12/18/2013

Chng 1

Chng 1
Gii thiu chung v Kinh doanh quc t

1.1 Khi nim, s cn thit ca mn hc

1.2 Cc hnh thc KDQT

1.3 S pht trin v cc nguyn nhn tng trng KDQT

1.1.1 Khi nim

1.2.1 Cc hnh thc

1.3.1 S pht trin KDQT qua cc thi k

1.1.2 S cn thit

1.2.2 ng lc ch yu thc y cc DN hot ng KDQT

1.3.2 Cc nguyn nhn tng trng KDQT

1.1.3 i tng

Nghin cu tnh hung (kinh doanh th vn hi (O.G)

Nghin cu tnh hung (Kinh doanh th vn hi (O.G)

O.G

UB Olympic quc t (IOC)-Thy S ph trch OG

Ma h 1896 Ma ng 1924

O.G

a im Cc mn thi u Trng ti

Phn nh trt t th gii hin hnh Phn nh pht trin KDQT r nht

IOC ngn sch hng nm $200-$300m << chi ph t chc => da vo thnh ph ng cai Cc UB Olympic quc gia kim kinh ph cho i tuyn

12/18/2013

Nghin cu tnh hung (Kinh doanh th vn hi (O.G)

Nghin cu tnh hung (Kinh doanh th vn hi (O.G)

Thnh ph ng cai:

Tm ngun thu:

Cam kt v phng tin i ng tr gip v t chc V tr quc t ni bt Pht trin du lch =>y mnh pht trin KT Rt tin vo KT a phng

L do thnh ph xin ng cai

Bn quyn truyn hnh (OG Roma (1960) 1,2 triu USD; Los Angeles (1984) 287 triu; Atlanta (1996) 1,3 t; NBC tr 3,5 t USD mua quyn truyn hnh 5 OG 2000-2008qung co: $600.000/30s, Super Bowl $2m/30s; 2 t cho 2010 v 2012) Ti tr t cng ty:

a v, uy tn Ch qung co u tin Bn sn phm

Cc i quc gia: cc hng ti tr (Kodak 24 i, Coca Cola 82 i)

Nghin cu tnh hung (Kinh doanh th vn hi (O.G)

1.1.1.Khi nim Kinh doanh quc t

UB Olympic Sydney bn cc sn phm (19972000) thu $400 triu Phng 1 ch $350/ngy Olympic Bc King: 3 loi ti tr

Khi nim KDQT

Partners Sponsors Suppliers

Hot ng KD gia cc bn thuc 2 nc tr ln Ton b cc hot ng giao dch KD c thc hin gia cc quc gia nhm tho mn cc mc tiu ca cc c nhn, doanh nghip v cc t chc kinh t-x hi

12/18/2013

1.1.1.Khi nim Kinh doanh quc t

1.1.1.Khi nim Kinh doanh quc t

S khc bit ca KDQT so vi KD trong nc

Din ra gia 2 hoc nhiu quc gia Hot ng ti th trng mi, xa l, rng ln i mt vi ri ro ln hn Phi thch ng vi mi trng mi Gia tng li nhun

Vit Nam

Vn chuyn

Xut khu

Nhp khu

Bin gii 1

Bin gii 2

1.1.1.Khi nim Kinh doanh quc t

1.1.1.Khi nim Kinh doanh quc t

Th gii hai cc

Th gii a cc
BRICS

USA

USSR

EU

G7 + 1

12/18/2013

1.1.2 S cn thit ca mn hc

1.1.3 i tng NC ca mn hc

Nm c k thut v cng c KD mi nht Theo kp tc ca i th C hi ngh nghip: cng ty trong v ngoi nc Hiu bit v vn ho

Nghin cu mi trng KDQT Nghin cu hot ng KDQT ca cc cng ty (hoch nh CLKDQT v cc chin lc KDQT)

1.2.1 Cc hnh thc Kinh doanh quc t

XNK FII Gia cng QT

1.2.1 Cc hnh thc Kinh doanh quc t

FDI

Tm nhp, ti xut

Cc hnh thc KDQT

Hp ng ph n cha sn phm

Cc hnh thc KDQT

XNK (quan trng i vi cng ty cng nh quc gia)

Chuyn khu

Hng ho Dch v FDI Portfolio

BOT, BTO, BT Xut khu ti ch

u t quc t

Hp ng qun l

Hp ng i l c quyn

Hp ng lixng

12/18/2013

1.2.1 Cc hnh thc Kinh doanh quc t

1.2.1 Cc hnh thc Kinh doanh quc t

Cc hnh thc KDQT (tip)

Cc hnh thc KDQT (tip)

Cp giy php (licensing): mt cng ty trao quyn s dng ti sn v hnh cho mt cng ty khc

Ti sn v hnh: nhn hiu, mu m, b quyt cng ngh. Bng pht minh, sng ch Cc loi hp ng: c quyn, khng c quyn, hp ng s dng nhn hiu, b quyt, bng pht minh Ngi mua tr tin bn quyn (royalty payment)

i l c quyn (nhng quyn thng mi franchising): ngi nhng quyn (franchisor) u quyn cho hng nc ngoi-ngi nhn quyn (franchisee) s dng nhn hiu, mu m, k thut KD km theo s tr gip k thut cho bn i tc v nhn c mt khon ph t i tc (royalty payment)

1.2.2 ng lc thc y cc DN hot ng KDQT

1.3.1 S pht trin ca KDQT qua cc thi k

M rng cung ng, tiu th hng ho Tm kim ngun lc nc ngoi a dng ho hot ng KD

Thi k trc chin tranh TG II

Trnh bin ng tht thng Khc phc khan him ngun lc Phn tn ri ro

2000 BC (thng mi quc t) cc b lc Bc Phi trao i ch l, qun o ly du liu v gia v Babylon v Assirya 500 BC thng gia TQ bn la t tm, ngc sang n v chu u to con ng bun bn chung Thnh cng trong TMQT=> quyn lc chnh tr v qun s (Hy Lp, quc La m)

12/18/2013

1.3.1 S pht trin ca KDQT qua cc thi k

1.3.1 S pht trin ca KDQT qua cc thi k

Thi k trc chin tranh TG II (tip)

Thi k trc chin tranh TG II (tip)

Thi Trung i Italia tr thnh trung tm thng mi quc t. Venice, Genoa, Florence =>trung tm thng mi, ngn hng, u mi cc tuyn ng bun bn gia chu u vi TQ 1453 Th Nh K chinh phc Constantinople (Istanbul) kim sot Trung ng 1492 Christopher Colombus i sang hng ty tm ng mi n n , pht hin chu lc mi => (thuc a ho chu M) m ra con ng bun bn mi: dn nh c chu M bn nguyn liu, kim loi qu, lng thc sang chu u i ly ch, sn phm cng nghip

Thnh lp cc cng ty ca chu u nc ngoi, m u cho FDI v pht trin ca MNCs. Cc nh kinh doanh Anh, Php, H Lan, Ty Ban Nha, B o Nha, B tin hnh KD ti M, , Phi to nn mng li thng mi, ngn hng, GTVT tn ti n ngy nay
Cng ty ng n H Lan 1605-1825 Cng ty ng n Britain 1602-1874 Hudsons Bay Com. (1670) Danish India 16201869 French India 17591954 Portuguese India 15101961 (cc m kim loi, cc n in c ph, ch, ay, bng, cao su)

British East India Company

British East India Company

The British East India Company was granted a Royal Charter in 1600,[2] making it the oldest among several similarly formed European East India Companies. The British East India Company was an English and later (from 1707) British jointstock company[1] formed for pursuing trade with the East Indies but which ended up trading mainly with the Indian subcontinent. The East India Company traded mainly in cotton, silk, indigo dye, salt, saltpetre, tea and opium

Shares of the company were owned by wealthy merchants and aristocrats. The government owned no shares and had only indirect control. The Company eventually came to rule large areas of India with its own private army, exercising military power and assuming administrative functions.[3] Company rule in India effectively began in 1757 and lasted until 1858 when, following the Indian Rebellion of 1857, the Government of India Act 1858 led to the British Crown assuming direct control of India in the new British Raj (1858-1947).

12/18/2013

British East India Company

British East India Company

The Company was dissolved in 1874. Its functions had been fully absorbed into official government machinery in the British Raj and its private army had been nationalised by the British Crown.

View of East India House

European settlements in India 1501-1739

Hudson's Bay Company History

The Hudson's Bay Company (HBC) was founded on 2 May 1670 when King Charles granted a charter to his cousin Prince Rupert and his associates. The charter created the HBC as a corporate entity. Several supplementary charters, which modified the original one, have been granted since, most recently in 1970. The HBC was set up as a joint-stock company. The HBC's full name is the Governor and Company of Adventurers of England trading into Hudson's Bay. The governor was the chairman; the Company of Adventurers were those who owned stock, as they were adventuring or risking their money. From its founding in 1670 until 1870 the fur trade was the chief focus of the HBC. Its range of activities broadened considerably after that as it took advantage of new opportunities. At the beginning of the 21st century HBC is best known as a general retailer. The 21st century finds HBC well into its fourth century of retailing in Canada. Its major retail channels - the Bay, Zellers, Home Outfitters, and Fields - together provide more than two-thirds of the retail needs of Canadians

12/18/2013

Hudson's Bay Company History

Hudson's Bay Map The charter of 1670 made the Hudson's Bay Company 'true and absolute Lordes and Proprietors' of Rupert's Land, the vast drainage area of the Hudson Bay basin. This is equal to almost a million and a half square miles of western and northern Canada.

1.3.1 S pht trin ca KDQT qua cc thi k

1.3.1 S pht trin ca KDQT qua cc thi k

Thi k trc chin tranh TG II (tip)

Th k XIX: my hi nc, m rng ng st => gim chi ph vn chuyn hng ho => tit kim chi ph => y mnh FDI Ra i cc hng: Unilever, Ericson, Royal Dutch Shell => tr thnh cc cng ty quc t khng l bng cch u t hot ng KD ti khp M, u,

KDQT thi k sau chin tranh TG II (tng trng vt bc)

Thi k hong kim ca M (1945-1960)

Cc nc kit qu v chin tranh M lm giu t chin tranh. Cc cng ty M khng gp s cnh tranh ng k ti th trng ni a v thnh cng ln nc ngoi

12/18/2013

1.3.1 S pht trin ca KDQT qua cc thi k

1.3.1 S pht trin ca KDQT qua cc thi k

KDQT thi k sau chin tranh TG II (tip)

KDQT thi k sau chin tranh TG II (tip)

Thi k hong kim ca M (1945-1960)

Thi k hong kim ca M (1945-1960)

Cc nc: khi phc KT sau chin tranh (h tng) K hoch Marshall 12,5 t USD K hoch Dodger 2,3 t USD => M trc tip tc ng n s pht trin ca nhiu nc, thu li nhun ng thi to nn nhng k cnh tranh trong tng lai

M dn u 3 lnh vc then cht:

Xe hi (American Motor, Chryshler, Ford, GM) Thp (US Steel, Betlehem Steel) My bay (Mc Donell Duglas, Lockheed)

Cui 1950s: 70/100 cng ty hng u th gii l ca M

1.3.1 S pht trin ca KDQT qua cc thi k

1.3.1 S pht trin ca KDQT qua cc thi k

KDQT thi k sau chin tranh TG II (tip)

KDQT thi k sau chin tranh TG II (tip)

S ni ln ca chu u v Nht Bn (1960-1980)

S ni ln ca chu u v Nht Bn (1960-1980)

Cc cng ty CA v NB c chun b kh tt ginh li th phn quc t, cnh tranh tch cc tim kim c hi th trng mi v m rng hot ng ra nc ngoi

M m rng hot ng ton cu

Nissan Motor Com => M 1958 (Datsun) Nissan Motor Corp ti Los Angeles 1960, Mexico 1961 Fuji lin doanh vi Xerox 1962 Toyota vo M nm 1957

1960 Ford xd c s SX ti Anh, c IBM, Caterpilar Tuy nhin, n 1970 M ch c 64/100 cng ty hng u S tht li trong cnh tranh so vi i th Thay i mi trng kinh doanh Cung ng v gi du (khng hong NL 1970s) Cui 1970s 49/100 cng ty l ca M

Nguyn nhn

12/18/2013

1.3.1 S pht trin ca KDQT qua cc thi k

1.3.2 Nguyn nhn tng trng nhanh ca KDQT

KDQT thi k sau chin tranh TG II (tip)

S m rng th trng
Tm kim ngun cho SX Cnh tranh Tin b cng ngh Thay i v x hi Thay i trong chnh sch TM & T ca chnh ph

Th trng ton cu mi (1980-nay)

Nhn thc ca cc nh qun l M William Onchi v thyt Z (1981) khc bit t chc M, Nht Bn

Nht Bn: tham d cao M: tp trung cao => hc tp sch lc qun l cnh tranh (cht lng, nhm lm vic, JIT, kim sot cht lng thng k)

1.3.2 Nguyn nhn tng trng nhanh ca KDQT

1.3.2 Nguyn nhn tng trng nhanh ca KDQT

S m rng th trng (xc tc quan trng nht)

Tm kim ngun lc cho SX (vt liu, lao ng, vn, cng ngh)

Cng sut sn xut vt qu qui m th trng ni a Khai thc c hi kinh doanh bn ngoi bin gii quc gia

Khan him, khng sn c Khai thc li th a phng Tn dng s pht trin ca mng li ti chnh ton cu

10

12/18/2013

1.3.2 Nguyn nhn tng trng nhanh ca KDQT

1.3.2 Nguyn nhn tng trng nhanh ca KDQT

Cnh tranh

Tin b cng ngh

Cc hng ln c li th v qui m, v sc mnh ti chnh khi m rng hot ng kinh doanh ra nc ngoi => cc hng nh buc phi lm theo ?

Giao thng vn ti

Thuyn => tu, t, my bay phn lc a th: nga, bu t =FAX, th in t Giy, bt => my tnh v W.W.W

Thng tin lin lc

X l thng tin

1.3.2 Nguyn nhn tng trng nhanh ca KDQT

1.3.2 Nguyn nhn tng trng nhanh ca KDQT

Thay i v x hi

Thu hp cc sn phm v dch v c SX v tiu dng cho mt nn vn ho c th Thay i trong quan nim (vd: ngi tiu dng M v hng Nht Bn) Thay i trong tp qun (Kellogs v s thay i thi quen tiu dng ca ngi chu u Quan nim v hng ngoi (foreign made)

Thay i trong chnh sch TM & T ca chnh ph

T do ho thng mi (hn ch cc ro cn MD: cc vng m phn ca GATT v WTO, cc khi MD khu vc, CSTM ca chnh ph) T do ho u t (hn ch cc ro cn i vi s vn ng ca cc lung vn)

11