MONTICELLOMEDIA

Helping businesses utilize media

to increase brand awareness,
attract new clients & customers,
and drive sales.

Media Strategy & Consulting | Content Creation | Broadcast Television | Marketing & Public Relations

MONTICELLOMEDIA
Where We Work
Platforms
Monticello Media works with its clients in a variety of platforms and areas, from traditional media activities, such as
print & electronic marketing and advertising, to public relations to branding, while also working in new media in
areas such as social media and content video marketing.

Creative Approaches for Various Channels

Currently, digital media allows for the fastest entry into the branding & marketing arena. Additionally, costs are
often times low, if non-existent. Digital media also allows companies the flexibility to instantly change content, a
message and to interact with customers in real-time. However, people do still read books. And newspapers. And
magazines. ey also watch television. Planning for, and utilizing, these traditional areas is still important as
budgets and finances permit.
While the traditional media is still important, utilizing new media is must, in part because its largely cost eective,
and because its where your potential clients are.

New Media
LinkedIn/Facebook
ese two social media giants are where companies can create and grow an online presence. While LinkedIn is
primarily a professional networking tool, right now Facebook is still the place to be for most companies.
Twitter
Depending upon your company or firm, this platform can also be key in reaching your customers and clients, by
allowing you to get your message to your followers quickly and instantly. From tweeting new product or services
info, to posting about news in your industry, Twitter is cost-eective (its free) and easy to learn.
YouTube/Vimeo/Veoh
Creating a channel on a video site could be beneficial in showcasing your business. Content video marketing, which
focuses on telling not selling, is expected to continue to grow in 2014. While the cost of creating an account and
posting video is free, there are production costs in shooting and editing the videos.

Traditional
Print Materials
In addition to direct mail, brochures and flyers, the cost of producing high-quality print pieces is significantly lower
than it was a few years ago, which allows for cost-eective targeted marketing. Additionally, branded merchandise is
also a cost-eective way to get your brands name out and walking around.
Newspapers/Magazines
While new media continues to grow, creating a presence in area and regional newspapers can still be eective,
however it is still quite expensive to maintain a regular presence. Placement in such monthly high-end publications
such as lifestyle magazines can put your name in front of the audience youre looking for.
Television/Radio
Cable advertising is a cost-eective way to reach potential clients. Whether its a B2B campaign on CNBC or a
B2C campaign on ESPN or Lifetime, there are often aordable and flexible avenues to get in front of your market.
Photography
Part of creating and developing a high-end professional image is to have actual high-end professional images.
While we handle photography services for most clients, we will also work with professional commercial
photographers as projects and budgets permit.

MONTICELLOMEDIA
Portfolio - Print
Following are some samples of our print work, which includes copywriting, design & layout.
ese were for several projects for the local chamber of commerce. ese, and other ads and
brochures not included here, had a similar theme, so that even if mixed & matched, there was a
Chamber consistency to them. e brochure featuring the coee was part of a project that
included a trade show display and other collaborative materials.

Print ads
Copywriting & design

MONTICELLOMEDIA
Portfolio

Brochure
Copywriting & design

MONTICELLOMEDIA
Portfolio - Print Advertising/Promotion

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MONTICELLOMEDIA
Portfolio - Print Advertising/Promotion

Brochure
Copywriting, photography
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Copywriting & design

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MONTICELLOMEDIA
Portfolio - Print Advertising/Newsletters
Poster
Photography
& design
Newsletters
Copywriting, photography
& design

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I have enjoyed working

with Monticello Media for
many reasons - compassion,
honesty, creativeness and
the positive disposition
Scott brings with our
marketing package. The
market awareness and
successful brand
management of Cafe Moxo
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stronger by working with
Monticello Media.
Mark Forinash
Owner,
Cafe Moxo

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Copywriting, photography & design

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MONTICELLOMEDIA
Portfolio - Branding
e samples below are from an extensive campaign for the Art of Illinois Wine Festival.
Projects & activities included creating the logo, designing various marketing and promotional
pieces for print and online, and handling public/media relations, which resulted in free media
exposure on television and in print. Pieces below include copywriting, design and photography.

"Monticello Media's promotion

of our Winter Wine Festival was
responsible for a nearly double
increase in attendance year
over year. Scott sat down with
us to draft a promotion plan, set
a budget, and then got the
word out using both paid and
nonpaid marketing tools. He is
personable, easy going, and
shows a real commitment to the
work and community."

Logo

Megan Pressnall
Director of External
Communications

Promotional
poster

Restaurant
table tents
Event signage

MONTICELLOMEDIA
Portfolio - Branding
e samples below are from an extensive rebranding campaign for the West Central Illinois
Educational Telecommunications Corporation. e company has three television stations
serving central and western Illinois. e objective was to develop a brand that allows the stations
to be under one marketing umbrella. Responsibilities included designing the necessary logos,
collaborative pieces, create the slogan/tag line and implement the elements into the stations onair graphics; also responsible for creating and planning the public/media relations for the
multiple-city launch.

MONTICELLOMEDIA
Portfolio - Television/video
e samples below are TV/video pieces including broadcast television, advertising, promotion and sales
that can be viewed online. Monticello Media principal Scott Troehler was responsible for creating,
producing/directing, writing, shooting and editing. Experience in other genres includes public aairs,
medicine, lifestyle and the arts. For your company, we can utilize our experience in skill in television to
produce content marketing video to promote your brand, products, and/or services.

Preview for World Away, an

international travel television series
geared toward U.S. public television
viewers. Follow the link or scan the
code for a preview.
http://youtu.be/PL4lXAsadYM

Promotional spot for a set of travel programs

shot in the U.K. that aired on U.S. public
television.
http://youtu.be/wxI_Ieo_d60

Corporate piece produced for the American

Institute of Architects Illinois to promote their
annual lobbying day in Springeld.
http://youtu.be/ZyXs9bHfbAA

Produced for the University of Illinois,

Springeld. Ultimately became part of a vepart ad campaign to encourage enrollment in
their online courses.
http://youtu.be/qHdOrxc-aMc

You can see more samples and programs on our YouTube channel, youtube.com/monticellotv,
and find additional programs in the Previous productions playlist.

MONTICELLOMEDIA
Portfolio - Social Media
Social media has become a key way to build brand awareness and to communicate with
customers and clients. While most sites and platforms have little-to-no cost for entry,
maintaining a consistent message while generating quality content is critical. We help ensure
that happens for our clients by creating the content for their pages, and/or teaching them how,
and by designing eective advertising campaigns to promote a brand, product or event.

Some of the YouTube, Twitter and Facebook pages weve created and/or manage. Left
to right: World Away, Downtown Springeld, Inc., The Count 2014, World Aways Twitter
page, Monticello Medias YouTube channel.

Portfolio - Content Marketing

Content marketing is a continually growing avenue for companies and brands to leverage in
getting the word out about what they do, only not in the form of an advertisement. Its tag line
could be Telling not Selling, because in this area, which is typically print or video, youre
attracting potential customers or clients by showing them the benefits of your product or service,
or by the knowledge behind them, such as a company owner or other experienced professional.

This video is designed allow

REALTORS an alternative
method to showcase properties
Scan the code or go online to view
http://youtu.be/QQGbLPId8oM

MONTICELLOMEDIA
Principal & Contact Information
Scott Troehler
President & Executive Producer
Monticello Media LLC
With 20 years in media, including a dozen at a public television station in
Illinois as director of production & senior producer, Monticello Media
founder and principal Scott Troehler has produced award-winning work in
a variety of areas and mediums, including broadcast television, marketing
& advertising (print & television), public relations and digital & social
media.
His international travel experience as a television producer includes
numerous trips to Taiwan and the United Kingdom.
He currently sits on the Board of Governors of the Mid-America Chapter of
the National Academy of Television Arts and Sciences (NATAS), which
presents the EMMYS, as well as other civic boards and committees.
Email | stroehler@monticellomedia.net
Twitter | @Scott217
LinkedIn | linkedin.com/in/scotttroehler

Monticello Media LLC

Web
monticellomedia.net
Facebook
MontMedia
Twitter
MontMedia
YouTube
MonticelloTV

info@monticellomedia.net
6512 Winterberry Lane
Springeld, IL 62712-7579
U.S.A.
Ofc | +1 217-585-0501
Fax | +1 217-585-0507

MONTICELLOMEDIA

Messaging through Media

Monticello Media LLC

Web
monticellomedia.net
Facebook
MontMedia
Twitter
MontMedia
YouTube
MonticelloTV

info@monticellomedia.net
6512 Winterberry Lane
Springeld, IL 62712-7579
U.S.A.
Ofc | +1 217-585-0501
Fax | +1 217-585-0507