Cuc thi sc p qua nh dnh cho cc c gi tr t 18 n

25 tui, nhm tn vinh v p ca cc thiu n cng ti

nng v s sng to ca cc nhip nh gia.
600 b nh d thi, 300 b nh c ng ti.
m chung kt ti Du thuyn Bhaya
Vnh H Long
Miss Ngi Sao 2010: Phm T Quyn
Nh ti tr:
Pica Lela, Nem, Za
Belas Spa, Kanebo v Vit Thy
khi 1: Dim My
khi 2: Diu Linh
Hng trm bc nh vi
nhng phong cch khc bit
c thc hin bi ekip nhip nh
chuyn nghip
Miss Ngi Sao 2012 c nh gi l chng trnh thi nh c t chc bi mt n v bo in t
thnh cng nht t trc n nay. Nhng hot ng ca chng trnh thu ht rt nhiu s ch
ca d lun, gii truyn thng
Hn 1.200 b nh tham gia
S lng nh ng ti 672 b
Vng chung kt n tng
ko di 10 ngy:
Chp nh ngoi cnh
& thi ti nng ti
Palm Garden Resort
Hi An
m chung kt n tng ti White Palace TP HCM
Pht ng quang ca Miss
Ngi sao 2012 Bch Khanh
Cng khi Thy My, H Mjn
m chung kt n tng ti White Palace TP HCM
Nhng nhn vt ni ting trong
lng gii tr cng c mt v ng
hnh cng thng hiu ca nh ti
tr
Khn phng sang trng cng
1.200 khch mi
Chuyn trang c thit k ring v duy tr ngay c khi s kin kt
thc cng logo ca nh ti tr.
Cc hot ng truyn thng ca Miss Ngi sao 2012
Trong thi gian din ra long pageviews trung bnh ca Ngoisao l
hn 9.000.0000 mi ngy. Chuyn trang Miss Ngoisao t 760.000
pageviews/ngy, trong ngy c lng truy cp cao nht l 1,5 triu
pageviews.
H thng Banner truyn thng cho Miss Ngi sao 2012 cng logo
ca nhng nh ti tr xut hin trn VnExpress, Ngoisao.net, Sohoa,
iOne, Gamethu, Ngi Lao ng, Pcworld
Thng tin v cuc thi cng cc tin bn l km thng tin ca nh ti tr
c ng ti trn h thng bo in t VnExpress v c rt nhiu
trang tin khc ng ti li (trn 50 bi bo ng ti chnh thc)
Fanpage trn
Facebook lan ta
thng tin ca
chng trnh
Thnh phn ban gimkho:
Nhip nh gia hng u: Quc Huy, L V Ph Hng, Nguyn Long.
Hun luyn, o to: Ngi mu Thy Hng Thy Hnh (Cng ty
Elite)
Hoa hu Mai Phng Thy
Ngi mu Thanh Hng
Hoa hu Jennifer Phm
Vng s tuyn
Thi gian 5 tun
Th sinh gi nh d thi. Mi
tun s chn ra 6 b nh p (5 b
do BTC chn v 1 b t bnh
chn SMS cao nht)
T 30 th sinh, Ban Gim kho s
phng vn chn ra 24 th sinh
vo vng chung kt.
Vng bn kt:
Tng th sinh tham gia: 24
Thi gian 2 tun
Th sinh s thc hin clip, gii
thiu bn thn km theo mt a
im ni bt.
Vng chung kt:
Thi gian 2 tun
Chp nh ngoi cnh (d kin ti
Nha Trang)
Thi ti nng v trnh din trong
m Chung kt ti TP HCM
C cu gii thng Miss Ngi sao 2013:
Miss Ngi sao
khi 1 khi 2
Miss n
tng
Miss Yu
thch
Miss Phong
cch
Miss Ti
nng
Miss bnh
chn SMS
L trnh truyn thng:
Trc s kin:
Mc ch: Thu ht cng ng ng k
Hnh thc:
Chui bi trn Ngi sao: Miss Ngi sao ngy y v
by gi
Bi vit trn VnExpress:
Thnh cng sau nhng cuc thi nhan sc.
Cng b cuc thi Miss Ngi sao 2013
Th l
Gii thng
Thng co t BTC
Cc hot ng Social b tr trn Fanpage Ngi
sao (Facebook) v nhng fanpage m rng
L trnh truyn thng:
Trong thi gian din ra cuc thi:
Thng tin n c gi v tng th sinh tham d
Miss Ngi Sao thng qua cc tin nh, Clip v
thng tin bn l.
Video clip gii thiu lot Miss Ngi sao thng qua
mt ca khc vui nhn c kh nng lan ta trn cc
phng tin truyn thng x hi.
Hot ng Miss ngi sao:
T chc hot ng tnh nguyn v mi
trng (nht rc bi bin, vn ng cng
ng)
Thc hin cng tc t thin ti nhng a
phng c nhiu hon cnh kh khn.
Sau m chung kt:
Cc con s
Hu trng cuc thi
Cc knh truyn thng:
Knh truyn thng b tr:
Truyn hnh:
Knh truyn thng chnh:
Thng hiu v hnh nh Nh ti tr s ng hnh cng cc hot ng ca gii
tr c bit l gii ngh s ni ting, nhip nh gia, ngi mu v cc phng
tin truyn thng
Logo xut hin trn backdrop
trong m chung kt cng cc
ngi sao showbiz
Thng hiu c nhc n
trong m chung kt trao gii
Logo v tn thng
hiu ca nh ti tr s
xut hin ti tt c cc
cng c truyn thng
cho s kin trn h
thng bo in t
VnExpress (Banner
qung co, cc bi vit
v chng trnh)
Thng hiu xut hin
trn cc n phm phc
v cho s kin (V mi,
bandroll , standee)
Hng mc Vng Bc ng
Mc ti tr 1.200.000.000 900.000.000 500.000.000
S lng 1 2 3
Ti tr sn phmti a 20% 15%
Qung co trn chuyn mc Back ground Large logo 1 Large logo 2
Logo nh danh ti tr x x x
Thng hiu di tin bi 800 bi x x x
Hot ng ng hnh Ton chng trnh Bn kt
Hnh nh trn backdrop, ti liu in n,
banner
x x x
Xut hin trong m trao gii x x x
Xut hin hnh nh sn phm trong
chng trnh
Ton chng trnh Bn kt Bn kt
Trao gii v cmn x x x
Qung co trn One TV x
Quyn li qung co banner 360.000.000 270.000.000 150.000.000
MT S LU
Vi cng mt hng mc quyn li th s u tin v tr kch thc theo th t vng
bc ng
Sn phm ti tr c s dng lm gii thng cho th sinh tham gia
c nh danh n v ti tr ca chng trnh v c s dng danh v ny
cho cc hot ng tip th ca mnh.
Cc hot ng ng hnh v xut hin hnh nh sn phm thng hiu trong
chng trnh phi c s thng nht vi ban t chc v kch bn ca chng
trnh.
Quyn li qung co ca nh ti tr: c la chn cc v tr qung co trn h
thng website ca FPT c lit k cng bn cho ti tr ny. Thi gian s
dng cc dch v trong nm 2013