FGD questions 1. Do you like sweets? How about pastries? Rate your likeness. 2.

What do you like about them? Why? 3. Where and how often do you shop for desserts/sweets/pastries? (The same or different places?) [brand loyalty] 4. Are you willing to try new brands of desserts, like the newly established ones and are only available online? 5. What do you consider when choosing sweets/pastries? 6. (Try samples) What can you say about the food that we just presented to you? Which one is better? Why? 7. What can you say about each of them? 8. (Focusing on Sweetboxes products) would you buy them at these respective prices? If no, how much are you willing to pay for it? 9. Where would you like to buy them? Why? 10. When would you like to buy them? Why? 11. How would you like to buy them? Online? Physical Store? Why? 12. What are your opinions/thoughts/suggestions about the food (Sweetboxes products)? 13. Other comments.