Consumer Preference

Based on Correlation Test, all variables are correlated each other because the value of Pearson Correlation of each variable reaches
to 1, but this test cannot give information about significance of the correlation.
Test on Stepwise2 and Part3 Hotel (page 5 and 6) showed that Model 2 has Adjusted R Square 0.953. It means that 95.3% of
the variation in Consumer Preference (Choice) is explained by predictors Food Quality and Service. Sig. in figure Anova showed
that there is a less than one in one hundred that this result is happened by chance (below 0.01). Value of Sig in figure
Coefficients
a
showed that Food Quality and Service have value of Sig. less than 0.05. It means that Food Quality and Service
are significant in predicting Consumer Preference.
Test on Parts3 Hotel (page 3 and 4) showed that Model 1 has Adjusted R Square 0.957. This value is bigger than Adjusted R
Square in the page 5. The value of Sig. in figure Anova is less than 0.01 too. Unfortunately, value of Sig. in Coefficients
a

showed that only value of Food Quality is less than 0.05.
This tests showed us that Sharmas theory is not entirely right. Food Quality and Service are significant in predicting Consumer
Preference. She does not have to focus on Pricing of The Food because this factor has value of Sig. more than 0.05. It means that
this factor is not significant in predicting Consumer Preference.


Coletti, Paolo. Statistical tests for SPSS. 2011. University of Bolzano Bozen.
L., Augusman Marthin. Assesment of Consumer Preference. 2013. ITB, Bandung.
C:\Users\win7\Documents\MBA49A\Customer Preference.sav