SWOT Analysis Template

$tate what you are assessing here 555555555555555555555555555555555555555555555555555555555555555555555555555555555555555555555555555555555555 2This particular e"ample is for a new business opportunity6 Many criteria can apply to more than one 3uadrant6 Identify criteria appropriate to your own $7.T situation64
criteria examples 1dvantages of proposition? Capabilities? Competitive advantages? #$%'s 2uni3ue selling points4? ,esources 1ssets %eople? 0"perience knowledge data? -inancial reserves likely returns? Marketing / reach distribution awareness? Innovative aspects? +ocation and geographical? %rice value 3uality? 1ccreditations 3ualifications certifications? %rocesses systems IT communications? Cultural attitudinal behavioural? Management cover succession? criteria examples Market developments? Competitors' vulnerabilities? Industry or lifestyle trends? Technology development and innovation? Global influences? New markets vertical hori!ontal? Niche target markets? Geographical e"port import? New #$%'s? Tactics& eg surprise ma'or contracts? (usiness and product development? Information and research? %artnerships agencies distribution? )olumes production economies? $easonal weather fashion 8 1lan Chapman 9::;/:<6 -ree %*- version of this tool and information about $7.T analysis methods are available at

strengths

weaknesses

criteria examples *isadvantages of proposition? Gaps in capabilities? +ack of competitive strength? ,eputation presence and reach? -inancials? .wn known vulnerabilities? Timescales deadlines and pressures? Cashflow start/up cash/drain? Continuity supply chain robustness? 0ffects on core activities distraction? ,eliability of data plan predictability? Morale commitment leadership? 1ccreditations etc? %rocesses and systems etc? Management cover

opportunities

threats

criteria examples %olitical effects? +egislative effects? 0nvironmental effects? IT developments? Competitor intentions / various? Market demand? New technologies services ideas? )ital contracts and partners? $ustaining internal capabilities? .bstacles faced? Insurmountable weaknesses? +oss of key staff? $ustainable financial backing? 0conomy / home abroad? $easonality weather effects?

www6businessballs6com=swotanalysisfreetemplate6htm6 This is a free resource from www6businessballs6com which contains lots more useful tools

diagrams and materials6 Not to be sold or published6