James Applebach

728 St. Bernard Sq. #4 Virginia Beach, VA 23454

james.applebach@gmail.com
(757) 749-4103

Objective: Use public relations experience in traditional and non-traditional media to create fun, innovative and
attention-grabbing communications strategies.
Employment History:
Public Relations Associate OBrien et al. Advertising, Virginia Beach, VA February 2014 Present

Public Relations Experience:
Work directly with Public Relations Director to help strategize and create PR plans for various clients
Help concept 'big ideas' for clients in a team-based environment with Account Executives and other
creatives including videos, social media strategies and PR tie-ins
Draft, edit and distribute press releases using AP style
Use VOCUS to find media outlets and opportunities for distribution of press releases
Draft other types of copy including social media, web copy, video scripts and client presentations
Work in an Account Executive capacity to create publications including newsletters and brochures as well
as website revisions
Responsibly represent clients at meetings in community organizations
Work on-site with clients at events to manage press as well as to serve in whatever capacity is necessary
including: photographer, brand ambassador and event manager
Co-direct the press office at the East Coast Surfing Championships: manage press passes, work with media
and contest personnel to schedule interviews and gain media access, draft and finalize press releases and
work with editors at various media to achieve coverage
Create digital and print press kits
Monitor local, national and international news sources for attention created through news releases


Social Media Experience:
Achieve overall public relations and marketing goals by utilizing social media to convert owned channels
to earned exposure
Use Raventools and native social media metrics/analytics to target posts to specific audiences
Promote FaceBook and Twitter presence with ads and promoted tweets to extend post reach and maximize
quality impressions
Advise clients on content marketing strategies including what, where and when to post
Create content plans including original content for various clients
Manage social media for various clients on platforms including Twitter, FaceBook, LinkedIn and Pinterest
'Live-tweet' and 'live-post' for events using creative copy and images



Education: Bachelor of Science in Mass Communications: Public Relations Cum Laude
August 2003 July 2007
Virginia Commonwealth University


Eagle Scout: Boy Scouts of America


Software: Proficiency in: Microsoft Office Suite including Publisher, Windows Movie Maker and Audacity.
Some experience with: Adobe Photoshop, Illustrator, InDesign and Premier.



-continued-
James Applebach
728 St. Bernard Sq. #4 Virginia Beach, VA 23454
james.applebach@gmail.com
(757) 749-4103


Additional Employment History:
Public Relations Practitioner (Freelance) Managing Communications Consulting, Virginia Beach, VA
May 2010 February 2014
Compose press releases, blog posts, and articles
Manage social media for various clients
Design brochures and flyers
Record and package video

Inside Sales Signs By Tomorrow, Virginia Beach, VA February 2010 February 2014
Create relationships with clients and vendors to solve problems and mitigate future ones
Responsible for prioritizing multiple projects and deadlines
Collaborate with graphic designer and manage other production associates to create signs
with an emphasis on aesthetic appeal that provide a clear message
Order all production supplies as needed
Install signs of various types on location with the use of power tools, measuring devices, and ingenuity

Commission Electronics Sales hhgregg, inc. Richmond, Virginia October 2009 December 2009
Guide customers in a retail environment catering to their needs through qualification
and building rapport
Develop a large base of knowledge about hhgreggs products to best help customers

Claims Reviewer Brown Greer, PLC. Richmond, Virginia November 2008 September 2009
Apply company policies and personal judgment to claims for inclusion in, or exclusion from, a medical
settlement agreement
Commented about claims with correct usage, grammar, and spelling for other staff to consider throughout
the claims process
Navigate, and enter data into, Brown Greers databases and electronic filing systems

Account ExecutiveNSN, Inc. Richmond, Virginia June 2008 October 2008
Create new logo and slogan for NSN, Inc. with assistance from proprietor
Write copy for and design marketing materials
Host, and participate in, sales presentations for various audiences
Attend numerous networking events to increase awareness of NSN, Inc.
Generate leads and follow sales to completion in a B2B environment


References:
Kevin Gaydosh Public Relations Director, OBrien et al. Advertising
kevingaydosh@obrienetal.com
Office: (757) 422-3231
Mobile: (757) 646-6439

Kristi Perron United Way of Hampton Roads and freelance graphic designer
kristi.perron@gmail.com
(229) 292-7516

Susan Long-Molnar CEO, Managing Communications Consulting
managingcommunications@cox.net
Office: (757) 513-8633