As per Aamir Khan’s personal preference and recommendation, UNICEF finally chose McCann for developing the creative framework for the campaign. The same was fixed between Secretary, Ministry of Women and Child Development and Country representative of UNICEF in their meet on 11th April in Mumbai (infact much before.) and later the project was executed through a tri-partite agreement between Aamir Khan, UNICEF and McCann Wordgroup.
As per Aamir Khan’s personal preference and recommendation, UNICEF finally chose McCann for developing the creative framework for the campaign. The same was fixed between Secretary, Ministry of Women and Child Development and Country representative of UNICEF in their meet on 11th April in Mumbai (infact much before.) and later the project was executed through a tri-partite agreement between Aamir Khan, UNICEF and McCann Wordgroup.
As per Aamir Khan’s personal preference and recommendation, UNICEF finally chose McCann for developing the creative framework for the campaign. The same was fixed between Secretary, Ministry of Women and Child Development and Country representative of UNICEF in their meet on 11th April in Mumbai (infact much before.) and later the project was executed through a tri-partite agreement between Aamir Khan, UNICEF and McCann Wordgroup.