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Project report
On
Corporate Social
Responsibility
At
Bharat Petroleum
1
INDEX
Sr. No. Page No.
Title
I) Acknowledgment 3
II) Epilogue 4
Chapters
8) Achievements by BPCL 20
10) Bibliography 22
Acknowledgement
2
I would like to express my gratitude to all
those who gave me the possibility to complete
this project. I want to thank for giving me
opportunity to commence this project in the
first instance.
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Epilogue
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Executive Summary
4
The project enables me to know various aspects of Corporate
Social Responsibilities and its importance and steps taken by
Bharat Petroleum towards social activities.
BPCL is a Model Corporate Entity with Social
Responsibility and also builds a powerful partnership with
society for ‘Sustainable Development’.
1. INTRODUCTION
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1.1 Corporate Social Responsibility: What
does it mean?
"More and more companies are accepting corporate citizenship as a
new strategic and managerial purpose requiring their attention. Once
seen as a purely charitable activity--a source of general goodwill, with
no bottom-line consequence--citizenship is moving from the margins of
concern to the center at leading companies."
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have initiated CSR programs have done so in response to one problem
or another; for example, in the thermal power station, it was
environmental issues. CSR programs have also surfaced in the sourcing
departments of companies facing supply chain issues.
3. Methodology
• Integrated with Business Strategy and
Context
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4. Sharing wider responsibility at BPCL
“We believe that it’s equally important to return back to society” which
is why, BPCL believes that some of their finest achievements aren’t
those found in their balance sheets but those, in small towns and
villages spread across India. Their involvement in sharing this wider
responsibility dates way back to 1984, when in pursuance with our
philosophy “to give back to the society/community our best”, they
aimed to help the people enrich their lives, be it our employees or their
families also extending the scope of definition of families to those that
they saw beyond our glass cabins in these rustic surroundings, and
thus started our the social work. Today, BPCL terms them as their
extended family i.e. the villagers from rural areas.
Bharat Petroleum has been the pioneer in the oil sector to hire the
services of professional social workers. Areas of work in the initial years
were primarily to cater to the softer areas of employee related issues,
to mention a few are:-
India, has a social contrast, while one strata of the society comprising
of approximately 30% live in the cities, a great percentage of nearly
double -700 million Indians reside in villages, which we term as rural
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India. Now rural India too has its own disparity, some are what we call
the islands of prosperity and the rest that have the other extremes,
riddled by droughts and some difficult conditions of weather and
climate and sometimes these villages are so remote and far flung from
cities that many a times makes others go past unnoticed
BPCL volunteered and the initial success brought such gratification that
immediately it adopted another village (this time an interior one) called
Karjat, developments with selfless intentions helped introspect about
the future role BPCL should adopt in its aim to contribute to this effort,
then there after there was no looking back
Farm facts:
For agricultural upliftment, BPCL arrange training through Pune
Agricultural University, distribute seeds and fertilizers every year.
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There are lectures arranged on technical guidance, use of less water for
farming, teaching newer methods of agriculture, etc. They also educate
the farmers about fish farming and provide them all necessary
information. Guidance is also given as regards buying of seeds. The
methods of multiple cropping are taught. Every year farmers are given
free fertilizers. Bamboo cultivation is also promoted. 5000 Bamboo
saplings are planted every year, by giving it to villagers who will take
care of it. Along with it, even mango, chikku and guava saplings are
provided.
Cattle care:
At Karjat, BPCL conduct exhibitions of cattle of various breeds, training
sessions are arranged for improving the health of available cattle, there
is vaccine program conducted on regular basis for all pet animals.
Competitions are also held among cattle and prizes are given to the
best cattle. Once a year there is a camp organized in which doctors
from veterinary inspect all the cattle.
Education:
For motivating intelligent students coaching is provided to students.
Balwadis is available for small children as pre-school intervention. Tree
plantation programs are held at Adivasi ashram schools.
Health:
A dispensary with a doctor is available and regular health camps are
conducted. General health camps are organized twice a year. To cater
to the needs of all villagers, may it be men, women, senior citizens,
children and so on. To ensure proper eyesight, eye camps are
conducted periodically. their sight back through this endeavor. There
are camps held for pregnant women regarding guidance in pregnancy,
stress on nutrition, etc.
Grain Bank:
In the villages of Karjat, Rural Farmers were dependent on money
lenders for money as well as seeds and grains and thus in turn fell in
the debt trap. The money lenders would harass them and exploit them.
For e.g. for every one quintal of grain borrowed, the farmer would have
to return it three quintals. To avoid such exploitation, IRCED came out
with the grain bank scheme. The concept of grain bank was to make
grains easily accessible to the farmers and to keep them away from the
clutches of the moneylenders. Grains are made available to the farmers
without any advance and they also do not have to return anything
extra than what they had taken. Through BPCL, there is also a small
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room allocated for the purpose of maintaining the grain bank in every
village so that the grains do not get spoilt.
Community centre:
We have provided a multipurpose Samaj Mandir at Pinglas Karjat for
the Villagers to have a meeting point. There is a community centre
which encompasses classes for villagers on tailoring, mehendi,
beautician course, bamboo article making, multi-skill training, etc. Cane
Weaving and Bamboo making classes are conducted regularly.
Tailoring is helping the girls in income generation. Later there is also an
exhibition held in Mumbai for sale of the bamboo articles made in these
villages.
Infrastructure development:
We have constructed shed for schools. For e.g.
repairing the fans, replacing broken furniture, etc jetty for fishermen so
that they can rest in the night when they are not fishing. We have also
constructed a public toilet. We are vigilant in keeping the surroundings
clean. Timely garbage disposal is also taken care of. Tree plantation
programs are carried out on a regular basis. .
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learning through various sessions. These meetings help them to
improve their quality of life.
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1. Moral responsibility towards the environment.
2. Understanding of the need for an ecological balance.
3. The understanding of the inter-linkages of the web of life.
Inadequacy of Human
4. Understanding of Environmental Process.
The above four cover the entire canvas of concerns for the subject and
BPCL’s contribution towards the same has also been oriented around its
objective.
BPCL, on the other hand would give its best in educating mankind, on
the necessity of understanding the dynamics of the fragile eco-diversity
and hope to seek contributions from each individual in maintaining the
balance.
What remains unchanged since 1999 is that BPCL continues to fulfill its
corporate responsibilities. What has changed, however, is the fact that
the percentage of disabled persons employed by BPCL has risen from
1.11% to 1.37% despite the total employee strength reducing from
12411 to 12082.
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required, special recruitment drives are undertaken.
It’s not just recruiting candidates with disability – BPCL ensures that
they are assigned suitable work and a good working environment in the
organization. For e.g., visually impaired employees are provided with
customized computers equipped with optical character recognizers,
enabling them to work independently
BPCL even follows carefully laid down reservation policies for allotment
of dealerships and distributorships to physically disabled candidates.
What's more, special concessions and financial assistance is given to
deserving candidates initiating the business
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the many contributions made by Bharat Petroleum to meet its social
responsibilities.
* Bhogalpura (Agra)
* Srinivasapura & Muneshwara (Bangalore)
* Neelgarh (Bhopal)
* Ramathenga (Bhubaneshwar)
* Brindabanpur & Farakidanga (Calcutta)
* Jahazpur (Calcutta)
* Mankara (Calcutta)
* Kadambankulam (Coimbatore)
* Basantgarh (Delhi)
* Jyotinagar (Goa)
* Nangalgovind (Jaipur)
* Babukhera (Lucknow)
* Pedawada/Manjripal (Nagpur)
* Laakarhawar (Patna)
* Kasabkhede / Pohey (Pune)
* Khara Bairaja (Rajkot)
* Mangadih / Jaradih / Dimra / Obar (Ranchi)
* Bhaktachiwadi / Mogrej (Karjat)
* Tembre (Karjat)
* Mahul (Chembur)
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neighborhood) for ameliorating lives of the deprived.
6. Internal CSR
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Social Welfare in Bharat Petroleum was initiated as a non-statutory
body in the year 1984. Bharat Petroleum has been the pioneer in the oil
sector to hire the services of professional social workers. Areas of work
in the initial years were primarily to cater to the softer areas of
employee related issues, to mention a few are: -
Counselling
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they aid our CSR activity by being of help to the other addict
employees and the community too.
2] Family Wellbeing
Through all the Employee assistance programs, prominence is given to
family as a system. It is a known fact that family is one of the most
closely knit system which needs to be enriched to cope with the
stresses and strain of life. Thus when an employee comes with a
problem, joint counseling sessions are also conducted including his
family members to ensure resolving of problems amicably.
4] Parenting
During training or workshops, one of the main topics covered is
parenting. This is important because in today’s competitive world it is
very difficult to manage both work and house Thus to ensure care of
children, parenting sessions are conducted about emotional problems
and problems encountered by children at different stages, puberty
issues, etc.
5] Women Empowerment
In women lie nature’s best qualities of motherhood, compassion,
humanity and love. Because they have been blessed with the capacity
for giving and nurturing life, women also have the capacity for a deep
commitment for preserving and nourishing not only their own offspring,
but of the entire planet as well. BPCL is also blessed with efficient
women staff who are enthusiastic and who come forward to help
others. Women power in the true sense is seen when women meet
regularly and discuss on varied issues and the stands they take. LIKE
WOMAN IS WOMAN’S BEST FRIEND. It is normally said that a woman is
a woman’s worst enemy. But at the refinery, the bond within the
women is exceptionally charged with making a difference to their
personal as well as work life.
6] Safety Ambassadors
This is a new activity being started at the refinery. Some of women
employees are made safety ambassadors to ensure safety in the plant.
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These women would co-ordinate with the safety observers at the plant
level and ensure that their co-employees take adequate safety
measures. It is process to help the employees help themselves for their
own safety and that of the others
2. 'Generation Next'
BPCL is passionate about the ‘Generation Next’, and thus also supports
various education initiatives at all levels. This involves granting aid to
schools, acknowledging and rewarding meritorious students and an
initiative called BPCL scholars.
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As a corporate responsibility, today 37 villages across India have been
adopted. This includes making substantial investments for nearly a
decade and a half in them to make them fully self reliant, providing
them fresh drinking water, sanitation facilities, medical facilities,
enhancing their income standards by imparting vocational training and
agricultural innovations. However, BPCL also firmly believes that the
only vehicle for raising the villagers from their present state is by
educating the young and the old, a focus on providing grants for
opening schools and opening adult literacy camps as well.
3. Project Boond
BPCL understand the value of water in the lives of people who strive for
it. Whose lives are dependent on its availability alone? These
sentiments gave birth to the project Boond. Because when BPCL being
a company of fuel, how can they miss out on the ‘fuel of life?’
Villages suffering from acute shortage of water were identified for this
activity. Women from these villages had to walk long distances in the
blazing sun on mountainous paths, at times exceeding four kilometers
to fetch water. Runoffs triggered by topographical conditions,
impervious bedrock, poor water holding capacity of the soil, soil erosion
and unrestrained grazing had made the situation critical.
The objective was to turn these villages from Water scarce to water
positive. The work mainly comprised of repairs/Deepening of wells,
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building bunds to capture and store rain water, repairs and leak
proofing of existing bunds, building water tanks etc.
Another unique aspect of the whole project was the concept of Shram
Dan. The villagers performed Shram Daan once a week and for the
balance days they were paid minimum wages. Seeing the enthusiasm
of the villagers, BPCL also initiated an Employee Volunteering Initiative
where in approximately 100 BPCL employees gathered collectively for
Shram Daan.
Non-biased attitude:
May it be a worker or an engineer or a driver or any administration
staff, we give equal treatment to all. Never do employees feel that
some are favoured and others are not.
Trust:
Employees do have the trust in whatever the department does. The
department has helped them help themselves in such a way that it has
left a long lasting effect on their minds. This trust made it obvious for
them to keep participating actively in all the activities.
Transparency:
The department has been totally transparent regarding all its activities.
Employees were made equal partners in conducting any activity.
Because of this there was no point where employees felt left out.
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our own employees or people from the communities. Thus we have
indirectly given onus to the people to decide when, why and which
activity they need.
Involvement of all:
We have been successful in involving people of all cadres at the
refinery level, right from the managers to the workers, and from the
various departments to the different unions. This helped us to get the
opinions and contributions of all. At the community level, all the people
are involved right from the planning level. People take decisions along
with us.
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9. CONCLUSIONS AND SUGGESTIONS
EACH AND EVERY COMPANY SHOULD UNDERTAKE THE ELEMENT
OF CORPORATE SOCIAL RESPONSIBILITY INTO CONSIDERATION.
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IN THESE DAYS MORE SOCIAL RESPONSIBILITY U UNDERTAKE,
MORE YOU WILL GET CONSUMER’S SATISFACTION AND EARN
OUR CUSTOMER’S LOYALTY
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Bibliography
1. www.wikipedia.org
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2. www.indianngos.com
3. www.karmayog.org
4. www.bharatpetroleum.in
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