Mng x hi Pinterest Cng c mi cho e-marketing

Vit Nam xut hin nhng website bt chc m hnh ca Pinterest nh Pinspire hay Hotpin. Mng x hi Pinterest tr thnh mt hin tng khi s ngi s dng t 7,5 triu tng ln ti 17,8 triu ch trong 2 thng u nm 2012.

M hnh mi m ny ang mang li nhiu gii php tip th trc tuyn hiu qu hn cho cc nh kinh doanh. T tng xy dng mt mng x hi xoay quanh phong cch sng, Pinterest cho php ngi dng to ra nhng tm bng o (pinboard) theo nhiu ch khc nhau m h v bn b c th cng ng gp hnh nh t liu vo. Ngi s dng Pinterest c cung cp mt tm bng o h c th ghim (pin) nhng hnh nh mnh quan tm v mun chia s. Vi thng ip kt ni bn b khp th gii thng qua nhng s thch ging nhau, Pinterest cng khuyn khch ngi dng ghim li (repin) nhng hnh nh m h thch t bng ca ngi khc nhm tng mc lan ta thng tin. Nh vy, mc d Pinterest xut hin cha lu nhng t l truy cp website khc t mng x hi ny t khong 3,6%, tng ng t l ca Twitter, theo bo co ca hng thng k trc tuyn comScore. Tuy cha th so snh c vi Facebook, nhng tn binh ny ang c gii chuyn mn nh gi l mt c my to lng truy cp y sc mnh. iu c bit vi Pinterest l n gii chim gn 70% lng ngi s dng. Thc t cng cho thy tim nng pht trin ca Pinterest l rt mnh m. Vo thng 10.2010, tp ch dnh cho phi n Real Simple (thuc Tp on Time ca M) nhn ra rng lng truy cp vo website ca h t Pinterest bt u cao hn t Facebook. Cn theo ng Niraj Shah, Tng Gim c ca h thng ca hng trc tuyn Wayfair (M), khch hng truy cp vo website ca h t Pinterest c kh nng mua hng cao hn 10% so vi nhng khch hng khc. C th ni Pinterest ang tr thnh min t ha cho cc nh kinh doanh khi mng x hi ny khng ch gip tng lng truy cp m cn h tr tt cho vic tng doanh s. Gn y nht, nhn hng Kotex ca Tp on Kimberly Clark (M) thc hin mt chin dch qung b thng qua Pinterest. y c xem l hot ng tip th c quy m ng ch u tin ca gii doanh nghip trn mng x hi ny. Kt hp vi cng ty qung co trc tuyn Smoyz (Israel), nhn hng dnh cho n gii ny chn ra 50 gng mt n ni bt trn Pinterest v nghin cu k s thch cng nh phong cch sng ca

h. Kotex tng qu cho 50 ngi ny. Hp qu bao gm cc sn phm c lm ring da theo nghin cu v phong cch v s thch ca h. Kt qu l sau khi nhn c mn qu bt ng t Kotex, nhng ngi ph n ny chia s hnh nh ca chng ln Pinterest, Facebook, Twitter Ch t 50 phn qu, Kotex v Smoyz thu v c 2.284 phn hi v 694.853 lt truy cp ca ngi dng Pinterest. iu ny to nn mt ln sng tip th lan truyn cho Kotex. Theo nh gi ca Smoyz, chin dch tip th ca Kotex trn Pinterest khng ch gy c s ch ca khch hng m cn gp phn thay i n tng ca h v nhn hng ny. Hnh tng khch hng gn cho sn phm v sinh dnh cho ph n t nhng nm 1920 ca Kimberly Clark c Kotex bin i tr thnh mt biu tng ca s mi m, nng ng v tr trung. Quan trng hn c, s tng tc gia nhn hng ny v nhng ngi tham d s kh m tr thnh hin thc nu khng c Pinterest tip tay. Khng ch cung cp cho Kotex thng tin v phong cch sng ca khch hng mc tiu, Pinterest cn cho php nhn hng ny thc hin tip th lan truyn mt cch rt hiu qu. Theo bo co tng hp ca Hng qung co k thut s Modea, hn 3/4 lng hnh nh trn Pinterest c c l t vic ghim li ca ngi dng t bng c nhn ca nhng ngi s dng khc. Hin nay, lng ngi dng Pinterest Vit Nam vn cha nhiu v ch yu vn l gii tr quan tm n cng ngh thng tin. Tuy nhin, gn y cng xut hin nhng website bt chc m hnh ca Pinterest bng ting Vit, nh Pinspire hay Hotpin. Nu nh Pinspire l website ca nc ngoi bt chc Pinterest v c phin bn ting Vit th Hotpin l sn phm nhi theo Pinterest do ngi Vit Nam pht trin. V khng th tm c bt c thng tin g v nhng ngi Vit ng sau s ra i ca website ny. D cp nht xu hng kh nhanh, cc website nhi vn cn kh nhiu thiu st so vi Pinterest. C l khi Pinterest c phin bn ting Vit, nhng website kiu ny Vit Nam c th s gp kh khn. Tuy vy, khng c g m bo rng sp ti s khng xut hin thm cc sn phm khc theo m hnh Pinterest do cc cng ty cng ngh thng tin khc Vit Nam pht trin. Khi nhiu m hnh thnh cng trn th gii u gt hi c kt qu kh quan Vit Nam, m hnh nh Pinterest cng s c kh nng to nn mt tro lu mi ti y. Doanh nghip trong nc c th s c thm c hi tip cn cng c e-marketing tng i mi m ny.