OBJECTIVE: -Comparative study between Hyderabad Central and City Center Mall Sub-Objective:To find out the consumers

choice in selection of mall. To determine the consumer perception towards mall. METHODOLOGY:1. Exploratory and descriptive research 2. rimary data collection throu!h "uestionnaires and direct interaction with the customers #. $econdary data collection about brands from internet% &ournals and ma!a'ines (. $ample si'e- 1)) SAMPLING TECHNIQUE: - *andom samplin! DATA ANALYSIS TECHNIQUE: - $tatistical Methods DATA P ESENTATION: - Tables and Charts SCOPE O! P OJECT" ESEA CH:1. +rom the consumer point of view towards the mall format. +unctionin! with respect to their products offerin!% services% "uality and ima!e in the mar,et can be explored 2. This perception of consumers can be used and the feedbac,s can be ta,en into consideration to improve the brand name and ima!e. #. The study would help to identify expectations of consumer from the malls. +urther may contribute the betterment of the format LIMITATIONS:The study mainly focuses on Hyderabad-s two malls. 1. The entire research conducted with in the ran!e of malls only in Hyderabad% so they do not represent the whole population of Hyderabad and .ndia also. 2. /nly 1)) consumers are used as research sample% the a!e !roups ran!es between 2) to () 0above. #. The researcher has done when researcher was doin! his minor pro&ect. .t was supposed to end in a stipulated time pd.% which limited the sample si'e. (. The money was also a bi! constraint

1. The data !iven are fully dependent upon the response of people. Hence authenticity can2t be chec,ed. 3. The conclusion and findin!s can2t represent the universe of the sample.