etty and in"reBuent to warrant t#e usual $ublic services* As a result in any $laces t#e tendency in t#e na e o" t#e econo y is to a%e t#ese services less "reBuent and worse& rat#er t#an ore o"ten and better* T#is is t#e inevitable conseBuence o" t#e co on $ractice o" loo%ing at t#ese c#allenges "ro an incorrect $ers$ective* T#e %ey to t#e $u!!le lies in t#e $#rase w#ic# is usually advanced by govern ent& t#e edia and any o" t#e $eo$le living in t#ese areas& na ely t#at w#at is needed in rural areas are ( ore buses)* And by buses it is invariably assu ed t#at t#ese will be relatively large ve#icles anned by $ro"essional drivers t#at o$erate on t#e traditionally organi!ed road syste "ollowing "i.ed routes and sc#edules* T#e trut# is t#at t#is %ind o" service is all toget#er insu""icient "or t#e c#allenges "aced in t#is "il new century* +e live in a world o" uc# ore varied obility reBuire ents Ft#at is any-to- any as o$$osed to t#e old $redo inant ore or less linear servicesG as well as t#e w#ole ga ut o" new tec#nologies w#ic# $rovide 'ust one or two but a considerable range o" alternative obility c#oices t#at now need to be e.$lored* T#at "i.ed route sc#eduled bus services #ave a role to $lay is undeniable& but t#e available o$tions go "ar beyond t#is* So t#e correct tagline "or t#e necessary 201, initiative s#ould not be ( ore buses)& but ( ore obility)* And in t#is case w#at $recisely do we ean by ( ore obility)C Ta.is& bot# legal and illegal co e to ind& and bot# o" t#ese
Final report #raft of 23/Nov/13 Page .1 of 72
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o""er a considerable range o" o$tions w#ic# in e.a ined #er $ractice*H
ost cases are not being
"or 201,
Anot#er o$tion is various "or s o" rides#aring in w#ic# $eo$le w#o are going so ew#ere are $re$ared to s#are t#eir ride wit# ot#ers* T#is is a very ric# area o" innovation and $ractice w#ic# needs to be loo%ed at closely in t#is conte.t* ?et anot#er o$tion w#ic# is very $ro ising is t#e new range o" $roven obility services t#at go under t#e na e 05T or 0e and 5es$onsive Transit* T#is is a ode w#ic# is well ada$ted to $rovide #ig#-Buality& a""ordable services to $eo$le living in lower density areas& and w#ic# s#ould be $art o" Penang@s $rogra to i $rove obility and Buality o" li"e outside o" t#e ore #eavily settled cities* T#ere are any success"ul 05T services on t#e road and $lenti"ul in"or ation on t#e & so t#ere is no good reason t#at t#ese new a$$roac#es to not be given a "air c#ance in Penang*
352 PA59 S 5-08

Par%-and-ride is an interesting and ti ely conce$t "or Penang because it not only o""ers a way to reduce t#e nu ber o" otor ve#icles on t#e street but also is a easure t#at ta%es a $ositive a$$roac#* Any car owner w#o c#ooses to ta%e advantage o" $ar%-and-ride services does so not because t#ey are co $elled to but rat#er because t#ey a%e individual decisions t#at suc# services& w#en t#ey are about rig#t& o""er econo ic and convenience advantages over t#e alternative w#ic# is o"ten getting stuc% in tra""ic* Par%-and-ride #as already gotten o"" to an at least oderately success"ul "irst ste$ in con'unction wit# T#e Penang <ridge 8.$ress S#uttle Transit F<8STG $ro'ect* And w#ile t#at is a good starting $lace& it is certainly not t#e only one and it #as also been reco ended by t#e Penang Trans$ort Master Plan Strategy t#at ore attention be given to t#is co bination o" innovations* +e #ardly su$$ort t#is reco endation& and also would li%e to e.$ress a strong belie" t#at as t#ese services ature t#ere initial teet#ing $roble s will go away and t#ey will $rovide #ig#ly attractive alternative obility services to t#e co unity at large*
H 'ust because a ta.i service ay not be recogni!ed or sanctioned by t#e laws does not ta%e away "ro t#e "act t#at in various $arts o" Penang t#ere are large nu bers o" illegal ta.is t#at are $roviding uc#-needed obility services "or $eo$le day a"ter day* T#ese services need to be better understood and ta%en into account by $olicy a%ers* T#ey are an o$$ortunity to be sei!ed*
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353 TA=- -N07ST5? T6-N9-N; AN0 TA49-N; P5:/83T

-ncluding bot# legal and illegal ta.is t#ere are so et#ing li%e 5000 otor ve#icles on t#e street or waiting "or custo ers in Penang wit# drivers w#ose 'ob it is to $rovide trans$ortation services "or $eo$le w#o need a li"t* 2or various reasons t#at we do not need to go into #ere Fbut will laterG & t#e ta.i industry #as - ost $arts o" t#e world ever been broug#t into t#e sustainable trans$ortation "a ily and a legiti ate and $otentially i $ortant obility ode* And t#at in our view needs to be a "irst ste$ in t#e direction o" integrating t#e ta.i in ways t#at will be econo ically attractive to t#e drivers and owners and $rovide better trans$ortation o$tions "or t#ose w#o need t#e * T#ere is a lot o" con"lict around o$erating conditions and $ractices in t#e sector in Penang& w#ic# suggests t#at t#is is an area "or continuing e.c#anges and searc#es "or creative co $ro ises and $artners#i$s* T#is is too i $ortant a obility asset to be wasted* And t#e best way to bring it u$ a notc# or two is to %ee$ tal%ing*
35( ST5AT8;-3 S7PP:5T 2:5 M:T:5-T80 T+: +688485S

Motori!ed two w#eelers are t#e une.$ected guest at t#e table o" 21 st century cities w#ic# $lanners& $olicy a%ers and even t#e acade ics were not at all $re$ared* As $resently used in Penang t#ere are any t#ings t#at are wrong wit# t#e : t#ey are driven o"ten in a dangerous anner& and s$eec# w#ic# are not co $atible wit# city streets& are not res$ect"ul o" $edestrian or ot#er ve#icle tra""ic& are $oorly aintained& #ig#ly $olluting& and generally dangerous and un#ealt#y "or all concerned& including above all t#e $eo$le driving* :n t#e ot#er #and citi!ens c#oose to buy and o$erate t#ese ve#icles because "or t#e t#ey are t#e c#ea$est and "astest way o" getting around& and t#is decision in a "ree society #as to be res$ected* <ut t#is does not ean t#at
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t#ere is not an i $ortant goal "or $ublic $olicy to reduce t#e downside and bring t#e into t#e trans$ortation "a ily as "ull and res$ected e bers* 10
"or 201,
35. T5-S6A+ P5:;5AM

T#e tris#aws o" Penang are a a'or $ublic asset and not only "or tourists and visitors* T#ey #ave in t#e $ast #ad a signi"icant social as well as obility role& and at one $oint not too long ago were well integrated into t#e li"e o" an agreeable city* At $resent #owever& t#is ode is su""ering "ro a nu ber o" $roble s and to an e.tent it is al ost a iracle t#at t#ey #ave survived t#us "ar* Many Asian and ot#er t#ird world cities #ave e""ectively eli inated t#eir own tris#aw services& on t#e grounds t#at t#ey i $ede odern tra""ic and #ave no role in a odern city* T#ey are wrong* -t is not di""icult to see #ow t#ese services and t#e $eo$le w#o de$end on t#e "or wor%ing inco e can be integrated easily and e""ectively into a ore agreeable city& a wal%able city& a city w#ic# is well $ositioned to co $ete "or t#e ost talented $eo$le in enter$rises in t#e world because it is 'ust a great $lace to live*
35/ 7N->85S-T? N8+ M:<-4-T? P5:;5AMS

;iven t#e "act t#at 7SM is one o" t#e "irst universities in t#e develo$ing world to #ave created a "ull-ti e degree granting $rogra in sustainable develo$ ent& wit# t#e only a$$ro$riate t#at t#e university ca $us would give $roo" to t#e ideas o" sustainability and social 'ustice* 3ertainly t#e ost stri%ing way to do t#is would be to do w#atever is reBuired to create a car "ree ca $us& #owever t#e ain university site in Penang is not "or reasons o" geogra$#y really lend itsel" to suc# a radical $rogra is to be entirely car "ree* 6owever a great deal can be done to reduce car tra""ic on t#e ca $us and at t#e very least a strategic $lan to be drawn out to s#ow #ow t#is can be acco $lis#ed* +it#out #aving t#e ti e or andate to go into t#e
10 T#e cities o" Tainan and 9ao#siung in Taiwan #ave been giving care"ul attention to strategic i $rove ents o" t#ese odes over t#e last several years* T#ey re$resent interesting tal%ing $artners "or any Asian city wis#es to build on t#eir e.$erience*
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details on t#at& - can tell you "ro e.$erience t#at t#is e""icient a$$lication it is $ossible to create signi"icant reductions in car tra""ic on yours or any university ca $us* Anot#er i $ortant sustainable trans$ortation $ro'ect t#at we would li%e to see t#e university it serious attention to is t#at o" creating a barrier "ree ca $us* At t#e $resent ti e getting around by w#eelc#air is not ne.t to i $ossible& it is actually i $ossible* T#e "ew ad'ust ents t#at #ave been ade during t#eir only a%e it even ore clear t#at any student& "aculty e ber or visitor wit# $#ysical obility li itations is going to "ind being at t#e 7niversity and un$leasant e.$erience* - very uc# #o$e t#at your "ullest attention will be given to t#ese two in yet ot#er new obility $ro'ects "or t#e 7niversity*
357 3A5S6A5-N; -N P8NAN;

:nly a "ew years ago t#is would #ave seen to be an ina$$ro$riate suggestion& #owever uc# is c#anging uc# as been learned over t#e last several years about #ow to bring cars#aring to any co unity& and not only in larger& ore establis#ed& wealt#y cities o" t#e so-called advanced nations* T#is is an entirely $ossible o$tion and wit# t#e understanding and su$$ort o" t#e govern ent& and active $artici$ation o" entre$reneurial "ir s& cars#aring can very Buic%ly beco e a reality in Penang* T#at %nowing too uc# about it& it would stri%e e t#at t#e best $lace to get started wit# testing t#e ground would be in Pulau Ti%us w#ic# #as 'ust about $er"ect $ro"ile& geogra$#ic& de ogra$#ic& urban and econo ic "or a "ull-scale de onstration* 11
350 A ST5AT8;-3 PA59-N; P5:;5AM 2:5 P8NAN;

T#is is t#e $olitically an e.tre ely delicate area w#en it co es i $le entation& and "or t#at reason it is e.tre ely i $ortant t#at you start to organi!e your t#in%ing on t#is as early as $ossible* T#ere is an e.tre ely ric# 11 2or e.tensive bac%ground in"or ation about e.isting cars#are o$erations and
$lanning& along wit# latest and o"ten sur$rising develo$ ents in t#e "ield w#ic# is one o" t#e world@s "astest-growing trans$ortation o$tions& a good starting $lace is #tt$:MMgoo*glM1;I>iD
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body o" aterials and e.$erience w#ic# is available "or consultation& and so e e.cellent tec#nical counsel available in leading situations in Sout#east Asia*
"or 201,
351 ;8N085 PA5-T? K STA5T-N; +-T6 P8NAN; T5ANSP:5T
3:7N3-4
As aut#or o" t#is re$ort - #ave long su$$orted t#e conce$t o" "ull gender $arity in all $ublic decision- a%ing institutions involved wit# $lanning and $olicy w#ic# ta%es cities& $articularly in t#e "ield o" trans$ortation* 12 T#e cru. o" t#e argu ent is t#at trans$ortation $olicy decisions #ave been ade over t#e $ast decades al ost e.clusively by not only iddle-aged ales& but also $eo$le w#o #ave organi!ed t#eir own lives around cars* As a result it is di""icult "or t#e o"" into understand 'ust #ow i $ortant it is to #ave easy and sa"e access to ot#er obility odes* 2or so e years we #ave $ro$osed t#e conce$t o" "ull gender $arity in all trans$ortation 3ouncil& and w#ile t#at is certainly desirable is a goal t#at is not at all easy to eet in t#e near ter * Nonet#eless t#ere is an o$$ortunity in t#e co ing wee%s in Penang as you are na ing new e bers to t#e Penang Trans$ort 3ouncil& and we would very uc# #o$e t#at you will increase t#e nu ber o" wo en on t#at i $ortant $lanning and decision grou$ substantially* - can guarantee you t#at i" you get a good Buoru you are going to see signi"icant c#anges in bot# t#e atters in w#ic# you are $roviding your counsel and t#e %ind o" counsel you get* T#e* +onder"ul o$$ortunity "or PenangE
3514 3-T? +-T6-N T68 3-T? FP74A7 T-97SG

Pulau Ti%us #as recently initiated a $rogra o" one way streets running to t#e iddle o" t#e city w#ic# is s#owing so e advantages but at t#e sa e ti e is getting a great deal o" resistance "ro bot# t#e $eo$le living t#ere& wor%ing t#ere and traveling t#roug#* T#is is not only a $roble #owever it is a great o$$ortunity because t#is is a $ro'ect w#ic# could be ade into a great te $late "or ot#er $arts o" t#e state and beyond*
12 T#is is not t#e $lace "or e to develo$ t#ese ideas at lengt# #owever i" t#e reader is interested you will "ind abundant aterials on t#is to$ic at #tt$:MMworldstreets*word$ress*co MCsUwo anSM
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Today Pulau Ti%us is a $lace "or w#ic# any $eo$le drive to get so ew#ere else and in w#ic# t#e $eo$le w#o live t#ere #ave to ta%e a car to get to w#ere it is t#ey want to go* T#is is un"ortunately a "a iliar situation w#ic# can be "ound in any well-o"" suburbs o" older cities* -t is not necessarily t#e best way in t#e world in w#ic# to live* T#is re edial $rogra #as to be as uc# about land use as it is about trans$ortation& so a co bined a$$roac# is absolutely essential* T#ere are a nu ber o" $roble areas and $ro'ect o$$ortunities& one being to see i" t#e area can be considered as a $lace wit#in w#ic# $eo$le can sa"ely wal% and cycle "or any o" t#eir day-to-day reBuire ents& a situation w#ic# de"initely does not e.ist today* Success"ul oves in t#is direction would not only $rovide #ealt# and a enity bene"its "or t#e $eo$le living and wor%ing in t#at area& but would also o$en u$ business o$$ortunities w#ic# t#e one-way syste by itsel" is doing little to #el$* T#e "irst ste$ in t#is $rocess is indeed to #ave a $ower"ul vision "or Pulau Ti%us& and one $art o" t#at ig#t be to consider it as a city wit#in t#e city* A $lace w#ic# could #ave any a enities in a $rotected environ ent as well as serving as a #ub "or a variety o" trans$ortation odes* T#ere is a lot o" wor% to be done to a%e t#is #a$$en& but wit# strong leaders#i$ and a s#ared widely s#ared vision Pulau Ti%us could #ave a wonder"ul "uture a#ead o" it*
3511 48A0-N; <? 8=AMP48

-n t#is case& t#e elected o""icials and all senior ad inistrative $ersonnel underta%e to travel to wor% one day a wee% by so e eans o"
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trans$ortation ot#er t#an a $rivate car* T#is constraint will be eit#er so et#ing decided by a "arsig#ted $olitical leader& or ot#erwise t#e result o" strong electoral $ressure "ro a nu ber o" $ublic interest grou$s w#o get toget#er to ensure t#at t#is will be $art o" t#e electoral victory $ac%age* -t could wor% li%e t#is* :n one day eac# wee% t#ese $ublic servants will underta%e to travel to wor% by eac# o" t#e "ollowing easures: Public Trans$ortation <icycle Ta.i +al%ing 5ide-s#aringMcar$ooling 5ental car F2, #our contractG Tris#aw T#e idea is t#at eac# o" t#ese tri$s s#ould ta%e $lace under (nor al trans$ortation circu stances) e.actly as our en'oyed by t#e citi!ens o" t#e city in t#eir day-to-day lives* -n eac# case t#ere s#ould be a reBuire ent to vary t#e routes is so t#at t#e traveler is e.$osed to a wide range o" conditions* T#e $ro$osal a%es no $articular reco endations as to w#at is to be done wit# t#e results o" t#ese wee%ly tri$s& wit# t#e t#oug#t t#at w#at is learned in t#e $rocess o" (s#ared citi!en e.$erience) will be sel"-evident* 6ow is t#e $er"or ance on t#is easure to be onitored and t#ereby guaranteedC T#is could be t#e "or o" an o$en $ublic re$orting $rocess t#roug# t#e city@s co unication c#annels to its citi!ens* -t ig#t be e.$ected t#at t#ese results will also be re$orted by t#e $ress and ot#er co unications c#annels o" t#e $ublic interest grou$s o" be#ind t#is $ro$osal*
"or 201,
(5 N8=T ST8PS
(51
-MP48M8NTAT-:N
it is all well and good to review t#e $resent realities and reBuire ents o" Penang on t#e one #and and searc# t#e "ield o" best $ractices in leading cities w#ic# are wort#y o" close attention at t#is ti e* <ut between a good idea and on street reality t#ere is a $rocess o" study decision& $re$aration and i $le entation w#ic# needs to be engaged +#o are going to be t#e individuals and institutions ready to ste$ u$ and a%e it a $riority to #el$ ove one or ore o" t#ese $ro'ects a#ead* T#e ost i ediate candidates w#o co e to ind are at t#e level o" t#e institutions o" Penang State& along wit# t#e two Munici$al 3ouncils* -" t#e various organi!ations and agencies wit#in t#e govern ent grou$s are willing to loo% ore closely into t#is or t#at $ro'ect w#ic# see s to be well atc#ed wit# t#eir needs and
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$ossibilities& t#is is certainly going to be an i $ortant ste$ in t#e $rocess o" actually ac#ieving so et#ing concrete* Most cities and state institutions around t#e world bring in consultants and e.$erts on a regular basis w#o atte $t to #el$ t#e identi"y re edial $olicies and ot#er initiatives w#ic# are needed* <ut w#at #a$$ens all too o"ten is w#en t#e e.$ert is no longer $resent or directly i $licated in t#e $rocess o" i $le entation& t#at any o" t#ese good ideas 'ust "all aside* More e $ty $ro isesE <ut t#ese levels o" govern ent are not t#e only actors are institutions w#o can get involved& w#o need to get involved directly in order to c#ange t#e overall trans$ortation con"iguration* :t#er i $ortant actors w#o need to be solicited and broug#t into t#is $rocess include: T#e "ull ga ut o" trans$ortation o$erators T#e business co unity in all its di ensions
7niversities& sc#ools and researc# grou$s 4ocal consultants and sources o" e.$ert ca$acities 3ivil society& w#ic# in Penang is e.tre ely ric# and w#ic# can indeed beco e an active $layer t#at can a%e a di""erence* <usinesses and organi!ations associated wit# tourist sector Tec#nology startu$ grou$s 2inancial institutions including t#e insurance industry 2oundations
T#e ove to a sustainable Penang will not be acco $lis#ed by govern ent alone* -t is a c#allenge "or t#e co unity and all its varieties and $ossibilities*
(52 58:5;AN-TAT-:N
-n ost $arts o" t#e world t#e trans$ortation $lanning and $olicy "unction re$resents an ano alous vestige o" $ast ways o" t#in%ing about t#e sector w#ic# are not well ada$ted to $resent circu stances& and certainly not to cities*
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2or t#is reason it is i $ortant to give t#oug#t to t#e reorgani!ation o" t#e trans$ortation and related "unctions t#at re"lect t#e realities and $ossibilities o" odern society* T#ere are several o" t#e i ediately to ind in lig#t o" w#at observed and learned about during y ti e in Penang*
"or 201,
(5251
;ain greater autono y
T#ere was a ti e and t#ere are still today $laces in w#ic# t#e trans$ortation and ot#er related "unctions are o"ten in a large $art& ta%en over by national govern ent* +#atever t#e advantages o" strong central govern ent at all levels ay #ave been at earlier ti es& t#is is no longer t#e case today* T#e %ey word is subsidiarity& an ad ittedly not very $retty e.$ression w#ic# is used $articularly in 8uro$e w#ere it is now agreed t#at t#e levels o" govern ent w#ic# are closest to t#e $eo$le are t#ose best Buali"ied to understand and eet any o" t#eir needs* -n !urope t#e Maastric#t Treaty asserts t#e rig#ts o" e ber nation states t#roug# t#e subsidiarity $rinci$le T#e O/ford !nglish Dictionary de"ines subsidiarity as t#e idea t#at a central aut#ority s#ould #ave a subsidiary "unction& $er"or ing only t#ose tas%s w#ic# cannot be $er"or ed e""ectively at a ore i ediate or local level* T#e conce$t is a$$licable in t#e "ields o" govern ent& $olitical science& anage ent and ot#er %inds and sectors o" decision- a%ing* -n $olitical t#eory& subsidiarity is so eti es viewed as a $rinci$le entailed by t#e idea o" "ederalis & a%ing it a very i $ortant to$ic "or discussion in Malaysia* T#is is not t#e $lace t#oug# - #ave t#e con"idence to dig into t#is to t#e e.tent to w#ic# t#e to$ic deserves* <ut in y observations and conversations w#ile in Penang& - continually ran across i $ortant issue areas w#ere decisions are being ade by central govern ent t#at could better be ade by state and local govern ents* - can only very uc# #o$e t#at t#ese ideas will be broug#t into t#e do ain o" $ublic discussions and t#e edia& since getting on t#e rig#t side o" t#e could a%e a big di""erence in t#e Buality o" service and t#e Buality o" cities across t#e country*
(5252
-ntegrating trans$ortation and city $lanning
Page /4 of 72
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T#e "irst ste$ reBuires t#e care"ul integration o" trans$ortation and city $lanning since t#ere is no doubt t#at t#ese two go #and-in-#and* -n "act any analysis o" w#at a$$eared to be trans$ortation $roble s and s#ortco ings in any given city will& u$on study and re"lection& #ave "ully #al" o" t#e (solutions) t#at are needed co ing in "ro outside t#e traditional trans$ortation sector* T#us land-use regulations& !oning and related $ractices need to be closely integrated wit# new obility ad'ust ents to create an e""icient& sa"e and beauti"ul city "or $eo$le to live& wor%& study and $lay in*
(5253
- $roving <alance o" t#e trans$ortation
odes
T#e trans$ortation $lanning and $olicy "unction is today in ost $arts o" t#e world and in Penang entirely out o" balance* +e %now t#at obility i $rove ents are going to co e "ro outside o" t#e traditional organi!ation& and t#us it is reco ended t#at t#e co $etence and e.$ertise o" t#e institutions res$onsible "or a%ing $olicy decisions and invest ent in t#e sector be a$$ro$riately balanced to integrated ta%e advantage o" t#e "ull range o" obility odes* T#ese include Fo" courseG: 5oad streets and ot#er trans$ortation in"rastructure Fconstruction& aintenance& and above all e""icient useG Par%ing Public Trans$ortation Pedestrian -n"rastructure and Su$$ort 3ycling -n"rastructure and Su$$ort 3o $etence in new ways o" using cars& including 5ides#aring& 3ars#aring& 8tc* Ta.is& /itneys Private and co unity bus services
T#e $oint is t#is* 7nless t#e "ull range o" trans$ort odes is not broug#t into t#e center o" t#e $lanning and budgeting $rocess& today@s i balance will continue to t#e detri ent o" all*
Final report #raft of 23/Nov/13 Page /1 of 72
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(53 T68 201, :>85S-;6T 27N3T-:N

-s t#ere a need "or a global oversig#t "unction in order to "ollow t#ese $ro'ects over t#e co ing year& i" indeed suc# a decision is ade& and w#o is best $ositioned to do t#e 'obC :bviously t#ere is a clear candidate ;iven t#e e.istence o" Penang Trans$ort 3ouncil& es$ecially concerning t#e close relations#i$ t#at t#e $oints ade and reco endations o" t#is $a$er $otentially relate closely to t#e nearter goals and targets o" t#e Penang trans$ort aster $lan strategy* T#at said& given t#e wide range o" organi!ations t#at need to be broug#t into t#is $rocess suc# a "unction s#ould be considered one o" organi!ation& coordination& and t#e e.tent $ossible to onitoring $rogress t#e various $ro'ects w#ic# constitute t#e 201, Sustainable Penang New Mobility Agenda as set out in dra"t "or #ere* To conclude "or now& t#is is an i $ortant $oint because $ast e.$erience suggests t#at i" t#ere is no one w#o underta%es res$onsibility o" seeing to it t#at all o" t#ese various $ro'ects and $ro$osals are broug#t along and oved "ro $a$er to t#e streets o" t#e city& t#en t#ere is a $ossibility t#at any o" t#e will be loss in t#e $rocess o" inattention*
(5( SMA4485 3-T-8S PA5TN85S6-P P5:/83T: 201,-2015

- would also suggest t#at you consider o$ening u$ wor%ing lin%s wit# colleagues in t#e govern ents o" t#e "ollowing "ive outstanding (s aller cities) two 8uro$ean and t#ree Asia-Paci"ic& eac# o" w#o #ave been doing so e interesting t#ings t#at you ay well wis# to learn ore about& and at t#e sa e ti e s#are your on-going New Mobility ideas and e.$erience Fand BuestionsG wit# t#e ** :n t#is s#ort list o" wor%ing city $artners& - would suggest t#at you consider getting in touc# wit# t#e a$$ro$riate aut#orities in t#e "ollowing cities Fand we would be $leased to $rovide additional introductions i" t#ey could be use"ulG*
7trec#t& T#e Net#erlands Tainan& Taiwan Strasburg& 2rance Suwon& 9orea
Page /2 of 72
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S u s t a i n a b l e Pe n a n g : To w a r d a N e w M o b i l i t y A g e n d a Adelaide& Australia
(5. 2015 -NT85NAT-:NA4 3:N2858N38:

6ow to a%e sure t#at $ro'ects w#ic# #ave been identi"ied #ere& and all o" w#ic# co e directly "ro one or ore o" t#e organi!ations and grou$s w#o were involved in t#is collaborative $ro'ect over t#ese last ont#s& are given t#e attention and wor% needed to ensure t#at t#ey actually get doneC -t was in t#is conte.t t#at we ca e u$ wit# t#e idea o" organi!ing an international con"erence in t#e "irst #al" o" 2015 in order to review t#e results and acco $lis# ents o" t#e 201, $rogra in a #ig#-$ro"ile events* +e $ro$ose t#at t#e t#e e o" t#e con"erence will be (Sustainable Trans$ortation Strategies "or S aller Asian 3ities)* T#is could be a very interesting and original t#at and t#e target o" t#e (s aller Asian cityN beco es $articularly interesting w#en a review o" t#e literature and statistics s#ows t#at t#ere are so e 300 cities in di""erent $arts o" Asia t#at "all into t#e category o" #aving between *5 and 2*5 illion in#abitants* Today t#ese 300 cities are #o e to a$$ro.i ately #al" 1 billion $eo$le& but it is li%ely t#at over t#e course o" t#e ne.t cou$le o" decades t#ey will grow considerably "aster t#an t#e egacities and ig#t eventually e.$and to t#e total $o$ulation o" close to 1 billion* T#e (s aller Asian city) is $articularly interesting not only because t#ere are so any o" t#e & but also because a #ig#er $ro$ortion o" t#e #ave ade sure big ista%es in t#eir invest ents and constructions t#at #as been t#e case in t#e larger cities across t#e region* T#ey t#us #ave an o$$ortunity to see t#e selves as t#e di""erent environ ent reBuiring di""erent a$$roac#es& and in y own wor% around t#e region - #ave seen a nu ber o" suc# cities w#ic# are already starting to be engaged in t#e $rocess o" creating ore sustainable trans$ortation and li"e Buality arrange ents* To t#e best o" y in"or ation t#is would be t#e "irst suc# con"erence t#at #as ever been #eld on t#e s aller Asian city in t#e conte.t o" sustainable trans$ortation strategy* -t is y considered view t#at t#is could be very interesting asset "or Penang and Malaysia*
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(5/ AN0 -N 3:N347S-:N

Penang@s trans$ortation& obility and $ublic s$ace conditions and $ractices leave a great deal to be desired and are oreover continuing to deteriorate steadily* <ut it does not #ave to be t#is way& you #ave a c#oice i" you are brave enoug# to a%e it* T#e (good news) is t#is and t#at is t#ere is virtually not#ing t#at is original about t#e circu stances o" inattention& inconsistency and decayA t#ese are t#e sa e we see in t#e vast a'ority o" all cities across t#e develo$ing world* And unless t#ere is a signi"icant c#ange in $ublic $olicy& it will ost li%ely continue its steady decline* T#at is not to say t#at t#ere are not $ro'ects and $olicies w#ic# are going in t#e rig#t direction* 6owever overall t#e situation is one o" every day ore cars& ore tra""ic& ore congestion& ore $ollution& ore lost ti e& ore anger& ore isolation& ore accidents& ore noise and "ewer good a""ordable o$tions "or getting around "or t#e vast a'ority o" t#e $o$ulation* T#e syste is ine""icient& and sustainable and un'ust* T#ere are long list o" reasons w#y t#e state o" Penang needs to turn t#e situation around and wit#out undue delay* :ne o" t#ese is t#at cities -n t#e 21st century co $ete vigorously and any city w#ic# is not a $leasant and e""icient $lace to live and wor% is going to lose out in t#e international co $etition* T#e brig#test young $eo$le will leave suc# a city and it cannot e.$ect to co $ete success"ully "or new invest ents& 'obs and t#e creativity o" t#e brig#test and best in t#e international arena* Duality o" li"e in all its any as$ects is i $ortant and not 'ust an aest#etic detail "or so e* So "or all t#ese reasons now is a good ti e "or Penang to start to loo% #ard at w#at can be done to a%e t#e city not only a great $lace to live and wor% but also a vigorous co $etitor "or t#e best* 2ortunately all t#e news is not bad& and in "act Penang $ossesses a nu ber o" real advantages& $otential and eventual tools and easures t#at you can $ut to wor% "or t#is reconversion e""ort* T#e good news is t#at you now #as in #and virtually everyt#ing needed in order to start to initiate and advance a a'or sustainable trans$ortation re"or over t#e course o" t#e co ing two years* ?ou #ave t#e oney& t#e tec#nical ca$acities& t#e institutional "ra ewor%& t#e
Page /( of 72
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S u s t a i n a b l e Pe n a n g : To w a r d a N e w M o b i l i t y A g e n d a autono y and t#e ideas and e.a $les t#at are needed to a%e a'or i $rove ents& any at very low cost and well wit#in t#e 2015 ti e #ori!on o" t#e Trans$ortation Master Plan
?our new Trans$ortation Master Plan sets out a nu ber o" t#e institutional and tec#nical re"or s needed to i $rove t#e $er"or ance o" all as$ects o" trans$ortation in t#e state e""iciency& environ ent& econo y& resources& energy& and Buality o" li"e "or all* Treat t#is is your solid $oint o" de$arture*
?ou #ave in $lace a solid institutional structure& led by t#e State& su$$orted by t#e Penang Trans$ort 3ouncil& and $er#a$s above all to be led by t#e dyna ic Munici$al 3ouncils on t#e island FMPPPG and t#e ainland FMPSPG* All o" w#ic# su$$orted by one o" t#e ost well develo$ed networ% o" civil society and $ublic interest grou$s in all o" Asia* T#ese are #uge assets "or your trans"or ational $rogra *
?ou #ave su""icient oney under your control to a%e a virtually all o" t#e i $rove ents w#ic# are necessary over t#e course o" t#e ne.t two years& i" you concentrate above all on t#e management o" t#e trans$ortation assets you already #ave in $lace& as o$$osed to doing as in t#e $ast& na ely s$ending large su s on new construction $ro'ects to solve your $roble s* T#e $riority at t#is $oint is not to e.$and su$$ly o" unnecessary in"rastructure& but rat#er to anage and use it better* ?our recently co $leted Trans$ortation Master Plan $rovides a nu ber o" use"ul guidelines "or #ow to do t#is*
7$on due consultation wit# a considerable range o" t#e %ey organi!ations and actors in t#e sector& wit# t#e #el$ o" y colleagues at T#in% 3ity and all t#ose w#o #ave so generously given o" t#eir ti e and ideas over t#ese last wee%s& we #ave co e u$ wit# t#e $rovisional s#ort list o" s$eci"ic $ro'ect initiatives w#ic# are set out in t#ese $ages& can be done Buic%ly& and w#ic# are entirely under t#e control o" state and local govern ents*
Final report #raft of 23/Nov/13 Page /. of 72
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-" we t#in% o" t#e world cities today as being roug#ly divided into (leading) and (lagging)& t#e trut# is t#at Penang in 2013 is in t#e latter category* <ut so too not all t#at any years ago were any o" t#e leading cities today are s#owing t#e way& ost o" w#ic# #ad $reviously been t#e victi s o" inconsistent& unt#oug#t-out& uni aginative& and ine""icient trans$ortation $olicies t#e selves* T#e lesson is t#at you do not wa%e u$ in t#e orning and "ind yoursel" suddenly a (leading city (in t#is res$ect* <ut t#at to occur t#ere needed to be a vision& a strategy& $lans and actions o" w#ic# individually and collectively started to c#ange t#e s#a$e o" t#e city and t#e Buality o" everyday li"e "or t#e $eo$le w#o live and wor% t#ere but also "or visitors w#o co e because t#ey are eager to see and be in a situation in w#ic# an agreeable and sustainable city environ ent #as been ac#ieved
(57 PS* 0-0 AN?:N8 M8NT-:N 34-MAT8C

T#ere are a t#ousand e.cellent reasons at t#e level o" any city and t#e $eo$le w#o live t#ere to rationali!e t#eir trans$ortation arrange ents: cost& e""iciency& reliability& a""ordability& sa"ety& c#oice& noise& $ollution& danger& Buality o" li"e and ore* <ut t#ere is one ore issue w#ic# "or ost o" us is so distant& so abstract and so $u!!ling t#at it does not enter into our calculations in any serious way* And t#at #as to do wit# t#e survival o" our $lanet t#roug# cli ate odi"ication* 2or t#e record& our trans$ortation arrange ents all in account "or a$$ro.i ately 20O o" t#e ecological "oot$rint o" an on t#e $lanet* And t#e ain source o" t#is "oot$rint relates to "ossil "uels and in general t#e way t#at t#e trans$ort sector is generating carbon at every turn in t#e road* A low-lying city li%e ;eorge Town& and ore generally Penang and uc# o" Malaysia& is going to su""er greatly unless we so e#ow collectively "igure out #ow to get on t#e rig#t side o" global war ing* +or%ing towards sustainable trans$ort "or Penang #as to be one t#at we s#ould all be considering* 13 +it# t#e #el$ o" a better sustainability strategy& our cities can ta%e advantage o" a co bination o" co on sense& #u an decency& odern tec#nology and o$erational et#ods in order to considerably decrease t#e carbon content o" t#e trans$ort sector* T#is is not so et#ing we #ave to wait "or& but so et#ing we can start to do in signi"icant ways already in 201,* So i" t#ere
13 Penang "lood waters* Saturday& A$ril P& 2013
Page // of 72
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is not anot#er reason "or wor%ing toward sustainable trans$ort in Penang& t#is #as to be one t#at we s#ould all be considering*
ANN8=8S
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A5'3PP&6T"N, P6&>E
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"or 201,
(References are clickable) Mission State ent T#e Pro'ect -n <rie" 3alendar o" 8vents Su$$orting 0ocu entation S$onsor: T#in% 3ity +orld Streets on Penang Su$$orting 2aceboo% Page Sustainable PenangM4in%ed--n Sustainable PenangM;oogle S 0ocu entation 3entre :ur S#ared 4ibrary 2inal 5e$ort: P#ase 1 FSu aryG
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(#ull documentation available on events at https;==www)dropbo/)com=home=Penang) Date=!vent 22/15 *orl# ar Free +ay : $each 'tre?? 22MH 3elebration o" Penang@s 2013 3ar 2ree 0ay 23MH* 2ocus ;rou$ 1* Media Partners 2 "aring >ociety 23MH* 2ocus ;rou$ 2* Auto
otive -ndustry2 "aring >ociety/15 Eric iaM7niversityM5esearc#MSc#ool : 7SM
$ritton7 "naugural
2,MH* 2ocus ;rou$ 3 Acade 2,MH* Sustainable 7niversity 0ialogue F-nvitationalG :: 7SM 25MH* 2ocus ;rou$ ,* Trans$ort :$erators 2 "aring >ociety 25MH* 2ocus ;rou$ 5* Pro"essional Associations 2 "aring >ociety
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25MH* 2ocus ;rou$ P* 3ivil Society 2 "aring >ociety 2PMH* 2ocus ;rou$ L* 5egulators 2 "aring >ociety 2PMH* 2ocus ;rou$ I* Non-Motori!ed Trans$ort 2 "aring >ociety 2IMH* 2ocus ;rou$ H* 6ac%ing Sustainable Penang 2 "aring >ociety 30MH Trans$ort 3ouncil :$en 6ouse 2 "aring >ociety 30MH* Master 3lass 1 FSustainable 0evelo$
ent& 8cono y and
SocietyG : 7SM
01M10* Mu n i c i $ a l 3 o u n c i l P e e r 0 i a l o g u e - MPSP 01M10* Master 3lass 2 - FToward a New Mobility AgendaG : 7SM 02M10* Mu n i c i $ a l 3 o u n c i l P e e r 0 i a l o g u e - MPPP 02M10* Master 3lass 3 - FAction
easures and $ro'ects "or 2013M1,G :
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03M10* Master 3lass , - Pre$aring "or 2015 Penang con"erence:
- $le enting Sustainable Trans$ort in S aller Asian 3ities : 7SM

0,M10* Peer 0ialogue wit# Penang Trans$ort 3ouncil F-nvitationalG K
9:MTA5
05M10* 2inal Media 3on"erence - State o" Sustainable Penang
Message and $ro$osed 201, wor% $rogra : Penang Munici$al Par% A $#it#eater
5 )E= "N'T"T3T"&N'
#ollowing listings are clickable

3AP <icycle 3a
$aign $le.
3aring Society 3o 3onsu
3enter "or ;lobal Sustainability Studies ers Association o" Penang Malaysian -nstitute o" Planners Malaysian -nstitute :" 5oad Sa"ety 5esearc# FM-5:SG
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P r o $ o s e d +o r % P r o g r a Ministry o" Trans$ort Penang 2erry Service Penang 2oru Penang 6eritage Trust Penang -nstitute Penang State ;overn Penang +o Sa#abat Ala ent Penang Trans$ort 3ouncil en1s 0evelo$
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Munici$al 3ouncil o" Penang -sland
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Seberang Perai Munici$al 3ouncil* Sustainable Penang T#in% 3ity T5ANS-T: Malaysia1s $ublic trans$ort "oru 7nited Nations 8S3AP 7niversiti Sains Malaysia +o en1s 3entre "or 3#ange Penang
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Page 72 of 72

Penang Final Report v9 23nov13

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Penang Final Report v9 23nov13

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Sustainable Penang

Toward a New Mobility Agenda: 2013 2015

eric britton eco$lan international

A Public Enquiry by Think i ty ! EcoPlan "nternational

Final report of 23/Nov/13

Final report #raft of 23/Nov/13 Page 3 of 72

Final report of 23/Nov/13

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Final report #raft of 23/Nov/13 Page 1 of 72

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15 "NT6&+3 T"&N7 T86EE $6A"N'T&6-"N, 93E'T"&N' 0o we #ave a $roble C

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Final report of 23/Nov/13

1*2 -" so w#y are we not solving itC

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+#at do we do need to do to wor%C

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S ust ai nab le Pe na ng : Tow a rd a N ew M ob il it y Ag end a

Final report #raft of 23/Nov/13 Page 17 of 72

25 T:+A50 A N8+ M:<-4-T? A;8N0A 2:5 P8NAN;

251 T68 N8+ M:<-4-T? A;8N0A -N <5-82

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58A0? 2:5 36AN;8

SA? ;::0-<?8 T: :40 M:<-4-T?

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25( T68 5:48 :2 T68 3A5 -N T68 3-T?

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25. MANA;-N; T68 T5ANS-T-:N

Final report #raft of 23/Nov/13 Page 21 of 72

Strategy 1* 5educe tra""ic radically*

Strategy 2* 8.$and non-car all:

obility services available to

Final report of 23/Nov/13

Strategy 3* Tig#ten ti e "ra e "or action

Strategy ,* 0esign and 0eliver "or t#e Trans$ortation Ma'ority

Strategy 5* Ta%e advantage o" "rugal econo ics:

Strategy P* <uild on w#at we #ave:

Final report #raft of 23/Nov/13 Page 23 of 72

Strategy L* 0o not build yoursel" into a corner

Strategy I* 0esign and de$loy packages o"

Strategy H* -ntegrate t#e car into t#e new

Final report of 23/Nov/13

Strategy 10* 2ull s$eed a#ead wit# new tec#nology

Strategy 11* Tec#nology agnosticsMPer"or ance advocates

Strategy 12* Play t#e (in"rastructure 'o%er)

Strategy 13* 0esign "or wo en

Strategy 1,* :utreac# and Partners#i$s

Final report #raft of 23/Nov/13 Page 2. of 72

Strategy 15* 8nviron entM3li ate 8 ergency leading t#e way

Strategy 1P* 4ead by 8.a $le:

Strategy 1L* Set 6ig# Targets

Strategy 1I* * * * And Ma%e T#e Media Progra G

9nown FNew Mobility

Strategy 1H* <ut above all * * * $ic% winnersE

Final report #raft of 23/Nov/13 Page 27 of 72

N8+ M:<-4-T? T5ANS-T-:N P5:/83TS - 201,

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<7-40-N; :N A 2-5M <AS8

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