AMR ASSIGNMENT 2

Hypothesis:
Pricing plans of the library service don't have a negative impact on the purchase
behavior of the consumer.

Questions to be asked in the focus group discussion

Q1. What are the most common leisure activities of various age groups?
Q2. Reading habits of the target consumers, number of books read in a year, when do
they read?
Q3. How much is the average expenditure on books in a year for an average reader?
Q4. What is the preferred mode of reading? E-books or hard copy?
Q5. How often does the audience purchase a book?
Q6. What factors influence the selection of a book store?
Q7. What is the role of influencers (peers, mentors etc.) while buying a book?
Q8. What is your view about online purchases?
Q9.How often do you visit an online book store/library?
Q10. How often do you purchase a book from online book store/library?
Q11.What factors influence the purchase of a book from an online book store/library?
Q12. Disposable income of the target audience?


Submited By:
Group No.4

Sonal Chaudhary
Rohit Singh
Shashank Agrawal
Sriti
Ritika Yadav
Saumya Chhokar