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Faculty of Social Science, Arts and Humanities

Bachelor of Creative Multimedia (Honours) in Multimedia Design
YEAR 2


Title: Social media and how it changes the world
BHMD 3424 WEB TECHNOLOGY
Assignment 1 Research Essay






GROUP NAME ID
O2RML3 LOOI CHEAH SIN 13WHR11465
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1.0 Introduction
In this recent years, it was observed that the social media is become an important role to change
the lifestyle of the society nowadays. People is put their attention on the social media and make
the variety of social media as an important platform to interact with each other. In the meanwhile,
social media is the platform and tools that people used to share the ideas, experience and
perspective with each other. However, Social media has become parts of the life among the
youth todays. It is also important to community especially for youth as it allow them connected
with the world to sharing their daily life and ideas. The Social Networking site (SNS) is one of
main factor which influence the youth through the various forms of social media. The site which
is allowing the interaction among the social is consider as the social media site. It is including the
social Networking sites such as Facebook, twitter, YouTube and others. The social sites such as
Facebook are claimed that it had 800 million of active users around the world and half the
number of the Facebook users is log in every day. It became the popular trend of the Social
media. Besides that, through the research, it found out that there is 22% of teenagers always log
in their social media sites such as Facebook more than 10 times per day. The youth are motivated
to join these social sites to keep strong ties with friends and to strengthen ties with new
acquaintances, but not so much to meet new people online (Acquisti & Gross, 2006; Ellison,
Steinfield, & Lampe, 2007).


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Figure 1-teens and young adults converge in enthusiam for SNS
From the figure 1 above, it shown that the usage of social networking sites is drop dramatically
by age. It is proved that the important of how social networking sites impact to youth.
Moreover, Social networking sites also play an important role as an education tools which can
help to communicate and educate the youth in the more interesting ways. Although there are
many social networking sites provided such as Friendster, MySpace, but Facebook was still
considered as the leading social networking site among the college or university students.
(Educause, 2006; Ellison, Steinfield, & Lampe,2007; Kolek & Saunders, 2008; Madge, Meek,
Wellens, & Hooley, 2009; Stutzman,2006; Tong, Van Der Heide, Langwell, & Walther, 2008).It
is an efficient way to use the social networking sites to educate the youth since through those
social media programs ,it can allowed the youth to gather for exchange ideas and collaborate
with their assignments outside of their class .But the way ,it also comes out some negative
impact of those social sites for the educators and students as some of them feel that it could
invasion of their privacy.
Furthermore, with the development of social media in the world, it had brought some of the
negative impact to world which there are some risks had been highlighted by social networking
sites. Social sites become a tool to place the youth in the danger position .The risk of social
media is include the cases such as online harassment ,cyber bullying ,privacy leakage and others.
In case, Cyber Bullying is one of the serious risks that cannot be ignored among the youth as it
was reach a big number of victim without any significant punishment. The problem of Cyber
bullying is slowly increasing among the world. Most of the young teenagers is the culprit of
using the social media platform to send text, images and other forms of threats, shame
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Humiliation, harassment, and mental torture or hurt other children. This kind of negative impact
will be happens as most of them are still not clearly understanding that the purpose and function
of using those social sites in the correct way.
2.0 Method of Literature Selection
From the research, researcher was get the information from an electronic database search was
conducted through Taylor & Francis Group. Keywords find through the database is: Social
media, social networking sites, trend, challenge, impact to youth, positive, negative, education,
Facebook, cyber bullying. Searches also conducted on Google scholar and Tarcuc ACM digital
library. Only articles published in the past 10 years are used. Three articles referenced were
selected based on their relevance to the subject of this article.
3.0 Pros and Cons of social media Changes the World
According to the boyd ,(2007); Davidson& Martellozzo ,(2008), it is clear to stated that positive
and negative of the social networking sites(SNS) and other social media platform influence the
peoples life such as the work, family, education etc. But, it is proved that the use of Social
networking sites has become a very popular means of peer-to-peer communication especially
among the young people ( Martellozzo, 2012) .The social networking sites such as Facebook,
MySpace and Google plus which can enables the teens to access the information in a way that
the previous generation would not thought possible. Moreover, Facebook is rise in popularity
among the world because it offering the opportunity for people to interact with each other and
share the information.
Besides that, through the research from the researcher, (Hew, KF & Cheung, WS, 2012), they
summaries that the social networking sites especially Facebook is a very useful and it is attract
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the researchers and educators. Facebook be commented that it can be an effective tool of
education because it can offer academic benefits to both teachers and students. (Munoz and
Towner, 2009) From the aspect of students, they can use the social sites to discuss their group
project or assignment instead the teachers can contact their students with regard to some of the
useful coursework links. In additional, to support this point, through the researchers Mazer,
Murphy, and Simonds (2007) ,they also proved that there is increasing of using the Facebook by
teachers not only the students because believed that it can give the motivation and affective
learning compare than learning in face-to-face classroom environment.
Furthermore, Selwyn (2007) ,noted that Facebook is the social networking sites which its
attractiveness can let students interact with the education more easily in an informal way.
Although the research committed that Facebook was most important for social purpose. In
secondary, it is for the informal learning purpose. Students uses Facebook for contract with their
college friends by organize the group meetings for an revision or project work purpose not only
make those just an social sites .In the research got a students who is still studying say that
messaging to arrange work with other students not just social.
In the other hand, based on the journal of (Tanja,EB, 2009) ,it also got mention out that the
aspect of tutor and lecturers attempting to engage with students using Facebook. They think that
teaching through the social networking sites can help to break down the bridge and obstacle
between themselves and students. Duboff, (2007).As social networking sites was give the benefit
to the tutor, the company named as Lookabee had created the platform for tutor so that they can
create their own Facebook application which let them interact with the students. It save the time
of tutor as it is space that tutor used for distribute the school documents (Nicole,2007) .Facebook
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be explained as a shared space and it also an education tool to break the traditional power level
between the tutor and their students.
According on Mason (2008), said that young teenagers are usually taking place in the medium of
cyber bullying. Cyber bullies is out of control on bullying as Cyber bullying can remain faceless
so that they would not feel fear on any punishment for taking place in those kind of bad action.
Cyber bullying almost will appears in the social networking sites such as Facebook because
facebook is a place that is freedom to speech. Bullies are lack of realize on consequences of their
action, they cannot understand the pain of people who is being bully. So that, Cyber bullying
should be prevented as it is listed as a serious social problem, this can cause the long-term
psychological damage among the teens. Withdrawal from school activities, school absence, and
school failure, to eating disorders, substance abuse, depression, and even suicide is the
consequences of the long-term cyber bullying. ( Chibbaro, 2007).
4.0 Conclusion
In the conclusion, i strongly agreed that social media is important and it can change the world
through both of the positive or negative way. Social networking sites (SNS) are the main
medium of social media that bring the impact to the world as it is widely used among the
people .The positive impact of social media include bring the improvement to the education,
economic, awareness of healthy and so on .For education, Students are preferred their
tutor/lecturer to use the social networking sites for learning and teaching. Besides, the social also
bring the negative impact such as cyber bullying .It is become the serious problem that caused by
the social media, it should be take attention from the society as the problem of teenagers on
youth cyber bullying will cause great psychological shadow to them. Increasing those kind of
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cases can makes the world lack of harmony. Lastly, researcher was strong agreed that social
media is an effective medium which can change the world in Pros and Cons way.
5.0 Referencing
Acquisti, A & Gross, R 2006, imagined communities: Awareness, information sharing, and
privacy on the Facebook. In Proceedings of 6th Workshop on Privacy Enhancing Technologies,
pp. 3658.
Beale, AV & Hall, KR 2007,Cyberbullying: What schools administrators (and parents) can do.,
The ClearingHouse, pp.812.
Boyd, d 2007, Social network sites: Public, private, or what?, Knowledge Tree, viewed in
8June 2014,< http://kt.flexiblelearning.net.au/tkt2007/?page_id=28/>
Chibbaro, JS 2007,School counselors and the cyberbully: Interventions and implications.
Professional School Counseling, vol.11, pp.6568.
Davidson, J & Martellozzo, E 2008b, Policing the Internet: Protecting vulnerable
children from sex offenders in cyberspace, Police Investigations Police Practice &
Research: An International Journal, vol .9, no. 4, pp. 277289.
Davidson, J& Martellozzo , E 2013, Exploring young peoples use of social networkinig sites
and digital media in the internet safety context, information,communication &society , Vol. 16,
No. 9, pp. 14561476.
Duboff, J 2007, Poke your prof: Faculty discovers thefacebook.com. Yale Daily News, 24
March, 2014, < http://www.yaledailynews.com/articles/view/13706/>
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Hew, KF & Cheung, WS 2012, Use of Facebook: A case study of Singapore students
experience, Asia Pacific Journal of Education, vol.32,No.2, pp.181-196.
Martellozzo, E 2012, Online Child Sexual Abuse: Grooming, Policing and Child Protection
in a Multi-Media World ,pp.1-184.
Madge, C, Meek, J,Wellens, J & Hooley, T 2009, Facebook, social integration and informal
learning at university: It is more for socializing and talking to friends about work than for
actually doing work, Learning, Media and Technology, vol. 34, no.2, pp. 141-155.
Mason, KL 2008 , Cyberbullying:Apreliminary assessment for school personnel. Psychology in
the Schools,vol. 45, pp. 323348.
Mazer, JP , Murphy, RE and Simonds, CJ 2007, Ill see you on Facebook: The effects of
computer mediated teacher self-disclosure on student motivation, affective learning, and
classroom climate, Communication Education, vol.56,no.1,pp.117.
Munoz, C & Towner, T 2009,Opening Facebook: How to use Facebook in the college
classroom, Proceedings of Society for Information Technology & Teacher Education
International Conference , pp. 26232627.
Nicole, K 2007, Lookabees Facebook apps for teachers., viewed in 5 June ,2014,
<http://mashable.com/2007/10/01/lookabee/>
Selwyn, N 2007, Screw blackboard do it on Facebook!: An investigation of students
educational use of Facebook. , Facebook social research symposium ,viewed in 18June2014,
<http://www.scribd.com/doc/513958/>
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Snakenborg, J, Richard, VA & Robert, AG 2011,Cyberbullying: Prevention and Intervention to
Protect Our Children and Youth, Preventing School Failure: Alternative Education for Children
and Youth, vol.55, no.2, pp.88-95.
Tanja, EB 2009, Using online social networking for teaching and learning: Facebook use at the
University of Cape Town, Communicatio: South African Journal for Communication Theory
and Research, vol .35, No. 2, pp. 185-200.
6.0 Appendices
Figure 1:
Lenhart, A, Purcell, K, Smith, A & Zickuhr,K 2010, Social media and Young Adults: Social
media and mobile internet use among teens and young adults,pp.1-61.