Making brand of

VADA PAV CHAIN

AGENDA
 INTRODUCTION
 BUSINESS OPPURTUNITY
 INVESTMENT
 STRANGTH
 WEAKNESS
 OPPTUNITY
 THREAT
 COMPITITION
 INDIRECT COMPITITION
 MARKETING MIX
 SEGMENTATION
 TARGET POSITIONING DIFFERETIATION
INTRODUCTION

 Vada pav (Marathi: वडा पाव), sometimes spelled wada pav, is a popular
vegetarian fast food dish native to the Indian state of MAHARASHTRA.
It consists of a batata vada sandwiched between two slices of a pav.
The compound word batata vada refers In Marathi to a vada made out
of batata, the latter referring to a potato. Both words batata and
potato have their origin in Spanish patata. Pav refers to bread (or bun),
the Marathi word having its origin in Portuguese pão
 VadaPav is the quintessential snack of a local Mumbai person
(Mumbaikar). The cheapest and most easily available snack – all
railway stations and every ‘galli‘ or street would have at least a couple
of vadapav stalls – it’s imbibed in the food culture of the city
So, what exactly vada pav is……….

 The vada is made from mashed potatoes seasoned by

a tempering of mustard seeds, ginger, green chillies,
curry leaves and turmeric. This potato mixture is then
made into tiny balls, coated in a batter of gram flour
and deep-fried until crisp, golden-yellow vadas are
obtained. The aroma of the vadas being fried can
never go unnoticed by anybody
Why only vada pav
Finger food - no plates, no spoons,
no tables, no chairs.
Mobile food – walking, talking,
standing, travelling, shopping.
Universal appeal – potato, wheat
& spices.
Food for the masses – economic
pricing, convenient fast food.
BUSINESS OPPORTUNITY
 In today's fast moving world importance of food like vada
pav has increased.
 Everyone wants the fast food as they don’t have time and
vada pav is the better option.
 And due to its taste it becomes favorite food of every one.
 “bhai ek wadpav dena"
 "Mitha chatani thoda jada dalna"
 " bhai.. fry kiyahua mirchi hai kya”
 Are the common words among us.
 The vada pav is also known as ‘Garibon Ki Pav Bhaji’. Priced
at Rs.3.00-Rs.8.00. and every one can afford it.
Battered and fried spicy mashed potato balls.

Taken at: Share bazaar, Mumbai, India

Vadapav

Bindaas – Jhakaas – Timepass

 Vada pav form a breakfast for many of the
local people of Maharashtra. It is a snack sold
nearly everywhere in Maharashtra. The snack
is often served at breakfast and at tea time in
many of the region's small eateries. On long
distance trains, it is sometimes served as
well. Many railway station is famed across
India for the vada pavs available from
vendors on the platforms
 This is the business which require less
investment and gives higher returns in small
time.
 This returns could be further invest for growth
of business.
INVESTMENT
Initial investment is less
 Place
 Machinery
 Manpower
 Raw material
STRENGHT
WEAKNESS
OPPORTUNITY
THREAT
Competition

NEW
PLAYER
INDIRECT COMPTITION
MARKETING MIX
PRODUCT
Core product- VADAPAV
Product Variation: Variety in
products
Chole vada pav
Vada usal
Cheese vada pav
continuously innovation of products
PRIZE
 The most important part of marketing mix
 Price determines profit of the product
 Pricing decisions should take into
account profit margins and the
probable pricing response of
competitors. Pricing includes not
only the list price, but also
discounts, financing, and other
options such as leasing
• Special offer such as happy meal ,Value meal
Combo meal
Prize for simple vadapav is 6
rupees.
For various types prizes varies
accordingly
e.g. for cheese vada pav prize is
10.00 rupees
Or for shezwan vada pav its
20.00rupees
PROMOTION
PLACE
Fullyowned outlets :- Directly selling from
main shop
Franchise owned outlets that does selling
from different places
Product should be available to the
customer at the right place, at the right
time and in the right quantity
Offers hygienic environment good
ambience and great service
PACKAGING
Packaging should be attractive
Should be hygienic
Should be simple to open
Durable
 Summary of marketing
mix
Product Prize Promotio Place Packagin
n g
Functionalit List price Channel Easily Attractive
y Discounts members accessible Hygiene
Appearanc Allowance Channel Hygienic Simple
e s motivation Home Durable
Quality Market delivery
Clean
Brand coverage
Service/ Locations
Service levels
Support
SEGMENTATION
 Demographically :-
1]Cater to kids
2] youth
3]Urban upper & Middle class families.

 Geographically :-
1]Mostly in urban towns and cities
2]Later to be open in 2 and 3 tiers cities
3]Mostly situated near station, malls, school, college,
dependent franchises, commercial places like office areas etc.

 Psychographic:-
1]Place to sit comfortably and having some conversation
2]Place for Business
 TARGETING POSITIONIG
DIFFERENTATION
TARGET MATKETS
 Initial focus on Metros, Malls, Multiplex, stations & colleges, business town (like
nariman point, BKC)
 Exposure to verity in vada pav.
 Target people is younger people. (office, college, school, worker.)

 All Income Groups.

POSITIONING
 “Bindaas – Jhakaas – Timepass”
 “Quality hai to sirf … vada pav hai.”
 “You test it…. you love it”
DIFFERENTATION
 Highlighting Brand, Food & Variety
 Quality
 Test
CONCLUION
In today's world everyone is in
hurry and busy. No one is having
time to even have food. Everyone
is looking out for fast food. And
vada pav is the best option for
them as every one loves vada
pav. If given good quality and
hygiene vada pav can make good
business
Bibliography

www.google.com
www.jumboking.com
Marketing management book by
Philip Kotlar
www.scribe.com
www.goli.com
Thank you