The document outlines an assignment for students in an entrepreneurship class to create a business plan. It explains that students must first write a 250-word abstract summarizing their business idea or concept, including the product or service, customer needs, and market environment. After the abstract is approved, students will conduct research to develop a full business plan following the elements in the textbook, including an executive summary, company information, financial plan, and appendix. The business plan represents the culmination of the course materials and is worth 80 points, with the abstract being worth 10 points and due first before the full plan is due at the end of the semester.
The document outlines an assignment for students in an entrepreneurship class to create a business plan. It explains that students must first write a 250-word abstract summarizing their business idea or concept, including the product or service, customer needs, and market environment. After the abstract is approved, students will conduct research to develop a full business plan following the elements in the textbook, including an executive summary, company information, financial plan, and appendix. The business plan represents the culmination of the course materials and is worth 80 points, with the abstract being worth 10 points and due first before the full plan is due at the end of the semester.
The document outlines an assignment for students in an entrepreneurship class to create a business plan. It explains that students must first write a 250-word abstract summarizing their business idea or concept, including the product or service, customer needs, and market environment. After the abstract is approved, students will conduct research to develop a full business plan following the elements in the textbook, including an executive summary, company information, financial plan, and appendix. The business plan represents the culmination of the course materials and is worth 80 points, with the abstract being worth 10 points and due first before the full plan is due at the end of the semester.
MGT 487: Entrepreneurism and Small Business Management
Each student in the class is responsible for creating a written Business Plan. The elements and content of the Business Plan are covered in Chapter 4 of the textbook. So, please read this chapter carefully.
The process of writing the Business Plan begins with the Abstract that provides a brief description (approximately 250 words) of the business idea or concept for a start-up venture. The Abstract should highlight the main features of a product or service, the user need or problem that is addressed, and the essentials of the market environment. Once the Abstract is submitted and approved, students should begin the research needed to develop and complete the Business according to the elements described in the textbook. Cover Page Table of Contents Executive Summary (or Abstract) Company Information Environmental and Industry Analysis Product(s) or Service (s) Marketing research and Evaluation Manufacturing and Operations Plan Management Team Timeline Critical Risks and Assumptions Benefits to the Community Exit Strategy Financial Plan Appendix A spreadsheet for financial projections template is provided if you wish to use it for creating financial statements.
This research will necessarily encompass the functional areas such as accounting, finance, economics, management and marketing. Ethical and international considerations are also germane to the analysis for the Business Plan. The written Business Plan represents the culmination of the material and information in the course.
Reading Assignment: Hatten, Chapter 4 Business Plan Abstract = 10 points Due: Tuesday, April 9 Business Plan = 80 points Due: Tuesday, May 21