Students Last Name 1 Student Name Instructor Course Name Date

Wal-Mart Diamond Model: Russia and India India Firm Strategy, Structure and Rivalry Retail is one of the most dynamic sectors of India is one of the fastest "ro%th retail the Russian economy. t the same time! it has a hu"e #otential for the de$elo#ment of ne% formats and #layers. &he modern retail formats 'su#ermar(ets and hy#ermar(ets! self-ser$ice stores) occu#y a*out +, - ,-. of the mar(et. &he #o%er concentration is also relati$ely lo%: the fi$e lar"est retailers are res#onsi*le for 1/. of the mar(et. &he *i""est Russian retailers are: 0, Retail 1rou#! Ma"nit! uchan! Metro Cash 2 Carry! dis(i 1rou# and 3(ey. Demand Conditions Consumer demand is acti$ely "ro%in"! es#ecially in re"ions. distincti$e feature of mar(ets in the %orld. Russia

Russian consumers is the reluctance to cut their s#endin"! e$en in hard times of crisis. &he Russians! on the contrary! sho% "reater so#histication in the selection of "oods and

Students Last Name 4 #refer lu5ury "oods. Related and Supporting Industries Su##liers Factor Conditions Russia is (no%n for hu"e distances! lo% #o#ulation density and horri*le roads. All these can be a challenge for Wal-Mart lo"istic. Government 65tremely hi"h corru#tion.