Professional Documents
Culture Documents
2013 current
Contents
!!Vietnam in a global context !!Population profile by urban penetration & by age !!Internet subscribers !!Online activities !!Leading websites !!Social network sites !!Online video !!Telephone subscribers !!Online advertising expenditure
Vietnam has
! the 14th biggest population in the world ! the 63th fastest growing economy ! the 17th highest number of Internet users ! the 5th highest Internet penetration (35.6%) in South East Asia ! the 8th highest number of mobile phone subscribers in the world
1999 2009
Latest population estimates (July 2013) show 92.477m, comprising 46.272m females and 46.205m males
Latest population estimates for 2012 show 88.78m population, of whom 28.36m are classified as living in urban areas (31.9% of total population), a rise of 6.94% since 2010. 60.41m live in rural areas, a net zero change since 2010.
Unemployment rate* reduced to 1.99% (2011 = 2.27%). *within labour age group; urban 3.2% and rural 1.4%.
Between 2010 and 2013 the daily average time spend on watching TV has decreased (from 134min to 135min), while the average time spend on the Internet has increased (from 74min to 128min).
Source: 3D 2013 (2,970) and 3D 2012 (3,010) urban adults aged 15-45
Vietnam
Internet Subscribers
(Taiwan 69%)
(Japan 79%)) Vietnam has one of the fastest growing and highest penetration of Internet Users in South East Asia. All Asia = 27.5%
Myanmar 1% Laos 8% Thailand 36% Vietnam 35.6%* Cambodia 16% Malaysia 61% Singapore 75% Vietnam reached: 10% in Sep 2005 20% in July 2007 30% in Sep 2010 Brunei 78% Philippines 32%
Indonesia 22%
Source world comparison: Internet World Statistics (IWS) Source SE Asia comparison: We Are Social, Mar 2013 * Vietnam source: VNNIC for November2012
% of population
31.1 26.6 35.1
Yr End Totals 2003 2004 2005 2006 2007 2008 2009 2010 2011
No. of Users
% YoY growth
3,098,007 6,345,049 10,710,980 14,683,783 18,551,409 20,834,401 22,779,887 26,784,035 30,552,417 +105% + 69% + 37% + 26% + 12% + 9% +18% +14%
24.4
Growth in Internet and Broadband user The GSO and VNNIC have stopped publishing monthly numbers
subscriber data since Nov 2012, but the VNTA has released detailed broadband subscriber data for 2013. The number of broadband subscribers now stands at 4.76 million equivalent to 5.4% of the population
0.52
2005 Dec
2006 Dec
2007 Dec
2008 Dec
2009 Dec
2010 Dec
2011 Dec
2012 Mar
2012 Jun
2012 Sep
2012 Nov
Broadband subscribers
Other users
Source: VNNIC for November 2012, Vietnam Telecommunications Authority (VNTA) for July 2013
Millions 6
% market share
4.8 3.6 3.0 4.1 4.3
4
2.0 1.3
2.4
2.0 1.6
9.3 27.3
0.5
57.4
2006 2007 2008 2009 2010 2011 2012 2013 Dec Dec Dec Dec Dec Dec Dec Jul
Broadband subscribers
Source: 3D 2013 Base: 1,812 adults aged 15-45 who used internet in last 3 months
% 100
49% 51% Male Female
80 60 40 20 0
49
51
51
51
49
49
Age 15-24
Age 25-34
Age 35-45
Male
Female
Source: 3D 2013 Base: 1,812 adults aged 15-45 who used internet in last 3 months
60 40 20 0
Hanoi
30 24
HCMC
Da nang
Nha trang
Can tho
Hai phong
Source: 3D 2013 Base: 1,812 adults aged 15-45 who used internet in last 3 months
40
60
80
100
Source: 3D 2013 Base: 1,812 adults aged 15-45 who used internet in last 3 months
100 90 80 70 60 50 40 30 20 10 0
%
Weekdays Weekends 45 40 35 30 25 20 15 10 5 0
38
14 17 17 15 13 14 7
98
9 11
34
43
11
24
Source: 3D 2013 Base: 1,812 adults aged 15-45 who used internet in last 3 months
Vietnam
Online activities
25
Frequently
Sometimes
Rarely
Never
Source: 3D 2013 Base: 771 adults aged 15-24 who used internet in last 3 months
53 70
21
23
10 14
Frequently
Sometimes
Rarely
Never
Source: 3D 2013 Base: 651 adults aged 25-34 who used internet in last 3 months
8 16
9 21
6 24
22
7 13
10 16
12 17
12 11 18 16 12 15 14 12 12 14 12
12 8 11 25 21 8 17 5 12 18 5 10 9 3
21
21
19
18
16
Frequently
Sometimes
Rarely
Never
Source: 3D 2013 Base: 390 adults aged 35-45 who used internet in last 3 months
15,367 15,028 14,589 13,875 12,943 12,314 11,338 10,569 10,408 10,279
91.6 89.6 86.9 82.7 77.1 73.4 67.6 63.0 62.0 61.3
Note: ComScore only measures internet usage at home and at work and does not include internet usage on mobile phones and in internet cafes.
10,246 9,074 8,477 7,616 6,489 6,231 6,111 5,768 5,766 5,563
61.1 54.1 50.5 45.4 38.7 37.1 36.4 34.4 34.4 33.2
Note: ComScore only measures internet usage at home and at work and does not include internet usage on mobile phones
Vietnam
Leading websites
300
261
200
133
181 60 83
100 0
14
35
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013
Active
Total
Source: VNNIC for July 2013
10 Dantri.com.vn
Vietnam
Social network sites
Social Network sites had 14.5mil unique users in the last month
Rank 1 2 3 4 5 Site Facebook.com ZingMe Kenhsinhvien.net Diendanbaclieu.net Tuyensinh247.com Unique visitors (000) 12,150 6,160 2,242 2,066 1,758 Reach 72.4% 36.7% 13.4% 12.3% 10.5%
According to ComScore, social networks have 14,589,000 unique visitors. This should not be confused with members!
Female
48.3 58.7 68.1 82.3 82.4 92.3 40 60 80 100 18% 48% 34%
Age*
Age 15-24 Age 25-34 Age 35-45
Penetration 2012
Source: 3D 2013 Base: 1,812 adults aged 15-45 who used internet in last 3 months of whom 1,477 have a profile on a social network site
Age distribution
3% 6% 11% 52% 25% 15-24 25-34 35-44 45-54 55+
Gender distribution
Male Female 46% 54%
Source: Comscore 2013 based on July 2013, *VNNIC for Nov 2012
Gender distribution 13-17 18-24 25-34 35-44 45-54 43% 57% Males Females
Source: **Comscore 2013 based on July, *VNNIC for Nov 2012 Note * * social bakers do not public a number of Facebook users
Vietnam
Online video
26 11 8
25 10 7
27
21 12
26 11 9
36
12 9
10 10
32
33
31 31
31 35
23
25 Males
2-6 days a week
21 Females
28
23 9 Age 25-34
Less often
Age 15-24
Age 35+
Never
Source: 3D 2013
Base 2,970 adults aged 15-45 of whom 1,351 adults watched videos online
Source: 3D 2013
Base 2,970 adults aged 15-45 of whom 1,351 adults watched videos online
Adults claimed length of video clips they usually watch online is around 9.2 min.
Visited in P7D
Source: 3D 2013
Base 2,970 adults aged 15-45 of whom 1,351 adults watched videos online
41 40 23 20 18 13 13 12 12 11 10 10
Source: 3D 2013
Base 2,970 adults aged 15-45 of whom 1,351 adults watched videos online
11
10
Source: 3D 2013
Base 2,970 adults aged 15-45 of whom 1,351 adults watched videos online
Vietnam
Telephone subscribers
2005 Dec
2006 Dec
2007 Dec
2008 Dec
2009 Dec
2010 Dec
2011 Dec
2012 Jun
2012 Sep
2012 Oct
2012 Nov
2012 Dec
Desk telephone
Source: Vietnam Ministry of Information and Communications (MIC) / GSO Note * GSO didnt update their numbers this month, so numbers are still from December
2% 6%
20% 65%
I have/use both types I dont know what type my phone is I dont have a mobile phone
Three
Four or more
Source: 3D 2013 Base: 2,970 urban adults aged 15-45 of which 2,733 currently own a mobile phone and 784 have a smartphone or dont know their type of phone
% 3G
4 8
% Prepaid
100 91 90 90 85 85 100
20
40
60
80
100
Early uptake of 3G services was encouraging (8mil by mid-2011), but the rate of growth has been slower than expected.
In Q1 2012 Vietnam had 15.5mil 3G connections (+14% YoY). However, the overall market has grown by 20%, reaching 141.6mil connections in Q1. 3G now accounts for 11% of the market (12% in 2011).
30% of mobile
users in Vietnam has a Smartphone
! 62% of smartphone users has accessed the internet on their smartphone in the last 30 days ! 31% of smartphone users has used apps, with a median of 6 apps regularly used ! 7% of smartphone users has used Location-Based-Services (LBS) in the last 30 days
Source: TNS Target Group Index 2011 Base: 5,096 urban adults age 15-54
Watching Live TV on a computer or mobile phone, or iPad/ tablet is increasing: penetration has increased from 15% in 2010 to 19% in 2012 , and to 22% in 2013 Overall looking, in every age group more males than females have watched TV on a computer, mobile phone, or iPad/ tablet.
Yes on computer
M 15-24 F 15-24
Vietnam
Advertising revenue
80%
Newspapers Radio TV
Magazine Internet
*Excluding OOH
Spending on display advertising is still a relatively small share (4%) of the overall advertising spend, but growing