ADVERTISING

What type of advertising will you use

to meet this objective, where will it
be placed, how often will it run, etc

SPECIAL EVENTS
What special events will you do that
will help you meet this objective.
(e.g. fashion shows, demonstrations,
concerts, etc)

FASHION PROMOTION PLAN

OBJECTIVE

DISPLAY AND VISUAL

MERCHANDISING
(both interior and exterior)
What will the inside and outside of
your store look like during the time of
this promotion plan that will help you
meet this objective.

PUBLICITY
What type of media kits, publicity
materials and press releases will you
send out, who will you send it out to
in order to help you meet this
objective

OTHER IN STORE ACTIVITIES

(example: motivating sales associates,
incentives, in-store promotions). You
will need at least one in-store activity
aimed at employees and at least one
aimed at customers which will help
you meet this objective.