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BYDEEPAK DUTT PANDEY 032

UNCERTAINTY OF DEMAND FORECASTING


Demand forecasts are subjects to error and uncertainty which arise from 3 principal sources:-

1. Data about past and present market.


2. Methods of forecasting. 3. Environmental changes.

1. Data about past and present market


The analysis of past and present market, which serves as the springboard for the projection exercise, may be vitiated by the following inadequacies data:

Lack of standardization.

Few observation.
Influence of abnormal factors.

2. Methods of forecasting
Inability

to handle unquantifiable factors. assumptions.

Unrealistic Excessive

data requirement.

3. Environmental changes
The environment in which a business functions is characterized by numerous uncertainties . The important sources of uncertainty are mentioned below: Technological change. Shift in governmental policy. Developments on the international scene. Discovery of new sources of raw material. Vagaries of monsoon.

Coping with uncertainties

Conduct analysis with database on uniform and standard definitions. Monitor the environment imaginatively to identified important changes. Consider likely alternative scenarios and there impact on market and competition.

Thank You

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