Questionnaire

Section 1 :

A - Profile of respondents

1) Age 20 – 24 25 – 29

30 – 34 25 – 29

35 – 39 25 – 29

> 40 25 – 29

2) Education ( the higher status currently possessed )

PHD 25 – 29

Master 25 – 29

Bachelor degree 25 – 29

Diploma 25 – 29

Certificate 25 – 29

High School or below 25 – 29

3 ) Occupation _____________

4 ) Monthly income

RM 1000 or below 25 – 29
RM 1001 – RM 5000 25 – 29

RM 5001 – RM 10,000 25 – 29

RM 10,001 or above 25 – 29

Not applicable ( for full time student ) 25 – 29

5 ) I consider myself a _________ user of hand phone ( please tick one below )

Heavy 25 – 29

Medium 25 – 29

Light 25 – 29
6 ) I am a user of mobile phone brand

Yes 25 – 29

No 25 – 29

7 ) Most preferred brand

Mobile phone brand that is most preferred________________ ( please state one

brand. Example, nokia, Motorola, LG..etc. )

Section 2 :

A ) Advertisement

1- Strongly disagree

2- Disagree

3- Neutral

4- Agree

5- Strongly agree

1 ) Advertising result in better products for the public

1 2 3 4 5

2 ) Advertising give me more choice in making brand purchase decision

1 2 3 4 5

3 ) Advertised brand can be trusted more than those that are not

1 2 3 4 5

2
4 ) Information from advertisement help me in making brand purchase decision

1 2 3 4 5

5 ) It is most likely that I would choose a certain band if I liked its advertisement
1 2 3 4 5

6 ) It is most likely that I will choose a certain brand if I like how the model is portrayed
in the ad

1 2 3 4 5

7 ) It is most likely that a unique and / or interesting advertisement would influence my

choice in a certain brand

1 2 3 4 5

8 ) It is most likely that I would choose a certain brand if its ad is easy to recall

1 2 3 4 5

B ) Product Attributes

Rate the importance of each attribute in choosing mobile phone brand

1- Extremely important

2- Important

3- Average

4- Not important

5- Extremely unimportant

Price 25 – 29

Brand 25 – 29

Form 25 – 29

Features
25 – 29