DIGITEL

Douglas Shannon
Anthony Khani
Macky Tall
MAIN COMPETITORS
DIGITEL REVENUE

ACCUMEN'S REVENUE
CLEAR IMAGERY REVENUE
KEY POINTS
DIGITEL EPS

COMPETITION EPS
KEY POINTS
DIGITEL ROE

COMPETITION ROE
KEY POINTS
DIGITEL STOCK PRICE

COMPETITION STOCK PRICE
KEY POINTS
DIGITEL CREDIT RATING

COMPETITION CREDIT RATING
KEY POINTS
DIGITEL IMAGE RATING

COMPETITION IMAGE RATING
KEY POINTS
22

Best-Cost Provider Strategy
Low levels of regional differentiation
Above average warranty
Frequent promotions
Strong tech support
Highly efficient labor management
Global market share management
COMPETITIVE STRATEGY
ENTRY LEVEL MARKET SHARE-
YEAR 6
0
30
60
90
120
Accumen Best in Class Camera Clear Imagery Digitel
V
a
l
u
e

A
x
i
s

Entry Level Market Share - Year 6
Asia - Pacific Europe - Africa Latin America North America
MULTI FEATURE MARKET SHARE-
YEAR 6
0
30
60
90
120
150
Accumen Best in Class
Camera
Clear Imagery Digitel
V
a
l
u
e

A
x
i
s

Category Axis
Multi-Feature Market Share - Year 6
North America Latin America Europe - Africa Asia - Pacific
ENTRY LEVEL MARKET SHARE -
YEAR 12
0
40
80
120
160
Accumen Best in Class
Camera
Clear Imagery Digitel
Category Axis
Entry Level Market Share - Year 12
North America Latin America Europe - Africa Asia - Pacific
MULTI FEATURE MARKET SHARE -
YEAR 12
0
40
80
120
160
Accumen Best in Class
Camera
Clear Imagery Digitel
Multi Feature Market Share - Year 12
North America Latin America Europe - Africa Asia - Pacific
LESSONS LEARNED
Well rounded strategy produces long-term success

Leading the industry in EPS, ROE, market share, revenue and image
rating is a difficult position to retain

An industry can cannibalize profitability by driving prices too low
without properly managing production costs

Increase operating margins by lowering production costs in entry level
cameras and raising price in multi-feature cameras
Reduction in production cost should include planned quality reduction
and sequential price reductions
Increases in multi-feature price should be accompanied by quality
improvements but with focus on increased CMU
Market share may have to be sacrificed in the short term to regain per
unit profitability
Consider other ways of expanding profitability generation including
brand expansion through product licensing
RECOMMENDATIONS
28
QUESTIONS!