PURPOSE OF AN ACTIVITY MAP: A list of activities undertaken by an organization It is used in business process reengineering to show how the different

ent activities of an organization are linked together. It is used to identify and understand strategic capability by mapping how the different activities of an organization are linked together.

Activity map of IndiGo Airlines comprises of 5 main strategies that they believe in implementing , as given below: 1. Cost leadership strategy 2. Customer service 3. Convenience 4. Punctuality 5. Resource utilization In order to achieve these core competencies, the following activities are undertaken: a. Only AIRBUS aircrafts, Limited Hubs and new fleet helps company save on maintainance costs. Also, No frills and low baggage allowance leads to low air fare. b. Company is able to utilize its resources efficiently as they have fleet size of 72, which helps them to go for deeper market penetration and have access to secondary destinations. c. IndiGo's strategy is to provide more capacity on select routes, rather than spread itself thinly over several. As each destination requires new investments (rentals, staff, ground-handling, equipment et cetera).This in turn helps in containing costs and provide a hassle free on time service to customers. d. IndiGo keeps implementing new and innovative ideas to increase the quality of customer service. Complain follow-up is a regular at IndiGo, which leads to high customer satisfaction. e. In terms of advertising, IndiGo believes in product recognition and sales escalation. Both of which is mostly attained through customer satisfaction that leads to word of mouth publicity. f. In low cost carriers, there is not much differentiation in the basic service that is being provided .Differentiation can only be achieved by Value Added Services. IndiGo provides check-in kiosks, stairfree ramps, and Q-Busters which are add-ons for the customer. g. The IndiGo team uses all of these resources to design processes that cuts waste and hassles, which in turn ensures a uniquely smooth, seamless, precise, gimmick-free customer experience at fares that are always affordable.