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  • Brannigan Foods

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    Bhagyashree Ganatra
    2K views5 pages
    The document shows financial projections for Brannigan's Foods from 2011-2015. It includes worldwide and US soup division net sales, costs of goods sold, marketing/R&D/selling expenses, other expenses, and net earnings. Advertising and promotion expenses are broken out from the total marketing/selling expenses. Over time, net sales increase while costs rise and net earnings improve.

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    Marketing case study - Brannigan foods

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    The document shows financial projections for Brannigan's Foods from 2011-2015. It includes worldwide and US soup division net sales, costs of goods sold, marketing/R&D/selling expenses, other expenses, and net earnings. Advertising and promotion expenses are broken out from the total marketing/selling expenses. Over time, net sales increase while costs rise and net earnings improve.

    Copyright:

    © All Rights Reserved
    Download as XLSX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    2K views5 pages

    Brannigan Foods

    Uploaded by

    Bhagyashree Ganatra
    The document shows financial projections for Brannigan's Foods from 2011-2015. It includes worldwide and US soup division net sales, costs of goods sold, marketing/R&D/selling expenses, other expenses, and net earnings. Advertising and promotion expenses are broken out from the total marketing/selling expenses. Over time, net sales increase while costs rise and net earnings improve.

    Copyright:

    © All Rights Reserved
    Download as XLSX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 5

    Year

    Net sales of Brannigan's Foods worldwide


    Net Sales of US Soup Division
    Less:
    Cost of good sold
    Marketing, R&D, Selling Expenses
    Other expenses
    Net Earning
    Broken out of Mrketing and selling expenses
    Advertising and Promotion

    2011

    2012 E

    2013 E

    2013 Tipha

    7330
    3034

    7979
    2973

    8230
    2913

    8230
    2954

    1669
    425
    625
    315

    1635
    416
    627
    295

    1602
    408
    600
    303

    1625
    426
    620
    283

    189

    178

    170

    188

    Year

    2011

    2012

    2013

    2014

    2015

    Net sales of Brannigan's Foods worldwide


    Net Sales of US Soup Division
    Less:
    Cost of good sold
    Marketing, R&D, Selling Expenses
    Other expenses
    Net Earning
    Broken out of Mrketing and selling expenses
    Advertising and Promotion

    7330
    3034

    7979
    2973

    8230
    2913

    2856

    2799

    1669
    425
    625
    315

    1635
    1602
    416
    408
    627
    600
    295 311,88

    1570
    422
    600
    273

    1539
    422
    588
    260

    184

    184

    189

    178

    184

    2016

    2743
    1509
    423
    576
    247
    185

    Year

    2011

    2012

    2013

    2014

    2015

    Net sales of Brannigan's Foods worldwide


    Net Sales of US Soup Division
    Less:
    Cost of good sold
    Marketing, R&D, Selling Expenses
    Other expenses
    Net Earning
    Broken out of Mrketing and selling expenses
    Advertising and Promotion

    7330
    3034

    7979
    2973

    8230
    2913

    2856

    2799

    1669
    425
    625
    315

    1635
    416
    627
    295

    1602
    427
    612
    287

    1570
    423
    600
    287

    1539
    419
    588
    281

    189

    178

    189

    185

    181

    Year

    2011

    2012

    2013

    2014

    2015

    Net sales of Brannigan's Foods worldwide


    Net Sales of US Soup Division
    Less:
    Cost of good sold
    Marketing, R&D, Selling Expenses
    Other expenses
    Net Earning
    Broken out of Mrketing and selling expenses
    Advertising and Promotion

    7330
    3034

    7979
    2973

    8230
    3211

    3398

    3596

    1669
    425
    625
    315

    1635
    416
    627
    295

    1766
    447
    642
    356

    1869
    447
    714
    369

    1978
    447
    755
    416

    189

    178

    209

    209

    209

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