Panel One

Panel Two

Panel Three

The left hand side

inner panel of the
digipak will be the
setting of the DVD.
We decided to place
it here as it is easily
viewable compared
to some of the
digipaks that we have
analysed as part of
the market research.
The ones I looked at
had the CD and DVD
disks inserted into the
side of the pack
where they cannot be
seen.

The middle of the

digipak will feature a
collage of pictures in
the shape of
Paramores logo. The
outline will be filled
with stills of the video
and general behind
the scenes. We chose
the particular setting
of this feature as the
bands logo is central.
Also, the symbol has a
meaning to their fans
so they feel included
in the album. This
would encourage
more of them to buy
the physical edition
instead of the digital
or simply
downloading it. In
addition, to be able to
see the panel the
consumer has to open
the digipak so it gives
off an effect of the
band being unveiled.

The panel on the right

will feature the album
CD. Similarly to the
left it will be
displayed instead of
stored. By having a
disk at each side it
creates symmetry on
the inside of the
digipak which gives it
an overall pleasant
aesthetic.