Program A Conte Csi

1:
ORGANIZATION TECSI FEA USP CONTECSI SUPPORT | APOIO

INTERNATIONAL CONFERENCE ON INFORMATION SYSTEMS AND TECHNOLOGY MANAGEMENT
CONGRESSO INTERNACIONAL DE GESTO DE TECNOLOGIA E SISTEMAS DE INFORMAO

Program | Programa

Legenda
AIS Accounting and Enterprise Information Systems / Sistemas de Informaes Contbeis e Empresariais
AUD Systems Auditing and IT Goernance / Auditoria de Sistemas e Goernana em TI
EC!" E#business and E#commerce / Com$rcio E%etr&nico
EDU IS and IT Education and Curricu%um Dee%opment/Educa'o e Curricu%o em SI e TI
EG!( E#goernance and )ub%ic )o%icies / Goerno E%etronico e )o%*ticas )+b%icas
ESD Engineering and Soft,are Dee%opment / Engen-aria e Deseno%imento de Soft,are
.EA .ea%t-care Information Systems and Tec-no%ogy
ICT ICT/DE( 0 Information and Communication Tec-no%ogies for Dee%opment and Assistie Tec-no%ogies / TICS para Deseno%imento
I1T Internet and (irtua% Communities and Socia% 1et,or2s / Internet e Comunidades (irtuais e 3edes Sociais
I1( IS and IT Innoation and C-ange / Inoaes e mudanas em SI e TI
IS" Information Systems "anagement / Gest'o de Sistemas de Informa'o
IT" Information Tec-no%ogy "anagement/ Gest'o de Tecno%ogia de Informa'o
4G" 4no,%edge "anagement and 5usiness Inte%%igence / Gest'o do Con-ecimento e 5I
)3" )ro6ect "anagement / Gest'o de )ro6etos
SEC IS and IT Security / Segurana em SI e TI
S!C Socia% Issues in IS and IT / 7uestes sociais em SI e TI
8539 8539 and Enterprise !nt-o%ogy / 8539 e !nto%ogia empresaria%
C!"" 3esearc- Communication / Comunica'o de )es:uisa
D!CT Doctora% Consortium / Consorcio Doutora%
"ST "aster Co%%o:uium / Co%o:uio de "estrado
)!ST )ostdoctora% Consortium / Consorcio )os doutora%

PS - Parallel Session/Sesso Paralela
RF - Research Forum/Forum de Pesquisa
ENG - Session in English

2:

Paper Presentation Schedule Programa de apresentaes de trabalhos

May 28th
28 de Maio

13h45 15h45

1A AIS#3; I

May 28th
28 de Maio

16h00-18h00
2A AIS#)S I
1B I1T 2B AUD
1C EDU 2C I1( III
1D EG!( 2D IS" II
1E ESD 2E IT" 3;
1F IS" 2F .EA
1G I1( 2G IT"
1H 4G" 2H )3"
1I IT" E1G 2I POSTER
<= )!STE3 >= C!"" I

May 29th
29 de Maio

13h45 15h45

3A AIS #)S II

May 29th
29 de Maio

16h00-18h00
4A AIS #)S III
3B 8539 4B S!C
3C ICT#3; 4C SEC
3D EDU 4D I1T#3;
3E EG!( II 4E EDU#3;
3F ESD 3; I 4F .EA II
3G I1( II 4G IT" II
3H )3" II 4H C!"" II

May 30th
30 de Maio

11h30-12h45
5A AIS#3; II

May 30th
30 de Maio

13h45-15h45
6A AIS #)S I(
5B EC!" 6B ICT
5C EDU#3; II 6C ICT#3; II
5D EG!( III 6D ESD 3; II
5E IS"#3; 6E .EA 3; #E1G
5F IT" 3; II 6F IS" III
5G IT" III 6G 4G" II
5H )AI1E9
6H )3" 3;
6I COMM III

3:

May 28th
28 de Maio

14h - 17h
MSC Master Colloquium

SOBRECARGA DO USO DE TECNOLOGIA MVEL: PROPOSTA DE ELEMENTOS
PARA ESTUDO COM PROFISSIONAIS DO MERCADO FINANCEIRO- Carla Marcoli

AVALIAO DE MATURIDADE EM PROCESSOS TECNOLGICOS: SURVEY EM
INSTITUI!ES BANC"RIAS # El$o L%ciao &'('r

DECISO GERENCIAL INSTANT)NEA EM CONTE*TO DE UBI+UIDADE
TECNOLGICA: UM ESTUDO COM GESTORES DO a,ro',-cio # L'./cia Go0'$
1o$ Sa.o$

BUSINESS INTELLIGENCE NAS PE+UENAS E M2DIAS EMPRESAS # Al'3a1r' 1a
Sil4a P'r'ira

ESTRUTURA ANAL5TICA DE RISCOS EM PRO6ETOS DE DESENVOLVIMENTO DE
SOFT&ARE NO SETOR BANC"RIO # Marco Al'3a1r' T'rli77i

May 28th
28 de Maio

17h-18h30
Worsho!

A MISSO DA TECNOLOGIA - Val1'0ar &8 S'.7'r

4:

May 29th
29th de Maio

"h 10h4#

$%C& - $o'toral Consortium ( Cons)r'io $outoral

GESTO DE CONHECIMENTO NO ALINHAMENTO ENTRE TECNOLOGIA DA
INFORMAO E ESTRAT2GIA EMPRESARIAL NA BUSCA DE DIFERENCIAL
COMPETITIVO # Cla91io Ro('r.o Ma,al:;'$ P'$$oa

PROCESSO DE CRIAO DO CONHECIMENTO EM SISTEMAS ADAPTATIVOS
COMPLE*OS # Di',o Gil('r.o F'r('rPi'<r%a

CULTURA ORGANI=ACIONAL: VALORES E REDES # I'$ Fraci$ca N'4'$ Sil4a

10h4# - 11h
Co**ee-+rea

11h - 11h30

IMPLICA!ES DAS ALIANAS ESTRAT2GICAS INTRAFIRMAS NA
TRANSFER>NCIA DE ATIVIDADES DE DESENVOLVIMENTO DE PRODUTOS #
E4a1ro Pri'.o
11h30-1,h30
Painel Pu+lishing -our .esear'h Pa!er

1,h30 -
13h30
Lun'h(/lmo0o

13h4# -
1#h4#

DIAGNSTICO E AN"LISE DA ESTRUTURA DO ATENDIMENTO ? SA@DE DOS
AGENTES DE SEGURANA P@BLICA: ESTUDO NA SECRETARIA DE ESTADO DE
SEGURANA P@BLICA DO ESTADO DE MATO GROSSO ASESP# MTB CONSTRU5DO
COM BASE NA TEORIA DE REDES E TEORIA DE CAMPOS # La%1ic'rio A,%iar
Mac:a1o

O PAPEL DO AMBIENTE VIRTUAL DE APRENDI=AGEM NA GESTO DO PRO6ETO
5:

ALUNO INTEGRADO DA UFSC: UMA TEORIA SUBSTANTIVA # Pa%lo Cri$.iao 1'
Oli4'ira

SE +UER +UE SE6A BEM FEITOC FAA EM E+UIPE: UMA INVESTIGAO SOBRE
ANTECEDENTES E CONSE+UENTES DO ESTADO DE FLU*O EM E+UIPES DE
TECNOLOGIA DA INFORMAO # P'1ro 6aco0' 1' Mo%ra 6%ior
1#h4# - 11h
Co**ee-+rea

11h 17h00

P%S& - Postdo'toral Consortium( Cons)r'io P)s-$outoral

MODELO VIVENCIAL DE APRENDI=AGEM INTERCULTURAL EM SIMULADORES DE
EMPRESAS # L%i7 A.oioTi..o

OBSERVATRIO CONTECSI D CRIAO E IMPLEMENTAO: AN"LISE DA
DIN)MICA CIENTIFICA ALCANADA E MONITORAMENTO DO IMPACTO DO
EVENTO EM N5VEL NACIONAL E INTERNACIONAL # Marici Cri$.i' Gra0ac:o
SaEa.a
17h - 18h30
Worsho!s

IMPLANTAOFMIGRAO DE PLATAFORMAS ELETRGNICAS DE EDITORAO DE
PERIDICOS CIENT5FICOS: MOVIMENTO EM FAVOR DO ACESSO LIVRE A
INFORMAO CIENT5FICA #Vic.or Barro$C E1$o Riccio ' Marici SaEa.a

INTELIG>NCIA DE MERCADO D ProH8 G'or,' L'al 6a0i

6:

May 30th
30 de Maio

"h 11h
MSC Master Colloquium

ANTECEDENTES DA SATISFAO NO ENSINO A DIST)NCIA#EAD:ESTUDO
BASEADO NA TEORIA DO SUCESSO EM SISTEMAS DE INFORMAOAISSB E NA
TEORIA DA PR2#DISPOSIO A TECNOLOGIA ATRIB # Marcia &'li.a 1a Sil4a

CONTROLES INTERNOS E DE TECNOLOGIA DA INFORMAO NA MITIGAO
DOS RISCOS DE CONFORMIDADE DAS INFORMA!ES CONT"BEIS # Maria C'c/lia
1a Sil4a Br%0

O USO DO PLANE6AMENTO DE TI: ESTUDO DE CASO EM EMPRESAS DO RIO DE
6ANEIRO # L'oar1o Por.o Car4al:o

7:

8:

)3!G3A"A )3E9I"I1A3

May 28th, 2014
28 de Maio de 2014

9:

Session/ Sesso Ref. Title/ Ttulo Author/ Autor
May 28th
28 de Maio

13h45 15h45
1A AIS RF

Chair |
Moderador:

EVA MARTHA
CHAPARRO
SALINAS
?@<
!ALIT" O# ACCO!NTIN$ SERVICES% IMPLEMENTATION O# STATEMENT
ACCO!NTIN$ #OR SMALL AN& ME&I!M ENTERPRISES
7UA9IDADE D!S SE3(IA!S C!1TB5EISC A)9ICAAD! D! )3!1U1CIA"E1T!
C!1TB5I9 )A3A )E7UE1AS E "EDIAS E")3ESAS
SI9(A1A DA9"UTT 43FGE3
9UCIA1! 43FGE3
SADG "AHHI!1I
989

THE PUBLIC ACCOUNTANTS PERCEPTION IN THE REGION THAT ARE
ASSOCIATED TO THE TOWN ASSOCIATION FROM THE MIDWEST FROM THE
SANTA CATARINA STATE - AMMOC IN RELATION TO THE BRAZILIAN
ACCOUNTING STANDARDS APPLIED TO THE PUBLIC SECTOR NBCASP

A PERCEPO DOS CONTADORES PBLICOS DA REGIO DA ASSOCIAO DE
MUNICPIOS DO MEIO OESTE DE SANTA CATARINA - AMMOC, EM RELAO S
NORMAS BRASILEIRAS DE CONTABILIDADE APLICADAS AO SETOR PBLICO -
NBCASP
MARCIO ROBERTO PICCOLI
ROBERTO CARLOS KLANN

563

THE IMPORTANCE OF ACCOUNTING INFORMATION SYSTEMS IN THE DECISION
MAKING PROCESS OF BUSINESS

A IMPORTNCIA DOS SISTEMAS DE INFORMAO CONTBIL NO PROCESSO DE
TOMADA DE DECISO EMPRESARIAL
YGOR FREITAS DE ALMEIDA

576

RESEARCH SURVEY WITH THE ASSOCIATES OF THE SO PAULO CHAPTER OF
PMI TO RAISE SITUATIONS AND INTERLOCUTORS OF THE MAIN PROBLEMS OF
COMMUNICATION IN PROJECTS AND TO IDENTIFY CRITICAL SUCCESS FACTORS

)ES7UISA SU3(EG C!" !S ASS!CIAD!S D! CA)ITU9! SD! )AU9! D! )"I
)A3A 9E(A1TA"E1T! DAS SITUAAJES E I1TE39!CUT!3ES D!S )3I1CI)AIS
)3!59E"AS DE C!"U1ICAAD! E" )3!=ET!S E IDE1TI;ICAAD! DE ;AT!3ES
C3ITIC!S DE SUCESS!
AIRTON MOLENA
RICCARDO L. ROVAI

10:

May 28th
28 de Maio

13h45 15h45
1B INT

Chair |
Moderador:

MA'IMILIANO
OS(RIO &E
VAR$AS

KLM
THE E'PECTATION O# )RA*ILIAN MANA$ERS O# IN#ORMATION TECHNOLO$"
A)O!T THE !SE O# CLO!& COMP!TIN$

A E8)ECTATI(A DE US! DE C!")UTAAD! E" 1U(E" )!3 GEST!3ES
53ASI9EI3!S DE TEC1!9!GIA DE I1;!3"AAD!
A95E3T! DE "EDEI3!S =3N
"A3C!S C3EDIDI! "E99!
GI95E3T! )E3EH

MO/
SENTIMENT ANAL"SIS #OR I&ENTI#ICATION O# RIS+ IN THE ELECTRICIT"
SECTOR
A1B9ISE DE SE1TI"E1T! )A3A A IDE1TI;ICAAD! DE 3ISC!S 1! SET!3
E9ET3IC!
TIAG! 49EI1 DE SA1TA1A
1!3T!1 T3E(ISA1 3!"A1
3A;AE9 S.!=I
=U9IA1A "A4I"I 4AT!
PKL
PROPOSITION O# AN AL!MNI PORTAL )ASE& ON )ENCHMAR+IN$ AN&
INNOVATIVE PROCESS
)3!)!SIAD! DE U" )!3TA9 DE EG3ESS! QA9U"1IR 5ASEAD! E"
5E1C."A34I1G E )3!CESS! I1!(AD!3
GIS9AI1E C3ISTI1A D!S SA1T!S
TEI8EI3A
E"E3S!1 A1T!1I! "ACCA3I

PMP
TRA##IC PRE&ICTION, !SIN$ -T AN& ARIMA, APPLIE& TO A&APTIVE
MANA$EMENT )AN&-I&TH #OR RO!TER INTER#ACES
)3EDIAD! DE T3B;EG!S USA1D! TT E A3I"AS A)9ICADA A! GE3E1CIA"E1T!
ADA)TATI(! DE 9A3GU3A DE 5A1DA )A3A I1TE3;ACES DE 3!TEAD!3ES
1ETA31EG T!33EHD! DA C!STA
=A"I9 SA9E" 5A35A3
;A5I!9A 5E1T! S!A3ES
"IGUE9 DA 3!C.A C!33EIA
9I"A
Co%aboradoraC GEGCG DGA1G
!9I(EI3A 9I"A
?>K
ASSESSMENT O# THE !SA)ILIT" O# A P!)LIC )AN+.S SITE
A(A9IAAD! DA USA5I9IDADE D! SITE DE U" 5A1C! )U59IC@
;A5IA1! SI7UEI3A =ESUS
E9IETE D!S 3EIS 9E.1.A3T
(A1DE39EIA 9EA9 9!SE4A11
"AU3I 9E!DI3 9V59E3

11:

May 28th
28 de Maio

13h45 15h45
1C EDU

Chair |
Moderador:

S/R$IO
ANT0NIO
P!L*I 12NIOR

<@<@
!SA)ILIT" ANAL"SIS O# MOO&LE - A CO!RSE MANA$EMENT TOOL 3CMS4
U"A A1B9ISE DE USA5I9IDADE D! "!!D9E # U"A ;E33A"E1TA )A3A
GE3E1CIA"E1T! DE CU3S!S
DA1IE9 DA C3UH SA1T!S
3EI1A9D! 9!U3E1S!

M@/
A MO&EL #OR CROSS-C!LT!RAL E'PERIENTIAL LEARNIN$ )ASE& ON
)!SINESS $AME
U" "!DE9! )A3A A)3E1DIHAGE" I1TE3CU9TU3A9 (I(E1CIA9 5ASEADA E"
=!G! DE E")3ESAS
9UIH A1T!1I! TITT!1
=!SE DUT3A DE !9I(EI3A 1ET!

<@<K
NE- TECHNOLO$IES IN HI$HER E&!CATION% POSSI)ILITIES AN& LIMITS O#
&ISTANCE E&!CATION #ROM THE POINT O# VIE- O# TEACHERS -HO -OR+
IN AN ACCO!NTIN$ CLASSROOM CO!RSE
1!(AS TEC1!9!GIAS 1A EDUCAAD! SU)E3I!3C 9I"ITES E )!SSI5I9IDADES DA
EDUCAAD! W DISTA1CIA QEADR 1A (ISD! DE D!CE1TES 7UE ATUA" E" U"
CU3S! )3ESE1CIA9 1A B3EA C!1TB5I9
(I9"A GE1I S9!"S4I
A9ESSA1D3A SI9(A SA1TA1A
CA"A3G!
AD3IA1A "A3IA )3!CX)I! DE
A3AU=!
3!1A9D! ;3XIS DE CA3(A9.!

K<P
!SE O# )LEN&E& LEARNIN$, CASE ST!&"% A!TONOMO!S !NIVERSIT" O# THE
STATE O# ME'ICO

US! DE9 59E1DED#9EA31I1GS CAS! DE ESTUDI!C U1I(E3SIDAD AUTX1!"A
DE9 ESTAD! DE "E8IC!
"A3IA DE 9A 9UH SB1C.EH )AH
"T3!N CESA3 E13I7UE EST3ADA
GUTIE33EH
=UA1 A95E3T! 3UIH TA)IA
=U9I! B9(A3EH 5!TE99!
Co%aboradorC "I1E3(A "A3TI1EH
B(I9A

K<?
INCORPORATION O# ICTs IN INSTIT!TIONS O# HI$HER E&!CATION% AN
ANAL"SIS O# THE OPENIN$ O# VIRT!AL COMM!NITIES IN !AEM, AS A
RES!LT O# COLLE$E &I$ITAL #OC!S

I1C!3)!3ACIX1 DE 9AS TEC1!9!GIAS DE I1;!3"ACIX1 E1 9A EDUCACIX1
SU)E3I!3C U1 A1B9ISIS DE 9A A)E3TU3A DE 9AS C!"U1IDADES (I3TUA9ES E1
9A UAE"S C!"! 3ESU9TAD!S DE9 E1;!7UE DE 9A E1SEYA1HA DIGITA9

"I1E3(A "A3TI1EH B(I9A
=U9I! B9(A3EH 5!TE99!
"A3IA DE9 CA3"E1 .E31B1DEH
SI9(A
=UA1 A95E3T! 3UIH TA)IA

12:

May 28th
28 de Maio

13h45 15h45
1D EGOV

Chair | Moderador:

MEHRAN MISA$HI

LOO
&O THE MA"ORS MEET THE LE$AL RE!IREMENTS O# ACCO!NTA)ILIT"5 A
VIE- )ASE& ON THE ELECTRONIC PORTALS O# SANTA CATARINA6S
M!NICIPALITIES
!S )3E;EIT!S ATE1DE" WS E8IGZ1CIAS 9EGAIS DE )3ESTAAD! DE C!1TAS[
U" !9.A3 A )A3TI3 D!S )!3TAIS E9ET3\1IC!S DE "U1ICI)I!S DE SA1TA
CATA3I1A
;A5IA1! "AU3G 3AU))
E9IHA DE A53EU
"A1UE99A SA1T!S SI9(A

?</
RE#LE'OS &A IMPLANTA78O &O SISTEMA &E TRATAMENTO &A NOTA #ISCAL
ELETR0NICA SO)RE O CONTROLE &A CO)RAN7A &O ICMS NA SECRETARIA &A
#A*EN&A &E PERNAM)!CO
3E;9E8!S DA I")9A1TAAD! D! SISTE"A DE T3ATA"E1T! DA 1!TA ;ISCA9
E9ET3\1ICA S!53E ! C!1T3!9E DA C!53A1AA D! IC"S 1A SEC3ETA3IA DA
;AHE1DA DE )E31A"5UC!
DA1IE9 DE9GAD! 1E)!"UCE1!
A9DE"A3 DE A3AU=! SA1T!S
=!D! GA53IE9 1ASCI"E1T! DE
A3AU=!
TIAG! DE "!U3A S!EI3!

?OM
ANAL"SIS O# THE E##ECTS O# STRATE$" !SE& #OR LO"ALT" O# ME&ICAL
PRO#ESSIONALS IN PRIMAR" CARE O# A )RA*ILIAN CIT"
A1B9ISE D!S E;EIT!S DE EST3ATEGIA UTI9IHADA )A3A ;IDE9IHAAD! DE
)3!;ISSI!1AIS "EDIC!S 1A ATE1AD! 5BSICA DE U" "U1ICI)I! 53ASI9EI3!
C3ISTIA1! DE ;3EITAS G!"ES
C.E11G;E3 D!55I1S )AES DA
3!SA

?PM
RESEARCH ON RE&!CIN$ COSTS O# TA' COMPLIANCE AN& INVESTMENTS IN
P!)LIC S"STEM O# )OO++EEPIN$ &I$ITAL - SPE& IN )RA*IL
)ES7UISA S!53E 3EDUAD! 1!S CUST!S DE C!1;!3"IDADE T3I5UTB3IA E !S
I1(ESTI"E1T!S 1! SISTE"A )U59IC! DE ESC3ITU3AAD! DIGITA9 0 S)ED 1!
53ASI9
EDS!1 SA")AI! DE 9I"A
1A)!9ED! (E3A3DI GA9EGA9E
CA39!S .IDE! A3I"A
)ED3! 9UIH C\3TES

13:

May 28th
28 de Maio

13h45 15h45
1E ESD

Chair |
Moderador:

-ELLIN$TON
SO!SA
A$!IAR

LO>
IT $OVERNANCE SOL!TION #OR THE IN#ORMATION TECHNOLO$" 3IT4 AREA
O# )RA*ILIAN P!)LIC #E&ERAL SECTOR
I1ST3U"E1T! DE G!(E31A1AA DE TI )A3A ! "!DE9! DE
DESE1(!9(I"E1T! DESCE1T3A9IHAD! DE SISTE"AS E" U" X3GD! )U59IC!
;EDE3A9
!D1A93! C3UH (IDEI3A =U1I!3
3E=A1E "N DA C!STA
;IGUEI3ED!
E9AI1E (E1S!1

MO?
SO#T-ARE METRICS% A S!RVE" CON&!CTE& -ITHIN )RA*ILIAN IT
COMPANIES
"ET3ICAS DE S!;TTA3EC U" SU3(EG 3EA9IHAD! C!" E")3ESAS DE TI
53ASI9EI3AS
DA39A1 ;N DE A33UDA
=!SE GI9S!1 DE AN TN ;I9.!

??K
A&&IN$ !ALIT" IN SO#T-ARE -ITH A PROPOSAL #OR INTE$RATION O#
MO&ELS &RIVEN SO#T-ARE &EVELOPMENT AN& TESTIN$
ADICI!1A1D! 7UA9IDADE 1!S S!;TTA3E C!" U"A )3!)!STA )A3A
I1TEG3AAD! D! DESE1(!9(I"E1T! E TESTE DE S!;TTA3E DI3IGID! A
"!DE9!S
CA39A CN DE =ESUS A9"EIDA
ADICI1EIA AN DE !9I(EI3A

PK<
AN APPLICATION #OR E&ITIN$ AN& CREATION O# IMA$IN$ AN& STRIPS #OR
THE SOCIAL NET-OR+S !SERS
DEI(ID D! (A9E 1ASCI"E1T!
"AI4G A9(ES DA SI9(A
C3ISTIA1E DE ;BTI"A D!S
SA1T!S
TES9EG (IA1A

14:

May 28th
28 de Maio

13h45 15h45
1F ISM

Chair | Moderador:

A&RIANA
VIEIRA &A SILVA
PISSINATO

LOP
THE APPLICATION O# THE IEAC METHO& IN THE S!PPLIER MONITORIN$% A
CASE ST!&" IN THE NON-OVEN SECTOR
A)9ICAAD! D! "ET!D! IEAC 1! "!1IT!3A"E1T! DE ;!31ECED!3ESC U"
ESTUD! DE CAS! 1! SET!3 DE 1D!TECID!S
D!UG9AS SC.!SS9E3
3A7UE9 =A1ISSE4#"U1IH

M>>
C.A99E1GES !; S"A99 5USI1ESSES 3E9ATED T! 9!GISTICS !)E3ATI!1 !; E3)
SGSTE"S
DESA;I!S DE E")3ESAS DE )E7UE1! )!3TE 3E9ACI!1AD!S W 9!GISTICA 1A
!)E3AAD! DE SISTE"AS E3)

3E1AT! 5N DE 9I"A !9I(EI3A
=U1I!3
)AU9! C3ISTIA1! DE !9I(EI3A
=!SE A5E9 DE A1D3ADE 5A)TISTA
"A3CE9! 3A5E9! .E13I7UE
Co%aboradoraC "A3I1A 4EI4!
1A4AGA"A
LKM
)I$ &ATA !SA$E IN THE MAR+ETIN$ IN#ORMATION S"STEM
! US! D! 5IG DATA 1! SISTE"A DE I1;!3"AAD! DE "A34ETI1G
A9E8A1D3E 5!35A SA9(AD!3
A1A A4E"I I4EDA

M<O
IN&ICATORS MANA$EMENT% A CASE ST!&" ON A &I$ITAL SERVICES
COMPAN"
GESTD! )!3 I1DICAD!3ESC U" ESTUD! DE CAS! E" U"A E")3ESA DE
SE3(IA!S DIGITAIS
9E!1A3D! ;A53IS 9UG!5!1I
"A3CUS (I1ICIUS "!3EI3A
HITTEI
=!ICE C.IA3ET!
TATIA1I DES)I3T! 5A33!S!
L<<
$OVERNANCE CORPORATE TA' A#TER IMPLEMENTATION O# ELECTRONIC
$OVERNMENT
G!(E31A1AA T3I5UTB3IA E")3ESA3IA9 A)XS I")9A1TAAD! DE G!(E31!
E9ET3\1IC!
"A3CUS (I1ICIUS "!3EI3A
HITTEI
A1T!1I! ;AG1E3 G!"ES
A"!3I"

15:

May 28th
28 de Maio

13h45 15h45
1G INV

Chair |
Moderador:

A&AL)ERTO
#ISCHMANN

KP>
A&OPTION O# STORA$E &ATA S"STEMS IN CLO!&% A ST!&" -ITH EN& !SERS
AD!AD! DE SISTE"AS DE A3"AHE1A"E1T! DE DAD!S 1A 1U(E"C U"
ESTUD! C!" USUB3I!S ;I1AIS

AD3IA11E )AU9A (IEI3A DE
A1D3ADE
GA53IE9A ;IGUEI3ED! DIAS
A1ATB9IA SA3AI(A "A3TI1S
3A"!S
"A1!E9 (E3AS DE S!UHA 1ET!

K?/
)I$ &ATA% P!)LICATION EVOL!TION AN& RESEARCH OPPORT!NITIES
5IG DATAC E(!9UAD! DAS )U59ICAAJES E !)!3TU1IDADES DE )ES7UISA

SI"!1E SN 9U(IHA1
;E31A1D! SN "EI3E99ES
EDUA3D! .N DI1IH

MO<
CONTE'T MANA$EMENT )" EVAL!ATIN$ !ALIT" O# CONTE'T

DE5!3A CA53A9 1AHA3I!
"A3I! A1T!1I! 3I5EI3!
DA1TAS
=!SE 9E!"A3 T!DESC!

16:

May 28th
28 de Maio

13h45 15h45
1H KGM

Chair |
Moderador:

E&!AR&O
VICENTE &E S9

M>K
E'PAN&IN$ CONS!MER RESEARCH% SOCIAL ME&IA MONITORIN$ STRATE$IES
IN &ISCOVERIN$ OPPORT!NITIES #OR MAR+ETIN$ PRO1ECTS

3!D3IGUES S!USA
;E31A1D! =!SE 5A35I1
9AU3I1D!

MPP
RE!IREMENTS ASSESSMENT TO &ATA -AREHO!SE !SERS6 CLASSI#ICATION
A(A9IAAD! DE 3E7UISIT!S )A3A TI)I;ICAAD! DE USUB3I!S DE DATA
TA3E.!USE
STE9A DE 7UEI3!H )ESS!A
SI9(EST3E
AD3IA1E "A3IA A3A1TES DE
CA3(A9.!

K>K
THE PRACTICE O# +NO-LE&$E MANA$EMENT IN A SHARE& SERVICES
CENTER% A CASE ST!&" ON A COMPAN" IN THE )!SINESS O# RETAILIN$
A )3BTICA DA GESTD! D! C!1.ECI"E1T! E" U" CE1T3! DE SE3(IA!S
C!")A3TI9.AD!SC U" ESTUD! DE CAS! E" E")3ESA D! 3A"! D! (A3E=!

9UCIA1A 9E."A11 .!9H.EG

17:


May 28th
28 de Maio

13h45 15h45
1I ITM-ENG

Chair |
Moderador:

RA#AEL
TIM(TEO &E
SO!SA 1!NIOR
?>M
AN EVAL!ATION O# THE MANA$EMENT O# THE IN#ORMATION S"STEMS AN&
TECHNOLO$IES IN HOSPITALS 3$ESITI-HOSPITALS4% NORTH-EASTERN
PLANNIN$ RE$ION IN )!L$ARIA

5IST3A (ASSI9E(A
A1T!1I! =!SE 5A99!1I
1ADEH.DA 4A9I1!(A
T!1I A(3A"!(

?>P
SERVICE !ALIT" MEAS!REMENT% IMPLICATIONS #OR HEALTHCARE SECTOR
IN )!L$ARIA

5IST3A (ASSI9E(A
A1T!1I! =!SE 5A99!1I

?O/
A TALE O# T-O STAN&AR&S% A PAN-AMERICAN ST!&" O# THE #EASI)ILIT" O#
A!&IT &ATA STAN&AR&S #OR !.S. AN& )RA*ILIAN NOT-#OR-PRO#IT
OR$ANI*ATIONS

U"A ESTX3IA DE D!IS )AD3JESC U" ESTUD! )A1#A"E3ICA1! DA
(IA5I9IDADE DE )AD3JES DE DAD!S DE AUDIT!3IA )A3A !3GA1IHAAJES SE"
;I1S 9UC3ATI(!S 1!S ESTAD!S U1ID!S E 1! 53ASI9
STE).E1 )N 4!H9!TS4I
DE1IH A))E95AU"
DE1IS 9I"A E A9(ES
EDS!1 9UIH 3ICCI!
Co%aboradorC 3EGIS "IC.E9 D!S
SA1T!S S!USA

18:

May 28th
28 de Maio

16h 18h
2A AIS PS I

Chair |
Moderador:

"$OR #REITAS
&E ALMEI&A

L@K
PROPOSAL O# MANA$EMENT O# COSTS INC!RRE& IN A CAL*ONES
IN&!STR"% A CASE ST!&"
)3!)!STA DE GESTD! DE CUST!S E" U"A I1DUST3IA DE CA9H!1ESC U"
ESTUD! DE CAS!
;A5IA1! "AU3G 3AU))
"A3IA EDUA3DA G!1AA9(ES
S!UHA

?<P
SPE&-P!)LIC S"STEM O# &I$ITAL )OO++EEPIN$% A&APTATIONS #OR !SE
AN& IMPLEMENTATION )" ACCO!NTIN$ PRO#ESSIONALS
SISTE"A )U59IC! DE ESC3ITU3AAD! DIGITA9 # S)EDC ADA)TAAJES )A3A US!
E I")9E"E1TAAD! )!3 )3!;ISSI!1AIS DE C!1TA5I9IDADE
AD3IA1! DI1!"A3 5A3)
AD3IA1A T!37UAT! (IEI3A
HI9T!1 5A3T!9!"EU "A3TI1S

LO?
ANAL"SIS O# THE RELATIONSHIP )ET-EEN HE&$E ACCO!NTIN$ PRACTICES
AN& A!&ITIN$% A ST!&" -ITH )RA*ILIAN COMPANIES A!&ITE& )" )I$ #O!R
#IRMS
A1B9ISE DA 3E9AAD! E1T3E .EDGEACC!U1TI1G E AUDIT!3IAC U" ESTUD!
C!" E")3ESAS 53ASI9EI3AS AUDITADAS )!3 5IG ;!U3
;3A1CISC! CA39!S ;E31A1DES
GE!(A11E DIAS DE "!U3A
3!D3IG! 5A33AC! "A3ASSI
LP/
COMPETITIVE INTELLI$ENCE, CLO!& COMP!TIN$ AN& INNOVATION IN
SMALL ENTERPRISES
I1TE9IGE1CIA C!")ETITI(AS C!")UTAAD! E" 1U(E" E I1!(AAD! E"
)E7UE1AS E")3ESAS
CA39!S 4!1!
9UIH CA39!S ;3AGA E SI9(A =3
9E!1E9 CEHA3 3!D3IGUES

19:

May 28th
28 de Maio

16h 18h
2B AUD

Chair |
Moderador:

E&SON
SAMPAIO &E
LIMA

ML@
-EA+NESSES ANAL"SIS O# A!&IT REPORTS )ASE& ON PCAO) INSPECTION ON
)!SINESS ACCO!NTIN$ AN& A!&IT AN& )RA*ILIAN AMERICAN :;<; TO :;<:
A1B9ISE DAS DE;ICIZ1CIAS DE AUDIT!3IA C!" 5ASE E" 3E9ATX3I!S DE
I1S)EAD! D! )CA!5 1AS E")3ESAS DE C!1TA5I9IDADE E AUDIT!3IA
53ASI9EI3AS E A"E3ICA1AS DE >@<@ A >@<>
;3A1CIE9E T3U5E9
T]1IA C3ISTI1A C.IA3E99!
)AU9! 3!5E3T! DA CU1.A

MLP
ANAL"SIS O# MAT!RIT" LEVELS IN IT PROCESS RELATE& TO IN#ORMATION
S"STEMS SEC!RIT"
A1B9ISE D!S 1I(EIS DE "ATU3IDADE E" )3!CESS!S DE TI 3E9ACI!1AD!S
C!" A SEGU3A1AA D!S SISTE"AS DE I1;!3"AAD!
E9S!1 9UCIA1! TE5E3
"A3IA1A .AE;9IGE3 DA SI9(A
AD!9;! A95E3T! (A1TI
"A3IA CECI9IA DA SI9(A 53U"

MKM
S"STEMS A!&ITIN$ #OR ALTERNATIVE -OR+IN$ TIME S"STEMS% )EST
PRACTICES, V!LNERA)ILITIES AN& RE!IREMENTS #OR COMPLIANCE -ITH
)RA*ILIAN RE$!LATIONS
AUDIT!3IA DE SISTE"AS A9TE31ATI(!S DE C!1T3!9E DE =!31ADA DE
T3A5A9.!C 5!AS )3BTICASS (U91E3A5I9IDADES E )3E"ISSAS )A3A
C!1;!3"IDADE C!" 3EGU9A"E1TAAJES 53ASI9EI3AS
A9ESSA1D3! SA1TIAG! D!S SA1T!S
9EA1D3! A(A1A!
"A3IA C3ISTI1A "AC.AD!
D!"I1GUES
DE1IS 53U1! (I3ISSI"!

?@>
!SIN$ THE MO&EL COSO ERM VERI#IA)ILIT" #OR THE E##ECTIVENESS O#
INTERNAL CONTROL PROCE&!RES IN A COMPAN" A$RO IN&!STR"
UTI9IHAAD! D! "!DE9! C!S! E3" )A3A A (E3I;ICA5I9IDADE DA E;ICBCIA
D!S )3!CEDI"E1T!S DE C!1T3!9ES I1TE31!S E" U"A E")3ESA
AG3!I1DUST3IA9

SI9(A1A DA9"UTT 43FGE3
;A5I! CA39!S .A""ES

<@<M
IT $OVERNANCE IN HEALTH INS!RANCE COMPANIES - ST!&" O# CASES IN
STATE O# CEAR9
A G!(E31A1AA DE TI E" !)E3AD!3AS DE )9A1!S DE SAUDE SU)9E"E1TA3 #
ESTUD! DE CAS!S 1! ESTAD! D! CEA3B
TE99I1GT!1 S!USA AGUIA3
A1T\1I! AUGUST! G!1AA9(ES
C9BUDI! )ITASSI
(A9TE3 DE ASSIS "!3E1! =U1I!3

20:

May 28th
28 de Maio

16h 18h
2C INV III

Chair |
Moderador:

M9RCIA
RO&RI$!ES
CAPELLARI
L//
&I$ITAL CIT" PRO1ECTS% ANAL"SIS O# THE CITIES O# ALMIRANTE
TAMAN&AR/, C!RITI)A, #A*EN&A RIO $RAN&E, PINHAIS AN& S8O 1OS/ &OS
PINHAIS
)3!=ET!S DE CIDADE DIGITA9C A1B9ISE D!S "U1ICI)I!S DE A9"I3A1TE
TA"A1DA3ES CU3ITI5AS ;AHE1DA 3I! G3A1DES 9A)AS )I1.AIS E SD! =!SE D!S
)I1.AIS
"A8I"I9IA1! !SX3I! DE (A3GAS
DE1IS A9CIDES 3EHE1DE

?ML
RIS+ RE$ISTER ON IT PRO1ECTS IN THE )AN+IN$ SECTOR% AN E'PLORATOR"
ST!&"
3EGIST3! DE 3ISC!S E" )3!=ET!S DE TI 1! SET!3 5A1CB3I!C U" ESTUD!
E8)9!3ATX3I!
"A3C! A9E8A1D3E TE39IHHI
CESA3 AUGUST! 5IA1C!9I1!
C9BUDIA TE3EHI1.A 41IESS
E(A1D3! )3IET!
M<@
!SIN$ LEAN CANVAS TO &ESCRI)E A START!P )!SINESS MO&EL
USA1D! ! 9EA1 CA1(AS )A3A DESC3E(E3 ! "!DE9! DE 1EGXCI! DE U"A
STA3TU)
9UIH .E13I7UE 4!TA9S4I
AD3IA1! SA1TA1A
M><
MAPPIN$ O# )RA*ILIAN SCIENTI#IC PRO&!CTION INVOLVIN$ +NO-LE&$E
MANA$EMENT IN THE WEBQUALIS S"STEM #ROM <=== TO :;<:
"A)EA"E1T! DA )3!DUAD! CIE1TI;ICA 53ASI9EI3A S!53E GESTD!
D! C!1.ECI"E1T! 1! SISTE"A WEBQUALIS DE <??? A >@<>

"A3IA HE1I9DA DA SI9(A
;9B(IA DE "A3TI1S ;A3IA (IEI3A
D!"I1GUES
A3TU3! "UTT!1I DEA"53!SIS
C9A3ISSA CA31EI3! "USSI
Co%aboradoraC C3ISTI1A "A3TI1S
MM/
COMPETITIVE INTELLI$ENCE AT &I$ITAL MAR+ETIN$
I1TE9IGZ1CIA C!")ETITI(A 1! "A34ETI1G DIGITA9
;E31A1D! =!SE 9AU3I1D! 5A35I1
9IDIA GI"E1EH SI"D! "ACU9

N

21:

May 28th
28 de Maio

16h 18h
2D ISM II

Chair | Moderador:

RA!EL M!NI*

M>L
ANAL"*IN$ THE IMPACT O# C!STOMI*ATIONS IN -MS MO&!LE ON THE
IMPLEMENTATION O# AN ENTERPRISE RESO!RCE PLANNIN$ - ERP
A1B9ISE D! I")ACT! DAS CUST!"IHAAJES D! "XDU9! T"S 1A
I")9E"E1TAAD! DE U" SISTE"A I1TEG3AD! DE GESTD! 0 E3)
A1D3E G!55AT!
=!SE A5E9 DE A1D3ADE 5A)TISTA
"A3CE9! 3A5E9! .E13I7UE
C!9A5!3AD!3C "A3I1A 4EI4!
1A4AGA"A
K@M
IPV>% AN ANAL"SIS O# IMPACTS &!E TO THE CHAN$E O# IP A&&RESSIN$
PROTOCOLS IN OR$ANI*ATIONS
I)(KC U"A A1B9ISE D! I")ACT! DA "UDA1AA DE )3!T!C!9!S DE
E1DE3EAA"E1T! I) 1AS !3GA1IHAAJES
GE!3GE 9EA9 =A"I9
C9AUDI! 3!5E3T! "AGA9.AES
)ESS!A
T.IAG! A9"EIDA SA1T!S
GE3E"IAS
53U1! "ATT!S
M/@
MAR+ETIN$ IN#ORMATION S"STEM APPLIE& TO RETAIL 3MISR4% A THEORICAL
PROPOSAL
SISTE"A DE I1;!3"AAD! DE "A34ETI1G A)9ICAD! A! (A3E=! QSI"(RC U"A
)3!)!STA TEX3ICA
4AT.E3I1E 5N GN 5N S3ES1ETS4G
A1A AN I4EDA
A1D3ES (E9!S!
GUI9.E3"E ;N S.I3AIS.I
P@O
EVAL!ATION O# IN#ORMATION S"STEMS #OC!SIN$ ON !SERS6 SATIS#ACTION%
A ST!&" &EVELOPE& AT METROPOLITAN RE$ION O# )ELO HORI*ONTE - M$
A(A9IAAD! DE SISTE"AS DE I1;!3"AAJES C!" ;!C! 1A SATIS;AAD! D!S
USUB3I!SC U" ESTUD! DESE1(!9(ID! 1A 3EGID! "ET3!)!9ITA1A DE 5E9!
.!3IH!1TE # "G
A1T\1I! A3TU3 DE S!UHA
9!3E1A G!U(EA A9(ES
A"A1DA 9UCC.ESI 9A3A
DI3CEU DA SI9(A
Co%aboradoresC
ETE3T!1 A9E8 A(E9A3 e
A1D3E S!USA 53AGA

22:

May 28th
28 de Maio

16h 18h
2E ITM RF

Chair |
Moderador:

A&ICIN/IA A.
&E OLIVEIRA

LL>
IT SERVICE MANA$EMENT% A CASE ST!&" IN CASA &AS )ALAS LT&A

GESTD! DE SE3(IA!S DE TIC U" ESTUD! DE CAS! 1A CASA DAS 5A9AS 9TDA

9UCAS SA")AI! 9EITE
G9AGDS!1 "A3TI1S D! (A9E
ASSUE3! ;!1SECA 8I"E1ES
K<<
S!PPL" INP!TS IN INTENSIVE CARE !NITS 3IC!4 A##ECTE& )" IN#ECTIONS
RELATE& TO HEALTH 3IRAS4% -HAT IS THE RELEVANCE TO MANA$ERS O#
HEALTH5

A5ASTECI"E1T! DE I1SU"!S E" U1IDADES DE TE3A)IA I1TE1SI(A QUTIsR
AC!"ETIDAS )!3 I1;ECAJES 3E9ACI!1ADAS W SAUDE QI3ASRC 7UA9 A 3E9E(]1CIA
)A3A !S GEST!3ES DE SAUDE[
TA97UI3IA 5A3CE9!S DE
;IGUEI3ED!
K>?
ROLE O# MANA$EMENT IN I&ENTI#ICATION O# RIS+ #ACTORS SA#ET" O#
PATIENTS IN RESPIRATOR" S!PPORT INVASIVE

)A)E9 DA GESTD! 1A IDE1TI;ICAAD! D!S ;AT!3ES DE 3ISC! W SEGU3A1AA
DE )ACIE1TES E" SU)!3TE 3ES)I3ATX3I! I1(ASI(!
EDH]1GE9A DE (ASC!1CE9!S
SA1T!S
"B3CIA C3ISTI1A HAG!
1!(A3ETTI

M<M
EST!&O &O !SO &A T/CNICA &E ROI EM PRO1ETOS &E TECNOLO$IA &A
IN#ORMA78O #OCAN&O NAS !ATRO S!)9REAS PRINCIPAIS

STUDG !; T.E USE !; TEC.1I7UE 3!I )3!=ECT I1;!3"ATI!1 TEC.1!9!GG
;!CUS !1 T.E ;!U3 "A=!3 SU5#A3EAS
.UG! 9E!1A3D! "I3A1DA
"A3C! A1T\1I! DE S!USA
T!"BS A1T\1I! C!STA 5ADA1
AD3IA1! CN SA1TA1A
LPK
E-COMMERCE AS A )!SINESS STRATE$" TO VALLE" O# TOL!CA )!SINESSES,
ME'ICO
C!"E3CI! E9ECT3X1IC! C!"! U1A EST3ATEGIA DE 1EG!CI!S E1 E9 (A99E
DE T!9UCAS "E8IC!
=U9I! B9(A3EH 5!TE99!
E(A "A3T.A C.A)A33! SA9I1AS
"A3IA DE9 CA3"E1 .E31B1DEH
SI9(A
CA39!S 3E1E GA3CIA (I(AS

23:

May 28th
28 de Maio

16h 18h
2F HEA

Chair |
Moderador:

EMERSON
ANTONIO
MACCARI

L>M
THE VENTILATOR-ASSOCIATE& PNE!MONIA AS A TRACER CON&ITION #OR !ALIT"
AN& PATIENT6S SA#ET" IN THE A&!LT INTENSIVE CARE !NIT. A CRITICAL
PROCESS ANAL"SIS

A )1EU"!1IA ASS!CIADA W (E1TI9AAD! "EC]1ICA C!"! )AT!9!GIA T3AAAD!3A
DA 7UA9IDADE E SEGU3A1AA 1A ASSISTZ1CIA E" UTI ADU9T!N U"A A1B9ISE
C3ITICA DE )3!CESS!S
SE3GI! A1T\1I! )U9HI =U1I!3
(A1ESSA DA SI9(A TEI8EI3A
C9AUDIA 3EGI1A CAC.U9! 9!)ES
"I9T!1 S!I5E9"A11 9A)C.I4
??<
THE IMPLEMENTATION O# N!RSIN$ PROCESS ALLO-S IMPROVIN$ THE !ALIT" O#
RECOR&S AN& THE CARE $IVEN

A I")9A1TAAD! D! )3!CESS! DE E1;E3"AGE" )!SSI5I9ITA "E9.!3IA 1A
7UA9IDADE D!S 3EGIST3!S E DA ASSISTZ1CIA )3ESTADA
;9A(IA 3EGI1A C!CUHHA DAS
EI3AS
A1T!1I! )I3ES 5A35!SA
?M?
IMPACT O# AM)!LATOR" ME&ICAL CARE !NITS 3AMA4 A)O!T THE &EMAN&
ON THE NET-OR+ O# HEALTH CARE% A !ANTITATIVE ST!&" ON ITS
TRA1ECTOR" #ROM :;;? TO :;<:

3E)E3CUSSD! DA ASSISTZ1CIA "EDICA A"5U9AT!3IA9 QA"AR S!53E A
DE"A1DA 1A 3EDE E" SAUDEC U" ESTUD! 7UA1TITATI(! DE >@@L A >@<>
AD3IA1A (IEI3A DA SI9(A
)ISSI1AT!
9A3A =A1SIS4I "!TTA

24:

May 28th
28 de Maio

16h 18h
2G ITM

Chair |
Moderador:

ANTONIO 1OS/
)ALLONI

<@>P
ANAL"SIS O# CONTRACTS O# IT O!TSO!RCIN$ SERVICES IN TC! AN&
LE$ISLATION $OVERNIN$ THESE CONTRACTS IN #E&ERAL P!)LIC
A&MINISTRATION

A1B9ISE D!S C!1T3AT!S DE TE3CEI3IHAAD! DE SE3(IA!S DE TI 1! TCU E
DA 9EGIS9AAD! 7UE 3EGE ESTAS C!1T3ATAAJES 1A AD"I1IST3AAD!
)U59ICA ;EDE3A9
G3AHIE9A ;E33EI3A GUA3DA
EDGA3D C!STA !9I(EI3A
3A;AE9 TI"XTE! DE S!USA =U1I!3

LPP
IT PRO1ECT MANA$EMENT S!CCESS% THE IN#L!ENCE O# PRO1ECT MANA$ER
COMPETENCIES AN& TEAM COMMITMENT

SUCESS! DE )3!=ET!S DE TIC A I1;9UZ1CIA DAS C!")ETZ1CIAS D!
GE3E1TE DE )3!=ET!S E D! C!")3!"ETI"E1T! DA E7UI)E

CI1TIA C3ISTI1A SI9(A DE A3AU=!
C3ISTIA1E D3E5ES )ED3!1

<@>/
C!RRENT STA$E O# CLO!& COMP!TIN$ A&OPTION ON HI$HER
E&!CATION INSTIT!TIONS IN THE STATE O# RIO $RAN&E &O NORTE

! ATUA9 ESTBGI! DAS I1STITUIAJES DE E1SI1! SU)E3I!3 D! 31 E"
3E9AAD! W AD!AD! DA C!")UTAAD! E" 1U(E"
T.IAG! ;E31A1DES SI9(A DUT3A
AD3IA1E A3AU=! DE !9I(EI3A
"A1!E9 (E3AS DE S!USA 1ET!

25:

May 28th
28 de Maio

16h 18h
2H PRM

Chair |
Moderador:

A&RIANE MARIA
ARANTES &E
CARVALHO

KL>
IN#ORMATION TECHNOLO$" 3IT4 PRO1ECT !SIN$ VIRT!AL TEAMS% CRITICAL
S!CCESS #ACTORS AN& THEIR LEVEL O# IMPORTANCE

)3!=ET!S DE TEC1!9!GIA DA I1;!3"AAD! QTIR C!" E7UI)ES (I3TUAISC
;AT!3ES C3ITIC!S DE SUCESS! E SEUS 1I(EIS DE I")!3T]1CIA

A1D3E "AC.AD! DIAS
;E33EI3A
;E31A1D! =!SE 5A35I1
9AU3I1D!
KLO
RIS+-TA+IN$ AN& RIS+ MANA$EMENT O# PRO1ECTS% A ST!&" IN A
CONS!LTIN$ #IRM O# IT

ASSU1AD! DE 3ISC!S E GE3E1CIA"E1T! D!S 3ISC!S D!S )3!=ET!SC U"
ESTUD! E" U"A C!1SU9T!3IA 1A B3EA DE TI

A1A C9AUDIA 5E9;!3T
C3ISTI1A DAI )3B "A3TE1S
KL/
5A9A1CI1G ST3ATEGG A1D TACTICS I1 )U59IC )3!=ECT I")9E"E1TATI!1C A
C!1TI1GE1CG A))3!AC.

5A9A1CEA"E1T! EST3ATEGIC! E TBTIC! 1A I")9E"E1TAAD! DE
)3!=ET!S )U59IC!SC U"A A5!3DAGE" C!1TI1GE1CIA9
9EA1D3! 3A1!9;I GI3A3DI
3!7UE 3A5EC.I1I =U1I!3
?>?
A &ESCRIPTIVE ST!&" ON THE CRITICAL S!CCESS #ACTORS IN THE
IMPLEMENTATION O# A PRO1ECT O##ICE IN AN INSTIT!TION O# HI$HER
E&!CATION

U" ESTUD! DESC3ITI(! S!53E !S ;AT!3ES C3ITIC!S DE SUCESS! 1A
I")9A1TAAD! DE U" ESC3ITX3I! DE )3!=ET!S E" U"A I1STITUIAD! DE
E1SI1! SU)E3I!3
EDUA3D!(ICE1TE DE SB
9EA1D3! A9(ES )ATA.

?>/
IMPACT O# IN&ICATORS $&P AN& !NEMPLO"MENT RATE ON &EMAN&
PASSEN$ER O# LINE @ ON THE S8O PA!LO S!)-A"

I")ACT! D!S I1DICAD!3ES )3!DUT! I1TE31! 53UT! E TA8A DE
DESE")3EG! 1A DE"A1DA DE )ASSAGEI3!S DA 9I1.A O # (E3"E9.A D!
"ET3\ DE SD! )AU9!

(AG1E3 SA1C.ES
(ASC!1CE9!S
DA1IE9 3EED 5E3G"A11

26:

27:

)3!G3A"A )3E9I"I1A3

May 29th, 2014
29 de Maio de 2014
28:

May 29th
29 de Maio

13h45 15h45
3A AIS PSII

Chair |
Moderador:

MA!RACIO
LEITE

?<M
IMPLEMENTATION P!)LIC &I$ITAL )OO++EEPIN$ S"STEM - SPE&% CHAN$ES
IN EVER"&A" PERCEPTION O# ACCO!NTIN$ PRO#ESSIONALS
I")9E"E1TAAD! D! SISTE"A )U59IC! DE ESC3ITU3AAD! DIGITA9 # S)EDC
"UDA1AAS 1A )E3CE)AD! C!TIDIA1A D!S )3!;ISSI!1AIS DE
C!1TA5I9IDADE
AD3IA1! DI1!"A3 5A3)
"A3IA "\1ICA DA SI9(A ;!3TES
DA1IE9 S!1AG9I!

K<@
RELATIONSHIP )ET-EEN THE CHARACTERISTICS O# THE A!&IT COMMITTEE
TO THE LEVEL O# &ISCLOS!RE O# INTELLECT!AL CAPITAL
3E9AAD! E1T3E AS CA3ACTE3ISTICAS D! C!"ITZ DE AUDIT!3IA C!" !
1I(E9 DE DI(U9GAAD! D! CA)ITA9 I1TE9ECTUA9

)AU9! 3!5E3T! DA CU1.A
(A1DE39EI G!99!

K//
#INANCIAL INVESTMENT% A REVIE- O# INVESTOR PRO#ILE O# THE
!NIVERSIT" O# )AHIA REC0NCAVO
I1(ESTI"E1T! ;I1A1CEI3!C U"A A1B9ISE D! )E3;I9 I1(ESTID!3 D!S
U1I(E3SITB3I!S D! 3EC\1CA(! DA 5A.IA

ADEISE CA9DAS D!S SA1T!S
ED1A A3AU=! DE S!UHA
I(! )ED3! G!1HA9EH =U1I!3

KMM
P!)LIC-PRIVATE E!IT"% A CASE ANAL"SIS O# THE APPLICA)ILIT" O# TOLLS
IN RIO $RAN&E &O S!L
)A3TICI)AAJES )U59IC!#)3I(ADASC U"A A1B9ISE DA A)9ICA5I9IDADE A!
CAS! D!S )EDBGI!S 1! 3I! G3A1DE D! SU9

1ADIA "A3 5!G!1I
SI9(IA 9ETICIA 5A")I
A9ICIA CEC.I1
A"A1DA GUA3ESC.I

KP<
S!PPL" CHAIN MANA$EMENT% )ARRIERS TO IMPLEMENTATION IN A
CL!STER O# SMALL CIT"
GESTIX1 DE 9A CADE1A DE SU"I1IST3!C !5STBCU9!S A 9A A)9ICACIX1 E1
U1 C9USTE3 E1 U1A )E7UEYA CIUDAD

TE9"A A9I1E T!33ICE99I
.A"I9T!1 )!H!
TA4ES.G TAC.IHATA

29:

May 29th
29 de Maio

13h45 15h45
3B XBRL

Chair |
Moderador:

ALAN&E"
SEVERO LEITE
&A SILVA

<@@M
THE E##ECT O# THE !SE O# ')RL )" THE )RA*ILIAN COMPANIES IN
&ECREASIN$ AS"MMETR" O# IN#ORMATION

CECI9IA "!3AES SA1T!STAS! GE3!1
3!5E3TA AU9E3 5ITTE1C!U3T
EDS!1 9UIH 3ICCI!
"A3ICI C3ISTI1E G3A"AC.! SA4ATA
Co%aboradoraC "A3TA C3ISTI1A
)E9UCI! G3ECC!

KKK
A &ATA MO&EL #OR SPE& )ASE& ON ')RL $L
U" "!DE9! DE DAD!S )A3A ! S)ED 5ASEAD! E" 8539 G9

=!SE GE3A9D! 9UCIA1!
)AU9! CAETA1! DA SI9(A

ML<
THE OR$ANI*IN$ VISION O# ')RL IN )RA*IL
A (ISD! !3GA1IHACI!1A9 D! 8539 1! 53ASI9

"AU3ICI! TAU;IC GUAIA1A
EDS!1 9UIH 3ICCI!
?OK
')RL MO)ILE% A TOOL #OR VIE-IN$ AN& MANIP!LATION O# &ATA ON
MO)ILE &EVICES ')RL
8539 "!5I9EC U"A ;E33A"E1TA )A3A (ISUA9IHAAD! E "A1I)U9AAD! DE
DAD!S 8539 E" DIS)!SITI(!S "X(EIS

U5I3A=A3A DA C!STA 9I"A =U1I!3

POL
RIS+S AN& )ENE#ITS O# !SIN$ ')RL% A ST!&" )I)LIO$RAPHIC
3ISC!S E 5E1E;ICI!S DA UTI9IHAAD! D! 8539C U" ESTUD! 5I59I!G3B;IC!

)AT3ICIA 4!H!3!S4I )!SSA1I
E9S!1 9UCIA1! TE5E3
DE5!3A S4I5IS14I ASSU")AD!

30:

May 29th
29 de Maio

13h45 15h45
3C ICT RF

Chair |
Moderador:

ALEXANDRE
MORAIS DE
SOUZA

K@O
THE IMPORTANCE O# &ATA)ASE MAR+ETIN$ 3&)M4 #OR THE C!STOMER
MANA$EMENT
A I")!3T]1CIA D! DATA5ASE "A34ETI1G QD5"R )A3A A GESTD! DE
C9IE1TES
DE5!3A )I3ES !T!1I
"B3CI! AU3E9I! 3I5EI3!
"!3EI3A
AD3IA1A "EDEI3!S "A3TI1S

LMM
RIS+ MANA$EMENT IN A$ILE METHO&OLO$IES
GESTD! DE 3ISC!S E" "ET!D!9!GIAS BGEIS
A99A1 4A3DEC SI9(A S!A3ES
"B3CI! AU3E9I! 3I5EI3!
"!3EI3A

L<L
META&ATA #ORMATS #OR ELECTRONIC P!)LICATION &ESCRIPTION
;!3"AT!S DE "ETADAD!S )A3A DESC3IAD! DE )U59ICAAJES E9ET3\1ICAS
9I9IA1A GIUSTI SE33A
=!SE ;E31A1D! "!DEST! DA
SI9(A

LL@
ST!&" O# #ACETE& ANAL"SIS THEOR" AN& CONCEPT MAPS #OR
OR$ANI*ATION O# LEARNIN$ O)1ECTS REPOSITOR"
ESTUD! DA TE!3IA DA A1B9ISE ;ACETADA E "A)AS C!1CEITUAIS )A3A
!3GA1IHAAD! DE 3E)!SITX3I!S DE !5=ET!S DE A)3E1DIHAGE"
C3ISTIA1E "E1DES 1ETT!
GE3CI1A ]1GE9A 5!3E"
!9I(EI3A 9I"A

K@>
#ACTORS &ETERMININ$ THE AC!ISITION O# iPA& )" CONS!MERS
;AT!3ES 7UE DETE3"I1A" A A7UISIAD! D! i)AD )E9!S C!1SU"ID!3ES
GI95E3T! )E3EH
=U9IA1A ;E33EI3A "A9D!1AD!
A95E3T! "EDEI3!S =3N
(ICT!3 ;3EITAS DE AHE3ZD!
5A33!S

31:

May 29th
29 de Maio

13h45 15h45
3D EDU

Chair |
Moderador:

E&ISON L!I*
$ONCALVES
#ONTES

M?K
CHARACTEREOLO$ICAL !SE O# RO$ER VER&IER #OR CREATIN$ LEARNIN$
$RO!PS IN SOCIAL NET-OR+S -ITH SOCIAL A##INITIES
UTI9IHAAD! CA3ACTE3E!9XGICA DE 3!GE3 (E3DIE3 )A3A C3IAAD! DE
G3U)!S DE A)3E1DIHAGE" E" 3EDES S!CIAIS C!" A;I1IDADES S!CIAIS
A1T\1I! CA39!S )A1TA9ED!
3A5E9! =U1I!3
=!SE A.I3T!1 5ATISTA 9!)ES
;I9.!
I(!1E ASCA3 SAUBIA GUI"A3DES
TI99 3I5A"A3 "E1DES A9"EIDA
PLM
DISEY! DIDBCTIC! )A3A 9A I1C!3)!3ACI!1 DE 9A U1IDAD DE A)3E1DIHA=E
CA9CU9! DI;E3E1CIA9 E I1TEG3A9 E1 9A 9ICE1CIATU3A E1 9!GISTICA E1 9A
"!DA9IDAD A DISTA1CIA
I1ST3UCTI!1A9 DESIG1 ;!3 T.E I1C!3)!3ATI!1 !; 9EA31I1G U1IT
^DI;;E3E1TIA9 A1D I1TEG3A9 CA9CU9US^ I1 9!GISTICS DEG3EE I1 DISTA1CE
EDUCATI!1

"I1E3(A "A3TI1EH B(I9A
=U9I! B9(A3EH 5!TE99!
<@OO
THE IMPACT O# TECHNOLO$" IN TEACHIN$ METHO&S% A CASE ST!&"
CO!RSE LATO SENS! M!NICIPAL P!)LIC MANA$EMENT
! I")ACT! DA TEC1!9!GIA 1!S "ET!D!S DE E1SI1!C U" ESTUD! DE CAS!
D! CU3S! 9AT! SE1SU E" GESTD! )U59ICA "U1ICI)A9
A1A "A3IA 1E9!
A1T!1I! =!SE SI9(A !9I(EI3A
;3A1CISC! GI9(A1 9I"A
"!3EI3A

PMM
OR$ANI*ATIONAL COMPETENCES TO RECO$NI*E &ISTANCE LEARNIN$
CO!RSE IN HI$HER E&!CATION% A ST!&" ON THE !NI#IE& INSTR!MENT O#
EVAL!ATIN$ MINISTR" O# E&!CATION B MEC
C!")ETZ1CIAS !3GA1IHACI!1AIS )A3A 3EC!1.ECI"E1T! DE CU3S! A
DIST]1CIA 1! E1SI1! SU)E3I!3C U" ESTUD! S!53E ! I1ST3U"E1T!
U1I;ICAD! DE A(A9IAAD! D! "EC
AU3E9I! ;I!3I99!
E"E3S!1 A1T!1I! "ACCA3I
CI5E9E 5A3SA9I1I "A3TI1S

32:

May 29th
29 de Maio

13h45 15h45
3E EGOV II

Chair |
Moderador:

ERNANI
MAR!ES
&OS SANTOS

KOK
AN ANAL"SIS O# CITI*ENSHIP PRO$RAM #ISCAL STIM!L!S IN )RA*ILIAN
STATES AN& #E&ERAL &ISTRICT IN THE PERIO& :;;C TO :;<:
U"A A1B9ISE D!S )3!G3A"AS DE ESTI"U9! A CIDADA1IA ;ISCA9 E"
ESTAD!S 53ASI9EI3!S E DIST3IT! ;EDE3A9 1! )E3I!D! DE >@@/ A >@<>
1IC!9E STE;A1I CA")!S 3A"!S
SE3GI! "U3I9! )ET3I
9UIH ;E9I)E ;E33EI3A
)3ISCI9A A9A1! DA 3!SA
KOM
OPERATIONAL CHAN$ES IN IMPLEMENTATION O# SPE& )OO+ ST!&" IN A
COMPAN" PRO&!CTS #OR &IA$NOSTICS
"UDA1AAS !)E3ACI!1AIS 1A I")9A1TAAD! D! S)ED C!1TB5I9C ESTUD!
E" U"A E")3ESA DE )3!DUT!S )A3A DIAG1XSTIC!S
"A3C!S ;E9I)E 43ETHE3 DE
S!UHA
SE3GI! "U3I9! )ET3I
"A3IA DE1IHE .E13I7UE
CASAG3A1DE
=ACI3 9E!1I3 CASAG3A1DE
K?O
#RAME-OR+ #OR &EVELOPMENT O# CMS #OR S"STEMIC &IRECTORS
;3A"ET!34 )A3A DESE1(!9(I"E1T! DE C"S )A3A DI3ET!3IAS SISTZ"ICAS
=AI3! "A3!TTA 1ET!
3A;AE9 A39I1D! DIAS
GUSTA(! .E13I7UE DA 3!C.A
3EIS
;3EDE3IC! DE "I3A1DA C!E9.!

L/<
IMPACTS O# ENTERPRISE RESO!RCE PLANNIN$ 3ERP4 #ROM THE PERSPECTIVE
O# COSO IN A LAR$E COMPAN" O# SO!THTHERN )RA*IL
I")ACT!S D! E1TE3)3ISE 3ES!U3SE )9A11I1G QE3)R S!5 A XTICA D! C!S!
E" U"A E")3ESA DE G3A1DE )!3TE D! SU9 D! 53ASI9
9A3A ;A5IA1A DA99A5!1A
MOL
PROMOTIN$ #ISCAL CITI*ENSHIP THRO!$H E-TA'ATION
)3!"!(E3 A CIDADA1IA ;ISCA9 AT3A(ES DA E#TA8ATI!1

3UTE A53EU
;BTI"A DA(ID
9I9IA1E C3ISTI1A SEGU3A
.E13I7UE ;!3"IG!1I

33:

May 29th
29 de Maio

13h45 15h45
3F ESD RF I

Chair |
Moderador:

E&ILAINE
SOARES

LL/
!SE O# PLAT#ORMS IN PRO&!CT &EVELOPMENT% A CASE ST!&" IN
)RA*ILIAN SO#T-ARE IN&!STR"
US! DE )9ATA;!3"AS 1! DESE1(!9(I"E1T! DE )3!DUT!SC U" ESTUD!
DE CAS! 1! SET!3 DE S!;TTA3E 53ASI9EI3!
A1A 9UCIA ;IGUEI3ED! ;ACI1
"A3I! SE3GI! SA9E31!
"AU3! DE "ES7UITA S)I1!9A

?>@
#REE SO#T-ARE E##ECTIVE !SE% A SO#T-ARE LI)RAR" ST!&" CASE
US! E;ETI(! DE S!;TTA3E 9I(3EC U" ESTUD! DE CAS! DE S!;TTA3E
)A3A 5I59I!TECA
3A;AE9 A39I1D! DIAS
"GC.AE9 "G4 ASSIS "ACED!
;3EDE3IC! DE "I3A1DA C!E9.!

K?P
A$ILE SEL#-MANA$EMENT TEAMS% A S"STEMATIC MAPPIN$ A)O!T SO#T
S+ILLS

4E9I C3ISTI1A (N SN 5!3GES
9AIS 5A33ET! DE A3AU=!
A9I1E 9!)ES TI"XTE!
3E=A1E "N DA C!STA ;IGUEI3ED!

<@<P

RIS+ MANA$EMENT IN A$ILE S"STEMS &EVELOPMENT ALI$NE& -ITH THE
)EST PRACTICES O# IT $OVERNANCE
"A1UE9 ;E33EI3A DA C!STA ;I9.!
TE99I1GT!1 S!USA AGUIA3
!TB(I! ;E31A1DES ;3!TA
9EA1D3! DE A3AU=! .E3CU9A1!
C!9A5!3AD!3C
=!SE "B3I! 5EHE33I9 ;!1TE1E99E
PO>
A S"STEMATIC REVIE- O# THE MAIN PRO&!CT O-NER6S #EAT!RES
(I1ICIUS "AIA DE 53IT!
GE!3GE "A3SICA1! C!33ZA
TA1DE3 C9E5E3 "A3IA )E3EI3A DA
SI9(A

34:

May 29th
29 de Maio

13h45 15h45
3G INV II

Chair |
Moderador:

A&EMIR
MACE&O
NASCIMENTO

KPL
The e-PARTICIPATION AS A TOOL #OR SOCIAL CHAN$E - A CASE ST!&"
A E#)A3TICI)AAD! C!"! ;E33A"E1TA DE T3A1S;!3"AAD! S!CIA9 # U"
ESTUD! DE CAS!
A1SE9"! 9UIH EDE1 5ATTISTI
"A3IA A9E8A1D3A CU1.A
"A3CI! 3!D3IGUES DA ;!1SECA
<@</
THE RESO!RCE-)ASE& VIE- IN &EVELOPMENT O# COMPETITIVE
A&VANTA$ES O# OR$ANI*ATION O# IN#ORMATION TECHNOLO$" AN&
COMM!NICATION O# PARTICIPANT LOCAL PRO&!CTIVE ARRAN$EMENT
A (ISD! 5ASEADA E" 3ECU3S!S 1! DESE1(!9(I"E1T! DE (A1TAGE1S
C!")ETITI(AS DE !3GA1IHAAD! DE TEC1!9!GIA DA I1;!3"AAD! E
C!"U1ICAAD! )A3TICI)A1TE DE A33A1=! )3!DUTI(! 9!CA9
"A3CI! 3!D3IGUES DA ;!1SECA
;E31A1D! "!U3A )A9.A3ES

MM?
APPROACH RE$AR&IN$ THE CONTROLLER AN& MANA$ERIAL ACCO!NTIN$%
A ST!&" O# SOCIAL NET-OR+S IN INTERNATIONAL 1O!RNAL P!)LISHE&
A5!3DAGE" A 3ES)EIT! DA C!1T3!9AD!3IA E C!1TA5I9IDADE
GE3E1CIA9C U" ESTUD! DAS 3EDES S!CIAIS )U59ICAD! E" )E3IXDIC!S
I1TE31ACI!1AIS
CA39!S EDUA3D! ;ACI1 9A(A3DA
"A3IA "A3GA3ETE 5ACCI1 53IH!99A

MP@
EVOL!TION O# CERTICS RE#ERENCE MO&EL #OR SO#T-ARE RES!LTIN$
#ROM TECHNOLO$ICAL &EVELOPMENT AN& INNOVATION IN THE CO!NTR"
E(!9UAD! D! "!DE9! DE 3E;E3Z1CIA DA CE3TICS )A3A A(A9IAAD! DE
S!;TTA3E 3ESU9TA1TE DE DESE1(!9(I"E1T! E I1!(AAD! TEC1!9XGICA
3EA9IHADA 1! )AIS
C9E1I! ;N SA9(IA1!
A1GE9A "N A9(ES
GIA1CA39! 1N STE;A1UT!
S\1IA TN "AI1TI1GUE3

?@M
APPLICATION O# $EO$RAPHIC IN#ORMATION S"STEMS IN THE
A$RIC!LT!RAL SECTOR O# THE STATE O# ME'ICO. CASE TRO!T
PRO&!CTION IN THE STATE O# ME'ICO
9!CA9IHACIX1 !)TI"A )A3A 9A )3!DUCCIX1 DE T3UC.A A3CI!I3IS A
T3A(ES DE 9!S SISTE"AS DE I1;!3"ACIX1 GE!G3B;IC!S
E9SA "I3EGA 3!SA9ES EST3ADA
;3A1CISC! =!SE .!9GUI1 GA3CIA

35:

May 29th
29 de Maio

13h45 15h45
3H PRM II

Chair |
Moderador:

MICHEL
LENS SELLER

?><
RELATIONSHIP )ET-EEN CONTE'T!AL VARIA)LES O# &EVELOPMENT
PRO&!CT PRO1ECTS, THE LEA&ERSHIP PRO#ILE, AN& THE RES!LT O# THE
PRO1ECT
3E9AAD! E1T3E AS (A3IB(EIS C!1TE8TUAIS DE )3!=ET!S DE
DESE1(!9(I"E1T! DE )3!DUT!S ! )E3;I9 DE 9IDE3A1AA E ! 3ESU9TAD!
D! )3!=ET!
DI1A. E9UHE SA9ES 9EITE C9AUDIA1!
SA9ES A3AU=!

P@L
THE PRO1ECT SELECTION IN A COMPAN" PROVI&IN$ EN$INEERIN$
SERVICES
A SE9EAD! DE )3!=ET!S E" U"A E")3ESA )3ESTAD!3A DE SE3(IA!S DE
E1GE1.A3IA
1EST!3 DE !9I(EI3A ;I9.!
;3A1CIA1E ;3EITAS SI9(EI3A

P@K
PRO1ECT MANA$EMENT MAT!RIT" AN& THE INTERNATIONALI*ATION
PROCESS% A CASE ST!&" IN AN INTERNATIONAL COMPAN"
"ATU3IDADE E" GESTD! )3!=ET!S E )3!CESS! DE
I1TE31ACI!1A9IHAAD!C U" ESTUD! DE CAS! E" E")3ESA
I1TE31ACI!1A9
A1D3E 9UIH S)I1E99I SC.E9I1I
"A3C!S 3!5E3T! )ISC!)!

PP@
PRO1ECT PORT#OLIO MANA$EMENT MAT!RIT" AN& THE IN#ORMATION
TECHNOLO$" ROLE IN OR$ANI*ATIONS% AN EMPIRICAL ST!&"
"ATU3IDADE E" GESTD! DE )!3T;X9I! DE )3!=ET!S E ! )A)E9 DA
TEC1!9!GIA DA I1;!3"AAD! 1AS !3GA1IHAAJESC U" ESTUD! E")I3IC!
.E(E3T!1 3!5E3T! !9I(EI3A CESA3
DE "!3AES
"A3C!S )AI8D! GA3CEH

36:

May 29th
29 de Maio

16h 18h
4A AIS PS III

Chair |
Moderador:

A&RIANO
&INOMAR )ARP

KPP
AN ACCO!NTIN$ ERROR OR #RA!& - -HAT IS THE CONTE'T5

=!S.UA !1!"E I"!1IA1A
CA3I1E (A9(E3DE )IET3I
"A3IA1A )I"E1TE9 D! 3!SB3I!
T.AIS )ED3!SA
?PO
&ISC!SSION A)O!T CAR)ON CRE&ITS IN THE )RA*ILIAN #E&ERAL AN&
M!NICIPAL TA' CONTE'TS
DISCUSSD! S!53E C3EDIT!S DE CA35!1! 1!S C!1TE8T!S DE T3I5UT!S
;EDE3AIS E "U1ICI)AIS 53ASI9EI3!S
SI9(A1A 4A3I1A DE "E9!
T3A(ASS!S
=!SE ISIDI! DE ;3EITAS C!STA
9UIS CA39!S "I3A1DA

M>@
ANAL"SIS O# #INANCIAL AN& ECONOMIC PER#ORMANCE TECHNOLO$"
COMPANIES LEVERA$IN$ IN#ORMATION )RA*ILIAN AN& CHILEAN
A1B9ISE DA A9A(A1CAGE" ;I1A1CEI3A E DESE")E1.! EC!1\"IC! DE
E")3ESAS DE TEC1!9!GIA DA I1;!3"AAD! 53ASI9EI3AS E C.I9E1AS
=A7UE9I1E CA39A GUSE
"AU3ICI! 9EITE
TA3CISI! )ED3! DA SI9(A
(A1IA 3EGI1A "!3BS
M>P
&ETERMINANTS O# THE CAPITAL STR!CT!RE COMPANIES IN IN#ORMATION
TECHNOLO$" )RA*ILIAN
DETE3"I1A1TES DA EST3UTU3A DE CA)ITA9 DAS E")3ESAS DE TEC1!9!GIA
DA I1;!3"AAD! 53ASI9EI3AS
ITH.A4 DA(ID SI"D! 4A(ES4I
9A3ISSA DEGE1.A3T
"A3A (!GT
TA3CISI! )ED3! DA SI9(A

37:

May 29th
29 de Maio

16h 18h
4B SOC

Chair |
Moderador:

1!LIO
ALVARE*
)OTELLO

?P@
RESISTANCE &ETERMINE& )" INTERACTION% A RO)!ST THEORETICAL
E'PLANATION
3ESISTZ1CIA DETE3"I1ADA )E9A I1TE3AAD!C U"A 3!5USTA E8)9ICAAD!
TEX3ICA
=!3GE 9.EU3EU8 DE ;3EITAS
C3ISTIA1! 3A"!S "!3EI3A
"AU3ICI! G3EGIA1I1 TESTA

KL?
PARA&O'ES THE !SE O# MO)ILE TECHNOLO$"% A ST!&" -ITH
PRO#ESSIONAL !SERS O# SMARTPHONE
)A3AD!8!S D! US! DE TEC1!9!GIAS "X(EISC U" ESTUD! C!"
)3!;ISSI!1AIS USUB3I!S DE S"A3T).!1E
A9I1E CA33I!1 "E1DIETA
A1A C9AUDIA 5E9;!3T

MOP
#ACE)OO+ AN& CORPORATE COMM!NICATION% A NETNO$RAPHIC
ANAL"SIS O# THE !SE O# SOCIAL NET-OR+IN$ -ITH THE CASE O# )ANCO
SANTAN&ER
;ACE5!!4 E C!"U1ICAAD! E")3ESA3IA9C U"A A1B9ISE 1ET1!G3B;ICA
D! US! DA 3EDE S!CIA9 C!" ! CAS! D! 5A1C! SA1TA1DE3
"A3C!1I ;3EITAS#DA#C!STA
DA9T!1 9UIH 9EAA SI9(A
=!3DA1A S!A3ES DE 9I3A

??>
ANAL"SIS O# S"NER$" O# TECHNOLO$" PAR+S -ITH THE IN#L!' O#
H!MAN &EVELOPMENT O# )RA*ILIAN M!NICIPALITIES
A1B9ISE DA SI1E3GIA D!S )A37UES TEC1!9XGIC!S C!" ! I1;9U8! DE
DESE1(!9(I"E1T! .U"A1! D!S "U1ICI)I!S 53ASI9EI3!S
A9A1DEG SE(E3! 9EITE DA SI9(A
ED )!3T! 5EHE33A
;I9I)E A3AU=!

?M>
MO)ILE MONE", "O!R APPLICATION IN THE -ORL& AN& IN )RA*IL
"!5I9E "!1EGS SUA A)9ICAAD! 1! "U1D! E 1! 53ASI9
"A3CI9I! DA SI9(A C!33EIA
53U1! "!3IT!S.I A3AS.I3!
TA1IA )E3EI3A C.3IST!)!U9!S

38:

May 29th
29 de Maio

16h 18h
4C SEC

Chair |
Moderador:

#RANCISCO
$ILVAN LIMA
MOREIRA

L/>
IN#ORMATION SEC!RIT" MANA$EMENT% A CASE ST!&" IN A )RA*ILIAN
#INANCIAL INSTIT!TION
GESTD! DE SEGU3A1AA DA I1;!3"AAD!C ESTUD! DE CAS! E" U"A
I1STITUIAD! ;I1A1CEI3A
A1T!1I! "A3IA DA SI9(A CA3)ES
E9ISA1D3A .E11 DIE9

M</
ALI$NMENT O# IN#ORMATION SEC!RIT" -ITH )!SINESS AREAS -
CONTRI)!TION O# N)R ISO/IEC :D;;:%:;<@
A9I1.A"E1T! DA SEGU3A1AA DA I1;!3"AAD! C!" AS B3EAS DE
1EGXCI! # C!1T3I5UIAD! da 153 IS!/IEC >M@@>C>@<O
EDIS!1 9UIH G!1CA9(ES ;!1TES

M?/
SCIENTI#IC PRO&!CTION A)O!T IN#ORMATION SEC!RIT" ON )RA*ILIAN
SCIENTI#IC CON#ERENCES
)3!DUAD! CIE1TI;ICA S!53E SEGU3A1AA DA I1;!3"AAD! E" E(E1T!S
CIE1TI;IC!S 53ASI9EI3!S
A1T!1I! EDUA3D! DE
A95U7UE37UE =U1I!3
E31A1I "A37UES D!S SA1T!S

P@P
ANAL"SIS O# V!LNERA)ILITIES IN -IRELESS NET-OR+S IN THE MALLS O#
S8O L!AS B MA, !SIN$ THE TECHNI!E -AR&RIVIN$
A1B9ISE DE (U91E3A5I9IDADES E" 3EDES TI3E9ESS 1!S S.!))I1GS
CE1TE3S DE SD! 9UIS # "A UTI9IHA1D! A TEC1ICA D! TA3D3I(I1G
A399EG CA39!S CA31EI3! D!S
SA1T!S C!STA

P</
$P COMPLETE% A MO)ILE SOL!TION TO HELP MANA$E PRO1ECTS
G) C!")9ETEC U"A S!9UAD! )A3A GE3E1CIA"E1T! DE )3!=ET!S C!"
DIS)!SITI(!S "X(EIS
IG!3 ;!1TES 1!(AIS
"!1I7UE 9UIHA SN D! 3N DA1TAS

39:

May 29th
29 de Maio

16h 18h
4D INT RF

Chair |
Moderador:

ANA MARIA N/LO

LLK
MO&ERNI*ATION O# LE$AC" S"STEMS TO SOA 3SERVICE ORIENTE&
ARCHITECT!RE4% A CASE ST!&" IN A COMPAN" #ROM THE SERVICES
IN&!STR"
"IC.E9 9E1S SE99E3
Co%aboradorC ;E31A1D! =N 5N
9AU3I1D!

<@<?
ARO!SAL AN& CONTENT !TILIT" AS EMOTIONAL IN#L!ENCERS O# SHARIN$
IN#ORMATION AMON$ ONLINE CONS!MERS
I1;9UZ1CIA DA E8CITAAD! E"!CI!1A9 E DA UTI9IDADE D! C!1TEUD! 1!
C!")A3TI9.A"E1T! DE I1;!3"AAJES E1T3E C!1SU"ID!3ES !19I1E
TI9IA1 3A"A9.! ;EIT!SA
DE9A1E 5!TE9.!

K>/
A&OPTION O# SOCIAL NET-OR+S SITES% MENTAL CONSTR!CTS !SE& )"
E'PERIENCE& !SERS O# ARACA1!
AD!AD! DE 3EDES S!CIAIS (I3TUAISC C!1ST3UT!S "E1TAIS UTI9IHAD!S
)!3 USUB3I!S E8)E3IE1TES DE A3ACA=U
ADE"I3 "ACED! 1ASCI"E1T!
DE5!3A E9E!1!3A )E3EI3A DA SI9(A
A1T!1I! 9UIH 3!C.A DAC!3S!

P<>
COLLA)ORATIVE NET-OR+E& OR$ANI*ATIONS AN& THEIR #ORMS O#
OPERATION- A ST!&" APPLIE& ON A SCIENTI#IC E&ITOR
A9E8A1D3E 3!C.A DE AHE(ED!
"A3C! A1T!1I! )I1.EI3! SI9(EI3A

P>?
THE RELATION )ET-EEN THE COMMENTS #ROM !SERS ON #ACE)OO+ AN&
#!T!RE P!RCHASE &ECISION% AN E'PLORATOR" ST!&"
A 3E9AAD! E1T3E !S C!"E1TB3I!S DE USUB3I!S E" ;A1)AGES D!
;ACE5!!4 E A DECISD! DE C!")3A ;UTU3AC U" ESTUD! E8)9!3ATX3I!
E(A1GE9I1A DE "E9! 5AST!S
A1ATB9IA SA3AI(A "A3TI1S 3A"!S
AD3IA11E )AU9A (IEI3A DE A1D3ADE
9A3ISSA "AGA3A DA SI9(A
DA"ASCE1!

P//
SERVICES INNOVATION% C!STOMER CONTRI)!TION IN VIRT!AL SOCIAL
NET-OR+S
I1!(AAJES E" SE3(IA!SC A C!1T3I5UIAD! DE C9IE1TES E" 3EDES S!CIAIS
(I3TUAIS

TAG1E3 A"A3A9 E SI9(A
DE5!3A E9E!1!3A )E3EI3A DA SI9(A

40:

May 29th
29 de Maio

16h 18h
4E EDU RF

Chair |
Moderador:

MINERVA
MARTANE*
9VILA

?O>
PROPOSAL #OR IMPLEMENTATION O# TECHNOLO$ICAL RESO!RCES &I$ITAL
TO!CHSCREEN IN E&!CATIONAL ENVIRONMENT
)3!)!STA )A3A I")9A1TAAD! DE 3ECU3S!S TEC1!9XGIC!S DIGITAIS
T!UC.SC3EE1 1! A"5IE1TE EDUCACI!1A9
;3A1CISC! =!3GA1 CA53A9
C9A3I1D!
)AU9! .E13I7UE GA3CIA "A1SU3

<@>>
&ISTANCE LEARNIN$% A PANORAMA O# ITS E'PANSION IN NORTHERN
)RA*IL
E1SI1! A DIST]1CIAC U" )A1!3A"A DA E8)A1SD! 1! 1!3TE D! 53ASI9
=!1AS ;E31A1D! )ET3G
GUSTA(! DA 3!SA 5!3GES
"A3IA =!SE CA3(A9.! DE S!UHA
D!"I1GUES

?>>

-E) :.; TOOLS AS A PE&A$O$ICAL RESO!RCE
;E33A"E1TAS TE5 >N@ C!"! 3ECU3S! )EDAGXGIC!

I(A9DI3 ;A3IAS =U1I!3
"A3CE9! "E1D!1AA TE8EI3A
DE11IS SB(I!
TIAG! ;E33EI3A
Co%aboradoresC "ICAIAS )AI(A
9E1I9D! 1!GUEI3A

K>@
&EVELOPMENT O# A COMPREHENSIVE S!PPORT O# TECHNOLO$ICAL
INNOVATION TO ALLO- THE !SE O# !ALIT" MANA$EMENT IN
INSTIT!TIONS O# HI$HER E&!CATION

CESA3 E13I7UE EST3ADA GUTIE33EH
"A3IA DE 9A 9UH SB1C.EH )AH
;E9ISA GAE3I" 9X)EH 5!TE99!

M<P
C!RRIC!L!M MATRI' PRO#ILE O# CO!RSES IN THE AREA O# CONTROLLIN$
)E3;I9 DA "AT3IH CU33ICU9A3 D!S CU3S!S E" 1I(E9 DE ES)ECIA9IHAAD!
1A B3EA DA C!1T3!9AD!3IA

E(A1D3! DE 1EH
S.EI9A =EA1E SC.U9H
CA39!S EDUA3D! ;ACI1 9A(A3DA

41:

May 29th
29 de Maio

16h 18h
4F HEA II

Chair |
Moderador:

LILIANA
$I!STI SERRA

???
STRATE$IES OPERATIONS HEALTH SERVICES PROCESSES IN OR$ANI*ATIONAL
RESTR!CT!RIN$% IMPACT ON MAR+ETIN$ OR$ANI*ATIONS HEALTH SERVICES AN&
VALI&ATION O# -OR& O# MO!TH MAR+ETIN$
AS EST3ATEGIAS DE !)E3AAJES DE SE3(IA!S DE SAUDE 1!S )3!CESS!S DE
3EEST3UTU3AAD! !3GA1IHACI!1A9C I")ACT! "E3CAD!9XGIC! E A
"E1SU3AAD! DA C!"U1ICAAD! 5!CA A 5!CA

S!1IA ;3A1CISCA "!14E1
T.AISSA S!UHA "E1DES

MO>
PRO#ILE O# #INANCIAL MANA$EMENT IN APPLIE& IN&!STRIAL COMPANIES
SERVE& )" CORE PEIE' S8O PA!LO / SP )ET-EEN :;<;-:;<:
)E3;I9 DA GESTD! ;I1A1CEI3A A)9ICADA 1AS E")3ESAS I1DUST3IAIS ATE1DIDAS
)E9! )EIE8 1UC9E! SD! )AU9!/S) E1T3E >@<@ # >@<>

=!SE ;9B(I! "ESSIAS
=!SE U9TE"A3 DA SI9(A
A9ESSA1D3! "A3C! 3!SI1I

MK/
ANAL"SIS O# IN#ORMATION #LO-S O# THE COST MANA$EMENT S"STEM IN
HOSPITALS
A1T!1I! A3TU3 DE S!UHA
CI3! GUSTA(! 53AGA1AA
A1D3E S!USA 53AGA
ETE3T!1 A9E8 A(E9A3
??P
THE NATIONAL HEALTH CAR& IN S!PPORT O# MAR+ETIN$ ACTIONS IN HEALTH

S!1IA ;3A1CISCA "!14E1
E31EST! STA1GUETI
T.AISSA S!UHA "E1DES

?MK
!)ISAL!&% CHAN$E LI#EST"LE RECOMMEN&ATION S"STEMS IN PREVENTIN$ NON-
COMM!NICA)LE &ISEASES
U5ISA9UDC SISTE"AS DE 3EC!"E1DACIX1 DE CA"5I! DE ESTI9! DE (IDA E1 9A
)3E(E1CIX1 DE E1;E3"EDADES 1! T3AS"ISI59ES

C!1CE)CIX1 )E3EH DE CE9IS
"A3IA =N S!"!DE(I99A
I(! .N )I1EDA
A9E=A1D3! SE33A1!
Co%aboradoresC =N )AU9 "B37UEH
A9E=A1D3! .E33E3A
4A3E1 3A"I3EH

P?<
CHOOSIN$ A ERP% IN A HOSPITAL ENVIRONMENT
ESC!9.A DE U" E3)C E" U" A"5IE1TE .!S)ITA9A3

GE3A9D! 9I"A
4Z1IA 5IA1C.I
CA39A CE9S! 9N S!UHA
Co%aboradoresC CAUZ 3N SC.USTE3
3!GE3I! !9I(EI3A
42:

May 29th
29 de Maio

16h 18h
4G ITM II

Chair |
Moderador:

AL)ERTO
ME&EIROS 1R.

<@@P
AN ANAL"SIS O# THE CLO!& COMP!TIN$ APPROACH TO SOA
U"A A1B9ISE DA A5!3DAGE" C9!UD C!")UTI1G E" 3E9AAD! A
A37UITETU3A !3IE1TADA A SE3(IA!S QS!AR
T]"A3A 5ATISTA 3EIS
Co%aboradorC )AU9! CAETA1! DA
SI9(A

KP/
CRITERIA SELECTION #OR NOSL &)MS% AN APPLICATION O# THE &ELPHI
TECHNI!E
C3ITE3I!S )A3A SE9EAD! DE SG5D 1!S79C U"A A)9ICAAD! DA TEC1ICA
DE9).I
A9E8A1D3E "!3AIS DE S!UHA
ED"I3 )A3ADA (AS7UES )3AD!
SA3A=A1E "A37UES )E3ES
(I!9ETA SU1

KPM
METRICS O# THE PRO#ESSIONAL CAREER PLAN LIN+E& TO !ALIT" O#
PROCESS O# SO#T-ARE &EVELOPMENT AT IN IN#ORMATION TECHNOLO$"
COMPANIES - PCTI
"ET3ICAS D! )9A1! DE CA33EI3A )3!;ISSI!1A9 AT3E9AD! W 7UA9IDADE D!
)3!CESS! DE DESE1(!9(I"E1T! DE S!;TTA3E 1AS E")3ESAS DE
TEC1!9!GIA DA I1;!3"AAD! # )CTI
EDI9AI1E 3!D3IGUES S!A3ES
;E31A1D! .ADAD HAIDA1
GE!3GE 9EA9 =A"I9

K??
STRATE$" PLANNIN$ COMM!NIT" O# PRACTICE% CASE ST!&" O# SMALL AN&
ME&I!M-SI*E& HI$H TECHNOLO$" ENTERPRISES
)9A1E=A"E1T! EST3ATEGIC! E" C!"U1IDADE DE )3BTICAC ESTUD! DE
CAS! DE )E7UE1AS E "EDIAS E")3ESAS DE A9TA TEC1!9!GIA
TACIA1A DE 5A33!S =E3\1I"!
3A1IE3E 3!D3IGUES D!S SA1T!S

43:

44:

)3!G3A"A )3E9I"I1A3

May 30th, 2014
30 de Maio de 2014
45:

May 30th
30 de Maio

11h30 12h45
5A AIS RF

Chair | Moderador:

VILMA $ENI
SLOMS+I

KK?
&ECISION #OR MORE $REAT OPTION #OR SALE PRICE THRO!$H $AME
THEOR"% A CASE ST!&" -ITH IMPLEMENTATION O# P!RE STRATE$" IN A
HOTEL COMPAN"
DECISD! )E9A !)AD! "AIS XTI"A DE )3EA! DE (E1DA )!3 "EI! DA TE!3IA
D!S =!G!SC U" ESTUD! DE CAS! C!" A)9ICAAD! DE EST3ATEGIA )U3A E"
U"A E")3ESA .!TE9EI3A
A9I1I DA SI9(A
CA3!9I1E SU9H5AC. )9ETSC.
1E9S!1 .EI1
=!3GE EDUA3D! SCA3)I1

P>@
APPLICATION O# THE #ACTOR ANAL"SIS ON &ATA MININ$ O# THE
PER#ORMANCE SOCIAL TO COMPANIES THE SECTOR CONS!MPTION C"CLIC
LISTE& ON )ME#)OVESPA
A)9ICAAD! DA A1B9ISE ;AT!3IA9 C!"! ;E33A"E1TA DE DATA "I1I1G 1!
DESE")E1.! S!CIA9 DAS E")3ESAS D! SET!3 DE C!1SU"! CIC9IC!
9ISTADAS 1A 5"_;5!(ES)A
1E9S!1 .EI1
;E31A1DA 43EUH5E3G
9A3ISSA DEGE1.A3T
"A3A (!GT
C!9A5!3AD!3C "!ACI3 "A1!E9
3!D3IGUES =U1I!3

P/O
OCCASIONE& CHAN$ES IN IN#ORMATION S"STEMS IN ACCO!NTIN$
ACCO!NTIN$ O##ICE
"UDA1AAS !CASI!1ADAS )E9!S SISTE"AS DE I1;!3"AAJES C!1TB5EIS E"
ESC3ITX3I!S DE C!1TA5I9IDADE
3!D3IG! 5A33AC! "A3ASSI
(A1IA 3EGI1A "!3BS
=A7UE9I1E CA39A GUSE
;A53ICIA SI9(A DA 3!SA

46:


May 30th
30 de Maio

11h30 12h45
5B ECOM

Chair |
Moderador:

MARIA
IRENE &A
#ONSECA
E S9

<@>K
E-)!SINESS A&OPTION )" SMALL AN& ME&I!M-SI*E& )RA*ILIAN
ENTERPRISES
AD!AD! DE E#5USI1ESS )!3 )E7UE1AS E "EDIAS E")3ESAS 53ASI9EI3AS
E3ICA SI7UEI3A
(9ADI"I3 C.AGAS
CESA3 A9E8A1D3E DE S!UHA
ED"I3 )A3ADA (AS7UES )3AD!

POM

AN E'PLORATOR" ANAL"SIS O# THE $RO-TH O# THE )RA*ILIAN )AN+IN$
C")ERSPACE
U"A A1B9ISE E8)9!3ATX3IA D! C3ESCI"E1T! D! CI5E3ES)AA! 5A1CB3I!
53ASI9EI3!

;A5I! 5E3GA"!
=A3S!1 SA1T!S DA1TAS
=X SA1T!S DA SI9(A
ITIE9 "!3AES DA SI9(A
Co%aboradorC I(! G!1HA9EH
=U1I!3

47:

May 30th
30 de Maio

11h30 12h45
5C EDU RF II

Chair |
Moderador:

MARCOS
RICAR&O ROSA
$EOR$ES

?OO
THE CONTRI)!TION O# IN#ORMATION TECHNOLO$" IN E&!CATION% A
)I)LIOMETRIC ST!&" O# THE APPLICATION O# SIM!LATION $AMES IN
OPERATIONS MANA$EMENT 3OM4
A C!1T3I5UIAD! DA TEC1!9!GIA DA I1;!3"AAD! 1A B3EA DA EDUCAAD!C
U" ESTUD! 5I59I!"ET3IC! DA A)9ICAAD! DE =!G!S DE SI"U9AAD! 1A
B3EA DA GESTD! DE !)E3AAJES
C9AUDIA A)A3ECIDA DE "ATT!S

LL<
ESTA)LISHMENT O# MICRO)LO$S #OR COMM!NICATION AN& INTERACTION
IN MO)ILE LEARNIN$ ENVIRONMENTS
ESTA5E9ECI"E1T! DE "IC3!59!GS )A3A C!"U1ICAAD! E I1TE3AAD! E"
A"5IE1TES DE A)3E1DIHAGE" "X(E9
1E"ESI! DUA3TE ;3EITAS ;I9.!
S!;IA 9A3ISSA DA C!STA )AI(A
D3AG9S!1 "ICAE9 DE S!UHA
E99E1 ;3A1CI1E 5A35!SA

<@@@
#REE E&!CATIONAL SO#T-ARE AN& PROSPECTS O# INTER&ISCIPLINARIT"
! S!;TTA3E EDUCACI!1A9 9I(3E E AS )E3S)ECTI(AS DA
I1TE3DISCI)9I1A3IDADE
AU3E9I! (IT!3I1!
CEHA3 A"A3A9 DA SI9(A

48:

May 30th
30 de Maio

11h30 12h45
5D EGOV III

Chair |
Moderador:

CLA!&IA
MARIA &A
COSTA ARCHER

PK@
COLOM)IAN ELETRONIC INVOICE% ANAL"SIS O# THE OPERATIONAL MO&EL
;ATU3A E9ET3\1ICA 1A C!9\"5IAC A1B9ISE D! "!DE9! !)E3ACI!1A9

SE3GI! 3!5E3T! DA SI9(A
9UDI(IA .E31A1DEH A3!S
"B3CIA TE9ITA DA SI9(A
9AU3A C!1STA1HA GA99EG!
C!SSI!
PPK
A PROPOSAL O# P!)LIC )!&$ET &ATA P!)LISHIN$ ON THE -E)
U"A )3!)!STA DE )U59ICAAD! DE DAD!S D! !3AA"E1T! )U59IC! 1A
TE5
"A3CE9! TA(A3ES DE SA1TA1A
GISE9E DA SI9(A C3A(EI3!

49:

May 30th
30 de Maio

11h30 12h45
5E ISM RF

Chair | Moderador:

RENATO RI)EIRO
NO$!EIRA
#ERRA*

<><?
ERP S"STEM IMPLEMENTATION -ITH )!SINESS PROCESS MANA$EMENT AT
PETR(POLIS $RO!P
I")9A1TAAD! DE SISTE"A E3) C!" GESTD! )!3 )3!CESS!S 1! G3U)!
)ET3X)!9IS
A9AE3CI! 1IC!9ETTI =U1I!3
;E31A1D! CE9S! DE CA")!S
P/K
!SER PARTICIPATION IN THE &EVELOPMENT O# IN#ORMATION S"STEMS%
SOME IMPRESSIONS #ROM PRO#ESSIONAL &EVELOPERS O# SPECIALI*E&
CL!STERS
)A3TICI)AAD! DE USUB3I!S 1! DESE1(!9(I"E1T! DE SISTE"AS DE
I1;!3"AAD!C I")3ESSJES DE )3!;ISSI!1AIS DESE1(!9(ED!3ES DE
C9USTE3S ES)ECIA9IHAD!S

=AI3! SI"ID! D!31E9AS
3!D3IG! CESA3 3EIS DE !9I(EI3A
A"E3IC! 1!53E A"3!3I"
?MM
A COMPARATIVE ST!&" O# PRO1ECT PORT#OLIOS MANA$EMENT MAT!RIT"
MO&EL
"!DE9!S DE "ATU3IDADE E" GESTD! DE )!3T;X9I! DE )3!=ET!SC U"
ESTUD! C!")A3ATI(!

.E(E3T!1 3!5E3T! !9I(EI3A
CESA3 DE "!3AES
"A3C!S )AI8D! GA3CEH

50:

May 30th
30 de Maio

11h30 12h45
5F ITM RF II

Chair |
Moderador:

$IL)ERTO PERE*

P/>
&IA$NOSIS AN& TREATMENT O# INCI&ENTS IN THE COMP!TER NET-OR+
DIAG1XSTIC! E T3ATA"E1T! DE I1CIDE1TES 1A 3EDE DE C!")UTAD!3ES
A9"I3 CA39!S DA SI9(A
E3IC AN "N ;AG!TT!

PPL
STRATE$IC ALI$NMENT )ET-EEN )!SINESS AN& IN#ORMATION
TECHNOLO$"% A )I)LIOMETRIC ST!&" O# )RA*ILIAN CON#ERENCES IN THE
PERIO& :;;=-:;<@
A9I1.A"E1T! EST3ATEGIC! E1T3E 1EGXCI! E TEC1!9!GIA DA
I1;!3"AAD!C U" ESTUD! 5I59I!"ET3IC! E" E(E1T!S CIE1TI;IC!S
53ASI9EI3!S 1! )E3I!D! DE >@@?#>@<O
9AE3CI! "!U3A DE A9"EIDA
E31A1I "A37UES D!S SA1T!S

<@@O
IT )!&$ET AN& !SER SATIS#ACTION% A ST!&" CASE O# A CAR &EALERSHIPS
$RO!P IN NATAL-RN
!3AA"E1T! DE TI E SATIS;AAD! D!S USUB3I!SC U" ESTUD! DE CAS! DE
U" G3U)! DE C!1CESSI!1B3IAS DE (EICU9!S DE 1ATA9#31
.UDS!1 S!A3ES 9EITE =U1I!3
"A3C!S ;E31A1D! "AC.AD!
DE "EDEI3!S

51:

May 30th
30 de Maio

11h30 12h45
5G ITM III

Chair |
Moderador:

1O8O CARLOS
HIP(LITO
P>P
MEAS!RIN$ TECHNOLO$ICAL MAT!RIT" LEVELS -ITH &ATA MININ$

3A;AE9 .E3DE1 CA")!S
3!CI! 3!C.A
A1GE9 C!5!
AD!9;! A95E3T! (A1TI
<@O@
ANAL"SIS O# THE RELATIONSHIP )ET-EEN CORPORATE $OVERNANCE AN&
IN#ORMATION TECHNOLO$" $OVERNANCE IN )RA*ILIAN OR$ANI*ATIONS
A1B9ISE DAS 3E9AAJES E1T3E G!(E31A1AA C!3)!3ATI(A E G!(E31A1AA
DE TEC1!9!GIA DA I1;!3"AAD! E" !3GA1IHAAJES 53ASI9EI3AS
A1D3EA )N G!1AA9(ES
"A3CIA 3N SA9ES
.A"I9T!1 9UIH C!33EA

?>O
INTERACTION AN& E##ECTS O# INTERNAL AN& E'TERNAL IT CAPA)ILITIES ON
PER#ORMANCE% THEORETICAL AN& EMPIRICAL PERSPECTIVES
I1TE3AAD! E E;EIT!S DAS CA)ACIDADES DE TI I1TE31AS E E8TE31AS 1!
DESE")E1.!C )E3S)ECTI(AS TEX3IC!#E")I3ICAS
DEG(IS!1 DE 9I"A !9I(EI3A
A1T!1I! CA39!S GASTAUD
"AAADA
GESSG D.EI1 !9I(EI3A

52:

May 30th
30 de Maio

13h45 15h45
6A AIS PS IV

Chair |
Moderador:

RO&RI$O
)ARRACO
MARASSI

?PL
C!LT!RE AN& ACCO!NTIN$% THE CHALLEN$E O# CONVER$ENCE IN THE
P!)LIC SECTOR IN )RA*IL
CU9TU3A E C!1TA5I9IDADEC ! DESA;I! DA C!1(E3GZ1CIA 1! SET!3
)U59IC! 1! 53ASI9
SI9(A1A 4A3I1A DE "E9!
T3A(ASS!S
=!SE ISIDI! DE ;3EITAS C!STA

M?P
CASH )ALANCE PRE&ICTION% A COMPARISON )ET-EEN ARTI#ICIAL NE!RAL
NET-OR+S AN& LINEAR RE$RESSIONS
)3E(ISD! D! ;9U8! DE CAI8AC U"A C!")A3AAD! E1T3E 3EDES 1EU3AIS
A3TI;ICIAIS E 3EG3ESSJES 9I1EA3ES
9IHA SATIE EGUC.I
"A3CE9! 5!TE9.! DA C!STA
"!3AES
??L
THE ENVIRONMENT IN THE CONTROLLIN$ ENTITIES COOPERATIVE
! A"5IE1TE DA C!1T3!9AD!3IA E" E1TIDADES C!!)E3ATI(ISTAS
;E31A1D! "ACIE9 3A"!S
(A1DE39EI G!99!
CA39!S EDUA3D! ;ACI1
9A(A3DA

P/?
TAR$ET COSTIN$ !N&ER THE THEOR" APPROACH IN A$RIC!LT!RAL
OR$ANI*ATIONS CONTIN$ENC"
CUSTEI! A9(! S!5 ! E1;!7UE DA TE!3IA C!1TI1GE1CIA9 E"
!3GA1IHAAJES AG3IC!9AS

"A3IA "A3GA3ETE 5ACCI1
53IH!99A
9UIHA 5ET]1IA ;AS!9I1
;A53ICIA SI9(A DA 3!SA

53:

May 30th
30 de Maio

13h45 15h45
6B ICT

Chair |
Moderador:

ALMIR
CARLOS
&A SILVA

LPO
THE !SE O# SCRIPTLATTES TOOL #OR E'TRACTION AN& ON LINE AVAILA)ILIT"
O# ACA&EMIC PRO&!CTION #ROM A &EPARTMENT O# STRICTO SENS! IN
MANA$EMENT
A UTI9IHAAD! DA ;E33A"E1TA SC3I)T9ATTES )A3A E8T3AAD! E
DIS)!1I5I9IHAAD! !1 9I1E DA )3!DUAD! ACADZ"ICA DE U" )3!G3A"A DE
ST3ICT! SE1SU E" AD"I1IST3AAD!
3E1AT! 3I5EI3! 1!GUEI3A
;E33AH
9UC "A3IE 7U!1IA"
E"E3S!1 A1T\1I! "ACCA3I

KM/
THE SCIENTI#IC 1O!RNAL PERSPECTIVAS EM $EST8O E CONHECIMENTO
3P$EC4% HISTOR" O# I&EALI*ATION AN& E'PERIENCE O# E&ITORIAL
MANA$EMENT
! )E3IXDIC! )E3S)ECTI(AS E" GESTD! _ C!1.ECI"E1T! Q)G_CRC .ISTX3IA
DE IDEA9IHAAD! E E8)E3IZ1CIA DE GESTD! EDIT!3IA9
9UCIA1A ;E33EI3A DA C!STA
A9A1 CU3CI1! )ED3EI3A DA
SI9(A
E"EIDE 1X53EGA DUA3TE
=!3GE DE !9I(EI3A G!"ES

?@/
&I$ITAL LI)RARIES% A ST!&" ON THE CALL O# THE &IVERSIT" O# !SER NEE&S
5I59I!TECAS DIGITAISC U" ESTUD! S!53E ! ATE1DI"E1T! DA DI(E3SIDADE
DAS 1ECESSIDADES D! USUB3I!
"A3IA I3E1E DA ;!1SECA E SB
3!SA9I ;E31A1DEH DE S!UHA

54:

May 30th
30 de Maio

13h45 15h45
6C ICT RF II

Chair |
Moderador:

RA#AEL
HER&EN
CAMPOS
<@<>
ENTERPRISE CONTENT MANA$EMENT

;3A1CISC! CA39!S )A9ETTA
DA1IE9 DIAS
MM>
THE &EVELOPMENT O# -E) @.;% LIN+E& &ATA AN& &)FeGiH

"A3C!S 9UIH "UC.E3!1I
;3A1CISC! CA39!S )A9ETTA

MPM
AN OVERVIE- A)O!T ENVIRONMENTAL SCANNIN$ MO&ELS A&OPTE& )"
COMPETITIVE INTELLI$ENCE PRO$RAMS IN )RA*IL
U"A (ISD! GE3A9 S!53E !S "!DE9!S DE "!1IT!3A"E1T! A"5IE1TA9
AD!TAD!S )E9!S )3!G3A"AS DE I1TE9IGZ1CIA C!")ETITI(A 1! 53ASI9
!9A(! (IA1A CA53A9 1ETT!
;E31A1D! =!SE 5A35I1
9AU3I1D!
?<O
IN#ORMATION $OVERNANCE% TO-AR&S A CONCEPT!AL #RAME-OR+ #OR
THE INTE$RATIVE MANA$EMENT O# IN#ORMATION AN& +NO-LE&$E IN
OR$ANI*ATIONS
G!(E31A1AA DA I1;!3"AAD!C C!1ST3UI1D! U" "!DE9! C!1CEITUA9
)A3A A GESTD! I1TEG3ADA DA I1;!3"AAD! E D! C!1.ECI"E1T! E"
!3GA1IHAAJES
)AT3ICIA 3!C.A 5E99! 5E3TI1

55:

May 30th
30 de Maio

13h45 15h45
6D ESD RF II

Chair |
Moderador:

MARCO
ALE'AN&RE
TERLI**I

POK
S"STEM S!PPORT TO M!NICIPALITIES - SIAPRE#
SISTE"A DE ATE1DI"E1T! AS )3E;EITU3AS # SIA)3E;

3!1EG DIEG! 7UEI3!H SA1T!S
C3ISTIA1! DE S!USA GUTIE33EH
3E1ATA D!S SA1T!S 9UH DE
!9I(EI3A

P?>
A&OPTIN$ A$ILE SO#T-ARE &EVELOPMENT -ITH EMPHASIS ON !ALIT"
PRO1ECT
AD!AD! DE "ET!D!9!GIAS BGEIS DE DESE1(!9(I"E1T! C!" Z1;ASE 1A
7UA9IDADE D! )3!=ET!
DIEG! 1!3!1.A
E9T!1 3A5E9!
T.IAG! "AGE9A 3!D3IGUES
DIAS
)AT3ICIA "ASCA3E1.AS DIAS
G3AG ;A3IAS "!ITA
?@L
E-RIS+% A RIS+ MANA$EMENT MO&EL #OR THE ESTRELA
U" "!DE9! DE GESTD! DE 3ISC! )A3A ! EST3E9A
"B3CIA 3!D3IGUES SN CA)E99A3I
9IS ]1GE9A DE 5!3T!9I
A"I9T!1 DE 7UAD3!S "A3TI1S
;A.AD 4A9I9
Co%aboradoresC "!ACI3 DA SI9(A
=U1I!3
SUE99E1 S)I1E99! S!TI99E
MK?
MANA$EMENT )" PER#ORMANCE IN&ICATORS IN MALLS
GESTD! )!3 I1DICAD!3ES E" S.!))I1G CE1TE3S
9E!1A3D! ;A53IS 9UG!5!1I
;9A(I! .!U31EAU8 =U1I!3
(E3!1ICE ;3A1CISCA DA C!STA
;E33EI3A
9UIS )AU9! C3ISTI1! "!TA

56:

May 30th
30 de Maio

13h45 15h45
6E HEA RF
ENG

Chair |
Moderador:

ALESSAN&RO
MARCO ROSINI

?>L
MANA$EMENT HEALTH S"STEM O# THE CIT" O# S8O PA!LO )ASE& ON
ASSESSMENT STAN&AR&S O# PMA-A)% AN CASE ST!&" ON RE$ION O#
CI&A&E TIRA&ENTES

"A3I9IA 5EHU99E C.I"A3A
EDI1.! SI9(A

K/L
IMPROVEMENT ASSISTANCE STRATE$" INVOLVIN$ #AMIL"/CARE$IVER IN
PREVENTIN$ A&VERSE EVENTS IN HOSPITALI*E& PATIENTS
EST3ATEGIA DE "E9.!3IA DA ASSISTZ1CIA E1(!9(E1D!
;A"I9IA3/CUIDAD!3 1A )3E(E1AD! DE E(E1T!S AD(E3S!S DE )ACIE1TES
I1TE31AD!S

9IGIA "A3IA 7UITE3I!
"B3CIA C3ISTI1A HAG!
1!(A3ETTI

P>L
&IA$NOSIS O# IN#ORMATION AN& TECHNOLO$" MANA$EMENT S"STEMS IN
THE HOSPITALS O# S8O L!AS - MA
DIAG1XSTIC! ACE3CA DA GESTD! DE TEC1!9!GIAS DA I1;!3"AAD! E
C!"U1ICAAD! E" .!S)ITAIS DE SD! 9UIS # "A

C9BUDIA "A3IA DA C!STA
A3C.E3
=!SE A1T\1I! ;ECU3G ;E33EI3A
A1D3E 3!SSA11! "E1DES
A9"EIDA

57:

May 30th
30 de Maio

13h45 15h45
6F ISM III

Chair |
Moderador:

1AIRO
SIMI8O
&ORNELAS
P@>
COMPENSATION #OR STOC+ OPTIONS AN& #INANCIAL PER#ORMANCE% AN
ANAL"SIS O# )RA*ILIAN P!)LIC COMPANIES
3E"U1E3AAD! )!3 ST!C4 !)TI!1S E DESE")E1.! EC!1\"IC!#;I1A1CEI3!C
U"A A1B9ISE E" E")3ESAS 53ASI9EI3AS DE CA)ITA9 A5E3T!
SA"UE9 DE !9I(EI3A DU3S!
DA1IE99E )E1ID! TEI8EI3A
"A3CIA AT.AGDE "!3EI3A
A1A CA3!9I1A (ASC!1CE9!S
C!9A3ES
P@M
THERE IS A CENTER O# RESEARCH ON IN#ORMATION S"STEMS IN )RA*IL5 AN
ANAL"SIS O# THE SCIENTI#IC PRO&!CTION #ROM THE )I)LIOMETRIC ST!&" O#
THE 1O!RNAL O# IN#ORMATION S"STEMS AN& TECHNOLO$" MANA$EMENT
.B U" )!9! DE )ES7UISA S!53E SISTE"AS DE I1;!3"AAD! 1! 53ASI9[ U"A
A1B9ISE S!53E A )3!DUAD! CIE1TI;ICA A )A3TI3 D! ESTUD! 5I59I!"ET3IC! D!
=!U31A9 !; I1;!3"ATI!1 SGSTE"S A1D TEC.1!9!GG "A1AGE"E1T
SA"UE9 DE !9I(EI3A DU3S!
)AT3ICIA A1T!1ACCI 1E(ES

P<@
ANAL"SIS O# #ACTORS ASSOCIATE& -ITH THE ACCEPTANCE AN& RE1ECTION O#
THE !SERS O# AN ERP S"STEM
A1B9ISE DE ;AT!3ES ASS!CIAD!S C!" A ACEITAAD! E 3E=EIAD! D!S USUB3I!S
DE U" SISTE"A E3)
C9AUDIA A)A3ECIDA DE "ATT!S
Co%aboradorC ;E31A1D! =!SE
5A35I1 9AU3I1D!

PK>
MECHANISMS O# NON-COMPLIANCE O# ERP OR$ANI*ATIONS% S!$$ESTE&
#RAME-OR+
"ECA1IS"!S DE I1TEG3AAD! D! E3) WS !3GA1IHAAJESC U"A SUGESTD! DE
;3A"ET!34

SE3GI! 3!5E3T! DA SI9(A
"B3CIA TE9ITA DA SI9(A
A1T!1I! CA39!S DE A9CA1TA3A
T.I"XTE!
"A3CE9! 3A5E9! .E13I7UE

P?M
EVAL!ATION O# THE POTENTIAL !SE O# )ALANCE& SCORECAR& IN THE SMALL
AN& ME&I!M COMPANIES
A(A9IAAD! D! )!TE1CIA9 D! US! 5A9A1CED SC!3ECA3D E" )E7UE1AS E
"EDIAS E")3ESAS
SE3GI! 9I1S )ESS!A
=!SE A9;3ED! ;E33EI3A C!STA
"A3IA1A 3!D3IGUES DE
A9"EIDA

?@O
E##ECTIVE IMPLEMENTATION O# STRATE$IC PLANNIN$ IN THE CO!RTS O# RIO
$RAN&E &O NORTE
A E;ICBCIA 1A E8ECUAD! D! )9A1E=A"E1T! EST3ATEGIC! 1! )!DE3
=UDICIB3I! D! 3I! G3A1DE D! 1!3TE
=!SE A1D3E DI!G! 1ET!
=!SE A9;3ED! ;E33EI3A C!STA

58:

May 30th
30 de Maio

13h45 15h45
6G KGM II

Chair |
Moderador:

ITIEL
MORAES
&A SILVA

L<M
#!NCTIONAL ILLITERAC"% AN EMPIRICAL ANAL"SIS TO !N&ER$RA&!ATE
ACCO!NTIN$ O# RON&0NIA
;U1CTI!1A9 I99ITE3ACGC U"A A1B9ISE E")I3ICA C!" G3ADUA1D!S DE
CIZ1CIAS C!1TB5EIS D! ESTAD! DE 3\1D!1IA

=!D! CA39!S .I)X9IT!
5E31A3DES D! 1ASCI"E1T!
AD3IA1! "A3C!S
"A3CE9A DE A9"EIDA 9I"A
E9IA1A "A3IA )E3EI3A
C!9A5!3AD!3C =U9IA1A 3EIS
5E31A3DES
<@OL
NE- PERSPECTIVES !SIN$ )I$ &ATA% A ST!&" O# )I)LIOMETRIC
:;;;-:;<:
1!(AS )E3S)ECTI(AS UTI9IHA1D! ! 5IG DATAC U" ESTUD! 5I59I!"ET3IC!
>@@@#>@<>
I(A1 "E1E3(A9 DA SI9(A
;E31A1D! CE9S! DE CA")!S
L/O
THE PERCEPTION O# ST!&ENTS A)O!T THE LEARNIN$ IN THE &ISTANCE
E&!CATION IN ACCO!NTIN$ SCIENCES% A ST!&" IN INSTIT!TIONS
$RA&!ATION 1!A*EIRO - )A AN& PETROLINA - PE

=U9IA1A 3!GE3IA DA C!STA
TE99I1GT!1 DA1TAS DE S!USA
=!D! CA39!S .I)X9IT!
5E31A3DES D! 1ASCI"E1T!
=U9IA1A 3EIS 5E31A3DES
C!9A5!3AD!3C I3IS 3I5EI3! DE
"E9!
K<M
APPLICATION O# THE OR$ANI*ATIONAL +NO-LE&$E ASSESSMENT METHO&
IN THE &IA$NOSIS O# +NO-LE&$E MANA$EMENT IN A )RANCH O# A
M!LTINATIONAL COMPAN" O# IN#ORMATION TECHNOLO$"
A)9ICAAD! D! !3GA1IHATI!1A9 41!T9EDGE ASSESS"E1T 1! DIAG1XSTIC!
DA GESTD! D! C!1.ECI"E1T! E" U"A ;I9IA9 DE U"A "U9TI1ACI!1A9 DE
TEC1!9!GIA DA I1;!3"AAD!
(A1ESSA C!STA SI9(A
AD3IA1E "A3IA A3A1TES DE
CA3(A9.!

59:

May 30th
30 de Maio

13h45 15h45
6H PRM RF

Chair |
Moderador:

/RICA
SO!*A
SI!EIRA

KMP
+NO-LE&$E MANA$EMENT !TILI*ATION IN IT PRO1ECTS
UTI9IHAAD! DA GESTD! D! C!1.ECI"E1T! E" )3!=ET!S DE TI

DE5!3A (I3GI1I! 3!SA
"A3CI3I! SI9(EI3A C.A(ES

M@<
&ECISION THREES O# APPLIE& TO IMPACT ANAL"SIS O# CHAN$ES IN H!MAN
RESO!RCES PRO1ECT MANA$E& -ITH PM)O+
B3(!3ES DE DECISD! A)9ICADAS W A1B9ISE DE I")ACT! DE "UDA1AAS DE
3ECU3S!S .U"A1!S E" )3!=ET!S GE3E1CIAD!S C!" )"5!4

A9I1E C3ISTI1A TESTA
CA39A 5ASS!
C3ISTIA1! AG!STI

M>/
MANA$IN$ O!TSO!RCE& IT SERVICES )ASE& ON PRO1ECT MANA$EMENT
PRACTICES% M!LTIPLE CASES ST!&" AN& AN EVAL!ATION MO&EL PROPOSAL

3U5E1S CA39!S DE =ESUS ;I9.!
"A3C!S CESA3 TEISS

?OM
I&ENTI#ICATION O# +E" STA+EHOL&ERS IN PRO1ECTS EVENTS E&ITORIAL
IDE1TI;ICAAD! D!S )3I1CI)AIS STA4E.!9DE3S E" )3!=ET!S DE E(E1T!S
EDIT!3IAIS

(A9E3IA (A1ESSA EDUA3D!
"A3C!S 3!5E3T! )ISC!)!

60:

61:

C!"" Communication papers / Comunicaes de )es:uisa

May 28th
28 de Maio

16h 18h
2J - COMM I

Chair |
Moderador:

ALE'AN&RE
)OR)A
SALVA&OR

IT SERVICES MANA$EMENT IMPLEMENTATION -ITH A&OPTION O# THE
$OO& PRACTICES O# ITILI V@

=!SE 9UIH DA SI9(A
53U1A )AI(A DA SI9(A
;E31A1DA .E9E1A 3!SA
)E3EI3A

S!STAINA)LE MANA$EMENT% A ST!&" A)O!T SOCIAL AN&
ENVIRONMENTAL S!STAINA)ILIT" LEVEL O# A #E&ERAL INSTIT!TION O#
HI$HER E&!CATION

I1ES 9IA1I "E1HE9 TA34E1
(E3IDIA1A =ESSICA .E11
;A53IACIA SI9(A DA 3!SA

INTRO&!CTOR" ANAL"SIS O# THE RESEARCH A)O!T THE COLLA)ORATIVE
VIRT!AL ENVIRONMENT OLHAR E&!CA&OR

)ED3! (!9C!(
9IGIA CA)!5IA1C!

PROPOSAL O# AN INTE$RATE& TOOL TO #ACE)OO+ #OR ASSIST IN
PREPARATION THE NATIONAL E'AMINATION #OR ST!&ENTS B ENA&E

)AU9! 3!GE3I! )I3ES "A1SEI3A
"E.3A1 "ISAG.I

MO)ILE TECHNOLO$" !SE OVERLOA&% PROPOSE& ELEMENTS #OR A ST!&"
-ITH #INANCIAL MAR+ET PRO#ESSIONALS
CA39A 5!1AT! "A3C!9I1
.E13I7UE ;3EITAS
A3IE9 5E.3

62:


May 29th
29 de Maio

16h 18h
4H - COMM II

Chair |
Moderador:

CECALIA
MORAES
SANTOSTASO
$ERON

THE IN#L!ENCE O# STA+EHOL&ERS ON THE PM)O+ +NO-LE&$E AREAS% THE
CASE O# A PHARMACE!TICAL IN&!STR"

;E31A1D! "!U3A )A9.A3ES
A1SE9"! 5ATTISTI

)ALANCE& SCORECAR& SO#T-ARES% )RA*ILIAN MANA$ERS PERCEPTION

C3ISTIA1A ;E31A1DES DE
"UG9DE3
C3ISTIA1! 9ED! 5A35!SA C3UH
A1D3E "I7UE9D! HA1DI"
GUEDES

-EA+ SI$NALS MANA$EMENT, ENTREPRENE!RSHIP AN& !NCERTAINT"% H
RELATIONAL THEORETICAL ESSA" !N&ER THE PERSPECTIVE O# INTELLI$ENCE

"E3G 3!SE DE "E99! 59A1C4

TEORIAS CRATICAS &E C!RRAC!LO% CONTRI)!I7JES PRELIMINARES PARA
REPENSAR A #ORMA78O NAS CIKNCIAS &A IN#ORMA78O

"A3IE99E 5A33!S DE "!3AES
A3IE9 SB1C.EH ES)I1!HA

I&ENTI#ICATION SHORTEST PATHS IN SCIENTI#IC NET-OR+S

;E9I)E A;;!1S!
T.IAG! "AGE9A DIAS
)AT3ICIA DIAS
G3AG "!ITA

SOCIAL NET-OR+ ANAL"SIS AS A TOOL TO S!PPORT IN COMP!TER CO!RSES

E9T!1 3A5E9!
T.IAG! "AGE9A DIAS
)AT3ICIA DIAS
G3AG "!ITA

63:


May 30th
30 de Maio

13h45 15h45
6I - COMM III

Chair |
Moderador:

&ENIS )R!NO
VIRASSIMO
AN ACTION RESEARCH A)O!T THE LEAN START!P METHO&OLO$" IN A
SO#T-ARE )!SINESS VENT!RE
1BGI9A 1ATB9IA DE =ESUS
T!33ES
EDUA3D! 9EA9 GUE33A
ADAI9T!1 "AGA9.DES 9I"A

IN#ORMATION S"STEMS AN& !ALIT" MANA$EMENT S"STEMS
"A3C!S 3ICA3D! 3!SA
GE!3GES

&ESI$N &E E'PERIKNCIA EM SERVI7OS E A TECNOLO$IA &A IN#ORMA78O%
EST!&O &E CASO NO SETOR &E )ARES E RESTA!RANTES NA CI&A&E &E S8O
PA!LO
"ACI3 5E31A3D! !9I(EI3A
;E31A1D! 9AU3I1D!

THE !SE O# IN#ORMATION S"STEMS IN THE STRATE$" PROCESS IN
OR$ANI*ATIONS

"A3C!S 3ICA3D! 3!SA
GE!3GES
!3A1DI "I1A ;A9SA3E99A

ESTA)LISHMENT O# STRATE$IES IN HEALTH SERVICES% COMPETITIVENESS IN
NONPRO#IT INSTIT!TION

(ICT!3 )AU9! 49!EC41E3 )I3ES
A1D3ESSA 3!C.A 9.A"5G
9UCIA1A 5!35A 5E1ETTI
SUHG E9ISA5ET. CA1ES
T.IAG! ;A(A3I1I 5E9T3A"E

64:

)3!G3A"A )3E9I"I1A3 QA ser atua%i`adoR
"SC "aster Co%%o:uium
)!ST )ostdoctora% Consortium / Consorcio )os Doutora%
Tor2s-ops

65:

"SC "aster Co%%o:uium
May 28th
28 de Maio

14 17h
MST

Chair |
Moderador:

Prof. $EOR$E
LEAL 1AMIL
Prof. CESAR
)IANCOLINO

SO)RECAR$A &O !SO &E TECNOLO$IA M(VEL% PROPOSTA &E ELEMENTOS
PARA EST!&O COM PRO#ISSIONAIS &O MERCA&O #INANCEIRO
CA39A "A3C!9I1

AVALIA78O &E MAT!RI&A&E EM PROCESSOS TECNOL($ICOS% S!RVE" EM
INSTIT!I7JES )ANC9RIAS
E9S!1 9UCIA1! TE5E3

&ECIS8O $ERENCIAL INSTANTLNEA EM CONTE'TO &E !)I!I&A&E
TECNOL($ICA% !M EST!&O COM $ESTORES &O A$RONE$(CIO
9ETICIA G!"ES D!S SA1T!S
)!SINESS INTELLI$ENCE NAS PE!ENAS E M/&IAS EMPRESAS
A9E8A1D3E DA SI9(A )E3EI3A

O !SO &O PLANE1AMENTO &E TI% EST!&O &E CASO EM EMPRESAS &O RIO &E
1ANEIRO
9E!1A3D! )!3T! CA3(A9.!

May 30th
30 de Maio

9h 11h
MST

Chair |
Moderador:

Prof. $EOR$E
LEAL 1AMIL
Prof. CESAR
)IANCOLINO

ESTR!T!RA ANALATICA &E RISCOS EM PRO1ETOS &E &ESENVOLVIMENTO &E
SO#T-ARE NO SETOR )ANC9RIO

ANTECE&ENTES &A SATIS#A78O NO ENSINO A &ISTLNCIA-EA&% EST!&O
)ASEA&O NA TEORIA &O S!CESSO EM SISTEMAS &E IN#ORMA78O3ISS4 E NA
TEORIA &A PR/- &ISPOSI78O A TECNOLO$IA 3TRI4
"A3CIA TE9ITA DA SI9(A

CONTROLES INTERNOS E &E TECNOLO$IA &A IN#ORMA78O NA MITI$A78O
&OS RISCOS &E CON#ORMI&A&E &AS IN#ORMA7JES CONT9)EIS

66:

May 29th
29 de Maio

9h 10h45
DOCT

Chair | Moderador:

Prof. $EOR$E
LEAL 1AMIL
Prof. CESAR
)IANCOLINO
Prof. ALESSAN&RO
ROSINI
$EST8O &E CONHECIMENTO NO ALINHAMENTO ENTRE TECNOLO$IA &A IN#ORMA78O
E ESTRAT/$IA EMPRESARIAL NA )!SCA &E &I#ERENCIAL COMPETITIVO

C9AUDI! 3!5E3T!
"AGA9.AES )ESS!A

PROCESSO &E CRIA78O &O CONHECIMENTO EM SISTEMAS A&APTATIVOS COMPLE'OS

DIEG! GI95E3T! ;E35E3
)I1EG3UA

C!LT!RA OR$ANI*ACIONAL% VALORES E RE&ES
I1ES ;3A1CISCA 1E(ES SI9(A

May 29th
29 de Maio

11h00 11h30
DOCT

Chair | Moderador:

Prof. $EOR$E
LEAL 1AMIL
Prof. CESAR
)IANCOLINO
Prof. ALESSAN&RO
ROSINI
IMPLICA7JES &AS ALIAN7AS ESTRAT/$ICAS INTRA#IRMAS NA TRANS#ERKNCIA &E
ATIVI&A&ES &E &ESENVOLVIMENTO &E PRO&!TOS

E(A1D3! )3IET!

May 29th
29 de Maio

13h45 15h45
DOCT

Chair | Moderador:
&IA$N(STICO E AN9LISE &A ESTR!T!RA &O ATEN&IMENTO M SA2&E &OS A$ENTES &E
SE$!RAN7A P2)LICA% EST!&O NA SECRETARIA &E ESTA&O &E SE$!RAN7A P2)LICA
&O ESTA&O &E MATO $ROSSO 3SESP- MT4 CONSTR!A&O COM )ASE NA TEORIA &E
RE&ES E TEORIA &E CAMPOS
9AUDICE3I! AGUIA3
"AC.AD!

O PAPEL &O AM)IENTE VIRT!AL &E APREN&I*A$EM NA $EST8O &O
PRO1ETO AL!NO INTE$RA&O &A !#SC% !MA TEORIA S!)STANTIVA

67:

Prof. $EOR$E
LEAL 1AMIL
Prof. CESAR
)IANCOLINO

SE !ER !E SE1A )EM #EITO, #A7A EM E!IPE% !MA INVESTI$A78O SO)RE
ANTECE&ENTES E CONSE!ENTES &O ESTA&O &E #L!'O EM E!IPES &E TECNOLO$IA
&A IN#ORMA78O
)ED3! =AC!"E DE "!U3A
=U1I!3

68:

)!ST )ostdoctora% Consortium / Consorcio )os Doutora%

May 29th
29 de Maio

16h 17h00
POST

Chair |
Moderador:
Prof. $EOR$E
LEAL 1AMIL
Prof. CESAR
)IANCOLINO

A MO&EL #OR CROSS-C!LT!RAL E'PERIENTIAL LEARNIN$ )ASE& ON
)!SINESS $AME

"!DE9! (I(E1CIA9 DE A)3E1DIHAGE" I1TE3CU9TU3A9 E" SI"U9AD!3ES DE
E")3ESAS
9UIH A1T!1I! TITT!1

O)SERVAT(RIO CONTECSI B CRIA78O E IMPLEMENTA78O% AN9LISE &A
&INLMICA CIENTI#ICA ALCAN7A&A E MONITORAMENTO &O IMPACTO &O
EVENTO EM NAVEL NACIONAL E INTERNACIONAL
"A3ICI C3ISTI1E G3A"AC.!
SA4ATA

69:

T!34S.!)S

May 28th
28 de Maio

-OR+SHOP
<Dh;;-<Nh@;

A MISS8O &A TECNOLO$IA
(A9DE"A3 TN SETHE3
May 29th
29 de Maio

-OR+SHOP
<Dh;;-<Nh@;
IMPLANTA78O/MI$RA78O &E PLATA#ORMAS ELETR0NICAS &E E&ITORA78O &E
PERI(&ICOS CIENTA#ICOS% MOVIMENTO EM #AVOR &O ACESSO LIVRE A
IN#ORMA78O CIENTA#ICA

(ICT!3 ;3EITAS DE AHE3ED!
5A33!S
EDS!1 9UIH 3ICCI!
"A3ICI C3ISTI1E SA4ATA
INTELI$KNCIA &E MERCA&O

)3!;N D3N GE!3GE 9EA9 =A"I9

70:

)!STE3 )!STE3 Session / Sess'o de )&ster 0 Gradua'o

TemaC Educa'o e )es:uisa
May 28th
28 de Maio

13h45 15h45
1J- POSTER

Chair |
Moderador:

Prof. &ENIS
ALVES
&ISCRETA <.;% AM)IENTE COMP!TACIONAL &E
APREN&I*A$EM &E MATEM9TICA &ISCRETA

)3!;N "SN =E;;E3S!1 5IA=!1E
C3.ISTIA1 3A).AE9
=!1ATAS (I1ICIUS SA9ES DE !9I(EI3A
A TEORIA &E $RA#OS NA M2SICA CL9SSICA E ER!&ITA

)3!;N "SN =E;;E3S!1 5IA=!1E
53U1A CA3!9I1A DE A9"EIDA G!"ES
&ICA% &ISPOSITIVO PARA INTERA78O &E COM!NICA78O
A!MENTATIVA

)3!;N "SN "B3I! ;E33EI3A DA C!STA
!(IDI! =!SE ;3A1CISC!
)AT3ICIA 1AHA3E ;!1SECA "!TTA
&ISPLA" )RAILLE

)3!;N 3!D3IG! DI1IH
!(IDI! =!SE ;3A1CISC!
(IT!3 .UG! 1!GUEI3A D!S SA1T!S
E'-COM)ATENTES E TEORIA &E $RA#OS% OTIMI*A78O &E
CAMINHOS PARA VISITA78O &E T2M!LOS &E HER(IS NO
CEMIT/RIO &E ITAPETININ$A

)3!;N "SN =E;;E3S!1 5IA=!1E
AI3ES).G )A1T!=! (I!TT!
ST!&" O# THE SHARES ON SOCIAL AN& ENVIRONMENTAL
RESPONSI)ILIT" O# LISTE& COMPANIES NINTH NE- MAR+ET

G3AHIE9A !STE G3AHIA1!
(A9E3IA 3UEDA E9IAS S)E3S
A1T!1I! CA39!S GIU9IA1I
A1D3EA 4ASS!U; )IHHIA1TT!
T.E9 AUGUST! "!1TEI3!
PAINEL A POP!LARI*A78O &A CIKNCIA A1A 1E9!

71:

TemaC Deseno%imento Tecno%agico
May 28th
28 de Maio

16h 18h
2J - POSTER

Chair |
Moderador:

Prof. &ENIS
ALVES
A!TOMATI*A78O &E LI'EIRAS COM COLETA SELETIVA

)3!;N E1GN "SN "A3CUS (I1ICIUS 53A1C! DE S!UHA
9E!1A3D! ;E9I)E ;A3IA D! A"A3A9
PRO1ETO $IAC% $ERENCIA&OR INTE$RA&O &E
A)ASTECIMENTO E CONTROLE

EHAIAS 3!D3IGUES D!S SA1T!S
PETS APP%APLICATIVO MO)ILE PARA A&O78O E CRIA78O &E
ANIMAIS &E ESTIMA78O

)3!;AN ES)N A1D3EIA 3!D3IGUES CASA3E
9A3ISSA !9I(EI3A SI"JES
TAG1E A9"EIDA DA C!1CEIAD!
SA"A3A 3AC.ED S!UHA
;E9I)E AUGUST! "!DEST!

APLICATIVO CLO!& SHOP. INTE$RAN&O O CLIENTE AOS
SERVI7OS &O SHOPPIN$% ALIMENTA78O, LOCALI*A78O E
COMPRAS. T!&O EM S!A M8OO

)3!;N "EN "A3CUS (I1ICIUS 53A1C! DE S!UHA
DA1I9! 3E1A1 "AC.AD! 7UEI3!H
EDUA3D! .IDE4I 1AGATA
9UCAS S!UHA DE !9I(EI3A

COTA$RO% APLICATIVO PARA CONS!LTA &E COTA7JES
A$ROPEC!9RIAS

)3!;N ES)N DA1I9! 3UG G!"ES
3!D3IG! A9(ES DA SI9(A
#IEL&PLAN% APLICATIVO PARA $ERENCIAMENTO &E CENTRO
ESPORTIVO

)3!;N ES)N DA1I9! 3UG G!"ES
;A5IA1A )AU9A DE G!ES
RCO-% APLICATIVO PARA ACESSO 9 IN#ORMA7JES SO)RE
ANIMAIS EM E'POSI7JES E LEILJES

I(A1 3!D3IGUES DE CA"A3G!
9EA1D3! 4I"U3A 3!D3IGUES DE "!3AES
9IDIA E9IHA SI7UEI3A )A1IS
9UIH .E13I7UE "AC.AD! "E99!
SPARA B S!A VI&A N8O ESPERAO SISTEMA )ASEA&O EM
INTELI$KNCIA ARTI#ICIAL PARA ENCAMINHAMENTO &E
RES$ATE

)3!;N "SN "A3CE9! D!S SA1T!S SI9(E3I!
DA1I9! 3E1A1 "AC.AD! 7UEI3!H
GIU9IA1! AUGUST! HACA3IAS
CA39!S 9UIH ;E33EI3A 1ET!
72:

AN1O APP% APLICATIVO PARA S!PERVIS8O &E CRIAN7AS E
ANIMAIS &E ESTIMA78O.

"A3CUS (E1ICIUS 53A1C! DE S!UHA
=E;;E3S!1 1U1ES DE )AI(A
;A5IA1A )AU9A DE G!ES

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