Professional Documents
Culture Documents
Submitted by :- Aswathy.P
(8NBTU029)
Submitted to : - Vinitha.V.K
(Faculty Guide)
Date :- 24-06-09
1
FINAL EVALUATION REPORT
(8NBTU029)
(Faculty Guide)
Trivandrum.
2
Declaration
I, here by declare that the project work was done in Malayala Manorama Company Ltd and
submitted for the award of second semester Master of Business Administration and this is a
report of work done by me during my period of study 2008-2010, under the supervision of
Mrs.vineetha.V.K, faculty guide of IP Trivandrum.
Aswathy.P
(8NBTU029)
Place :- Trivandrum
Date :- 24-06-09
3
Acknowledgement
Finally, special thanks to all my classmates, friends and my family members for their
encouragement and help for making this work a successful one.
Aswathy.P
Table of Content
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1. Executive Training Title 6
3. Company Profile 7
4. Editions 8
5. Important Years 9
6. Journalists 9
8. Products of MM Publications 11
13.Product Scheme 17
14.Target/Task 18-19
15.Strategy 20
17.Limitation 21-22
18.Conclusion 22
19.Reference 23
To sell 195 new subscriptions of The Week weekly of Malayala Manorama worth
Rs.116805 during three months of IP.
5
Objective of the Executive training
Internship Program provides good scope for developing necessary managerial skills and
positive attitude.
COMPANY PROFILE
6
It is one of the most credible newspapers in Kerala and also India's largest circulated "regional
newspaper". The Manorama group, which manages the newspaper, also runs the Manorama
Malayala Manorama is a popular malayalam daily with a very strong readership in Kerala.
Yearbook, largest circulated yearbook in the region. Malayala Manorama, which first appeared on
14 March 1890, as a weekly, currently has a readership of over 16 million, with a circulation base
of over 17 lakhs copies. Manorama is Kerala's largest selling and most widely read newspaper.
Malayala Manorama has the largest readership among Malayalam dailies. Malayala Manorama is
very much popular among Christians and the supporters of the Congress party in Kerala.
Manorama is acclaimed of its highly attractive page layouts. The Malayalam word Manorama
roughly translates to "Entertainer."
A joint stock publishing company, destined to acquire the status of the first joint stock
publishing company of Republic of India, was incorporated by in 1888 by Kandathil Varghese
Mappilai at Kottayam, then a small town in the Kingdom of Travancore, currently, a part of
Kerala state, India. The first issue of Malayala Manorama was published on 22 March 1890 from
the press owned by Malankara Metropolitan H.G Joseph Mar Dionysius of Orthodox church. The
name Malayalam Manorama was chosen by the poet, Raghavan Nambiar, Villuvarvattathu from
Tiruvalla ,Kerala Varmagranted the symbol which is a part of the Travancore kingdom symbol. In
a period of two years, from the date of incorporation till the publication commenced, the
company witnessed several challenges.
Editions
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Kottayam
Thiruvananthapuram
Kozhikode
Kochi
Thrissur
Kannur
Kollam
Palakkad
Malappuram
Pathanamthitta
Bangalore
Mangalore
Chennai
Mumbai
Delhi
Dubai
Bahrain
Malayala Manorama published reports and editorials against the atrocities of Diwan C.P
Ramaswami Iyyer. This attracted wrath of the despotic Diwan. He initiated actions against the
paper. The paper was forced to cease publication and the editor, K. C. Mammen Mappilai was
sent to prison in 1938. Doors of Malayala Manorama remained closed even when India was
celebrating its independence, in August 1947. As per latest ABC (Audit Bureau of Circulation)
statistics Malayala Manorama News Paper is the largest circulated regional news paper in India
with 17 lakhs copies circulated every day and Malayala Manorama Weekly is the largest selling
weekly in India with 7.3 lakhs copies circulated every week and Vanitha Malayalam is India's
largest selling women's magazine (4.7 lakh copies).
IMPORTANT YEARS
8
1888 Malayala Manorama founded
1890 First issue of Malayala Manorama was published on 14 March
1892 Publication of Bhasha poshini commenced
1901 Malayala Manorama becomes bi-weekly
1904 Kandathil Varghese Mappilai, the key figure passes away on 6 July
1915 Malayala Manorama commences publication of daily World War I supplements
1918 Malayala Manorama becomes triweekly on 2 July
1928 Malayala Manorama becomes a daily from 2 July
1929 On 29 May, Akhila Kerala Balarama Sakhyam formed
1930 Malayala Manorama’s first Annual Number appears
1937 Commencement of Malayala Manorama Weekly from 8 August
1938 Travancore state proscribes Malayala Manorama on 10 September
o An issue appears on 14 September from the state of Cochin- from the
Kunnamkulam press of the Orthodox church.
1939 K. C. Mammen Mappilai was convicted and imprisoned on trumpeted charges of
corruption and fraud
1941 Mammen Mappilai released after being absolved of all false cases
1947 From 29 November, Malayala Manorama re-commences regular publication
1950 Installation of the first rotary press
2007 Becomes the only regional language daily in India to cross 15 lakh copies.
Journalists
Prominent journalists who have worked with the Manorama daily or other Manorama
publications include Vaikkom Chandrasekharan Nair, E.V. Krishna Pillai, E.V.Sreedharan, T.V.R.
Shenoy, K.Gopalakrishnan, Babu Chengannoor, K.R. Chummar, Moorkoth Kunjappa,
K.M.Tharakan, T.K.G. Nair,K.G Nedungadi,VKB (V.K. Bhargavan Nair).
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Its products are classified under two heads, namely, Malayala Manorama and MM
Publications.
⇒ The Week
⇒ Thozhil Veedhi
⇒ Weekly
⇒ Karshakasree
⇒ Fast Track
⇒ Bhasha poshini
⇒ Calendar
⇒ Vishukani
⇒ Sambadyam
⇒ Parppidam
⇒ The Man
Products of MM publications:
⇒ Vanitha
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⇒ Arogyam
⇒ Balarama
⇒ Magic Pot
⇒ Kalikkudukka
⇒ Digest
⇒ Tell me why
⇒ Veedu
⇒ Pajakam
1. Mathrubhumi.
2. Kerala Koumudhi.
3. Dasabhimani.
4. Mangalam.
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Other Competitors
1. Madhyamam
2. Thejas.
3. Deepika.
4. Chandrika.
5. Janayugam.
About Competitors
Mathrubhumi:
The first copy of Mathrubhumi went to press on 18th of March 1923. Mathrubhumi
today is the second most circulated newspaper in Kerala. It is published from Calicut,
Thiruvananthapuram, Kottayam, Ernakulam, Thrissur, Kannur, Palakkad, Malappuram and
Kollam besides from Chennai, Bangalore, Mumbai and New Delhi It has a circulation of over 13
lakhs and its readership is around 21 lakhs.
MM Publications
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• Balabhumi (Children's publication)
• Grihalakshmi (Women's publication)
• Chithrabhumi (Film publication)
• Thozhil vartha (Opportunities publication - The leading career weekly in India)
• Arogyamasika (Health publication - The largest selling health magazine in India)
• Mathrubhumi Azhchappathippu (Weekly)
• Mathrubhumi Successline (Educational publication in English)
• Mathrubhumi Vidyarangam (Educational publication in Malayalam)
• Mathrubhumi Sports Masika (Sports publication in Malayalam)
• www.mathrubhumi.com (The complete multipurpose portal in Malayalam)
• Mathrubhumi Yearbook Plus
Deepika is one of the oldest newspapers published in India.. The first issue came out on 1887
April 15. Deepika publishes editions from Kottayam, Kochi, Kanoor, Thrissur,
Thiruvanathapuram and Kozhikode.
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SWOT ANALYSIS
Strengths
⇒ High professionalism
Weakness
Oppourtunities
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Threats
⇒ High competition.
The Week:. The Week is an English language Indian weekly news magazine published by The
Manorama group, which also publishes the newspaper Malayala Manorama. Its managing editor
of the magazine The Week is Mr. Phillip Mathew, and Editor is Mr.T R Gopalakrishna. As per
the analysis India Today is most selling weekly in India. The Week is in the second position. It
includes articles on a variety of topics,
Managing Editor
Phillip Mathew
Categories News
Frequency Weekly
Country India
Language English
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Website The week
Competitors
1. Front line
This magazine is fortnightly English Language magazine published by The Hindu Group
of publication. As a current affairs magazine it covers all domestic and international news.
It covers Arts, book, cinema, science, and English language. Belonging to The Hindu
group of publications, the magazine is regarded as having left leaning editorializing views.
2. Outlook:
Outlook is one of India’s four top selling English weekly news Outlook has been published in
New Delhi. In 2007 National Readership survey suggested 1.5 million copies .Outlook
competitors are India Today and The Week.
• India Today:
India Today is India’s largest selling magazine as per the report of National Readership
survey. India Today is an Indian weekly news magazine published by Living Media India
Limited.
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Product Scheme
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TARGET /
WEEK NO: Target
TASK
1 8985
Target
2 8985
assigned by
4 8985
5 8985
6 8985
7 8985
8 8985
9 8985
10 8985
11 8985
12 8985
13 8985
18
Target assigned by INC
1 2800
2 2800
3 2800
4 2800
5 2800
6 2800
7 2800
8 2800
9 2800
10 2800
11 2800
12 2800
13 2800
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Strategy
Strategy means the plans which are used to sell a particular product. Different products need
different strategies. Different strategy should be applied for different customers .When a sales
man meet a customer, give beginning of first two minutes to get an outline of that particular
customer’s attitude then create a need in the minds of that customer deliver the product features
as same as the need of customer then closing the sales with 100% confidence. Here plays the
efficiency of proper home work. A sale technique which is used to sell a consumer durable good
does not suit to sell an insurance policy. Product acceptance plays an important role in
determining different sales techniques.
The sales man/woman will get an entry to the particular house or institution with its
brand name Malayala Manorama. It will ease the sale.
The Week magazine covers all kinds of latest news .This weekly is the second most
subscribing English magazine in India. It highlights the quality and acceptance of the weekly.
Price
As compared to the competitors of THE WEEK, the price of the weekly is low, i.e., Rs. 20/-. If
the people are not aware of this fact, tell them about this. It will ease the sales.
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Psychological approach:
Identifying the psychological approach of the customer and prepare the mind set of a sales
man which is equivalent to the customer it will helps to make sales easily.
Patient hearing:
Our silent approaches will sometimes helpful in our sales. It will help us to balance our
emotional intelligence.
Emotional approach:
This is the last approach in sales. Some times we can successfully closing our sales through
emotional aspects.
Adjournment close:
In this type of closing, allow the customer to think. A sales man should contact that particular
customer continuously until to accept our product.
Assumptive close:
In this type of closing, we deal with the customer with the assumption that customer is ready
to buy our product and wisely close our sales.
Limitation
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• Less awareness about the product
• One of the main challenges faced in the selling field is the bad
image created by the local sales representatives.
• Most of the private institutions and banks will not give entry.
Conclusion
During IP we will be getting an overall view of the company as well as the industry we
have been placed. We will understand the core business of the company, Key personnel in the
company, marketing channels, financial policies of the company. We should be prepared with our
products as well as the products of our competitors. Then only we will be able to convince our
customers. We should never cheat our customers and should maintain a good relationship with
the customer. So by analyzing all the gains that IP program is very helpful for each management
student. It will surely benefit us when we become a real manager.
Of course some sort of difficulties was there in the beginning of the IP but through constant hard
work we can overcome all the problems and can achieve target of the company.
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Reference
1. www .malayalamanorama.com
2. www.frontline.com
3. www.outlook.com
4. www.indiatoday.com
5. www.keralakaumudi.com
6. www.mathrubhumi.com
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