Proposal Rubric

Letter of Transmittal Total: /10

Letter has appropriate tone /5
Letter includes necessary information /5

Executive Summary Total: /10
Is a summary for the busy reader /5
Includes necessary information /5

Introduction Total: /10
Persuades the audience of a need and defines the need /5
Includes background info and info from feasibility study /5

Plan Total: /10
Describes activities that will take place for funding /5
Enables the audience to imagine and end goal /5

Benefits Total: /10
Shows how benefits outweigh the objectives /5
Shows benefits honestly /5

Other Information Total: /10
Budget/Schedule is realistic /5
Budget/Schedule includes necessary info /5

End Matter (References, etc.) Total: /10
References are included /5
References are done in APA style /5

Proposal Idea Total: /10
Idea is plausible /5
Idea is necessary /5

Writing Total: /10
Proper use of ethos, logos, pathos /5
Audience is considered /5

Group Participation Total: /10
Group Progress Reports /5
Group Feedback Grade/Attendance /5



Total Grade: /100