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REPORT FINAL EVALUATION

Submitted by :- Aswathy.P
(8NBTU029)

Submitted to : - Vinitha.V.K
(Faculty Guide)

INC Center : - Trivandrum


IP Center :- Trivandrum
IP Company :- Malayala Manorama Co Ltd

Date :- 24-06-09

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FINAL EVALUATION REPORT

Submitted by- Aswathy.P

(8NBTU029)

Submitted to- Vinitha.V.K

(Faculty Guide)

ICFAI National College,

Trivandrum.

A Report Submitted In Partial Fulfillment Of The Requirement Of MBA Program 2010.

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Declaration

I, here by declare that the project work was done in Malayala Manorama Company Ltd and
submitted for the award of second semester Master of Business Administration and this is a
report of work done by me during my period of study 2008-2010, under the supervision of
Mrs.vineetha.V.K, faculty guide of IP Trivandrum.

Aswathy.P

(8NBTU029)

Place :- Trivandrum

Date :- 24-06-09

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Acknowledgement

I am deeply obligated to Mrs. Vinitha V K faculty guide, for her encouragement


and helpful suggestions at all the stages of the final report and SIP coordinator Mr. K.T.Thomas,
(Campus Head), INC-Trivandrum for his valuable guidance and encouragement for the
preparation of this report.

I am deeply indebted to Mr. C.A.THOMAS, MALAYALA MANORAMA Co Ltd. Who have


been subservient in the successful completion of this report and for his encouragement at all the
stages of this executive training.

Finally, special thanks to all my classmates, friends and my family members for their
encouragement and help for making this work a successful one.

Aswathy.P

Table of Content

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1. Executive Training Title 6

2. Objective of the Executive Training 6

3. Company Profile 7

4. Editions 8

5. Important Years 9

6. Journalists 9

7. Products of Malayala Manorama 10

8. Products of MM Publications 11

9. Company’s main Competitor 11

10.About Competitors Product 12-13

11.SWOT Analysis 14-15

12.My Selling Product and its Competitors 15-16

13.Product Scheme 17

14.Target/Task 18-19

15.Strategy 20

16.Status of the Magazine 20

17.Limitation 21-22

18.Conclusion 22

19.Reference 23

Executive Training Title

To sell 195 new subscriptions of The Week weekly of Malayala Manorama worth
Rs.116805 during three months of IP.
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Objective of the Executive training

 To know the pulse of a sales man.

 To know how to acquire emotional intelligence.

 To get some practical knowledge regarding a company management, working style,


culture, environment etc.

 To know how to work with a target with a specific time period.

 Helps in enhancing interpersonal skills and a positive attitude.

 Internship Program provides good scope for developing necessary managerial skills and
positive attitude.

COMPANY PROFILE

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It is one of the most credible newspapers in Kerala and also India's largest circulated "regional
newspaper". The Manorama group, which manages the newspaper, also runs the Manorama
Malayala Manorama is a popular malayalam daily with a very strong readership in Kerala.
Yearbook, largest circulated yearbook in the region. Malayala Manorama, which first appeared on
14 March 1890, as a weekly, currently has a readership of over 16 million, with a circulation base
of over 17 lakhs copies. Manorama is Kerala's largest selling and most widely read newspaper.
Malayala Manorama has the largest readership among Malayalam dailies. Malayala Manorama is
very much popular among Christians and the supporters of the Congress party in Kerala.
Manorama is acclaimed of its highly attractive page layouts. The Malayalam word Manorama
roughly translates to "Entertainer."

A joint stock publishing company, destined to acquire the status of the first joint stock
publishing company of Republic of India, was incorporated by in 1888 by Kandathil Varghese
Mappilai at Kottayam, then a small town in the Kingdom of Travancore, currently, a part of
Kerala state, India. The first issue of Malayala Manorama was published on 22 March 1890 from
the press owned by Malankara Metropolitan H.G Joseph Mar Dionysius of Orthodox church. The
name Malayalam Manorama was chosen by the poet, Raghavan Nambiar, Villuvarvattathu from
Tiruvalla ,Kerala Varmagranted the symbol which is a part of the Travancore kingdom symbol. In
a period of two years, from the date of incorporation till the publication commenced, the
company witnessed several challenges.

Editions

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 Kottayam
 Thiruvananthapuram
 Kozhikode
 Kochi
 Thrissur
 Kannur
 Kollam
 Palakkad
 Malappuram
 Pathanamthitta
 Bangalore
 Mangalore
 Chennai
 Mumbai
 Delhi
 Dubai
 Bahrain

Malayala Manorama published reports and editorials against the atrocities of Diwan C.P
Ramaswami Iyyer. This attracted wrath of the despotic Diwan. He initiated actions against the
paper. The paper was forced to cease publication and the editor, K. C. Mammen Mappilai was
sent to prison in 1938. Doors of Malayala Manorama remained closed even when India was
celebrating its independence, in August 1947. As per latest ABC (Audit Bureau of Circulation)
statistics Malayala Manorama News Paper is the largest circulated regional news paper in India
with 17 lakhs copies circulated every day and Malayala Manorama Weekly is the largest selling
weekly in India with 7.3 lakhs copies circulated every week and Vanitha Malayalam is India's
largest selling women's magazine (4.7 lakh copies).

IMPORTANT YEARS

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 1888 Malayala Manorama founded
 1890 First issue of Malayala Manorama was published on 14 March
 1892 Publication of Bhasha poshini commenced
 1901 Malayala Manorama becomes bi-weekly
 1904 Kandathil Varghese Mappilai, the key figure passes away on 6 July
 1915 Malayala Manorama commences publication of daily World War I supplements
 1918 Malayala Manorama becomes triweekly on 2 July
 1928 Malayala Manorama becomes a daily from 2 July
 1929 On 29 May, Akhila Kerala Balarama Sakhyam formed
 1930 Malayala Manorama’s first Annual Number appears
 1937 Commencement of Malayala Manorama Weekly from 8 August
 1938 Travancore state proscribes Malayala Manorama on 10 September
o An issue appears on 14 September from the state of Cochin- from the
Kunnamkulam press of the Orthodox church.
 1939 K. C. Mammen Mappilai was convicted and imprisoned on trumpeted charges of
corruption and fraud
 1941 Mammen Mappilai released after being absolved of all false cases
 1947 From 29 November, Malayala Manorama re-commences regular publication
 1950 Installation of the first rotary press
 2007 Becomes the only regional language daily in India to cross 15 lakh copies.

Journalists

Prominent journalists who have worked with the Manorama daily or other Manorama
publications include Vaikkom Chandrasekharan Nair, E.V. Krishna Pillai, E.V.Sreedharan, T.V.R.
Shenoy, K.Gopalakrishnan, Babu Chengannoor, K.R. Chummar, Moorkoth Kunjappa,
K.M.Tharakan, T.K.G. Nair,K.G Nedungadi,VKB (V.K. Bhargavan Nair).

Products of Malayala Manorama Co Ltd

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Its products are classified under two heads, namely, Malayala Manorama and MM
Publications.

Products under Malayala Manorama:

⇒ Daily (News paper)

⇒ The Week

⇒ Thozhil Veedhi

⇒ Weekly

⇒ Karshakasree

⇒ Fast Track

⇒ Bhasha poshini

⇒ Malayalam Year Book

⇒ English year book

⇒ Calendar

⇒ Vishukani

⇒ Sambadyam

⇒ Parppidam

⇒ The Man

Products of MM publications:

⇒ Vanitha

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⇒ Arogyam

⇒ Balarama

⇒ Magic Pot

⇒ Kalikkudukka

⇒ Digest

⇒ Balarama Amar Chithrakadha

⇒ Tell me why

⇒ Veedu

⇒ Pajakam

COMPANY’S MAIN COMPETETORS:

The main competitors of Malayala Manorama Co Ltd are:

1. Mathrubhumi.

2. Kerala Koumudhi.

3. Dasabhimani.

4. Mangalam.

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Other Competitors

1. Madhyamam

2. Thejas.

3. Deepika.

4. Chandrika.

5. Janayugam.

About Competitors

Mathrubhumi:

The first copy of Mathrubhumi went to press on 18th of March 1923. Mathrubhumi
today is the second most circulated newspaper in Kerala. It is published from Calicut,
Thiruvananthapuram, Kottayam, Ernakulam, Thrissur, Kannur, Palakkad, Malappuram and
Kollam besides from Chennai, Bangalore, Mumbai and New Delhi It has a circulation of over 13
lakhs and its readership is around 21 lakhs.

MM Publications

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• Balabhumi (Children's publication)
• Grihalakshmi (Women's publication)
• Chithrabhumi (Film publication)
• Thozhil vartha (Opportunities publication - The leading career weekly in India)
• Arogyamasika (Health publication - The largest selling health magazine in India)
• Mathrubhumi Azhchappathippu (Weekly)
• Mathrubhumi Successline (Educational publication in English)
• Mathrubhumi Vidyarangam (Educational publication in Malayalam)
• Mathrubhumi Sports Masika (Sports publication in Malayalam)
• www.mathrubhumi.com (The complete multipurpose portal in Malayalam)
• Mathrubhumi Yearbook Plus

Desabhimani is a Malayalam newspaper run by Communist Party of India (Marxist). Started as a


weekly in 1942 and converted to a daily in 1946. Deshabhimani now has six different editions:
Kozhikode, Kochi, Thiruvananthapuram, Kannur, Kottayam and Trichur.

Kerala Kaumudi is a popular Malayalam newspaper, founded in 1911. Published from


Thiruvananthapuram, Kollam, Alappuzha, Kochi, Kozhikode, Kannur in Kerala and Bangalore,
Kerala Kaumudi is the fourth most circulated Malayalam daily. The paper has online editions in
Malayalam and English that are updated twice daily

Deepika is one of the oldest newspapers published in India.. The first issue came out on 1887
April 15. Deepika publishes editions from Kottayam, Kochi, Kanoor, Thrissur,
Thiruvanathapuram and Kozhikode.

Other dailies in circulation include Madhyamam, Thejas, Mangalam, Janayugam, Varthamanam,


Chandrika,Janmabhumi, Sirajdaily, and Grihasree.

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SWOT ANALYSIS

Strengths

⇒ Malayala manorama follows Japanese working model.

⇒ Malayala manorama is a customer oriented organization. They believe on the principle


that “customer is king”

⇒ The brand “Malayalam manorama” itself is a strength

⇒ Always loyal to its employees

⇒ High professionalism

Weakness

⇒ Even though Malayalam manorama is a big organization its manpower is less

⇒ It is very difficult to reach the entire circulation area in time.

Oppourtunities

⇒ Increasing literacy rate.

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Threats

⇒ High competition.

⇒ Reducing number of distribution boys.

My Selling Product and its Competitors:

The Week:. The Week is an English language Indian weekly news magazine published by The
Manorama group, which also publishes the newspaper Malayala Manorama. Its managing editor
of the magazine The Week is Mr. Phillip Mathew, and Editor is Mr.T R Gopalakrishna. As per
the analysis India Today is most selling weekly in India. The Week is in the second position. It
includes articles on a variety of topics,

Managing Editor

Phillip Mathew

Categories News

Frequency Weekly

Publisher Malayala Manorama Group

Country India

Language English

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Website The week

Competitors

1. Front line

This magazine is fortnightly English Language magazine published by The Hindu Group
of publication. As a current affairs magazine it covers all domestic and international news.
It covers Arts, book, cinema, science, and English language. Belonging to The Hindu
group of publications, the magazine is regarded as having left leaning editorializing views.

2. Outlook:

Outlook is one of India’s four top selling English weekly news Outlook has been published in
New Delhi. In 2007 National Readership survey suggested 1.5 million copies .Outlook
competitors are India Today and The Week.

• India Today:

India Today is India’s largest selling magazine as per the report of National Readership
survey. India Today is an Indian weekly news magazine published by Living Media India
Limited.

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Product Scheme

TERM NEW STAND YOU PAY MEGA YOUR FREE


PRICE ONLY SAVING PRIZE

5 YEARS 5200 RS,2599/- Rs.2601/- GE cordless phone


with 10 number
memory

3 YEARS 3120 Rs.1699/- Rs1421/- Beetel caller ID


phone OR 3 year
subscription of
Malayala
Manorama Tell me
why, OR 1 year
subscription of The
Man.

1 YEAR 1040 Rs,599/- Rs.441/- Sleek bag, OR 1


year subscription of
Manorama Tell me
Why, OR
Manorama
adventure cd-rom.

1 YEAR 1040 Rs, 400/- Rs 640/- Britannica


Students encyclopedia
scheme

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TARGET /
WEEK NO: Target
TASK
1 8985
Target
2 8985
assigned by

3 8985 the company

4 8985

5 8985

6 8985

7 8985

8 8985

9 8985

10 8985

11 8985

12 8985

13 8985

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Target assigned by INC

WEEK NO: Target

1 2800

2 2800

3 2800

4 2800

5 2800

6 2800

7 2800

8 2800

9 2800

10 2800

11 2800

12 2800

13 2800

On the first month I could have achieved 466% achievement.

At the end of IP I successfully completed 100% achievement of my target.

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Strategy

Strategy means the plans which are used to sell a particular product. Different products need
different strategies. Different strategy should be applied for different customers .When a sales
man meet a customer, give beginning of first two minutes to get an outline of that particular
customer’s attitude then create a need in the minds of that customer deliver the product features
as same as the need of customer then closing the sales with 100% confidence. Here plays the
efficiency of proper home work. A sale technique which is used to sell a consumer durable good
does not suit to sell an insurance policy. Product acceptance plays an important role in
determining different sales techniques.

Brand Name – Malayala Manorama

The sales man/woman will get an entry to the particular house or institution with its
brand name Malayala Manorama. It will ease the sale.

Status of the magazine ‘The Week’

The Week magazine covers all kinds of latest news .This weekly is the second most
subscribing English magazine in India. It highlights the quality and acceptance of the weekly.

Price

As compared to the competitors of THE WEEK, the price of the weekly is low, i.e., Rs. 20/-. If
the people are not aware of this fact, tell them about this. It will ease the sales.

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Psychological approach:

Identifying the psychological approach of the customer and prepare the mind set of a sales
man which is equivalent to the customer it will helps to make sales easily.

Patient hearing:

Our silent approaches will sometimes helpful in our sales. It will help us to balance our
emotional intelligence.

Emotional approach:

This is the last approach in sales. Some times we can successfully closing our sales through
emotional aspects.

Adjournment close:

In this type of closing, allow the customer to think. A sales man should contact that particular
customer continuously until to accept our product.

Assumptive close:

In this type of closing, we deal with the customer with the assumption that customer is ready
to buy our product and wisely close our sales.

Limitation
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• Less awareness about the product

• Most of the sales closings are postponed.

• One of the main challenges faced in the selling field is the bad
image created by the local sales representatives.

• Busy nature of certain customers.

• Malayala Manorama news paper has a Christian image.

• Time is an important factor.

• Most of the private institutions and banks will not give entry.

• Bad impression of the company among certain customer.

Conclusion

During IP we will be getting an overall view of the company as well as the industry we
have been placed. We will understand the core business of the company, Key personnel in the
company, marketing channels, financial policies of the company. We should be prepared with our
products as well as the products of our competitors. Then only we will be able to convince our
customers. We should never cheat our customers and should maintain a good relationship with
the customer. So by analyzing all the gains that IP program is very helpful for each management
student. It will surely benefit us when we become a real manager.

Of course some sort of difficulties was there in the beginning of the IP but through constant hard
work we can overcome all the problems and can achieve target of the company.

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Reference

1. www .malayalamanorama.com

2. www.frontline.com

3. www.outlook.com

4. www.indiatoday.com

5. www.keralakaumudi.com

6. www.mathrubhumi.com

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