Professional Documents
Culture Documents
ON
BRAND PREFERENCE OF
MOBILE PHONES WITH SPECIAL
REFERENCE
TO
MOTOROLA PHONES
I.P. University
Submitted to:
Submitted by:
Dr Ashita Sharma Nitish
Mudgal
Ansal Institute Of Tech.
Gurgaon
TO WHOMSOEVER IT MAY CONCERN
___________________________________
(Name & Signature of the Faculty Advisor)
Title: ______________________________
Date: ______________________________
Date:
ACKNOWLEDGEMENT
1. CERTIFICATE.
2. ACKNOWLEDGEMENT.
3. PREFACE.
4. INTRODUCTION
(a) Company Profile.
(b) Introduction.
(c) Scope of Industry.
(d) Objective.
5. RESEARCH METHODOLOGY
(a) Sample Size.
(b) Sample Location.
(c) Research Design.
(d) Data Collection.
7. RECOMMENDATIONS
(a) Limitations.
(b) Conclusions.
8. BIBLIOGRAPHY.
COMPANY PROFILE
Motorola Inc.
Website www.motorola.com
MOTOROLA ELECTRONICS a wholly owned subsidiary of
MOTOROLA ELECTRONICS was established in January, 2003
after clearance from the Foreign Investment Promotion
Board (FIPB). The trend of beating industry norms started
with the fastest ever-nationwide launch by MOTOROLA in a
period of 4 and 5 months with the commencement of
operations in May 2003.
SPINOFFS
QUALITY SYSTEMS
COMPANY SUCCESS
CORPORATE RESPONSIBILITY
MOBILE DEVICES
INTRODUCTION
SAMPLING METHODOLOGY:
Sampling Size – 25 respondents
Sampling Area – Delhi and N.C.R.
Sampling Technique – Random Sampling Technique
RESEARCH DESIGN:
Visited the customers across Delhi and NCR &
gathered information required as per the
questionnaire.
The research design is probability research design
and is descriptive research.
DATA COLLECTION:
• Primary data has been used by me in the form of
Questionnaire & Observation, which are the two basic
methods of collecting primary data, which suffices all
research objectives.
• Secondary data sources like catalogue of the company,
product range book of the company & various internet
sites such as motorola.com & google.com have been
used.
FINDINGS
50
40
30 Using
Not Using
20
10
Interpretation:-
It was found out that all the 50 respondents were using
mobile phones.
45%
40%
35%
30% Nokia
25% Samsung
20% Motorola
15% Sony Ericsson
10% Others
5%
0%
1st Qtr
Interpretation:-
45
40
35
30
25 Satisfied
20 Not Satisfied
15
10
5
0
1st Qtr
Interpretation:-
50
40
30
Aware
Not Aware
20
10
Interpretation:-
40%
35%
30%
25% 1 Week
20% 1 Month
15% 6 Months
10% 1 Year
5%
0%
1st Qtr
Interpretation:-
The above chart depicts the respondents buying behavior
with reference to time.
40%
35%
30%
25%
Nokia
20%
Sony Ericsson
15%
Others
10%
5%
0%
1st Qtr
Interpretation:-
40
35
30
25
Dealers
20
Grey Market
15
Others
10
5
0
1st Qtr
Interpretation:-
40
35
30
25
20 Yes
15 No
10
5
0
1st Qtr
Interpretation:-
The above chart shows the maximum respondents consider
Motorola mobile phones value for their money.
25
20
Bluetooth
15 Camera
Mp3
10
MMS
5 Other Features
0
1st Qtr
Interpretation:-
Concrete Terms:-
Interpretation:-
DISTRIBUTION CHANNEL
Most of the executives who were surveyed had almost all the
Brands of Mobile Handsets with them and the final analysis
upon which I arrived at was that Nokia is the No. 1 selling
Handset in Delhi followed by Samsung, Motorola and Sony
Ericsson.
Nokia no doubt has carved a niche for itself over the past 4-5
years with its superior technology and its loyalty towards the
Indian customer which certainly makes it the most superior
brand.
The biggest advantage that has worked in Nokia’s favor is its
marketing strategy, which focuses more on their state of the
art Handsets. They were the first company to come with a
mobile with an in-built camera in it and they surely knew
how to sell their product. Today almost all mobile companies
have followed suit and come out with their own in-built
camera mobiles.
Nokia is certainly a value for money mobile as more than
90% of the dealers interviewed agreed on this statement,
not only is the after sale service excellent but also the
quality and pricing of products is excellent. In such a
scenario not only the existing companies but also the new
entrants such as MOTOROLA, BenQ, Alcatel etc will have to
justify their launch in the long run.
MAJOR FEATURES THAT A CUSTOMER
LOOKS FOR IN A MOBILE
STRENGTH
WEAKNESS
THREATS
WEBSITES:
http://en.wikipedia.org/wiki/Motorola
http://www.google.co.in/search?
hl=en&q=motorola&meta
http://www.motorola.com/content.jsp?
globalObjectId=8592-11929
http://solutionscatalog.motorola.com/
http://www.nesscoinvsat.com/invsat/default_produ
ct_page.asp?pageid=615
ANNEXURE
QUESTIONNAIRE
Name: __________________________
Age: ______yrs
Occupation: _________________
o Yes
o No
o Yes
o No
o Yes
o No
o Within a week
o Within a month
o Within six months
o Within a year
o Nokia
o Samsung
o Motorola
o Sony Ericsson
o Others
oDealers
oGrey market
oOthers
o Yes
o No
oIntegrated camera
oBluetooth
oMp3
oMMS
oOthers
o Very Important
o Important
o Average