The essentials for delivering effective evaluations.
San Diego Charger Girls
2005 - 2006 Team
May 25, 2005
Charger Training Facility
Presented by:
Martin Olmeda, DTM
Past District Governor
Corporate Trainer/ Professional Speaker
8315 Century Park Court CP22C
San Diego, CA 92123-1550
(619) 280-1066 MOlmeda@semprautilities.comjiu
The Art of Evaluation
in
by Martin Olmeda
What is Speech Evaluation?
Evaluation-- defined by Webster as "finding the value or amount of worth, to judge the
worth of." If we took this definition to heart we would be very CRITICAL evaluators.
The art of evaluation is to provide an honest reaction to the speaker's presentation in a
constructive manner.
You are not a professional authority to criticize, but you are capable of giving YOUR
honest reactions to the material presented and decide if you FEEL the objectives of the
speech were achieved
To be a effective evaluator you will often need to put aside your personal differences
and prejudices either to the speaker or the content of the presentation. Listen to each
speaker and presentation with an open mind.
Why Evaluate a speech?
Alll speakers are trying to achieve a specific or a series of objectives in delivering their
speech. A salesperson wants you to buy the product, a story teller will want to
entrance you in the story. The speech evaluation gives the speaker FEEDBACK on
how the speech went and if the objectives for the speech were met.
In Toastmasters, our manual speeches all have specific training objectives. Speakers
have a MESSAGE they want to deliver and you to remember the message. The most
powerful speech is one that you remember the MESSAGE and the speaker who
delivered the MESSAGE. Communication is about delivering messages from sender to
receiver with the receiver understanding the message and responding to the message.What do | look for first?
Every speech has an INTRODUCTION, a BODY and a CONCLUSION. Did the speech
have these items? Some speakers speak to hear themselves speak. Having no
purpose or objective will result in your message not being remembered or received.
THE INTRODUCTION should entice the audience to listen and should not contain
things like speech title, speakers name, and time constraints for the speech. These are
taken care of by the INTRODUCER of the speaker. The job of the speaker is to grasp
our attention and mesmerize us to listen.
THE BODY should have descriptive elements; visuals; pitch; vocal variety and a myriad
of creative methods to keep the audience's attention. Remember it is the job of the
speaker to keep the audience's attention. Did the speaker keep your attention?
THE CONCLUSION should reenforce the reason this for this speech. A powerful
ending will help the speech to be remembered. This could be the powerful pitch that
you cannot refuse.
What else do | look for?
Were the objectives for the speech met? You as the evaluator should know the
objectives for the speech. Enclosed is a sheet that briefly describes the first 10 manual
speeches. As the evaluator this is information you already should know before the
speaker even starts.
Once the speaker is introduced your evaluation starts.
LOOK at what the speaker is doing on stage, the evaluation starts as soon as they
stand up and approach the lectern.
LISTEN to the speaker.
LIST their strengths and areas for improvement.
To be an effective evaluator you must be a GREAT LISTENER and a very observant
evaluator.