Professional Documents
Culture Documents
URL www.haleebfoods.com
Mission
1. Build branded food business to improve quality of life by offering
tasty, hygienically processed, and affordable, highly nutritional food products through
environment friendly processes to our customers while maximizing stake holders'
value.
2. Meet the requirement of all relevant legislation and regulation
related to consumer satisfaction & safety, environment and other applicable laws etc.
3. To prevent pollution through controlling levels of harmful emission,
effluents and other wastes.
4. Contribute to safe and healthy environment for our country.
5. Promote mutual trust with customers, suppliers, employees,
shareholders and community.
Vision
Excellence in food and especially in Dairy products.
Goals
• Haleeb claims to be the best milk for making tea, as it is the thickest milk.
• Haleeb has its own plants and dairy farms so it is incurring low cost.
• HFL has a strict and rigorous quality policy regarding intake of raw
material.
Situation Analysis
The situation of the market in terms of Haleeb Milk is this that there are
some opportunities in the market for the product as well as some threats is
there. There are strengths and weaknesses of the companies.
SWOT Analysis
Strengths
The strengths are :
1.The Thickest Milk
2.Taste
3.Nutritious
4.Hygienic
5.Packaging
Weaknesses
The weaknesses are:
1.Focus Shifted from Main Product to other products
2.Lack of Research & Development
Opportunities
The Opportunities are:
1. Target market has big profit margins
2. Bright scope of dairy products.
3. Target Market can be located with cost effective media.
Threats
Major Threats are:
1. Big Competitors
2. Inefficient Labour
3. Animal Diseases
4. Availability of Natural Milk
Industry Analysis
Nestle Milkpak
Haleeb
Halla
Millac
COMPETITORS
Olpers
Olpers has done very good advertisements in the past and
in especially in the month of Ramadan.
Olpers has been saying “SUBAH BAKHAIR ZINDAGI”
Good Milk
Good milk has created its goodwill in the past few months.
Its Slogan is “ROZ ROZ Goodmilk Piya Karo”
Nestle Milkpak
Milkpak has been advertising in the market as “KHALIS
HI SAB KUCH HAI”
Processors Capacity Capacity utilization Average
(Million liters) monthly
Flush Lean