Group No.

2, Sec-B
9-9-2008 1
 CONTENTS

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2
 OBJECTIV
ES
OF
THE
CASE

STUDY

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3
 INTRODUCTION

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 HMCL

Haldiram
Haldiram Foods
Bhujiawala International
Ltd Ltd
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5
 MARKET PRESENCE

U
.K.
US
A PAK
CANA
DA
INDI
A

SA AUSTRAL
IA
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6
 MARKETING STRATEGY???

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7
 TARGET MARKET

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8
 MARKETING MIX

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 POSITIONING

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10
 PRODUCTS

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 …CONTINUED

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12
 …CONTINUED

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13
 Awards

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 PRICE

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 PRICE…

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17
 PLACE
SUPPLY CHAIN-1

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 …Continued
SUPPLY CHAIN-2

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19
 LOCATION OF OUTLETS

Bikane Delhi
r

Kolkat
a
Nagpu
r

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20
 Offers Product Through Internet
Abroa
India
Indiatimes.com d
Indiamart.com
Giftsofindia.com
Mumbaiflowersgifts.c
Giftssmashhits.com
om
Tohfatoindia.com
Chennaiflowersgifts.c
Channelindia.com
om

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 PROMOTION

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 PROMOTION

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 Advertising

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 ONLINE VIDEO

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 COMPETITORS…
FRITO LAYS

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 BIKANERWALA

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 BINGO

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 FUTURE PLANS

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 MARKET RESEARCH

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 …CONTINUED

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 OUTLET-MATHURA ROAD
Customer’s profile:

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 SUGGESTIONS

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