Professional Documents
Culture Documents
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*Kotler, Ph.and Levy, S.": Broadening the concept of marketing ": Journal of Marketing, January 2
1969pp.10-15
*American Marketing Association Approves New Marketing Definition, Marketing News, March, 3
1, (1985), p.1
*Stanton,W.J.and Futrell c. Fundamentals of Marketing McGrow-Hill Book Co.,N.Y,(1987).P.4 4
*Kotler, Ph. Marketing Management: Analysis, Planning and Control, 5th ed: prentice-Hall, New 5
Jersey, (1985), P.4
*.American Marketing Association, op-cit 6
* 7azur, P., ":Does Distribution Cost Ennough":?, Fortune, November,(1974),p.138
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