OHIO ART Etch A Sketch

The difference between November 2006 and December 2006 Etch A Sketch sales in Cincinnati is
shown below:












Based on this graphics, sales in December in higher than in November.

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CINN Qty 505
CINN Qty 505
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CINN Qty 505
CINN Qty 505
OHIO ART Etch A Sketch
The Comparation Etch A Sketch sales in Cincinnati during December 2006 to the corresponding sales
in the other four control countries:












Based on those graphics, compared to others four countries, the advertising experiment is not
effective because the sales in other countries (except CSC) is higher than CINN (Cincinnati).
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CINN Qty 505
CINN Qty 505
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CSC Qty 505
CSC Qty 505
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CLE Qty 505
CLE Qty 505
OHIO ART Etch A Sketch
The Comparation Etch A Sketch sales in Cincinnati during December 2006 to the corresponding sales
in the other four control countries:












Based on those graphics, compared to others four countries, the advertising experiment is not
effective because the sales in other countries (except CSC) is higher than CINN (Cincinnati).
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IND Qty 505
IND Qty 505
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Pitt Qty 505
Pitt Qty 505
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CINN Qty 505
CINN Qty 505
OHIO ART Etch A Sketch
Christoper Janwar Saputra Sinaga 29113528
The Sales and Costs in three weeks experiment:






Based on this data, the total revenue is much lower than total cost which makes loss. Therefore, the
advertising experiment is not effective.


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OHIO ART Betty Spaghetty
The Sales for Betty Spaghetty:







Total cost for purchasing GRP = $31,500 + $8,022 = $39,522
Based on this, the cost is a lot higher than sales. The expected cost per GRP is $3,473 for television so
the total cost for television is $2,083,800. This expected cost is higher than the actual purchasing.
However, advertising experiment for Betty Spaghetty is not effective.


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