Some claim mass mark eting is dead while Others counter there will always be room for large brands employi ng marketing programs to target the mass market. Take a position: mass marketing is dead versus mass marketing is still a viable way to build a profitable brand.
Some claim mass mark eting is dead while Others counter there will always be room for large brands employi ng marketing programs to target the mass market. Take a position: mass marketing is dead versus mass marketing is still a viable way to build a profitable brand.
Some claim mass mark eting is dead while Others counter there will always be room for large brands employi ng marketing programs to target the mass market. Take a position: mass marketing is dead versus mass marketing is still a viable way to build a profitable brand.
With marketers increasingly adopting more and more refined market segmentation s chemes fueled by the Internet & other customization efforts some claim mass mark eting is dead. Others counter there will always be room for large brands employi ng marketing programs to target the mass market. Take a position: Mass marketing is dead versus Mass marketing is still a viable way to build a profitable brand. Submission Date: March 16, 2014 (Sunday) Page Limit: 4 pages Submission Mode : Hardcopy