ENTREPRENEUR AND ENTREPRENEURSHIP IN ACTION

FUBU- For Us By US. As one of the New York areas to!- rate" !r#$ate%y he%" &o'!an#es(
FUBU 'akes tren"y s!ortswear that a!!ea%s to a !art#&)%ar &ross se&t#on of A'er#&as yo)th.
Day'on" *ohn( FUBUs &)rrent Pres#"ent an" CEO( starte" the &o'!any #n +,,- #n the
.ase'ent of h#s ho'e #n Ho%%#s( /)eens( New York. H#!-ho! street fash#on was 0)st .e&o'#n1
!o!)%ar( an" wh#%e sho!!#n1 for a !art#&)%ar sty%e of hat( Day'on" rea%#2e" that no ne#1h.orhoo"
reta#% sho!s ha" e3a&t%y what he was %ook#n1 for. So he "#" what 'any entre!rene)rs "o when
they &ant f#n" a !ro")&t or ser$#&e they want- he "e&#"e" to 'ake an" se%% h#s own.
Day'on" 'ort1a1e" h#s ho'e for 4+55(555 an" t)rne" to a 1ro)! of ne#1h.orhoo" fr#en"s who
share" h#s $#s#on. Ca%%#n1 the'se%$es Tea' FUBU( the 1ro)! fr#en"s t)rne" ha%f of *ohns ho)se
#nto a fa&tory to 'ake fash#ona.%e street-w#se t#e to! hats.
Fro' that 'o"est .e1#nn#n1( FUBU #s now a fash#on e'!#re w#th ann)a% sa%es of #ts
o$ers#2e" sh#rts( %eather 0a&kets( .a11y 0eans( an" other &oo% &%othes est#'ate" 4675 '#%%#on. As a
'a0or #nno$ator an" %ea"er #n the yo)th 'arket( FUBU has a sa$$y &%#ente%e an" a sa$$y
entre!rene)r#a% tea'. In fa&t( FUBU #s &ont#n)#n1 #ts entre!rene)r#a% tra"#t#on as #t 'akes a 'a0or
!)sh #nto on%#ne reta#%#n1 an" FB Enterta#n'ent( a f)%%-f%e"1e" enterta#n'ent &o'!any #n&%)"#n1
a re&or" %a.e%8FUBU Re&or"s9
+. Is entre!rene)rsh#! e$#"ent #n Day'on" *ohns story:. E3!%a#n
-. Is FUBU an e3a'!%e of S&h)'!eters &reat#$e "estr)&t#on: ;hy or why not:
6. P)t yo)rse%f #n *ohns shoes( an" "es&r#.e what yo) #n#t#a%%y ha" to "o as an entre!rene)r
an" what yo) "o now #n yo)r ro%e as an entre!rene)r 8h#nt< T#''ons 'o"e%9