Assignments for International Business Management Course GFMA2023 (A141)

Instructor: Dr. Sabariah Yaakub

THE TATA CASE
Tata Cars, India, has become the focus of public attention, and has caught the beady eyes of competitors in the
automobile industry since it announced it would put the cheapest car ever on the market first in India, but eventually
also in the rest of the world.
This plan is seen as a revolution in the car industry. Many potential customers all over the world anticipated the
arrival of the Tata NANO. Millions of people, who otherwise would not have the resources to buy a car, now saw a
chance looming that they, too, would have that opportunity.
TATA wants to explore new markets. You are working for TATA. As your boss, I have given you the assignment to
investigate the possibilities in entering a foreign country. Choose a country that you think has potential for this line of
business. Analyze the country, concentrating on aspects like:
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Political, economic and legal systems

Culture
Ethical issues that might exist and how to approach these issues
The instruments of trade policy (i.e. import taxes, import quotas etc.)
Foreign direct investment policy of the country
Foreign exchange
Entry mode and possibilities of strategic alliance
Logistics
Marketing strategy
Human Resource strategy

Advise the Tata Board of Directors on the possibilities of this new market and the strategy to be implemented in their
penetration of the new market. Basically, you are to tell them why they should go to this market and what they should
do in order to enter this new market successfully. You dont want TATA to fail in this new market, because if that
happens, you will lose your job!

Requirements of the assignment:

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Typewritten, Font: Arial 11, on one side of the A4 paper only.

The assignment should not exceed 30 pages (maximum) excluding the references and appendices.
The assignment should contain:
a. Cover page
b. Table of contents
c. Introduction
d. All the aspects mentioned above
e. Recommendations
f. Conclusion
g. References
h. Appendices
th
This assignment is to be submitted on 26 October 2014 (Sunday). Marks will be deducted for late
submissions.
DO NOT PLAGIARISE!
Please enquire the other group on which country they choose. I dont want the same two countries from
different groups. Perhaps you could share this in our learning zone.