Professional Documents
Culture Documents
RESEARCH
1
INTRODUCTION TO RESEARCH
REFERENCE MATERIAL
PRIMARY REFERENCES
• RESEARCH METHODS FOR BUSINESS – A SKILL BUILDING
APPROACH
by Uma Sekaran
• THE RESEACHER’S TOOLKIT – A COMPLETE GUIDE TO
PRACTITIONER RESEARCH
by David Wilkinson
SECONDARY REFERENCES
• BUSINESS RESEARCH METHODS
by Donald R Cooper & C. William Emory
• BUSINESS RESEARCH METHODS
by Donald R Cooper & Pamela S Shindler
• BUSINESS RESEARCH METHODS
by William G Zikmund
• RESEARCH SKILLS FOR MANAGEMENT STUDIES
by Alan Berkeley Thomas
2
INTRODUCTION TO RESEARCH
INTRODUCTION TO RESEARCH
WHAT IS RESEARCH ? ? ?
IT IS …..
• THE PROCESS OF FINDING SOLUTIONS TO
PROBLEMS AFTER STUDY AND ANALYSIS OF THE
SITUATIONAL FACTORS.
• THE PROCESS OF REFINING HUMAN EXPERIENCE
FOR ADDING INTO THE STOCK OF KNOWLEDGE
• ANY ORGANIZED INQUIRY CARRIED OUT TO
PROVIDE INFORMATION FOR SOLVING
PROBLEMS.
3
INTRODUCTION TO RESEARCH
INTRODUCTION TO RESEARCH
DEFINITION OF RESEARCH
• “AN ORGANIZED, SYSTEMATIC, DATA BASED,
CRITICAL, OBJECTIVE, SCIENTIFIC INQUIRY OR
INVESTIGATION INTO A SPECIFIC PROBLEM
UNDERTAKEN WITH THE PURPOSE OF FINDING
ANSWERS OR SOLUTIONS TO IT”
• LEADS TO NEEDED INFORMATION THAT
GUIDES MANAGERS TO MAKE INFORMED
DECISIONS TO SUCCESSFULLY DEAL WITH
PROBLEMS
4
INTRODUCTION TO RESEARCH
INTRODUCTION TO RESEARCH
WHY RESEARCH?
TYPES OF RESEARCH
• APPLIED RESEARCH: AIMED TO SOLVE A
CURRENT PROBLEM
• BASIC RESEARCH: AIMED TO GENERATE A BODY
OF KNOWLEDGE BY COMPREHENDING HOW
PROBLEMS THAT OCCUR IN ORGANIZATIONS CAN
BE SOLVED
5
INTRODUCTION TO RESEARCH
INTRODUCTION TO RESEARCH
IMPORTANCE OF UNDERSTANDING OF RESEARCH FOR
MANAGERS
• UNDERSTAND, PREDICT AND CONTROL THEIR ENVIRONMENTS
• IDENTIFICATION OF PROBLEM SITUATIONS BEFORE THEY GET
OUT OF CONTROL
• ANALYSE RESEARCH FINDINGS TO ESTABLISH EFFICACY OF
FINDINGS
• EFFECTIVE ANALYSIS OF PUBLISHED RESEARCH FOR OWN
NEEDS/APPLICATION
• INCREASED SENSITIVITY TO MULTIPLE VARIABLES OPERATING
WITHIN A SYSTEM
• FACILITATE DECISION MAKING AND DEVELOP UNDERSTANDING
OF THE RISK FACTORS
• AVERT DISTORTION OF INFORMATION BY VESTED INTERESTS
• SHARE AND ADVISE RESEARCHER OF HIS RESEARCH NEEDS
6
INTRODUCTION TO RESEARCH
INTRODUCTION TO RESEARCH
SELECTION OF A RESEARCHER
• AVAILABLE OPTIONS:
1. USE OF INTERNAL
CONSULTANTS/RESEARCHERS
2. HIRING OF EXTERNAL
CONSULTANTS/RESEARCHERS
7
INTRODUCTION TO RESEARCH
INTRODUCTION TO RESEARCH
ADVANTAGES AND DISADVANTAGES OF EMPLOYING
INTERNAL CONSULTANTS/RESEARCHERS
• ADVANTAGES
BETTER ACCEPTANCE WITHIN THE ORGANIZATION
• DISADVANTAGES
STEREOTYPED APPROACH; MAY INHIBIT FRESH IDEAS
FINDINGS
8
INTRODUCTION TO RESEARCH
INTRODUCTION TO RESEARCH
ADVANTAGES AND DISADVANTAGES OF EMPLOYING
EXTERNAL CONSULTANTS/RESEARCHERS
• ADVANTAGES
LENDS VARIETY THROUGH EXPERIENCE WITH WORKING
9
INTRODUCTION TO RESEARCH
INTRODUCTION TO RESEARCH
ETHICS IN RESEARCH
• STANDARDS OF BEHAVIOUR IN RESEARCH.
• SAFE GUARDS INTERESTS OF MANAGERS,
RESEARCHERS, ANALYSTS, DATA PROVIDERS
ETC.
• NEED FOR ETHICAL BEHAVIOUR AT ALL
STAGES OF RESEARCH PROCESS ie DATA
COLLECTION, ANALYSIS, PRESENTATION OF
RESULTS.
10
INTRODUCTION TO RESEARCH