wearesocial.

sg @wearesocialsg 1 We Are Social

2014 ASIA-PACIFIC
DIGITAL OVERVIEW
WE ARE SOCIALS SNAPSHOT OF KEY DIGITAL DATA & STATISTICS
we
are
social

wearesocial.sg @wearesocialsg 2 We Are Social
COUNTRIES DETAILED IN THIS REPORT
01 AUSTRALIA 07 FI 13 MACAU 19 NEW ZEALAND 25 SOUTH KOREA
02 BANGLADESH 08 HONG KONG 14 MALAYSIA 20 NORTH KOREA 26 SRI LANKA
03 BHUTAN 09 INDIA 15 MALDIVES 21 PAKISTAN 27 TAIWAN
04 BRUNEI 10 INDONESIA 16 MONGOLIA 22 PAPUA NEW GUINEA 28 THAILAND
05 CAMBODIA 11 JAPAN 17 MYANMAR 23 PHILIPPINES 29 TIMOR-LESTE
06 CHINA 12 LAOS 18 NEPAL 24 SINGAPORE 30 VIETNAM
01
30
02
03
07
08
09
04
05
06
10
11
12
13
17
18
19
14
15
16
20
21
22
23
27
28
29
24
25
26
wearesocial.sg @wearesocialsg 3 We Are Social
IF YOUD LIKE HELP TRANSLATING THESE FINDINGS
INTO A POWERFUL SOCIAL STRATEGY, CONTACT US:
SAYHELLO@WEARESOCIAL.SG
@WEARESOCIALSG
+65 6423 1051
WEARESOCIAL.SG
wearesocial.sg @wearesocialsg 4 We Are Social
ASIA-PACIFIC REGIONAL OVERVIEW
wearesocial.sg @wearesocialsg 5 We Are Social
TOTAL POPULATION
INTERNET USERS
ACTIVE MOBILE SUBSCRIPTIONS
INTERNET PENETRATION
URBAN
MOBILE SUBSCRIPTION PENETRATION
GLOBAL DATA SNAPSHOT
JAN
2014
Sources: US Census Bureau, InternetWorldStats, CNNIC, IAMAI, Tencent, Facebook, Vkontakte, ITU, CIA
7,095,476,818
2,640,432,161
1,856,680,860
6,572,950,124
ACTIVE SOCIAL NETWORK USERS SOCIAL NETWORKING PENETRATION
RURAL
52% 48%
37%
26%
93%
wearesocial.sg @wearesocialsg 6 We Are Social
SHARE OF GLOBAL USERS
JAN
2014
Sources: US Census Bureau, InternetWorldStats, CNNIC, IAMAI, Tencent, Facebook, Vkontakte, ITU, CIA
NORTH AMERICA
5% 11%
11% 5%
CENTRAL AMERICA
3% 4%
3% 3%
SOUTH AMERICA
6% 10%
7% 8%
WESTERN EUROPE
6% 10%
12% 8%
CENTRAL &
EASTERN EUROPE
5% 6%
7% 7%
CENTRAL ASIA
2% 1%
1% 2%
EAST ASIA
22% 37%
29% 22%
SOUTH ASIA
23% 6%
11%
18%
MIDDLE EAST
4% 4%
4% 5%
AFRICA
16% 4%
8% 11%
OCEANIA
1% 1%
1% 1%
POPULATION
SOCIAL MEDIA USERS
INTERNET USERS
MOBILE SUBSCRIPTIONS
SOUTHEAST ASIA
9% 9%
7% 10%
wearesocial.sg @wearesocialsg 7 We Are Social
TOTAL POPULATION
INTERNET USERS
ACTIVE MOBILE SUBSCRIPTIONS
INTERNET PENETRATION
URBAN
MOBILE SUBSCRIPTION PENETRATION
ASIA-PACIFIC
3,882,702,949
1,255,745,291
969,583,240
3,347,580,701
ACTIVE SOCIAL NETWORK USERS SOCIAL NETWORKING PENETRATION
RURAL
JAN
2014
44% 56%
Sources: US Census Bureau, InternetWorldStats, CNNIC, IAMAI, Tencent, Facebook, Vkontakte, ITU, CIA
32%
25%
86%
wearesocial.sg @wearesocialsg 8 We Are Social
SHARE OF GLOBAL
POPULATION
SHARE OF GLOBAL
INTERNET USERS
SHARE OF GLOBAL
SOCIAL MEDIA USERS
SHARE OF GLOBAL
MOBILE USERS
JAN
2014
APAC GLOBAL SHARE
54.7% 47.5% 52.2% 47.6%
Sources: US Census Bureau, InternetWorldStats, CNNIC, IAMAI, Tencent, Facebook, Vkontakte, GSMA Intelligence
wearesocial.sg @wearesocialsg 9 We Are Social
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
Source: GSMA Intelligence
JAN
2014
3G
APAC: MOBILE CONTRACT TYPE
82% 18% 21%
wearesocial.sg @wearesocialsg 10 We Are Social
NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS
MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION
ACTIVE SOCIAL MEDIA
USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION
JAN
2014
Sources: US Census Bureau, ITU, Facebook
# #
APAC MOBILE INDICATORS
645M 16.6% 943M 24.3%
Sources: US Census Bureau, Tencent, Facebook, ITU

wearesocial.sg @wearesocialsg 11 We Are Social
TOTAL POPULATION
INTERNET USERS
ACTIVE MOBILE SUBSCRIPTIONS
INTERNET PENETRATION
URBAN
MOBILE SUBSCRIPTION PENETRATION
SOUTH ASIA
1,630,919,286
280,863,846
112,696,000
1,173,703,583
ACTIVE SOCIAL NETWORK USERS SOCIAL NETWORKING PENETRATION
RURAL
JAN
2014
31% 69%
72%
7%
17%
Sources: US Census Bureau, InternetWorldStats, IAMAI, Facebook, CIA Factbook
wearesocial.sg @wearesocialsg 12 We Are Social
NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS
MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION
ACTIVE SOCIAL MEDIA
USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION
JAN
2014
Sources: US Census Bureau, ITU, Facebook
# #
SOUTH ASIA MOBILE INDICATORS
61.8M 3.8% 89.1M 5.5%
wearesocial.sg @wearesocialsg 13 We Are Social
TOTAL POPULATION
INTERNET USERS
ACTIVE MOBILE SUBSCRIPTIONS
INTERNET PENETRATION
URBAN
MOBILE SUBSCRIPTION PENETRATION
EAST ASIA
1,584,806,482
756,093,363
678,728,200
1,451,087,957
ACTIVE SOCIAL NETWORK USERS SOCIAL NETWORKING PENETRATION
RURAL
JAN
2014
56%
48%
43%
92%
44%
Sources: US Census Bureau, InternetWorldStats, CNNIC, Facebook, Tencent, ITU
wearesocial.sg @wearesocialsg 14 We Are Social
NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS
MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION
ACTIVE SOCIAL MEDIA
USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION
JAN
2014
Sources: US Census Bureau, ITU, Facebook
# #
EAST ASIA MOBILE INDICATORS
444.8M 28.1% 707.4M 44.6%
wearesocial.sg @wearesocialsg 15 We Are Social
TOTAL POPULATION
INTERNET USERS
ACTIVE MOBILE SUBSCRIPTIONS
INTERNET PENETRATION
URBAN
MOBILE SUBSCRIPTION PENETRATION
SOUTHEAST ASIA
630,551,581
195,762,594
161,996,000
688,607,654
ACTIVE SOCIAL NETWORK USERS SOCIAL NETWORKING PENETRATION
RURAL
JAN
2014
45%
31%
26%
55%
109%
Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
wearesocial.sg @wearesocialsg 16 We Are Social
NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS
MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION
ACTIVE SOCIAL MEDIA
USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION
JAN
2014
Sources: US Census Bureau, ITU, Facebook
# #
SOUTHEAST ASIA MOBILE INDICATORS
113.6M 18.0% 133.7M 21.2%
wearesocial.sg @wearesocialsg 17 We Are Social
TOTAL POPULATION
INTERNET USERS
ACTIVE MOBILE SUBSCRIPTIONS
INTERNET PENETRATION
URBAN
MOBILE SUBSCRIPTION PENETRATION
OCEANIA
36,425,600
23,025,488
16,163,220
34,181,507
ACTIVE SOCIAL NETWORK USERS SOCIAL NETWORKING PENETRATION
RURAL
JAN
2014
71%
63%
44%
94%
29%
Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
wearesocial.sg @wearesocialsg 18 We Are Social
NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS
MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION
ACTIVE SOCIAL MEDIA
USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION
JAN
2014
Sources: US Census Bureau, ITU, Facebook
# #
OCEANIA MOBILE INDICATORS
24.4M 71.2% 13.1M 38.7%
wearesocial.sg @wearesocialsg 19 We Are Social
INTERNET PENETRATION IN APAC
JAN
2014
Sources: US Census Bureau, InternetWorldStats, CNNIC, IAMAI
73%
79%
84%
44%
29%
17%
INDIA
CHINA
SOUTH
KOREA
JAPAN
SINGAPORE
INDONESIA
39%
MALDIVES
18%
SRI LANKA
10% PAKISTAN
39%
35%
36%
65%
73%
76% 22%
16%
PHILIPPINES
TAIWAN
HONG
KONG
BANGLADESH
THAILAND
MONGOLIA
MALAYSIA
VIETNAM
APAC
AVERAGE
32%
1%
TIMOR-
LESTE
81%
AUSTRALIA
89%
NEW ZEALAND
33%
FI
2%
PAPUA
NEW GUINEA
wearesocial.sg @wearesocialsg 20 We Are Social
INTERNET PENETRATION IN APAC
JAN
2014
Sources: US Census Bureau, InternetWorldStats, CNNIC, IAMAI
GLOBAL
AVERAGE
89%
84%
81%
79%
76%
73% 73%
65%
64%
59%
44%
39% 39%
36%
35%
33%
32%
29%
25%
24%
22%
18%
17%
16%
11%
10%
5%
2%
1% 1%
0%
N
E
W

Z
E
A
L
A
N
D

S
O
U
T
H

K
O
R
E
A

A
U
S
T
R
A
L
I
A

J
A
P
A
N

T
A
I
W
A
N

S
I
N
G
A
P
O
R
E

H
O
N
G

K
O
N
G

M
A
L
A
Y
S
I
A

M
A
C
A
U

B
R
U
N
E
I

C
H
I
N
A

V
I
E
T
N
A
M

M
A
L
D
I
V
E
S

P
H
I
L
I
P
P
I
N
E
S

T
H
A
I
L
A
N
D

F
I
J
I

A
P
A
C

A
V
E
R
A
G
E

I
N
D
O
N
E
S
I
A

B
H
U
T
A
N

N
E
P
A
L

B
A
N
G
L
A
D
E
S
H

S
R
I

L
A
N
K
A

I
N
D
I
A

M
O
N
G
O
L
I
A

L
A
O
S

P
A
K
I
S
T
A
N

C
A
M
B
O
D
I
A

P
A
P
U
A

N
E
W

G
U
I
N
E
A

M
Y
A
N
M
A
R

T
I
M
O
R
-
L
E
S
T
E

N
O
R
T
H

K
O
R
E
A

wearesocial.sg @wearesocialsg 21 We Are Social
INTERNET USERS IN APAC
JAN
2014
Sources: US Census Bureau, InternetWorldStats, CNNIC, IAMAI
INDIA
CHINA
SOUTH
KOREA
JAPAN
SINGAPORE
INDONESIA
MALDIVES
SRI LANKA
PAKISTAN
PHILIPPINES
TAIWAN
HONG
KONG
BANGLADESH
THAILAND
MONGOLIA
MALAYSIA
VIETNAM
APAC
TOTAL
TIMOR-
LESTE
AUSTRALIA
NEW ZEALAND
FI
4.0M
101M
41M
591M
73M
213M
154K
3.9M
20M
36M
24M
38M
19M
5.2M
18M 37M
522K
1.22B
10K
18M
3.9M
300K
145K
PAPUA
NEW GUINEA
wearesocial.sg @wearesocialsg 22 We Are Social
TIME SPENT ON THE INTERNET
JAN
2014
Source: GlobalWebIndex
6
.
2

5
.
6

5
.
5

5
.
3

5
.
1

4
.
9

4
.
7

4
.
6

4
.
5

4
.
5

3
.
5

3
.
5

3
.
5

2
.
8

3
.
1

2
.
5

2
.
0

3
.
1

2
.
6

2
.
3

1
.
7

1
.
9

1
.
7

2
.
1

1
.
0

1
.
6

P
H
I
L
I
P
P
I
N
E
S

M
A
L
A
Y
S
I
A

I
N
D
O
N
E
S
I
A

S
I
N
G
A
P
O
R
E

T
H
A
I
L
A
N
D

I
N
D
I
A

T
A
I
W
A
N

V
I
E
T
N
A
M

C
H
I
N
A

A
U
S
T
R
A
L
I
A

H
O
N
G

K
O
N
G

J
A
P
A
N

S
O
U
T
H

K
O
R
E
A

AVERAGE NUMBER OF HOURS PER DAY SPENT BY INTERNET USERS ON THE INTERNET
ACCESS THROUGH LAPTOP / DESKTOP
ACCESS THROUGH MOBILE DEVICE
wearesocial.sg @wearesocialsg 23 We Are Social
SOCIAL MEDIA PENETRATION IN APAC
JAN
2014
Sources: US Census Bureau, CNNIC, Tencent, Facebook
INDIA
CHINA
SOUTH
KOREA
JAPAN
SINGAPORE
INDONESIA
MALDIVES
SRI LANKA
PAKISTAN
PHILIPPINES
TAIWAN
HONG
KONG
BANGLADESH
THAILAND
MONGOLIA
MALAYSIA
VIETNAM
APAC
AVERAGE
TIMOR-
LESTE
AUSTRALIA
NEW ZEALAND
FI
59%
17%
27%
46%
25%
7%
44%
9%
6%
22%
36%
32%
53%
61%
64% 4%
22%
25%
6%
57%
57%
29%
4%
PAPUA
NEW GUINEA
wearesocial.sg @wearesocialsg 24 We Are Social
SOCIAL MEDIA PENETRATION IN APAC
JAN
2014
Sources: US Census Bureau, CNNIC, Tencent, Facebook
GLOBAL
AVERAGE
64%
63%
61%
59%
57%
55%
53%
51%
46%
44%
36%
32%
29%
27%
25%
25%
22%
22%
17%
17%
11%
9%
8%
7%
6% 6%
6%
4%
4%
2%
0%
T
A
I
W
A
N

B
R
U
N
E
I

H
O
N
G

K
O
N
G

S
I
N
G
A
P
O
R
E

A
U
S
T
R
A
L
I
A

N
E
W

Z
E
A
L
A
N
D

M
A
L
A
Y
S
I
A

M
A
C
A
U

C
H
I
N
A

M
A
L
D
I
V
E
S

T
H
A
I
L
A
N
D

P
H
I
L
I
P
P
I
N
E
S

F
I
J
I

S
O
U
T
H

K
O
R
E
A

A
P
A
C

A
V
E
R
A
G
E

I
N
D
O
N
E
S
I
A

M
O
N
G
O
L
I
A

V
I
E
T
N
A
M

J
A
P
A
N

B
H
U
T
A
N

N
E
P
A
L

S
R
I

L
A
N
K
A

C
A
M
B
O
D
I
A

I
N
D
I
A

T
I
M
O
R
-
L
E
S
T
E

L
A
O
S

P
A
K
I
S
T
A
N

P
A
P
U
A

N
E
W

G
U
I
N
E
A

B
A
N
G
L
A
D
E
S
H

M
Y
A
N
M
A
R

N
O
R
T
H

K
O
R
E
A

wearesocial.sg @wearesocialsg 25 We Are Social
SOCIAL MEDIA USERS IN APAC (MAU)
JAN
2014
Sources: US Census Bureau, CNNIC, Tencent, Facebook
INDIA
CHINA
SOUTH
KOREA
JAPAN
SINGAPORE
INDONESIA
MALDIVES
SRI LANKA
PAKISTAN
PHILIPPINES
TAIWAN
HONG
KONG
BANGLADESH
THAILAND
MONGOLIA
MALAYSIA
VIETNAM
APAC
TOTAL
TIMOR-
LESTE
AUSTRALIA
NEW ZEALAND
FI
PAPUA
NEW GUINEA
3.2M
22M
13M
623M
62M
90M
174K
2.0M
11M
20M
24M
34M
16M
4.4M
15M 5.8M
720K
969M
76K
13M
2.4M
260K
260K
wearesocial.sg @wearesocialsg 26 We Are Social
TIME SPENT ON SOCIAL MEDIA
JAN
2014
Sources: US Census Bureau, CNNIC, Tencent, Facebook
AVERAGE NUMBER OF HOURS PER DAY SPENT BY SOCIAL MEDIA USERS ON ALL SOCIAL CHANNELS
4
.
0

3
.
7

3
.
3

2
.
9

2
.
4

2
.
4

2
.
4

2
.
2

2
.
1

2
.
0

1
.
5

1
.
0

0
.
8

P
H
I
L
I
P
P
I
N
E
S

T
H
A
I
L
A
N
D

M
A
L
A
Y
S
I
A

I
N
D
O
N
E
S
I
A

I
N
D
I
A

T
A
I
W
A
N

V
I
E
T
N
A
M

S
I
N
G
A
P
O
R
E

A
U
S
T
R
A
L
I
A

H
O
N
G

K
O
N
G

C
H
I
N
A

S
O
U
T
H

K
O
R
E
A

J
A
P
A
N

wearesocial.sg @wearesocialsg 27 We Are Social
MOBILE SUBSCRIPTION PENETRATION
JAN
2014
Sources: US Census Bureau, ITU, CIA. Data represent active mobile subscriptions.
INDIA
CHINA
SOUTH
KOREA
JAPAN
SINGAPORE
INDONESIA
MALDIVES
SRI LANKA
PAKISTAN
PHILIPPINES
TAIWAN
HONG
KONG
BANGLADESH
THAILAND
MONGOLIA
MALAYSIA
VIETNAM
APAC
AVERAGE
TIMOR-
LESTE
AUSTRALIA
NEW ZEALAND
FI
148%
109%
110%
89%
112%
73%
142%
94%
67%
145%
125%
101%
139%
228%
126% 68%
105%
86%
53%
110%
113%
96%
42%
PAPUA
NEW GUINEA
wearesocial.sg @wearesocialsg 28 We Are Social
MOBILE SUBSCRIPTION PENETRATION
JAN
2014
Sources: US Census Bureau, ITU, CIA. Data represent active mobile subscriptions.
GLOBAL
AVERAGE
2
7
7
%

2
2
8
%

1
4
8
%

1
4
5
%

1
4
2
%

1
3
9
%

1
2
6
%

1
2
6
%

1
2
5
%

1
1
3
%

1
1
3
%

1
1
2
%

1
1
0
%

1
1
0
%

1
0
9
%

1
0
5
%

1
0
1
%

9
7
%

9
6
%

9
4
%

8
9
%

8
6
%

7
7
%

7
3
%

6
8
%

6
7
%

6
0
%

5
3
%

4
2
%

1
0
%

7
%

M
A
C
A
U

H
O
N
G

K
O
N
G

S
I
N
G
A
P
O
R
E

V
I
E
T
N
A
M

M
A
L
D
I
V
E
S

M
A
L
A
Y
S
I
A

T
A
I
W
A
N

C
A
M
B
O
D
I
A

T
H
A
I
L
A
N
D

B
R
U
N
E
I

N
E
W

Z
E
A
L
A
N
D

I
N
D
O
N
E
S
I
A

A
U
S
T
R
A
L
I
A

S
O
U
T
H

K
O
R
E
A

J
A
P
A
N

M
O
N
G
O
L
I
A

P
H
I
L
I
P
P
I
N
E
S

L
A
O
S

F
I
J
I

S
R
I

L
A
N
K
A

C
H
I
N
A

A
P
A
C

A
V
E
R
A
G
E

B
H
U
T
A
N

I
N
D
I
A

B
A
N
G
L
A
D
E
S
H

P
A
K
I
S
T
A
N

N
E
P
A
L

T
I
M
O
R
-
L
E
S
T
E

P
A
P
U
A

N
E
W

G
U
I
N
E
A

M
Y
A
N
M
A
R

N
O
R
T
H

K
O
R
E
A

wearesocial.sg @wearesocialsg 29 We Are Social
MOBILE SUBSCRIPTIONS IN APAC
JAN
2014
Sources: US Census Bureau, ITU, CIA. Data represent active mobile subscriptions.
INDIA
CHINA
SOUTH
KOREA
JAPAN
SINGAPORE
INDONESIA
MALDIVES
SRI LANKA
PAKISTAN
PHILIPPINES
TAIWAN
HONG
KONG
BANGLADESH
THAILAND
MONGOLIA
MALAYSIA
VIETNAM
APAC
TOTAL
TIMOR-
LESTE
AUSTRALIA
NEW ZEALAND
FI
PAPUA
NEW GUINEA
8.1M
138M
54M
1.2B
282M
894M
561K
20M
130M
134M
84M
107M
41M
16M
29M 111M
3.4M
3.3B
621K
24M
4.9M
859K
2.7M
wearesocial.sg @wearesocialsg 30 We Are Social
MOBILE BROADBAND PENETRATION
JAN
2014
Sources: US Census Bureau, ITU. Figures are based on number of active subscriptions.
INDIA
CHINA
SOUTH
KOREA
JAPAN
SINGAPORE
INDONESIA
MALDIVES
SRI LANKA
PAKISTAN
PHILIPPINES
TAIWAN
HONG
KONG
BANGLADESH
THAILAND
MONGOLIA
MALAYSIA
VIETNAM
APAC
AVERAGE
TIMOR-
LESTE
AUSTRALIA
NEW ZEALAND
FI
PAPUA
NEW GUINEA
123%
113%
106%
17%
32%
5%
22%
4%
0.3%
19%
0.1%
4%
14%
74%
46% 0.2%
27%
17%
NA
96%
65%
11%
NA
wearesocial.sg @wearesocialsg 31 We Are Social
GLOBAL
AVERAGE
MOBILE BROADBAND PENETRATION
JAN
2014
Sources: US Census Bureau, ITU. Figures are based on number of active subscriptions.
1
2
3
%

1
1
3
%

1
0
6
%

9
6
%

7
4
%

6
5
%

4
6
%

3
2
%

2
7
%

2
2
%

1
9
%

1
7
%

1
7
%

1
4
%

1
1
%

8
%

7
%

5
%

4
%

4
%

3
%

1
%

0
.
3
%

0
.
2
%

0
.
1
%

N
/
A

N
/
A

N
/
A

N
/
A

N
/
A

N
/
A

S
I
N
G
A
P
O
R
E

J
A
P
A
N

S
O
U
T
H

K
O
R
E
A

A
U
S
T
R
A
L
I
A

H
O
N
G

K
O
N
G

N
E
W

Z
E
A
L
A
N
D

T
A
I
W
A
N

I
N
D
O
N
E
S
I
A

M
O
N
G
O
L
I
A

M
A
L
D
I
V
E
S

V
I
E
T
N
A
M

C
H
I
N
A

W
E
I
G
H
T
E
D

M
A
L
A
Y
S
I
A

F
I
J
I

B
R
U
N
E
I

C
A
M
B
O
D
I
A

I
N
D
I
A

S
R
I

L
A
N
K
A

P
H
I
L
I
P
P
I
N
E
S

B
H
U
T
A
N

L
A
O
S

P
A
K
I
S
T
A
N

B
A
N
G
L
A
D
E
S
H

T
H
A
I
L
A
N
D

M
Y
A
N
M
A
R

M
A
C
A
U

N
E
P
A
L

N
O
R
T
H

K
O
R
E
A

P
A
P
U
A

N
E
W

G
U
I
N
E
A

T
I
M
O
R
-
L
E
S
T
E

wearesocial.sg @wearesocialsg 32 We Are Social
MOBILE BROADBAND SUBSCRIPTIONS
JAN
2014
Sources: International Telecoms Union. Figures represent active subscriptions.
INDIA
CHINA
SOUTH
KOREA
JAPAN
SINGAPORE
INDONESIA
MALDIVES
SRI LANKA
PAKISTAN
PHILIPPINES
TAIWAN
HONG
KONG
BANGLADESH
THAILAND
MONGOLIA
MALAYSIA
VIETNAM
APAC
TOTAL
TIMOR-
LESTE
AUSTRALIA
NEW ZEALAND
FI
PAPUA
NEW GUINEA
6.7M
144M
52M
232M
80M
60M
85K
954K
580K
18M
953K
4M
4.0M
5.3M
11M 327K
861K
645M
NA
21M
2.8M
97K
NA
wearesocial.sg @wearesocialsg 33 We Are Social
MOBILE SOCIAL PENETRATION (MAU)
JAN
2014
Sources: US Census Bureau, Facebook, Tencent. Based on active monthly user gures.
INDIA
CHINA
SOUTH
KOREA
JAPAN
SINGAPORE
INDONESIA
MALDIVES
SRI LANKA
PAKISTAN
PHILIPPINES
TAIWAN
HONG
KONG
BANGLADESH
THAILAND
MONGOLIA
MALAYSIA
VIETNAM
APAC
AVERAGE
TIMOR-
LESTE
AUSTRALIA
NEW ZEALAND
FI
PAPUA
NEW GUINEA
51%
15%
23%
49%
21%
6%
34%
7%
4%
18%
33%
4%
44%
53%
52% 3%
17%
24%
7%
49%
44%
22%
4%
wearesocial.sg @wearesocialsg 34 We Are Social
MOBILE SOCIAL PENETRATION (MAU)
JAN
2014
Sources: US Census Bureau, Facebook, Tencent. Based on active monthly user gures.
58%
53%
52%
51%
49%
49%
45%
44%
44%
34%
33%
24%
23%
23%
22%
21%
18%
17%
15%
13%
9%
7%
7% 6%
6%
5%
4% 4%
3%
2%
0%
B
R
U
N
E
I

H
O
N
G

K
O
N
G

T
A
I
W
A
N

S
I
N
G
A
P
O
R
E

C
H
I
N
A

A
U
S
T
R
A
L
I
A

M
A
C
A
U

M
A
L
A
Y
S
I
A

N
E
W

Z
E
A
L
A
N
D

M
A
L
D
I
V
E
S

T
H
A
I
L
A
N
D

A
P
A
C

A
V
E
R
A
G
E

S
O
U
T
H

K
O
R
E
A

P
H
I
L
I
P
P
I
N
E
S

F
I
J
I

I
N
D
O
N
E
S
I
A

V
I
E
T
N
A
M

M
O
N
G
O
L
I
A

J
A
P
A
N

B
H
U
T
A
N

N
E
P
A
L

C
A
M
B
O
D
I
A

S
R
I

L
A
N
K
A

T
I
M
O
R
-
L
E
S
T
E

I
N
D
I
A

L
A
O
S

P
A
K
I
S
T
A
N

P
A
P
U
A

N
E
W

G
U
I
N
E
A

B
A
N
G
L
A
D
E
S
H

M
Y
A
N
M
A
R

N
O
R
T
H

K
O
R
E
A

wearesocial.sg @wearesocialsg 35 We Are Social
ACTIVE MOBILE SOCIAL USERS (MAU)
JAN
2014
Sources: Facebook, Tencent. Active monthly user gures; China gures are for QQ.
INDIA
CHINA
SOUTH
KOREA
JAPAN
SINGAPORE
INDONESIA
MALDIVES
SRI LANKA
PAKISTAN
PHILIPPINES
TAIWAN
HONG
KONG
BANGLADESH
THAILAND
MONGOLIA
MALAYSIA
VIETNAM
APAC
TOTAL
TIMOR-
LESTE
AUSTRALIA
NEW ZEALAND
FI
PAPUA
NEW GUINEA
2.8M
19M
11M
660M
52M
72M
134K
1.4M
7.6M
17M
22M
24M
13M
3.8M
12M 5.0M
540K
943M
76K
11M
1.9M
198K
240K
wearesocial.sg @wearesocialsg 36 We Are Social
SOCIAL MEDIA USERS BY DEVICE
JAN
2014
Sources: Facebook, Tencent
ACTIVE SOCIAL MEDIA USERS
IN APAC ACCESSING SOCIAL
MEDIA ON ANY DEVICE
ACTIVE SOCIAL MEDIA USERS
IN APAC ACCESSING SOCIAL
MEDIA ON MOBILE DEVICES
969,140,200 943,266,600
Q
# #
wearesocial.sg @wearesocialsg 37 We Are Social
SOCIAL PENETRATION BY DEVICE
JAN
2014
Sources: US Census Bureau, Facebook, Tencent
ACTIVE SOCIAL MEDIA USERS
ACCESSING SOCIAL MEDIA ON
ANY DEVICE AS A PERCENTAGE
OF THE TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
ACCESSING SOCIAL MEDIA ON
MOBILE AS A PERCENTAGE OF
THE TOTAL POPULATION
25.0% 24.3%
ACTIVE MOBILE SOCIAL MEDIA
USERS AS A PERCENTAGE OF
TOTAL ACTIVE SOCIAL
MEDIA USERS
97.3%
Q Q
wearesocial.sg @wearesocialsg 38 We Are Social
INDIVIDUAL COUNTRY DATA
wearesocial.sg @wearesocialsg 39 We Are Social
AUSTRALIA
wearesocial.sg @wearesocialsg 40 We Are Social
TOTAL POPULATION
INTERNET USERS
ACTIVE MOBILE SUBSCRIPTIONS
INTERNET PENETRATION
URBAN
MOBILE SUBSCRIPTION PENETRATION
AUSTRALIA: SNAPSHOT
22,262,501
18,129,727
12,800,000
24,400,000
ACTIVE FACEBOOK USERS FACEBOOK PENETRATION
RURAL
JAN
2014
89%
81%
57%
110%
1
1
%

Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
wearesocial.sg @wearesocialsg 41 We Are Social
AVERAGE TIME THAT INTERNET
USERS SPEND USING THE
INTERNET EACH DAY THROUGH
A DESKTOP OR LAPTOP
MOBILE INTERNET
PENETRATION AS A
PERCENTAGE OF
TOTAL POPULATION
AVERAGE TIME THAT
MOBILE INTERNET USERS
SPEND USING MOBILE
INTERNET EACH DAY
Sources: US Census Bureau, GlobalWebIndex
JAN
2014
AUSTRALIA: INTERNET INDICATORS
4H 30M 59% 1H 40M
wearesocial.sg @wearesocialsg 42 We Are Social Sources: US Census Bureau, GlobalWebIndex
SOCIAL MEDIA
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
AVERAGE TIME SOCIAL
MEDIA USERS SPEND
ON SOCIAL MEDIA
EACH DAY
PERCENTAGE OF
MOBILE USERS USING
SOCIAL MEDIA APPS
ON THEIR PHONE
PERCENTAGE OF
MOBILE USERS USING
LOCATION-BASED
SERVICES
JAN
2014
AUSTRALIA: SOCIAL INDICATORS
73% 2H 05M 55% 14%
wearesocial.sg @wearesocialsg 43 We Are Social
AUSTRALIA: SOCIAL MEDIA USE
JAN
2014
Source: GlobalWebIndex. Figures represent percentage of internet users.
USED IN THE PAST MONTH
OWN AN ACCOUNT
89%
81%
42%
30%
23%
15%
62%
53%
14%
14%
11%
7%
ANY SOCIAL NETWORK
FACEBOOK
TWITTER
GOOGLE+
LINKEDIN
INSTAGRAM
wearesocial.sg @wearesocialsg 44 We Are Social
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
Source: GSMA Intelligence
JAN
2014
3G
AUSTRALIA: CONTRACT TYPE
47% 53% 74%
wearesocial.sg @wearesocialsg 45 We Are Social
SMARTPHONE
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
SMARTPHONE USERS
SEARCHING FOR
LOCAL INFORMATION
VIA THEIR PHONE
SMARTPHONE USERS
RESEARCHING
PRODUCTS VIA
THEIR PHONE
SMARTPHONE USERS
WHO HAVE MADE A
PURCHASE VIA THEIR
PHONE
JAN
2014
Source: Googles Our Mobile Planet Report
AUSTRALIA: SMARTPHONE USAGE
65% 90% 78% 41%
wearesocial.sg @wearesocialsg 46 We Are Social
NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS
MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION
ACTIVE SOCIAL MEDIA
USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION
JAN
2014
Sources: US Census Bureau, ITU, Facebook
# #
AUSTRALIA: MOBILE STATS
21.4M 96% 10.8M 49%
wearesocial.sg @wearesocialsg 47 We Are Social
BANGLADESH
wearesocial.sg @wearesocialsg 48 We Are Social
TOTAL POPULATION
INTERNET USERS
ACTIVE MOBILE SUBSCRIPTIONS
INTERNET PENETRATION
URBAN
MOBILE SUBSCRIPTION PENETRATION
BANGLADESH: SNAPSHOT
163,654,860
36,500,000
5,800,000
110,675,000
ACTIVE FACEBOOK USERS FACEBOOK PENETRATION
RURAL
JAN
2014
28%
68%
72%
4%
Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
22%
wearesocial.sg @wearesocialsg 49 We Are Social
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
Source: GSMA Intelligence
JAN
2014
3G
BANGLADESH: CONTRACT TYPE
97% 3% 1%
wearesocial.sg @wearesocialsg 50 We Are Social
NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS
MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION
ACTIVE SOCIAL MEDIA
USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION
JAN
2014
Sources: US Census Bureau, ITU, Facebook
# #
BANGLADESH: MOBILE STATS
327K 0.2% 5.0M 3.1%
wearesocial.sg @wearesocialsg 51 We Are Social
BHUTAN
wearesocial.sg @wearesocialsg 52 We Are Social
TOTAL POPULATION
INTERNET USERS
ACTIVE MOBILE SUBSCRIPTIONS
INTERNET PENETRATION
URBAN
MOBILE SUBSCRIPTION PENETRATION
BHUTAN: SNAPSHOT
725,296
182,338
122,000
560,890
ACTIVE FACEBOOK USERS FACEBOOK PENETRATION
RURAL
JAN
2014
36%
25%
77%
64%
17%
Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
wearesocial.sg @wearesocialsg 53 We Are Social
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
Source: GSMA Intelligence
JAN
2014
3G
BHUTAN: CONTRACT TYPE
97% 3% 3%
wearesocial.sg @wearesocialsg 54 We Are Social
NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS
MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION
ACTIVE SOCIAL MEDIA
USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION
JAN
2014
Sources: US Census Bureau, ITU, Facebook
# #
BHUTAN: MOBILE STATS
18K 2.5% 94K 13%
wearesocial.sg @wearesocialsg 55 We Are Social
BRUNEI DARUSSALAM
wearesocial.sg @wearesocialsg 56 We Are Social
TOTAL POPULATION
INTERNET USERS
ACTIVE MOBILE SUBSCRIPTIONS
INTERNET PENETRATION
URBAN
MOBILE SUBSCRIPTION PENETRATION
BRUNEI: SNAPSHOT
415,717
246,388
260,000
469,740
ACTIVE FACEBOOK USERS FACEBOOK PENETRATION
RURAL
JAN
2014
76%
59%
63%
113%
24%
Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
wearesocial.sg @wearesocialsg 57 We Are Social
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
Source: GSMA Intelligence
JAN
2014
3G
BRUNEI: CONTRACT TYPE
83% 17% 42%
wearesocial.sg @wearesocialsg 58 We Are Social
NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS
MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION
ACTIVE SOCIAL MEDIA
USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION
JAN
2014
Sources: US Census Bureau, ITU, Facebook
# #
BRUNEI: MOBILE STATS
32K 7.6% 240K 58%
wearesocial.sg @wearesocialsg 59 We Are Social
CAMBODIA
wearesocial.sg @wearesocialsg 60 We Are Social
TOTAL POPULATION
INTERNET USERS
ACTIVE MOBILE SUBSCRIPTIONS
INTERNET PENETRATION
URBAN
MOBILE SUBSCRIPTION PENETRATION
CAMBODIA: SNAPSHOT
15,205,539
738,641
1,200,000
19,105,115
ACTIVE FACEBOOK USERS FACEBOOK PENETRATION
RURAL
JAN
2014
20%
126%
80%
5%
8%
Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
wearesocial.sg @wearesocialsg 61 We Are Social
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
Source: GSMA Intelligence
JAN
2014
3G
CAMBODIA: CONTRACT TYPE
95% 5% 11%
wearesocial.sg @wearesocialsg 62 We Are Social
NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS
MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION
ACTIVE SOCIAL MEDIA
USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION
JAN
2014
Sources: US Census Bureau, ITU, Facebook
# #
CAMBODIA: MOBILE STATS
1.0M 6.9% 1.1M 7.0%
wearesocial.sg @wearesocialsg 63 We Are Social
CHINA
wearesocial.sg @wearesocialsg 64 We Are Social
TOTAL POPULATION
INTERNET USERS
ACTIVE MOBILE SUBSCRIPTIONS
INTERNET PENETRATION
URBAN
MOBILE SUBSCRIPTION PENETRATION
CHINA: DATA SNAPSHOT
1,349,585,838
590,560,000
623,300,000
1,206,553,000
ACTIVE QZONE USERS QZONE PENETRATION
RURAL
JAN
2014
51%
44%
46%
89%
49%
Sources: US Census Bureau, CNNIC, Tencent, ITU
wearesocial.sg @wearesocialsg 65 We Are Social
AVERAGE TIME THAT INTERNET
USERS SPEND USING THE
INTERNET EACH DAY THROUGH
A DESKTOP OR LAPTOP
MOBILE INTERNET
PENETRATION AS A
PERCENTAGE OF
TOTAL POPULATION
AVERAGE TIME THAT
MOBILE INTERNET USERS
SPEND USING MOBILE
INTERNET EACH DAY
Sources: US Census Bureau, GlobalWebIndex
JAN
2014
CHINA: INTERNET INDICATORS
4H 31M 43% 1H 55M
wearesocial.sg @wearesocialsg 66 We Are Social Sources: US Census Bureau, GlobalWebIndex
SOCIAL MEDIA
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
AVERAGE TIME SOCIAL
MEDIA USERS SPEND
ON SOCIAL MEDIA
EACH DAY
PERCENTAGE OF
MOBILE USERS USING
SOCIAL MEDIA APPS
ON THEIR PHONE
PERCENTAGE OF
MOBILE USERS USING
LOCATION-BASED
SERVICES
JAN
2014
CHINA: SOCIAL INDICATORS
42% 1H 30M 51% 24%
wearesocial.sg @wearesocialsg 67 We Are Social
CHINA: SOCIAL MEDIA USE
JAN
2014
Source: GlobalWebIndex. Figures represent percentage of internet users.
USED IN THE PAST MONTH
OWN AN ACCOUNT
98%
83%
76%
75%
74%
56%
87%
62%
53%
51%
35%
30%
ANY SOCIAL NETWORK
SINA WEIBO
QZONE
TENCENT WEIBO
YOUKU
RENREN
wearesocial.sg @wearesocialsg 68 We Are Social
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
Source: GSMA Intelligence
JAN
2014
3G
CHINA: CONTRACT TYPE
80% 20% 21%
wearesocial.sg @wearesocialsg 69 We Are Social
SMARTPHONE
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
SMARTPHONE USERS
SEARCHING FOR
LOCAL INFORMATION
VIA THEIR PHONE
SMARTPHONE USERS
RESEARCHING
PRODUCTS VIA
THEIR PHONE
SMARTPHONE USERS
WHO HAVE MADE A
PURCHASE VIA THEIR
PHONE
JAN
2014
Source: Googles Our Mobile Planet Report
CHINA: SMARTPHONE USAGE
47% 96% 98% 69%
wearesocial.sg @wearesocialsg 70 We Are Social
NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS
MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION
ACTIVE SOCIAL MEDIA
USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION
JAN
2014
Sources: US Census Bureau, ITU, Facebook
# #
CHINA: MOBILE STATS
232M 17% 660M 49%
Sources: US Census Bureau, ITU, Tencent. Active social media users is for QQ platform.
wearesocial.sg @wearesocialsg 71 We Are Social
FI
wearesocial.sg @wearesocialsg 72 We Are Social
TOTAL POPULATION
INTERNET USERS
ACTIVE MOBILE SUBSCRIPTIONS
INTERNET PENETRATION
URBAN
MOBILE SUBSCRIPTION PENETRATION
FI: SNAPSHOT
896,758
300,326
260,000
858,809
ACTIVE FACEBOOK USERS FACEBOOK PENETRATION
RURAL
JAN
2014
52%
33%
29%
96%
48%
Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
wearesocial.sg @wearesocialsg 73 We Are Social
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
Source: GSMA Intelligence
JAN
2014
3G
FI: CONTRACT TYPE
95% 5% 8%
wearesocial.sg @wearesocialsg 74 We Are Social
NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS
MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION
ACTIVE SOCIAL MEDIA
USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION
JAN
2014
Sources: US Census Bureau, ITU, Facebook
# #
FI: MOBILE STATS
97K 11% 198K 22%
wearesocial.sg @wearesocialsg 75 We Are Social
HONG KONG
wearesocial.sg @wearesocialsg 76 We Are Social
TOTAL POPULATION
INTERNET USERS
ACTIVE MOBILE SUBSCRIPTIONS
INTERNET PENETRATION
URBAN
MOBILE SUBSCRIPTION PENETRATION
HONG KONG: SNAPSHOT
7,182,724
5,207,762
4,400,000
16,403,076
ACTIVE FACEBOOK USERS FACEBOOK PENETRATION
JAN
2014
100%
73%
61%
228%
Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
wearesocial.sg @wearesocialsg 77 We Are Social
AVERAGE TIME THAT INTERNET
USERS SPEND USING THE
INTERNET EACH DAY THROUGH
A DESKTOP OR LAPTOP
MOBILE INTERNET
PENETRATION AS A
PERCENTAGE OF
TOTAL POPULATION
AVERAGE TIME THAT
MOBILE INTERNET USERS
SPEND USING MOBILE
INTERNET EACH DAY
Sources: US Census Bureau, GlobalWebIndex
JAN
2014
HONG KONG: INTERNET INDICATORS
3H 32M 67% 2H 08M
wearesocial.sg @wearesocialsg 78 We Are Social Sources: US Census Bureau, GlobalWebIndex
SOCIAL MEDIA
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
AVERAGE TIME SOCIAL
MEDIA USERS SPEND
ON SOCIAL MEDIA
EACH DAY
PERCENTAGE OF
MOBILE USERS USING
SOCIAL MEDIA APPS
ON THEIR PHONE
PERCENTAGE OF
MOBILE USERS USING
LOCATION-BASED
SERVICES
JAN
2014
HONG KONG: SOCIAL INDICATORS
71% 2H 01M 45% 17%
wearesocial.sg @wearesocialsg 79 We Are Social
HONG KONG: SOCIAL MEDIA USE
JAN
2014
Source: GlobalWebIndex. Figures represent percentage of internet users.
96%
91%
58%
32%
29%
22%
64%
53%
15%
10%
10%
8%
ANY SOCIAL NETWORK
FACEBOOK
GOOGLE+
INSTAGRAM
SINA WEIBO
TWITTER
wearesocial.sg @wearesocialsg 80 We Are Social
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
Source: GSMA Intelligence
JAN
2014
3G
HONG KONG: CONTRACT TYPE
49% 51% 57%
wearesocial.sg @wearesocialsg 81 We Are Social
SMARTPHONE
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
SMARTPHONE USERS
SEARCHING FOR
LOCAL INFORMATION
VIA THEIR PHONE
SMARTPHONE USERS
RESEARCHING
PRODUCTS VIA
THEIR PHONE
SMARTPHONE USERS
WHO HAVE MADE A
PURCHASE VIA THEIR
PHONE
JAN
2014
Source: Googles Our Mobile Planet Report
HONG KONG: SMARTPHONE USAGE
63% 92% 89% 43%
wearesocial.sg @wearesocialsg 82 We Are Social
NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS
MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION
ACTIVE SOCIAL MEDIA
USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION
JAN
2014
Sources: US Census Bureau, ITU, Facebook
# #
HONG KONG: MOBILE STATS
5.3M 74% 3.8M 53%
wearesocial.sg @wearesocialsg 83 We Are Social
INDIA
wearesocial.sg @wearesocialsg 84 We Are Social
TOTAL POPULATION
INTERNET USERS
ACTIVE MOBILE SUBSCRIPTIONS
INTERNET PENETRATION
URBAN
MOBILE SUBSCRIPTION PENETRATION
INDIA: SNAPSHOT
1,220,800,359
213,000,000
90,000,000
893,862,000
ACTIVE FACEBOOK USERS FACEBOOK PENETRATION
RURAL
JAN
2014
31%
73%
69%
17%
7%
Sources: US Census Bureau, IAMAI, Facebook, CIA Factbook
wearesocial.sg @wearesocialsg 85 We Are Social
AVERAGE TIME THAT INTERNET
USERS SPEND USING THE
INTERNET EACH DAY THROUGH
A DESKTOP OR LAPTOP
MOBILE INTERNET
PENETRATION AS A
PERCENTAGE OF
TOTAL POPULATION
AVERAGE TIME THAT
MOBILE INTERNET USERS
SPEND USING MOBILE
INTERNET EACH DAY
Sources: US Census Bureau, GlobalWebIndex
JAN
2014
INDIA: INTERNET INDICATORS
4H 54M 11% 2H 36M
wearesocial.sg @wearesocialsg 86 We Are Social Sources: US Census Bureau, GlobalWebIndex
SOCIAL MEDIA
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
AVERAGE TIME SOCIAL
MEDIA USERS SPEND
ON SOCIAL MEDIA
EACH DAY
PERCENTAGE OF
MOBILE USERS USING
SOCIAL MEDIA APPS
ON THEIR PHONE
PERCENTAGE OF
MOBILE USERS USING
LOCATION-BASED
SERVICES
JAN
2014
INDIA: SOCIAL INDICATORS
12% 2H 26M 57% 29%
wearesocial.sg @wearesocialsg 87 We Are Social
INDIA: SOCIAL MEDIA USE
JAN
2014
Source: GlobalWebIndex. Figures represent percentage of internet users.
USED IN THE PAST MONTH
OWN AN ACCOUNT
97%
94%
78%
67%
54%
51%
72%
55%
35%
30%
24%
17%
ANY SOCIAL NETWORK
FACEBOOK
GOOGLE+
TWITTER
LINKEDIN
ORKUT
wearesocial.sg @wearesocialsg 88 We Are Social
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
Source: GSMA Intelligence
JAN
2014
3G
INDIA: CONTRACT TYPE
95% 5% 6%
wearesocial.sg @wearesocialsg 89 We Are Social
SMARTPHONE
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
SMARTPHONE USERS
SEARCHING FOR
LOCAL INFORMATION
VIA THEIR PHONE
SMARTPHONE USERS
RESEARCHING
PRODUCTS VIA
THEIR PHONE
SMARTPHONE USERS
WHO HAVE MADE A
PURCHASE VIA THEIR
PHONE
JAN
2014
Source: Googles Our Mobile Planet Report
INDIA: SMARTPHONE USAGE
13% 95% 91% 54%
wearesocial.sg @wearesocialsg 90 We Are Social
NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS
MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION
ACTIVE SOCIAL MEDIA
USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION
JAN
2014
Sources: US Census Bureau, ITU, Facebook
# #
INDIA: MOBILE STATS
59.8M 4.9% 72M 5.9%
wearesocial.sg @wearesocialsg 91 We Are Social
INDONESIA
wearesocial.sg @wearesocialsg 92 We Are Social
TOTAL POPULATION
INTERNET USERS
ACTIVE MOBILE SUBSCRIPTIONS
INTERNET PENETRATION
URBAN
MOBILE SUBSCRIPTION PENETRATION
INDONESIA: SNAPSHOT
251,160,124
72,700,000
62,000,000
281,963,665
ACTIVE FACEBOOK USERS FACEBOOK PENETRATION
RURAL
JAN
2014
51%
25%
112%
49%
Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
29%
wearesocial.sg @wearesocialsg 93 We Are Social
AVERAGE TIME THAT INTERNET
USERS SPEND USING THE
INTERNET EACH DAY THROUGH
A DESKTOP OR LAPTOP
MOBILE INTERNET
PENETRATION AS A
PERCENTAGE OF
TOTAL POPULATION
AVERAGE TIME THAT
MOBILE INTERNET USERS
SPEND USING MOBILE
INTERNET EACH DAY
Sources: US Census Bureau, GlobalWebIndex
JAN
2014
INDONESIA: INTERNET INDICATORS
5H 27M 14% 2H 30M
wearesocial.sg @wearesocialsg 94 We Are Social Sources: US Census Bureau, GlobalWebIndex
SOCIAL MEDIA
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
AVERAGE TIME SOCIAL
MEDIA USERS SPEND
ON SOCIAL MEDIA
EACH DAY
PERCENTAGE OF
MOBILE USERS USING
SOCIAL MEDIA APPS
ON THEIR PHONE
PERCENTAGE OF
MOBILE USERS USING
LOCATION-BASED
SERVICES
JAN
2014
INDONESIA: SOCIAL INDICATORS
15% 2H 54M 74% 32%
wearesocial.sg @wearesocialsg 95 We Are Social
INDONESIA: SOCIAL MEDIA USE
JAN
2014
Source: GlobalWebIndex . Figures represent percentage of internet users.
USED IN THE PAST MONTH
OWN AN ACCOUNT
98%
93%
80%
74%
39%
32%
79%
59%
41%
33%
15%
12%
ANY SOCIAL NETWORK
FACEBOOK
TWITTER
GOOGLE+
LINKEDIN
INSTAGRAM
wearesocial.sg @wearesocialsg 96 We Are Social
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
Source: GSMA Intelligence
JAN
2014
3G
INDONESIA: CONTRACT TYPE
99% 1% 22%
wearesocial.sg @wearesocialsg 97 We Are Social
SMARTPHONE
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
SMARTPHONE USERS
SEARCHING FOR
LOCAL INFORMATION
VIA THEIR PHONE
SMARTPHONE USERS
RESEARCHING
PRODUCTS VIA
THEIR PHONE
SMARTPHONE USERS
WHO HAVE MADE A
PURCHASE VIA THEIR
PHONE
JAN
2014
Source: Googles Our Mobile Planet Report
INDONESIA: SMARTPHONE USAGE
14% 94% 95% 57%
wearesocial.sg @wearesocialsg 98 We Are Social
NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS
MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION
ACTIVE SOCIAL MEDIA
USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION
JAN
2014
Sources: US Census Bureau, ITU, Facebook
# #
INDONESIA: MOBILE STATS
80.1M 32% 52M 21%
wearesocial.sg @wearesocialsg 99 We Are Social
JAPAN
wearesocial.sg @wearesocialsg 100 We Are Social
TOTAL POPULATION
INTERNET USERS
ACTIVE MOBILE SUBSCRIPTIONS
INTERNET PENETRATION
URBAN
MOBILE SUBSCRIPTION PENETRATION
JAPAN: SNAPSHOT
127,253,075
100,684,474
22,000,000
138,362,823
ACTIVE FACEBOOK USERS FACEBOOK PENETRATION
RURAL
JAN
2014
91%
79%
109%
9
%

17%
Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
wearesocial.sg @wearesocialsg 101 We Are Social
AVERAGE TIME THAT INTERNET
USERS SPEND USING THE
INTERNET EACH DAY THROUGH
A DESKTOP OR LAPTOP
MOBILE INTERNET
PENETRATION AS A
PERCENTAGE OF
TOTAL POPULATION
AVERAGE TIME THAT
MOBILE INTERNET USERS
SPEND USING MOBILE
INTERNET EACH DAY
Sources: US Census Bureau, GlobalWebIndex
JAN
2014
JAPAN: INTERNET INDICATORS
3H 27M 48% 1H 01M
wearesocial.sg @wearesocialsg 102 We Are Social Sources: US Census Bureau, GlobalWebIndex
SOCIAL MEDIA
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
AVERAGE TIME SOCIAL
MEDIA USERS SPEND
ON SOCIAL MEDIA
EACH DAY
PERCENTAGE OF
MOBILE USERS USING
SOCIAL MEDIA APPS
ON THEIR PHONE
PERCENTAGE OF
MOBILE USERS USING
LOCATION-BASED
SERVICES
JAN
2014
JAPAN: SOCIAL INDICATORS
58% 0H 45M 11% 5%
wearesocial.sg @wearesocialsg 103 We Are Social
JAPAN: SOCIAL MEDIA USE
JAN
2014
Source: GlobalWebIndex . Figures represent percentage of internet users.
USED IN THE PAST MONTH
OWN AN ACCOUNT
66%
39%
38%
25%
17%
2%
42%
22%
22%
8%
2%
1%
ANY SOCIAL NETWORK
TWITTER
FACEBOOK
MIXI
GOOGLE+
TUMBLR
wearesocial.sg @wearesocialsg 104 We Are Social
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
Source: GSMA Intelligence
JAN
2014
3G
JAPAN: CONTRACT TYPE
1% 99% 86%
wearesocial.sg @wearesocialsg 105 We Are Social
SMARTPHONE
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
SMARTPHONE USERS
SEARCHING FOR
LOCAL INFORMATION
VIA THEIR PHONE
SMARTPHONE USERS
RESEARCHING
PRODUCTS VIA
THEIR PHONE
SMARTPHONE USERS
WHO HAVE MADE A
PURCHASE VIA THEIR
PHONE
JAN
2014
Source: Googles Our Mobile Planet Report
JAPAN: SMARTPHONE USAGE
25% 89% 81% 44%
wearesocial.sg @wearesocialsg 106 We Are Social
NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS
MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION
ACTIVE SOCIAL MEDIA
USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION
JAN
2014
Sources: US Census Bureau, ITU, Facebook
# #
JAPAN: MOBILE STATS
144M 113% 19.2M 15%
wearesocial.sg @wearesocialsg 107 We Are Social
LAOS
wearesocial.sg @wearesocialsg 108 We Are Social
TOTAL POPULATION
INTERNET USERS
ACTIVE MOBILE SUBSCRIPTIONS
INTERNET PENETRATION
URBAN
MOBILE SUBSCRIPTION PENETRATION
LAOS: SNAPSHOT
6,695,166
707,871
420,000
6,492,000
ACTIVE FACEBOOK USERS FACEBOOK PENETRATION
RURAL
JAN
2014
34%
97%
66%
11%
6%
Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
wearesocial.sg @wearesocialsg 109 We Are Social
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
Source: GSMA Intelligence
JAN
2014
3G
LAOS: CONTRACT TYPE
98% 2% 11%
wearesocial.sg @wearesocialsg 110 We Are Social
NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS
MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION
ACTIVE SOCIAL MEDIA
USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION
JAN
2014
Sources: US Census Bureau, ITU, Facebook
# #
LAOS: MOBILE STATS
54K 0.8% 360K 5.4%
wearesocial.sg @wearesocialsg 111 We Are Social
MACAU
wearesocial.sg @wearesocialsg 112 We Are Social
TOTAL POPULATION
INTERNET USERS
ACTIVE MOBILE SUBSCRIPTIONS
INTERNET PENETRATION
URBAN
MOBILE SUBSCRIPTION PENETRATION
MACAU: SNAPSHOT
583,003
371,512
300,000
1,613,457
ACTIVE FACEBOOK USERS FACEBOOK PENETRATION
JAN
2014
100%
34%
51%
277%
Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
wearesocial.sg @wearesocialsg 113 We Are Social
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
Source: GSMA Intelligence
JAN
2014
3G
MACAU: CONTRACT TYPE
63% 37% 98%
wearesocial.sg @wearesocialsg 114 We Are Social
NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS
MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION
ACTIVE SOCIAL MEDIA
USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION
JAN
2014
Sources: US Census Bureau, ITU, Facebook
# #
MACAU: MOBILE STATS
N/A N/A 260K 44.6%
wearesocial.sg @wearesocialsg 115 We Are Social
MALAYSIA
wearesocial.sg @wearesocialsg 116 We Are Social
TOTAL POPULATION
INTERNET USERS
ACTIVE MOBILE SUBSCRIPTIONS
INTERNET PENETRATION
URBAN
MOBILE SUBSCRIPTION PENETRATION
MALAYSIA: SNAPSHOT
29,628,392
19,200,408
15,600,000
41,324,700
ACTIVE FACEBOOK USERS FACEBOOK PENETRATION
RURAL
JAN
2014
73%
65%
53%
139%
27%
Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
wearesocial.sg @wearesocialsg 117 We Are Social
AVERAGE TIME THAT INTERNET
USERS SPEND USING THE
INTERNET EACH DAY THROUGH
A DESKTOP OR LAPTOP
MOBILE INTERNET
PENETRATION AS A
PERCENTAGE OF
TOTAL POPULATION
AVERAGE TIME THAT
MOBILE INTERNET USERS
SPEND USING MOBILE
INTERNET EACH DAY
Sources: US Census Bureau, GlobalWebIndex
JAN
2014
MALAYSIA: INTERNET INDICATORS
5H 36M 58% 3H 03M
wearesocial.sg @wearesocialsg 118 We Are Social Sources: US Census Bureau, GlobalWebIndex
SOCIAL MEDIA
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
AVERAGE TIME SOCIAL
MEDIA USERS SPEND
ON SOCIAL MEDIA
EACH DAY
PERCENTAGE OF
MOBILE USERS USING
SOCIAL MEDIA APPS
ON THEIR PHONE
PERCENTAGE OF
MOBILE USERS USING
LOCATION-BASED
SERVICES
JAN
2014
MALAYSIA: SOCIAL INDICATORS
64% 3H 17M 58% 28%
wearesocial.sg @wearesocialsg 119 We Are Social
MALAYSIA: SOCIAL MEDIA USE
JAN
2014
Source: GlobalWebIndex . Figures represent percentage of internet users.
98%
95%
77%
57%
40%
32%
72%
59%
32%
23%
16%
9%
ANY SOCIAL NETWORK
FACEBOOK
GOOGLE+
TWITTER
INSTAGRAM
LINKEDIN
wearesocial.sg @wearesocialsg 120 We Are Social
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
Source: GSMA Intelligence
JAN
2014
3G
MALAYSIA: CONTRACT TYPE
77% 23% 43%
wearesocial.sg @wearesocialsg 121 We Are Social
SMARTPHONE
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
SMARTPHONE USERS
SEARCHING FOR
LOCAL INFORMATION
VIA THEIR PHONE
SMARTPHONE USERS
RESEARCHING
PRODUCTS VIA
THEIR PHONE
SMARTPHONE USERS
WHO HAVE MADE A
PURCHASE VIA THEIR
PHONE
JAN
2014
Source: Googles Our Mobile Planet Report
MALAYSIA: SMARTPHONE USAGE
35% 94% 91% 42%
wearesocial.sg @wearesocialsg 122 We Are Social
NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS
MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION
ACTIVE SOCIAL MEDIA
USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION
JAN
2014
Sources: US Census Bureau, ITU, Facebook
# #
MALAYSIA: MOBILE STATS
4.0M 14% 13M 44%
wearesocial.sg @wearesocialsg 123 We Are Social
MALDIVES
wearesocial.sg @wearesocialsg 124 We Are Social
TOTAL POPULATION
INTERNET USERS
ACTIVE MOBILE SUBSCRIPTIONS
INTERNET PENETRATION
URBAN
MOBILE SUBSCRIPTION PENETRATION
MALDIVES: SNAPSHOT
393,988
153,560
174,000
560,547
ACTIVE FACEBOOK USERS FACEBOOK PENETRATION
RURAL
JAN
2014
41%
39%
44%
142%
59%
Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
wearesocial.sg @wearesocialsg 125 We Are Social
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
Source: GSMA Intelligence
JAN
2014
3G
MALDIVES: CONTRACT TYPE
87% 13% 10%
wearesocial.sg @wearesocialsg 126 We Are Social
NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS
MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION
ACTIVE SOCIAL MEDIA
USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION
JAN
2014
Sources: US Census Bureau, ITU, Facebook
# #
MALDIVES: MOBILE STATS
85K 22% 134K 34%
wearesocial.sg @wearesocialsg 127 We Are Social
MONGOLIA
wearesocial.sg @wearesocialsg 128 We Are Social
TOTAL POPULATION
INTERNET USERS
ACTIVE MOBILE SUBSCRIPTIONS
INTERNET PENETRATION
URBAN
MOBILE SUBSCRIPTION PENETRATION
MONGOLIA: SNAPSHOT
3,226,516
521,520
720,000
3,375,205
ACTIVE FACEBOOK USERS FACEBOOK PENETRATION
RURAL
JAN
2014
69%
22%
105%
31%
16%
Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
wearesocial.sg @wearesocialsg 129 We Are Social
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
Source: GSMA Intelligence
JAN
2014
3G
MONGOLIA: CONTRACT TYPE
96% 4% 21%
wearesocial.sg @wearesocialsg 130 We Are Social
NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS
MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION
ACTIVE SOCIAL MEDIA
USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION
JAN
2014
Sources: US Census Bureau, ITU, Facebook
# #
MONGOLIA: MOBILE STATS
861K 27% 540K 17%
wearesocial.sg @wearesocialsg 131 We Are Social
MYANMAR
wearesocial.sg @wearesocialsg 132 We Are Social
TOTAL POPULATION
INTERNET USERS
ACTIVE MOBILE SUBSCRIPTIONS
INTERNET PENETRATION
URBAN
MOBILE SUBSCRIPTION PENETRATION
MYANMAR: SNAPSHOT
55,167,330
583,564
1,240,000
5,440,000
ACTIVE FACEBOOK USERS FACEBOOK PENETRATION
RURAL
JAN
2014
33% 67%
1%
2%
10%
Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
wearesocial.sg @wearesocialsg 133 We Are Social
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
Source: GSMA Intelligence
JAN
2014
3G
MYANMAR: CONTRACT TYPE
99% 1% 14%
wearesocial.sg @wearesocialsg 134 We Are Social
NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS
MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION
ACTIVE SOCIAL MEDIA
USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION
JAN
2014
Sources: US Census Bureau, ITU, Facebook
# #
MYANMAR: MOBILE STATS
N/A N/A 1.1M 2.0%
wearesocial.sg @wearesocialsg 135 We Are Social
NEPAL
wearesocial.sg @wearesocialsg 136 We Are Social
TOTAL POPULATION
INTERNET USERS
ACTIVE MOBILE SUBSCRIPTIONS
INTERNET PENETRATION
URBAN
MOBILE SUBSCRIPTION PENETRATION
NEPAL: SNAPSHOT
30,430,267
7,300,000
3,200,000
16,380,000
ACTIVE FACEBOOK USERS FACEBOOK PENETRATION
RURAL
JAN
2014
31%
54%
69%
11%
Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
24%
wearesocial.sg @wearesocialsg 137 We Are Social
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
Source: GSMA Intelligence
JAN
2014
3G
NEPAL: CONTRACT TYPE
94% 6% 2%
wearesocial.sg @wearesocialsg 138 We Are Social
NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS
MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION
ACTIVE SOCIAL MEDIA
USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION
JAN
2014
Sources: US Census Bureau, ITU, Facebook
# #
NEPAL: MOBILE STATS
N/A N/A 2.8M 9.2%
wearesocial.sg @wearesocialsg 139 We Are Social
NEW ZEALAND
wearesocial.sg @wearesocialsg 140 We Are Social
TOTAL POPULATION
INTERNET USERS
ACTIVE MOBILE SUBSCRIPTIONS
INTERNET PENETRATION
URBAN
MOBILE SUBSCRIPTION PENETRATION
NEW ZEALAND: SNAPSHOT
4,365,113
3,873,982
2,400,000
4,922,000
ACTIVE FACEBOOK USERS FACEBOOK PENETRATION
RURAL
JAN
2014
86%
89%
55%
14%
113%
Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
wearesocial.sg @wearesocialsg 141 We Are Social
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
Source: GSMA Intelligence
JAN
2014
3G
NEW ZEALAND: CONTRACT TYPE
65% 35% 65%
wearesocial.sg @wearesocialsg 142 We Are Social
SMARTPHONE
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
SMARTPHONE USERS
SEARCHING FOR
LOCAL INFORMATION
VIA THEIR PHONE
SMARTPHONE USERS
RESEARCHING
PRODUCTS VIA
THEIR PHONE
SMARTPHONE USERS
WHO HAVE MADE A
PURCHASE VIA THEIR
PHONE
JAN
2014
Source: Googles Our Mobile Planet Report
NEW ZEALAND: SMARTPHONE USAGE
54% 89% 74% 33%
wearesocial.sg @wearesocialsg 143 We Are Social
NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS
MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION
ACTIVE SOCIAL MEDIA
USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION
JAN
2014
Sources: US Census Bureau, ITU, Facebook
# #
NEW ZEALAND: MOBILE STATS
2.8M 65% 1.9M 44%
wearesocial.sg @wearesocialsg 144 We Are Social
NORTH KOREA
wearesocial.sg @wearesocialsg 145 We Are Social
TOTAL POPULATION
INTERNET USERS
ACTIVE MOBILE SUBSCRIPTIONS
INTERNET PENETRATION
URBAN
MOBILE SUBSCRIPTION PENETRATION
NORTH KOREA: SNAPSHOT
24,720,407
[N/A]
8,200
1,700,000
ACTIVE FACEBOOK USERS FACEBOOK PENETRATION
RURAL
JAN
2014
60%
[N/A]
40%
0.03%
7%
Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
wearesocial.sg @wearesocialsg 146 We Are Social
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
Source: GSMA Intelligence
JAN
2014
3G
NORTH KOREA: CONTRACT TYPE
100% 0% 100%
wearesocial.sg @wearesocialsg 147 We Are Social
NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS
MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION
ACTIVE SOCIAL MEDIA
USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION
JAN
2014
Sources: US Census Bureau, ITU, Facebook
# #
NORTH KOREA: MOBILE STATS
N/A N/A 4,600 ~0%
wearesocial.sg @wearesocialsg 148 We Are Social
PAKISTAN
wearesocial.sg @wearesocialsg 149 We Are Social
TOTAL POPULATION
INTERNET USERS
ACTIVE MOBILE SUBSCRIPTIONS
INTERNET PENETRATION
URBAN
MOBILE SUBSCRIPTION PENETRATION
PAKISTAN: SNAPSHOT
193,238,868
19,800,000
11,400,000
129,583,076
ACTIVE FACEBOOK USERS FACEBOOK PENETRATION
RURAL
JAN
2014
36%
67%
64%
10%
6%
Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
wearesocial.sg @wearesocialsg 150 We Are Social
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
Source: GSMA Intelligence
JAN
2014
3G
PAKISTAN: CONTRACT TYPE
97% 3% 3%
wearesocial.sg @wearesocialsg 151 We Are Social
NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS
MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION
ACTIVE SOCIAL MEDIA
USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION
JAN
2014
Sources: US Census Bureau, ITU, Facebook
# #
PAKISTAN: MOBILE STATS
580K 0.3% 7.6M 3.9%
wearesocial.sg @wearesocialsg 152 We Are Social
PAPUA NEW GUINEA
wearesocial.sg @wearesocialsg 153 We Are Social
TOTAL POPULATION
INTERNET USERS
ACTIVE MOBILE SUBSCRIPTIONS
INTERNET PENETRATION
URBAN
MOBILE SUBSCRIPTION PENETRATION
PAPUA NEW GUINEA: SNAPSHOT
6,341,902
145,256
260,000
2,709,000
ACTIVE FACEBOOK USERS FACEBOOK PENETRATION
RURAL
JAN
2014
13%
42%
87%
Sources: US Census Bureau, InternetWorldStats, CNNIC, Tencent, Facebook, ITU, CIA
2%
4%
wearesocial.sg @wearesocialsg 154 We Are Social
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
Source: GSMA Intelligence
JAN
2014
3G
PAPUA NEW GUINEA: CONTRACT TYPE
84% 16% 8%
wearesocial.sg @wearesocialsg 155 We Are Social
NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS
MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION
ACTIVE SOCIAL MEDIA
USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION
JAN
2014
Sources: US Census Bureau, ITU, Facebook
# #
PAPUA NEW GUINEA: MOBILE STATS
N/A N/A 240K 3.7%
wearesocial.sg @wearesocialsg 156 We Are Social
PHILIPPINES
wearesocial.sg @wearesocialsg 157 We Are Social
TOTAL POPULATION
INTERNET USERS
ACTIVE MOBILE SUBSCRIPTIONS
INTERNET PENETRATION
URBAN
MOBILE SUBSCRIPTION PENETRATION
PHILIPPINES: SNAPSHOT
105,720,644
37,602,976
34,000,000
106,987,098
ACTIVE FACEBOOK USERS FACEBOOK PENETRATION
RURAL
JAN
2014
49%
36%
32%
101%
51%
Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
wearesocial.sg @wearesocialsg 158 We Are Social
AVERAGE TIME THAT INTERNET
USERS SPEND USING THE
INTERNET EACH DAY THROUGH
A DESKTOP OR LAPTOP
MOBILE INTERNET
PENETRATION AS A
PERCENTAGE OF
TOTAL POPULATION
AVERAGE TIME THAT
MOBILE INTERNET USERS
SPEND USING MOBILE
INTERNET EACH DAY
Sources: US Census Bureau, GlobalWebIndex
JAN
2014
PHILIPPINES: INTERNET INDICATORS
6H 12M 31% 2H 48M
wearesocial.sg @wearesocialsg 159 We Are Social Sources: US Census Bureau, GlobalWebIndex
SOCIAL MEDIA
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
AVERAGE TIME SOCIAL
MEDIA USERS SPEND
ON SOCIAL MEDIA
EACH DAY
PERCENTAGE OF
MOBILE USERS USING
SOCIAL MEDIA APPS
ON THEIR PHONE
PERCENTAGE OF
MOBILE USERS USING
LOCATION-BASED
SERVICES
JAN
2014
PHILIPPINES: SOCIAL INDICATORS
35% 4H 01M 62% 29%
wearesocial.sg @wearesocialsg 160 We Are Social
PHILIPPINES: SOCIAL MEDIA USE
JAN
2014
Source: GlobalWebIndex . Figures represent percentage of internet users.
98%
97%
81%
69%
42%
39%
78%
69%
40%
39%
20%
14%
ANY SOCIAL NETWORK
FACEBOOK
TWITTER
GOOGLE+
INSTAGRAM
LINKEDIN
wearesocial.sg @wearesocialsg 161 We Are Social
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
Source: GSMA Intelligence
JAN
2014
3G
PHILIPPINES: CONTRACT TYPE
96% 4% 30%
wearesocial.sg @wearesocialsg 162 We Are Social
SMARTPHONE
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
SMARTPHONE USERS
SEARCHING FOR
LOCAL INFORMATION
VIA THEIR PHONE
SMARTPHONE USERS
RESEARCHING
PRODUCTS VIA
THEIR PHONE
SMARTPHONE USERS
WHO HAVE MADE A
PURCHASE VIA THEIR
PHONE
JAN
2014
Source: Googles Our Mobile Planet Report
PHILIPPINES: SMARTPHONE USAGE
39% 93% 88% 32%
wearesocial.sg @wearesocialsg 163 We Are Social
NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS
MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION
ACTIVE SOCIAL MEDIA
USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION
JAN
2014
Sources: US Census Bureau, ITU, Facebook
# #
PHILIPPINES: MOBILE STATS
4.0M 3.8% 24M 23%
wearesocial.sg @wearesocialsg 164 We Are Social
SINGAPORE
wearesocial.sg @wearesocialsg 165 We Are Social
TOTAL POPULATION
INTERNET USERS
ACTIVE MOBILE SUBSCRIPTIONS
INTERNET PENETRATION
URBAN
MOBILE SUBSCRIPTION PENETRATION
SINGAPORE: SNAPSHOT
5,460,302
3,971,318
3,200,000
8,063,000
ACTIVE FACEBOOK USERS FACEBOOK PENETRATION
JAN
2014
100%
73%
59%
148%
Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
wearesocial.sg @wearesocialsg 166 We Are Social
AVERAGE TIME THAT INTERNET
USERS SPEND USING THE
INTERNET EACH DAY THROUGH
A DESKTOP OR LAPTOP
MOBILE INTERNET
PENETRATION AS A
PERCENTAGE OF
TOTAL POPULATION
AVERAGE TIME THAT
MOBILE INTERNET USERS
SPEND USING MOBILE
INTERNET EACH DAY
Sources: US Census Bureau, GlobalWebIndex
JAN
2014
SINGAPORE: INTERNET INDICATORS
5H 16M 64% 1H 57M
wearesocial.sg @wearesocialsg 167 We Are Social Sources: US Census Bureau, GlobalWebIndex
SOCIAL MEDIA
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
AVERAGE TIME SOCIAL
MEDIA USERS SPEND
ON SOCIAL MEDIA
EACH DAY
PERCENTAGE OF
MOBILE USERS USING
SOCIAL MEDIA APPS
ON THEIR PHONE
PERCENTAGE OF
MOBILE USERS USING
LOCATION-BASED
SERVICES
JAN
2014
SINGAPORE: SOCIAL INDICATORS
70% 2H 10M 49% 18%
wearesocial.sg @wearesocialsg 168 We Are Social
SINGAPORE: SOCIAL MEDIA USE
JAN
2014
Source: GlobalWebIndex . Figures represent percentage of internet users.
USED IN THE PAST MONTH
OWN AN ACCOUNT
96%
92%
54%
45%
36%
25%
68%
59%
19%
18%
13%
12%
ANY SOCIAL NETWORK
FACEBOOK
TWITTER
GOOGLE+
LINKEDIN
INSTAGRAM
wearesocial.sg @wearesocialsg 169 We Are Social
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
Source: GSMA Intelligence
JAN
2014
3G
SINGAPORE: CONTRACT TYPE
47% 53% 55%
wearesocial.sg @wearesocialsg 170 We Are Social
SMARTPHONE
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
SMARTPHONE USERS
SEARCHING FOR
LOCAL INFORMATION
VIA THEIR PHONE
SMARTPHONE USERS
RESEARCHING
PRODUCTS VIA
THEIR PHONE
SMARTPHONE USERS
WHO HAVE MADE A
PURCHASE VIA THEIR
PHONE
JAN
2014
Source: Googles Our Mobile Planet Report
SINGAPORE: SMARTPHONE USAGE
72% 96% 87% 44%
wearesocial.sg @wearesocialsg 171 We Are Social
NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS
MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION
ACTIVE SOCIAL MEDIA
USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION
JAN
2014
Sources: US Census Bureau, ITU, Facebook
# #
SINGAPORE: MOBILE STATS
6.7M 123% 2.8M 51%
wearesocial.sg @wearesocialsg 172 We Are Social
SOUTH KOREA
wearesocial.sg @wearesocialsg 173 We Are Social
TOTAL POPULATION
INTERNET USERS
ACTIVE MOBILE SUBSCRIPTIONS
INTERNET PENETRATION
URBAN
MOBILE SUBSCRIPTION PENETRATION
SOUTH KOREA: SNAPSHOT
48,955,203
41,091,681
13,000,000
53,624,427
ACTIVE FACEBOOK USERS FACEBOOK PENETRATION
RURAL
JAN
2014
83%
84%
27%
110%
17%
Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
wearesocial.sg @wearesocialsg 174 We Are Social
AVERAGE TIME THAT INTERNET
USERS SPEND USING THE
INTERNET EACH DAY THROUGH
A DESKTOP OR LAPTOP
MOBILE INTERNET
PENETRATION AS A
PERCENTAGE OF
TOTAL POPULATION
AVERAGE TIME THAT
MOBILE INTERNET USERS
SPEND USING MOBILE
INTERNET EACH DAY
Sources: US Census Bureau, GlobalWebIndex
JAN
2014
SOUTH KOREA: INTERNET INDICATORS
3H 27M 75% 1H 35M
wearesocial.sg @wearesocialsg 175 We Are Social Sources: US Census Bureau, GlobalWebIndex
SOCIAL MEDIA
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
AVERAGE TIME SOCIAL
MEDIA USERS SPEND
ON SOCIAL MEDIA
EACH DAY
PERCENTAGE OF
MOBILE USERS USING
SOCIAL MEDIA APPS
ON THEIR PHONE
PERCENTAGE OF
MOBILE USERS USING
LOCATION-BASED
SERVICES
JAN
2014
SOUTH KOREA: SOCIAL INDICATORS
74% 1H 01M 37% 17%
wearesocial.sg @wearesocialsg 176 We Are Social
SOUTH KOREA: SOCIAL MEDIA USE
JAN
2014
Source: GlobalWebIndex . Figures represent percentage of internet users.
USED IN THE PAST MONTH
OWN AN ACCOUNT
84%
75%
56%
38%
33%
8%
48%
36%
22%
7%
7%
1%
ANY SOCIAL NETWORK
FACEBOOK
TWITTER
GOOGLE+
ME2DAY
NATE CONNECT
wearesocial.sg @wearesocialsg 177 We Are Social
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
Source: GSMA Intelligence
JAN
2014
3G
SOUTH KOREA: CONTRACT TYPE
3% 97% 64%
wearesocial.sg @wearesocialsg 178 We Are Social
SMARTPHONE
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
SMARTPHONE USERS
SEARCHING FOR
LOCAL INFORMATION
VIA THEIR PHONE
SMARTPHONE USERS
RESEARCHING
PRODUCTS VIA
THEIR PHONE
SMARTPHONE USERS
WHO HAVE MADE A
PURCHASE VIA THEIR
PHONE
JAN
2014
Source: Googles Our Mobile Planet Report
SOUTH KOREA: SMARTPHONE USAGE
73% 94% 94% 56%
wearesocial.sg @wearesocialsg 179 We Are Social
NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS
MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION
ACTIVE SOCIAL MEDIA
USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION
JAN
2014
Sources: US Census Bureau, ITU, Facebook
# #
SOUTH KOREA: MOBILE STATS
51.9M 106% 11.4M 23%
wearesocial.sg @wearesocialsg 180 We Are Social
SRI LANKA
wearesocial.sg @wearesocialsg 181 We Are Social
TOTAL POPULATION
INTERNET USERS
ACTIVE MOBILE SUBSCRIPTIONS
INTERNET PENETRATION
URBAN
MOBILE SUBSCRIPTION PENETRATION
SRI LANKA: SNAPSHOT
21,675,648
3,927,948
2,000,000
20,324,070
ACTIVE FACEBOOK USERS FACEBOOK PENETRATION
RURAL
JAN
2014
15%
94%
85%
18%
9%
Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
wearesocial.sg @wearesocialsg 182 We Are Social
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
Source: GSMA Intelligence
JAN
2014
3G
SRI LANKA: CONTRACT TYPE
91% 9% 13%
wearesocial.sg @wearesocialsg 183 We Are Social
NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS
MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION
ACTIVE SOCIAL MEDIA
USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION
JAN
2014
Sources: US Census Bureau, ITU, Facebook
# #
SRI LANKA: MOBILE STATS
953K 4.4% 1.4M 6.6%
wearesocial.sg @wearesocialsg 184 We Are Social
TAIWAN
wearesocial.sg @wearesocialsg 185 We Are Social
TOTAL POPULATION
INTERNET USERS
ACTIVE MOBILE SUBSCRIPTIONS
INTERNET PENETRATION
URBAN
MOBILE SUBSCRIPTION PENETRATION
TAIWAN: SNAPSHOT
23,299,716
17,656,414
15,000,000
29,455,219
ACTIVE FACEBOOK USERS FACEBOOK PENETRATION
RURAL
JAN
2014
78%
76%
64%
126%
22%
Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
wearesocial.sg @wearesocialsg 186 We Are Social
AVERAGE TIME THAT INTERNET
USERS SPEND USING THE
INTERNET EACH DAY THROUGH
A DESKTOP OR LAPTOP
MOBILE INTERNET
PENETRATION AS A
PERCENTAGE OF
TOTAL POPULATION
AVERAGE TIME THAT
MOBILE INTERNET USERS
SPEND USING MOBILE
INTERNET EACH DAY
Sources: US Census Bureau, GlobalWebIndex
JAN
2014
TAIWAN: INTERNET INDICATORS
4H 40M 62% 2H 19M
wearesocial.sg @wearesocialsg 187 We Are Social Sources: US Census Bureau, GlobalWebIndex
SOCIAL MEDIA
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
AVERAGE TIME SOCIAL
MEDIA USERS SPEND
ON SOCIAL MEDIA
EACH DAY
PERCENTAGE OF
MOBILE USERS USING
SOCIAL MEDIA APPS
ON THEIR PHONE
PERCENTAGE OF
MOBILE USERS USING
LOCATION-BASED
SERVICES
JAN
2014
TAIWAN: SOCIAL INDICATORS
73% 2H 24M 41% 23%
wearesocial.sg @wearesocialsg 188 We Are Social
TAIWAN: SOCIAL MEDIA USE
JAN
2014
Source: GlobalWebIndex . Figures represent percentage of internet users.
95%
92%
70%
25%
23%
18%
67%
60%
25%
7%
#N/A
5%
ANY SOCIAL NETWORK
FACEBOOK
GOOGLE+
TWITTER
#N/A
PLURK
wearesocial.sg @wearesocialsg 189 We Are Social
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
Source: GSMA Intelligence
JAN
2014
3G
TAIWAN: CONTRACT TYPE
14% 86% 70%
wearesocial.sg @wearesocialsg 190 We Are Social
SMARTPHONE
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
SMARTPHONE USERS
SEARCHING FOR
LOCAL INFORMATION
VIA THEIR PHONE
SMARTPHONE USERS
RESEARCHING
PRODUCTS VIA
THEIR PHONE
SMARTPHONE USERS
WHO HAVE MADE A
PURCHASE VIA THEIR
PHONE
JAN
2014
Source: Googles Our Mobile Planet Report
TAIWAN: SMARTPHONE USAGE
51% 95% 87% 37%
wearesocial.sg @wearesocialsg 191 We Are Social
NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS
MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION
ACTIVE SOCIAL MEDIA
USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION
JAN
2014
Sources: US Census Bureau, ITU, Facebook
# #
TAIWAN: MOBILE STATS
10.7M 46% 12.2M 53%
wearesocial.sg @wearesocialsg 192 We Are Social
THAILAND
wearesocial.sg @wearesocialsg 193 We Are Social
TOTAL POPULATION
INTERNET USERS
ACTIVE MOBILE SUBSCRIPTIONS
INTERNET PENETRATION
URBAN
MOBILE SUBSCRIPTION PENETRATION
THAILAND: SNAPSHOT
67,448,120
23,860,000
24,000,000
84,075,036
ACTIVE FACEBOOK USERS FACEBOOK PENETRATION
RURAL
JAN
2014
34%
35%
36%
125%
66%
Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
wearesocial.sg @wearesocialsg 194 We Are Social
AVERAGE TIME THAT INTERNET
USERS SPEND USING THE
INTERNET EACH DAY THROUGH
A DESKTOP OR LAPTOP
MOBILE INTERNET
PENETRATION AS A
PERCENTAGE OF
TOTAL POPULATION
AVERAGE TIME THAT
MOBILE INTERNET USERS
SPEND USING MOBILE
INTERNET EACH DAY
Sources: US Census Bureau, GlobalWebIndex
JAN
2014
THAILAND: INTERNET INDICATORS
5H 07M 24% 3H 04M
wearesocial.sg @wearesocialsg 195 We Are Social Sources: US Census Bureau, GlobalWebIndex
SOCIAL MEDIA
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
AVERAGE TIME SOCIAL
MEDIA USERS SPEND
ON SOCIAL MEDIA
EACH DAY
PERCENTAGE OF
MOBILE USERS USING
SOCIAL MEDIA APPS
ON THEIR PHONE
PERCENTAGE OF
MOBILE USERS USING
LOCATION-BASED
SERVICES
JAN
2014
THAILAND: SOCIAL INDICATORS
25% 3H 39M 50% 36%
wearesocial.sg @wearesocialsg 196 We Are Social
THAILAND: SOCIAL MEDIA USE
JAN
2014
Source: GlobalWebIndex . Figures represent percentage of internet users.
USED IN THE PAST MONTH
OWN AN ACCOUNT
97%
96%
69%
57%
40%
23%
76%
68%
36%
32%
22%
7%
ANY SOCIAL NETWORK
FACEBOOK
GOOGLE+
TWITTER
INSTAGRAM
LINKEDIN
wearesocial.sg @wearesocialsg 197 We Are Social
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
Source: GSMA Intelligence
JAN
2014
3G
THAILAND: CONTRACT TYPE
89% 11% 12%
wearesocial.sg @wearesocialsg 198 We Are Social
SMARTPHONE
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
SMARTPHONE USERS
SEARCHING FOR
LOCAL INFORMATION
VIA THEIR PHONE
SMARTPHONE USERS
RESEARCHING
PRODUCTS VIA
THEIR PHONE
SMARTPHONE USERS
WHO HAVE MADE A
PURCHASE VIA THEIR
PHONE
JAN
2014
Source: Googles Our Mobile Planet Report
THAILAND: SMARTPHONE USAGE
31% 95% 94% 51%
wearesocial.sg @wearesocialsg 199 We Are Social
NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS
MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION
ACTIVE SOCIAL MEDIA
USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION
JAN
2014
Sources: US Census Bureau, ITU, Facebook
# #
THAILAND: MOBILE STATS
67K 0.1% 22M 33%
wearesocial.sg @wearesocialsg 200 We Are Social
TIMOR-LESTE
wearesocial.sg @wearesocialsg 201 We Are Social
TOTAL POPULATION
INTERNET USERS
ACTIVE MOBILE SUBSCRIPTIONS
INTERNET PENETRATION
URBAN
MOBILE SUBSCRIPTION PENETRATION
TIMOR-LESTE: SNAPSHOT
1,172,390
10,461
76,000
621,000
ACTIVE FACEBOOK USERS FACEBOOK PENETRATION
RURAL
JAN
2014
28%
53%
72%
1%
6%
Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
wearesocial.sg @wearesocialsg 202 We Are Social
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
Source: GSMA Intelligence
JAN
2014
3G
TIMOR-LESTE: CONTRACT TYPE
98% 2% N/A
wearesocial.sg @wearesocialsg 203 We Are Social
NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS
MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION
ACTIVE SOCIAL MEDIA
USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION
JAN
2014
Sources: US Census Bureau, ITU, Facebook
# #
TIMOR-LESTE: MOBILE STATS
N/A N/A 76K 6.5%
wearesocial.sg @wearesocialsg 204 We Are Social
VIETNAM
wearesocial.sg @wearesocialsg 205 We Are Social
TOTAL POPULATION
INTERNET USERS
ACTIVE MOBILE SUBSCRIPTIONS
INTERNET PENETRATION
URBAN
MOBILE SUBSCRIPTION PENETRATION
VIETNAM: SNAPSHOT
92,477,857
36,140,967
20,000,000
134,066,000
ACTIVE FACEBOOK USERS FACEBOOK PENETRATION
RURAL
JAN
2014
31%
39%
22%
145%
69%
Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
wearesocial.sg @wearesocialsg 206 We Are Social
AVERAGE TIME THAT INTERNET
USERS SPEND USING THE
INTERNET EACH DAY THROUGH
A DESKTOP OR LAPTOP
MOBILE INTERNET
PENETRATION AS A
PERCENTAGE OF
TOTAL POPULATION
AVERAGE TIME THAT
MOBILE INTERNET USERS
SPEND USING MOBILE
INTERNET EACH DAY
Sources: US Census Bureau, GlobalWebIndex
JAN
2014
VIETNAM: INTERNET INDICATORS
4H 37M 34% 1H 43M
wearesocial.sg @wearesocialsg 207 We Are Social Sources: US Census Bureau, GlobalWebIndex
SOCIAL MEDIA
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
AVERAGE TIME SOCIAL
MEDIA USERS SPEND
ON SOCIAL MEDIA
EACH DAY
PERCENTAGE OF
MOBILE USERS USING
SOCIAL MEDIA APPS
ON THEIR PHONE
PERCENTAGE OF
MOBILE USERS USING
LOCATION-BASED
SERVICES
JAN
2014
VIETNAM: SOCIAL INDICATORS
38% 2H 23M 58% 25%
wearesocial.sg @wearesocialsg 208 We Are Social
VIETNAM: SOCIAL MEDIA USE
JAN
2014
Source: GlobalWebIndex . Figures represent percentage of internet users.
97%
95%
76%
45%
22%
18%
81%
67%
34%
16%
8%
5%
ANY SOCIAL NETWORK
FACEBOOK
GOOGLE+
TWITTER
LINKEDIN
PINTEREST
wearesocial.sg @wearesocialsg 209 We Are Social
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
Source: GSMA Intelligence
JAN
2014
3G
VIETNAM: CONTRACT TYPE
89% 11% 16%
wearesocial.sg @wearesocialsg 210 We Are Social
SMARTPHONE
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
SMARTPHONE USERS
SEARCHING FOR
LOCAL INFORMATION
VIA THEIR PHONE
SMARTPHONE USERS
RESEARCHING
PRODUCTS VIA
THEIR PHONE
SMARTPHONE USERS
WHO HAVE MADE A
PURCHASE VIA THEIR
PHONE
JAN
2014
Source: Googles Our Mobile Planet Report
VIETNAM: SMARTPHONE USAGE
20% 97% 95% 60%
wearesocial.sg @wearesocialsg 211 We Are Social
NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS
MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION
ACTIVE SOCIAL MEDIA
USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION
JAN
2014
Sources: US Census Bureau, ITU, Facebook
# #
VIETNAM: MOBILE STATS
17.6M 19% 17M 18%
wearesocial.sg @wearesocialsg 250 We Are Social
FIND OUT MORE AT
WEARESOCIAL.SG
wearesocial.sg @wearesocialsg 213 We Are Social
DATA SOURCES USED IN THIS REPORT
Population data
Latest available data from the United States Census Bureau (mid-2013 data), correct as at
January 2014.
Internet user data
Latest available data from InternetWorldStats.com and the China Internet Network Information
Centre, correct as at January 2014; usage data extrapolated from GlobalWebIndex (Q3 2013).
Social media user data
Latest site-reported monthly active user data from Facebook, Google+, Qzone, Sina Weibo,
Tencent Weibo, Twitter, and VKontakte, correct as at January 2014; usage data extrapolated
from GlobalWebIndexs Active Usage: Social Platforms(Q3 2013).
Mobile phone user data
Latest available data from Ericsson Mobility Report (November 2013), the International
Telecommunication Union (ITU), The GSM Association (Q4 2013), and the CIA Government
Factbook, correct as at January 2014; usage data extrapolated from GlobalWebIndexs Active
Usage: Social Platforms (Q3 2013), and Googles Our Mobile Planet Report (May 2013).
Making Friends & Inuencing People 45 We Are Social
WE ARE SOCIAL IS A GLOBAL CONVERSATION AGENCY.
WE HELP BRANDS TO LISTEN TO, UNDERSTAND,
AND ENGAGE IN CONVERSATIONS IN SOCIAL MEDIA.
WERE ALREADY HELPING MANY OF THE WORLDS
TOP BRANDS, INCLUDING ADIDAS, UNILEVER,
DIAGEO, NESTL, HEINZ, AND LVMH.
IF YOUD LIKE TO CHAT ABOUT US HELPING YOU
TOO, CALL US ON +65 6423 1051, OR EMAIL
US AT SAYHELLO@WEARESOCIAL.SG.
FIND OUT MORE AT WEARESOCIAL.SG.
Making Friends & Inuencing People 46 We Are Social
WE ARE SOCIAL SINGAPORE
SIMON KEMP, MANAGING DIRECTOR
@WEARESOCIALSG
SAYHELLO@WEARESOCIAL.SG
+65 6423 1051
HTTP://WEARESOCIAL.SG