2014 Redondo Beach Chamber of Commerce & Visitors Bureau
Marketing Manager Develop and manage a year-round destination marketing program for the Redondo Beach Chamber of Commerce & Visitors Bureau. Responsible for proactive public relations program that includes advertising, website, social media, collateral content, special events, public rela- tions partnerships and research for the tourism component of the Redondo Beach Chamber & Visitors Bureau. Lead the Visitors Bureau Committee in short and long term planning within the allocated budget of $350,000. Increased Facebook fans by 60% in 4 months; write content for all Social Media Platforms. Develop and implement cooperative marketing programs with member business partners. Create and launch new programs and promotions to establish Redondo Beach in the minds of consumers positioning Redondo Beach as a year-round destination. Conduct research to determine economic impact, demographics, and effectiveness of the Visitors Bureaus programs.
2012 Goodwill Southern California Marketing Manager Marketed Goodwill Southern Californias services to local businesses. Collaborated with programs to provide content for a variety of communication channels including email blasts, flyers, outreach material, online content, and video. Developed and designed professional marketing collateral to ensure proper communication of Goodwills mission, vision and strategic goals to the public. Wrote press releases, built and maintained media relationships with news entities. 2004 English Language Institute / China, (ELIC) Marketing Manager ELIC is a U.S. based non-profit organization, is one of the first and largest organizations placing English teachers in Southeast Asia and China. Developed and implemented marketing communications program for this international organization. Managed all aspects of marketing, including designing publications and advertising, media relations, public information, and special events and projects. Managed a staff of four handling administrative operations for local office, such as acquir- ing travel visas to China, Mongolia, and Tibet for Canadian personnel. Analyzed and created financial reports and budgets. Represented University Programs via presentations on college campuses, churches, con- ventions, and seminars. Conducted dynamic and enjoyable training in relationship building and product knowledge for both clients and internal staff. Danielle Dutsch + SOCIAL CHANNELS 0 danielledutsch@yahoo.com 1 623.398.4259 f www.facebook.com/danielle.dutsch t twitter.com/DanielleDutsch1 l www.linkedin.com/danielle-dutsch mPROFESSIONAL
Account Management Z Z Z Z Z Z Z Z Z Z Z Z Z Partner Relationship Building & Management Z Z Z Z Z Z Z Z Z Z Z Z Z Advertising & Media Planning Z Z Z Z Z Z Z Z Z Z Z Z Z Sweepstakes & Giveaway Promotions Z Z Z Z Z Z Z Z Z Z Z Z Z Consumer Retention Programs Z Z Z Z Z Z Z Z Z Z Z Z Z InStore Retail Promotions Z Z Z Z Z Z Z Z Z Z Z Z Z On Air & Online Promotions Z Z Z Z Z Z Z Z Z Z Z Z Z Photoshop Z Z Z Z Z Z Z Z Z Z Z Z Z Adobe InDesign Z Z Z Z Z Z Z Z Z Z Z Z Z WordPress Z Z Z Z Z Z Z Z Z Z Z Z Z Adobe Illustrator Z Z Z Z Z Z Z Z Z Z Z Z Z PowerPoint Z Z Z Z Z Z Z Z Z Z Z Z Z MSWord Z Z Z Z Z Z Z Z Z Z Z Z Z Excel Z Z Z Z Z Z Z Z Z Z 2 Work & Experience 2002 Greater Phoenix Convention & Visitors Bureau; Phoenix, Arizona Multi-Cultural Sales & Programs Manager The Greater Phoenix Convention & Visitors Bureau (GPCVB) is a non-profit organization that markets the metropolitan Phoenix area as a year-round convention and visitor destination. Responsible for managing various multi-cultural sales and community programs to develop and promote Greater Phoenix as a premier multi-cultural destination in the U.S. Managed multi-cultural sales efforts to book ethnic group business to Greater Phoenix. This includes the development of welcome receptions, Familiarization Tours and site inspections for clients. Managed the advisory efforts of the GPCVB Multi-Cultural and Arts Foundation (MCAF) toward the integration and execution of the multi-cultural affairs initiative within the com- munity. Served as Editor-in-Chief, wrote, managed, updated and maintained Cultural Exchange, the GPCVBs quarterly newsletter utilized to educate the Greater Phoenix community and clients about local multi-cultural events, sales activity, market trends, and demographics. Create educational opportunities for the GPCVB staff, hospitality industry and community at-large that attracted and met the needs of the emerging ethnic meetings and leisure markets. Web Site Management, Design and Multimedia Responsibilities included working with various departments within the Bureau to ensure relevant online content. Managed two web site redesigns, which involved complete new look & feels, FLASH splash page development and strategic site architectural dissemination of online information. Produced an interactive CD/ROM promoting Greater Phoenix as a vacation destination for meeting planners and leisure travelers. Production involved writing scripts, art directing CD/ROM packaging and selecting vendors and printers for mass replication. Interfaced with all levels of management and departments including Marketing, Visitor Services and Convention & Tourism Sales. Maintained outside relationships with vendors and Bureau members. Managed online marketing campaigns appearing on AOL, Travelocity, CitySearch.com Match.com, and Southwest Airlines. Wrote all copy for banner and text advertising. Developed online marketing campaigns by organizing online weekend getaway contests with hotels, airlines and car rental agencies. Additionally, managed database driven web pages, including e-postcards and e-mail blasts. Managed annual forecasts for online marketing, web development and electronic media budgets. 2 ABOUT ME
Youll find me dabbling in articles, blog posts, social media, newsletters and much more, putting a creative twist on anything I get my hands on. Armed with my MBA, I am ready to tackle your marketing initiatives and be a part of the team that drives your organization. Im an experienced marketing manager that knows how to create a plan, imple- ment it and manage projects while working within a reasonable budget to help businesses reach their target audience. 5 PLACES LIVED AND
K MORE WORK EXPERIENCE Wrote articles and conducted interviews for the Phoenix New Times, a subsidiary of the Village Voice Marketing Coordinator for the State of Californias Employment Development Department, where I conceived and executed marketing strategies that increased the Annual Dodger Stadium Job Fairs profitability by 50%. Garnered over 104 employers to participate during one of the Californias greatest recession eras. jVANCOUVER jCHINA THAILAND LAOS jTURKEY FRANCE ITALY GERMANY jBORA BORA, TAHITI ( TRAVELED Danielle Dutsch + SOCIAL CHANNELS 0 danielledutsch@yahoo.com 1 623.398.4259 f www.facebook.com/danielle.dutsch t twitter.com/DanielleDutsch1 l www.linkedin.com/danielle-dutsch